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Marine Wildlife

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Submitted By Lara23
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1.0 The growth of Tourism
The increase of disposable income and leisure time in developed and wealthier countries, such as the United Kingdom, permitted people to take multiple holidays throughout the year. These factors, positively impacting the travel demand, facilitated the growth of the international tourist arrivals figures reported by the World Tourism Organization (2013), that highlighted a growth of 4% in 2012 and reporting at present a total number of 1.035 billion worldwide travellers. With the increase of the travel experience and the desire for new adventures, alternative forms of tourism have been blooming. Having been recognized as one the pillars for economic growth the tourism sector has shown the capability to adjust to the changing market conditions. Trends such as product development and diversification, the development of cheaper and faster access to new destination areas, the increased levels of ‘green awareness’ and the search for more sustainable alternatives to mass tourism resulted in the tendency of people to travel to more remote destinations. More environmentally conscious forms of tourism are therefore flourishing and the tendency towards shorter but more frequent trips permitted the rise in domestic tourism rates (Trew and Cockerell 2002). As according to the Tourism Alliance (2012) in fact, it has been possible to highlight that in 2011 the inbound tourism revenue grew at over 5 times the rate of the economy as a whole, while it has been reported that domestic tourism revenue ended the year 2011 at 14% higher rates than 2010 (Tourism Alliance 2012).

2.0 The Growth of Marine and Wildlife tourism
While many established resorts and destinations remain popular, holidays “off the beaten track”, or of special interest, are indeed capturing an increasing share of the market. Wildlife tourism, also referred to as ‘Nature tourism’ is thus

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