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Market Competitive Analysis of Texas Instruments Incorporated
Richard Horner, Jaclyn Lampton, Renae' Harrison, and Lizbeth Parra
ECO/365
September 9, 2013
Prof. Hank Lewis

Market Competitive Analysis
Businesses across the world experience the pressures of constant evolving technological changes in their industry. The recent economic recession forced many businesses to close. The businesses that survived technological advances, and economic hardship researched the market to develop sustainable marketing strategies. One company managing to stay afloat is Texas Instruments. The organization managed to revolutionize its industry, and its market research enables it to develop competitive products that consumers buy.
Consumers across the world prefer companies that offer high quality products and services in a responsible manner at an affordable price. Texas Instruments invests time and money researching consumer behavior to discover what consumers want, and compares this data with other companies to remain competitive. The organization focuses mostly on technological advances and research. The following discussion details an analysis of the current market conditions for the development of a new product by Texas Instruments.
History
Texas Instruments is best known for its calculators, most people use these calculators in school. The company, established in Dallas, Texas, has 80 years vested in its industry. The organization experienced technological advances including touch-screen and wireless devices. Such advancement contributes to the research and development of new products. The organization works with educators to develop appropriate tools (calculators) to enable students to maximize their educational experience. Texas Instruments specializes in semiconductor manufacturing, and has contracts around the world. According to Texas Instruments (2013),

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