Premium Essay

Market Analysis of Good View Timber

In:

Submitted By mizmon93
Words 462
Pages 2
Market Descriptio
Good View Timber Sdn Bhd would be best to move its business within the Vietnamese market with its main target market being that of homeowners segmented down the preferred segment being that of the middle class (Vietnam,2014).

Looking at the Vietnamese market, there has been a growing preference for foreign brands amongst consumers (Quickmba.com, 2015). Research shows that the Vietnamese consumers prefer contemporary, affordable and durable furniture with a ‘Do It Yourself’ concept with a percentage growth of the amount spent on hardware and DIY good increasing by 60.3% from 2000 to 2007 (Quickmba.com, 2015).

With this demand in mind, Good View Timber would like to introduce three of its series collection to the Vietnamese market. The wooden home furniture will include a Bar Series, Dining Series and Coffee Tables.
These 3 series were chosen given the consumer demands of the Vietnamese market in relation to the average Vietnamese family size that would have 3.8 members, these series would be able to cater accurately to such family sizes (Nyuyen, 2011). As many of the world economies were being challenged due to the global economic crisis, the furniture exports of Vietnam still grew in 2012 reaching US$5 million with an 18% increase from 2011. (Lan, 2015)
Vietnam’s furniture products have been bought by buyers of more than 120 countries, with the US, China, EU and Japan (Lan, 2015).

Market Characteristics:

In order for Good Timber to enter the Vietnamese market, they have to ensure that they have a good enterprise that they can liaise with to conduct business. This is due to the fact that within Vietnam, wholly foreign owned markets are rarely allowed.

Within this market, there are limited barriers of entry, as the government wants to increase the investment made to the country. Tariffs have gone down in order to pull

Similar Documents

Premium Essay

Jabwood International

...Scannable” rather than in an essay format. This is done to give the reader a “bird’s eye view” of the options available. Multinational Corporations Jabwood Case Write-up Mohammad Ismail 3035076280 Page: 1 Background & Problem Identification Jabwood, a timber trading company with branches in Lebanon and a strong distribution and service network all over the Middle East, is owned and operated by the Jabado family since the 1930s.Recently it has experienced a fall in its sales volume and market share due to the middle eastern uprising and the falling demand.. Jabwood is expecting to lose the revenue and market share further as TANITA (competitive edge) is extending its exclusive sales rights from Jabwood to other companies. Jabwood is currently considering international expansion into new markets – in particular Saudi Arabia and China – to offset these declining revenues. This case examines the macroeconomic environment of Lebanon, China and Saudi Arabia, and the timber industry in these countries. The characteristics of a successful international expansion are considered. Besides identifying attractive criteria for each country, the case requires a decision on a strategy to enter the market to ensure a successful expansion of the company. Given the risks involved and the potential profits from each of these countries, Jabwood has to decide whether to expand in any market or both, and the input mode to be taken to increase your chances of success. To summarize...

Words: 1389 - Pages: 6

Free Essay

Forestry in Nicaragua

...Atlantic Autonomous Region (RAAN) is the largest block of tropical forest in Central America and a key source of high value timber for local and international markets. Land classified as suitable for forestry usage occupies about 6.2 million hectares; divided as 1.8 million ha for conservation and 4.4 million ha for sustainable use1. Despite this endowment, Nicaragua’s annual wood exports are only US$15M2, representing 1.75% of Nicaragua’s total export. From these exports, 95% is unprocessed wood and 5% is manufactured goods, indicating a feeble commercialization of value-added wood products. Other neighboring countries with less forest area and potential have much greater export income from wood products. Additionally, private sector investment is limited and small and medium enterprises (SMEs) in the wood sector have difficulty in accessing legal and certified raw material creating inefficiencies in the wood value chain due to a lack of integration and coordination of the value chain. The LAC Facility identified the wood sector as one of the potential sectors for growth due to the availability of hardwood species and a significant number of firms working in the sector. The Facility conducted a sector analysis that set the ground for a wood intervention. In 2005, IFC and the World Wildlife Fund (WWF) implemented a pilot project3 to link Nicaraguan timber producers and SME manufacturers to international buyers, and attract private sector investment. The pilot included two main...

Words: 2033 - Pages: 9

Premium Essay

‘Marketing Strategy of Partex Furniture

...LIMITED’ Prepared for: Md. Shahin Ahamed Chowdhury Lecturer Department of Business Administration Dhaka International University Prepared by: Md. Ershadul Haque Class Roll No: 11 Registration No: 209181 18th Batch Program RMBA 1Year Major in Marketing Dhaka International University Submission Date: February 26, 2011 Letter of Transmittal February 26, 2011 To Md. Shahin Ahamed Chowdhury Lecturer Department of Business Administration Dhaka International University Dear Sir, It is my pleasure to hand you the Internship Paper for PARTEX Furniture Indus. Ltd. The Subject of my analysis is Partex Furniture, one of the concerns of the Partex Group- a renowned national conglomerate. The study encompassed, a through analysis of Problem and Pattern of Partex Furniture. I have completed my analysis of the current situation with recommendation that is believed to be fruitful for the concern of the conglomerate. I would like to thank you for providing me with the opportunity to conduct a study such as this, which help me to gain a deep insight into the activities of the business in complement with the theoretical knowledge provided by Md. Shahin Ahamed Chowdhury. I hope that you enjoy reviewing this report as much as I have enjoyed doing it. Sincerely Md. Ershadul Haque Roll No: 11 Regn. No: 209181 Major in Marketing Dhaka International University This...

Words: 6167 - Pages: 25

Premium Essay

Internship Report

...LIMITED’ Prepared for: Md. Shahin Ahamed Chowdhury Lecturer Department of Business Administration Dhaka International University Prepared by: Md. Ershadul Haque Class Roll No: 11 Registration No: 209181 18th Batch Program RMBA 1Year Major in Marketing Dhaka International University Submission Date: February 26, 2011 Letter of Transmittal February 26, 2011 To Md. Shahin Ahamed Chowdhury Lecturer Department of Business Administration Dhaka International University Dear Sir, It is my pleasure to hand you the Internship Paper for PARTEX Furniture Indus. Ltd. The Subject of my analysis is Partex Furniture, one of the concerns of the Partex Group- a renowned national conglomerate. The study encompassed, a through analysis of Problem and Pattern of Partex Furniture. I have completed my analysis of the current situation with recommendation that is believed to be fruitful for the concern of the conglomerate. I would like to thank you for providing me with the opportunity to conduct a study such as this, which help me to gain a deep insight into the activities of the business in complement with the theoretical knowledge provided by Md. Shahin Ahamed Chowdhury. I hope that you enjoy reviewing this report as much as I have enjoyed doing it. Sincerely Md. Ershadul Haque Roll No: 11 Regn. No: 209181 Major in Marketing Dhaka International University This is to certify that Md. Ershadul...

Words: 6163 - Pages: 25

Premium Essay

Ahmed

...UNIVERSITY OF HELSINKI DEPARTMENT OF FOREST ECONOMICS Environmental Marketing Strategy and its Implementation in Forest Industries Jari Kärnä Academic Dissertation To be presented, with the permission of the Faculty of Agriculture and Forestry of the University of Helsinki for public defence in Auditorium XII of the University main building Aleksanterinkatu 5, on Friday 11th April 2003 at 12 o'clock. Environmental Marketing Strategy and its Implementation in Forest Industries Academic Dissertation Opponent: Professor Juha S. Niemelä Seinäjoki Institute for Rural Research and Training University of Helsinki juha.s.niemela@helsinki.fi Supervisor: Professor Heikki Juslin Department of Forest Economics University of Helsinki heikki.juslin@helsinki.fi Pre-examiners: Professor Hanna Pesonen School of Business and Economics University of Jyväskylä hpesonen@tase.jyu.fi Professor Harri Westermarck Department of Economics University of Helsinki harri.westermarck@helsinki.fi Author's address: Jari Kärnä Finnish Forest Research Institute, Vantaa Research Centre PO Box 18, FIN-01301 Vantaa jari.karna@metla.fi ISBN 952-10-0963-2 (paperback) ISBN 952-10-0964-0 (pdf) ISSN 1236-6226 http://ethesis.helsinki.fi Hakapaino, Helsinki 2003 2 Abstrakti Väitöskirja käsittelee ympäristöasioiden integrointia metsäteollisuusyritysten ja heidän teollisten asiakkaidensa markkinoinnin suunnitteluun. Tutkimus koostuu neljästä julkaistusta ja kahdesta julkaistavaksi...

Words: 17122 - Pages: 69

Premium Essay

Tasmanian Forest Industry

...improving the governance, monitoring, assessment and management of forests. Developed countries also face challenges associated with competing domestic policy goals that undermine efforts to achieve sustainable forest management. Therefore, more effective communication and coordination across sectors and countries is needed for a sustainable future. In this project we concludes with four broad strategies for a sustainable future: • Plant trees and invest in ecosystem services. • Promote small and medium forest-based enterprises, and gender equity. • Use wood for energy; reuse and recycle wood products. • Enhance communication, and coordinate development. About half the forest managed by Forestry Tasmania are available for sustainable timber production. A network of formal and informal reserves on State forest protects values such as flora, fauna, soil, water and cultural heritage. Our operations are independently certified under the Australian Forestry Standard (AFS) which sets stringent environmental, social and economic criteria for forest management and production tracking. The supply curve represents the relationship between the price and the quantity supplied of a product. As the price/value of a product rises, the quantity supplied...

Words: 3782 - Pages: 16

Free Essay

Business Plan - Entry Into India

...Business in Asia Country Based Business Opportunities Project Housing Opportunities in India Entering the Indian Housing Market ASIAM 2005 Due: 16th September 2005 Submitted: 10th September 2005 Submitted by: Please return graded assignment to: Brendan O’Farrell – 15 Tandanya Street Deakin Uni - S/N 201027576 Mansfield QLD 4122 TABLE OF CONTENTS 1. Executive Summary 3 2. Introduction 4 3. Country Profile 5 3.1 Population & Demographics 5 3.2 Raw Materials and Infrastructure 6 4. Socio-culture 7 4.1 Religion and Language 7 4.2 Indian Housing 7 4.3 Regional Development 8 4.4 Business Environment 9 5. Political, Security and Legal 10 6. Current and Future Environmental Factors now and as at 2008 11 6.1 Economical 11 7. Industry and Competitor Analysis 13 8. Strategy and Planning 14 8.1 Product Description 14 8.2 Product Manufacturing 14 8.3 Product Distribution Channel 15 8.4 Resource Delivery and Labourer Relations 16 8.5 Product Advantage 16 9. Mode of Entry 17 9.1 Options for Mode of Entry 17 9.2 Recommended Mode of Entry 18 9.3 Organisational Structure and Compensation 20 10. Monitoring and Control 21 10.1 Product Monitoring 21 10.2 Performance Measurement 21 11. Future and Exit Strategy 22 12. Conclusion 23 13. References 24 14. Appendices 27 1. Executive Summary This report was commissioned to examine and analyse environmental information on India to produce...

Words: 5852 - Pages: 24

Free Essay

Furniture Market in China

...DRAFT STRATEGY FOR THE DEVELOPMENT OF THE FURNITURE INDUSTRY NOVEMBER 2008 Contents Abbreviations and Acronyms……………………………………………………....iv Executive Summary……………………………………………………………….1 1. Introduction and Definition………………………………………………3 1.1 Background………………………………………………………….3 1.2 Definition……………………………………………………………..3 2. The Wood Furniture Value Chain……………………………………….4 3. Global Overview of Furniture Industry………………………………...6 4. Domestic Furniture Industry…………………………………………….8 4.1 Challenges facing South African furniture industry………………9 4.2 Rationale for producing furniture in South Africa………………..12 4.3 SWOT Analysis……………………………………………………..13 5. Vision………………………………………………………………………..17 6. Key Action Programmes………………………………………………...17 6.1 SMME Development Programme………………………………...18 6.2 Sourcing of Raw Materials…………………………………………21 6.3 Furniture Centre of Excellence…………………………………….23 6.4 Skills Development…………………………………………………25 6.5 Manufacturing Excellence Program (MEP)………………………27 7. Logical Framework………………………………………………………..29 8. Economic Impact of the strategy……………………………………….33 9. Conclusion and Way Forward…………………………………………..34 10. References………………………………………………………………….36 ii Tables Table 1 HS Codes for furniture………………........................................4 Table 2 Top 10 furniture exporters………………………………………...6 Table 3 SADC forest cover and annual change of forest...

Words: 8507 - Pages: 35

Premium Essay

Markeying Pactice Lemelight on 4ps and Stp

...LETTER OF TRANSMITTAL July 15, 2012 HUSNA ARA Lecturer Department of Business Administration EAST WEST UNIVERSITY Subject: Submission of Assignment. Dear Madam, We would like to express our profound thanks and gratitude to your good offices for granting us an opportunity to submit an assignment on“ Marketing Practice Limelight on 4P’S & STP”an overview “HATIL Furniture House.” a comparative Study On HATIL Furniture house Ltd. May, We therefore hope that, you would be kind enough to accept this assignment with your utmost satisfaction. Sincerely yours, Sadi Mahmud Sazib Raha Sabbir Hasan Sultamuzzaman Md. Alamgir Hossain Anamika Saha   Acknowledgement The special thank goes to our helpful madam, HUSNA ARA. The supervision and supporting that she gave us truly help the progression and smoothness of the assignment. The co-operation is much indeed appreciated. The grateful thanks go to Marketing manager of HATIL who brief us cordially about the assignment so that we can collect the data & make our assignment successfully. The grateful thanks also go to both Ms. Sabrin Ahamed and Mr. Ekramul, Receptionist of HATIL. A big contribution and hard worked from them is very great indeed. All projects during the program would be nothing without the enthusiasm and imagination from them. Besides by this assignment program makes us realized the value of working together as a team and as a new experience in marketing environment, which challenged...

Words: 5222 - Pages: 21

Premium Essay

Environment & Trade

...1. Introduction At the very basic level, Environment, trade, and investment are fundamentally linked as the environment provides various basic inputs of economic activity – forests, fisheries, metals, minerals and also the energy used to process those materials. Trade and I investment, are thus affected by environmental concerns, because producers and investors have to comply with environmental regulations and markets have to address the consumer demand for greener goods. Apart from these physical and economic connections, there are certain legal institutions which govern trade, investment and the environment. Institutions like the World Trade Organization (WTO) and also regional & bilateral trade agreements include trade and investment rules. Multilateral environmental agreements (MEAs), regional agreements, and also the national and sub-national regulations encompass the environmental law. Fundamental goals of WTO are sustainable development and protection and preservation of the environment. These are included in the “Marrakesh Agreement”, which established the WTO, and also complement the WTO’s objective to reduce the trade barriers and eliminate discriminatory treatment in international trade relations. Though, there is no specific agreement which deals with the environment, as per WTO rules members can adopt trade-related measures aimed at protecting the environment, following a number of conditions to avoid the misuse of such measures. The WTO contributes in protection...

Words: 7085 - Pages: 29

Free Essay

Business Plan

...1. Introduction 2.1. Name of Company Fa Fa Furniture. 2.2. Nature of Company We form our business as a “partnership” business. The types of our business are Manufacturing Furniture’s, Wholesaler. We produce wooden furnitures. 2.3. Industry profiles The main idea for developing this business is due to the rapid development in the construction industry. This would give an opportunity for our company to provide furniture to the houses after the construction project finish. 2.4. Location of Business Fa Fa Furniture is located at No 4E, Oya Road, 96000, Sibu, Sarawak. We chose this location because it is strategic location that many construction projects are running around this area. Other than that this location may became busy residence area. 2.5. Date of Commencement Our company will commence operations on 1st January 2013. 2.6. Factors in selecting the proposed venture We chose this business because there is a high demand in the housing industry. We believe that we can compete with other competitors around Sarawak. We also believe that our company will became a source of reference for entrepreneurs in the same field. 2.7. Future prospects of the business Our future plans for this business is open more branches in Sarawak. Besides that, we also hope that we can get full support from government and non-government associations. 2. Purpose of Preparing the Business Plan This business plan is prepared by Fa Fa Furniture...

Words: 5413 - Pages: 22

Free Essay

Ethanol

...nation as a whole better off. Rather, the politics of energy policy are very much about interested political groups struggling against one another. This type of “special interest” politics is nothing new, and not unique to energy policy. Nevertheless, it is widely held among average Americans that the political activities of special interest politics are often bad for the nation as a whole. Because public information is a democracy’s best weapon against harmful special-interest politics, in this chapter we hope to accomplish three goals: 1) to present an outline of the “nuts and bolts” of U.S. ethanol policy; 2) to use economic analysis to examine the effects of ethanol policy, presenting arguments to cut through much of the political rhetoric about which groups win and which lose from it; and 3) to discuss the politics that drive ethanol policy for clearer view of just why we see the policies implemented that we do. The Issue at Hand: Who Really Benefits from and Who Really Pays for US Ethanol Policy? Groups of citizens are interested in ethanol policy because their well-beings are affected by it, either positively...

Words: 14434 - Pages: 58

Premium Essay

Ikea

...CONTENT Introduction – IKEA’s background……………3 IKEA’s Supply Chain Analysis……………….3-4 IKEA’s Logistics Activities……………………4-6 IKEA’s Internal Environment…………………6-7 IKEA’s External Environment…………………8 Problems and Solutions……………………….8-10 Conclusion…………………………………….11 References…………………………………….12 Introduction Since first founded in 1940s, with its mission statements to “create a better everyday life for the many people”, IKEA’s business idea has achieved great success. In this report, we would mainly focus on IKEA’s logistics function, We begin by analyzing IKEA’s supply chain, adopted strategy, the internal and external environment. Second, we investigate into IKEA’s logistics operations. At the last part, we discuss the problems of business and logistics aspect IKEA faces, and give our advices to solve them. IKEA’s Supply Chain Analysis For the IKEA’s supply chain, it includes suppliers, manufacturers, retailers and customers. Firstly, IKEA has thousand amounts of suppliers provide raw materials and components for the manufacturing acticities globally. It also has cooperation with a number of suppliers as joint owners or financiers in Poland, Slovakia, Russia and China such as Konakovo factory (Russia) providing four different items for IKEA’s Moscow store, Priozersk factory (Russia) providing five different chair models, RPOFIm (Poland) providing three different types of office chairs etc. This can ensure the continuous flow of manufacturing services...

Words: 3260 - Pages: 14

Free Essay

Herman Miller Case

...Herman Miller, Inc. Traditional Case Study June 18th 2012 David Maillie Andrew Hatfield-O’Hern Andrew Withers Isil Ecevit Nawaf Nizamudeen Current Status History Herman Miller began in Zeeland Michigan as a manufacturer of high quality furniture and bedroom suites entitled the Star Furniture Co. In 1909 the company’s name was switched to the Michigan Star Furniture Company. At the same time, Dirk Jan De Pree was hired as a clerk. Just 10 years later, Mr. De Pree became president of the company. Mr. De Pree saw great potential with the company and soon after talked his father-in-law, Herman Miller, to purchase the company by buying up the majority (51%) of the company stock in 1923. The company name was then changed and named after Herman Miller and remains that way today. Early on, Herman Miller became a company that treated workers very differently. Most manufacturing companies, De Pree stressed that all workers are important individuals with special talents and potential (Adams, S. B., Manz, C. C., Manz, K., Shipper, F. (2010). He saw that workers were more than just hourly labor and knew that if he could encourage them to expand their horizons and broaden their knowledge and interests that the company would also benefit from this. In the early 1930s, the Herman Miller company was known for producing high-quality, traditional furniture. However, this was the time of the Great Depression. A very trying time with unemployment rates as high as 25%...

Words: 6270 - Pages: 26

Premium Essay

Operations Management in Charcoal Business

...Charcoal operation company. Following a brief overview of the company’s objectives and the transformation process taking place between the inputs and outputs, the quality management of the company will be analyzed regarding the constraints involved, equipment effectiveness, forecasting techniques and quality management plans by applying relevant academic theory. 1.0 Introduction “KRONOS PRESS DISTRIBUTION AGENCY” and PYRSOS LTD Kronos Press Agency PLC LTD, is the market leader in Cyprus in press distribution. The company was established since 1986 as a private enterprise. The mission of the company was to distribute the press to every spot in the island of Cyprus, in the most cost and time efficient way, with respect to the publisher, the kiosk and the readers. Kiosks had always been the main distribution channel for the company, and all these twenty years, kronos have acquired a unique competitive advantage based in two facts. Firstly, kronos have a distribution channel with more than 1300 kiosks and Super Markets in Cyprus. A big step according to the expansion strategy was the entry of kronos in the charcoal business by acquiring Pyrsos Charcole LTD. Pyrsos took...

Words: 2443 - Pages: 10