Business controlled assessment
Business controlled assessment

Analysing how 3 different organisations market their product.

* Tesco * Pretty in pink * Rocco’s pizza

Content page
Content page

Page 2 - content page
Page 3 – introduction
Page 4 – analysing Tesco’s marketing strategies
Page 5 – marketing mix for Tesco
Page 6 – marketing mix for pretty in pink
Page 7 – marketing mix for Rocco’s pizza
Page 8 – conclusions
Page 9 – appendix 1
Page 10 –appendix 2
Page 11 – appendix 3
Page 12 – appendix 4
Page 13 – appendix 5
Page 14 – appendix 6
Page 15 – appendix 7

Investigation into different Marketing strategies
The three businesses I have chosen are Tesco, pretty in pink and Rocco’s pizza. I will be carrying out research to find their marketing strategies. I will then apply this research and analyse and evaluate my findings.
I used primary and secondary research to find out the different marketing strategies. These are some of some of the primary research I use; e.g. questionnaires and interviews, the advantages of me doing this is that my data will be more up to date so it will be more reliable but this was also expensive to carry out and also took a long period of time. I used secondary research e.g. internet, I used this to find out information on their reviews and also there website this was good because it was quick to find out information and gave more of a variety of this that is good and bad about their marketing strategies but I didn’t know if the information was reliable.

Analysing Tesco’s marketing strategies:
In my research I found out that 40% of Tesco’s customers are aged between 16-25 so they need make sure they have deals suitable for their age group to keep them coming back and make sure there happy with their service.
My research also shows 50% of customers come every week so they are doing good with that but the other 50% only