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Market Position

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Submitted By pnktiggg
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The two REI competitors I chose to do my comparisons on are The Sport Authority and Dicks sporting goods. All of the companies specialize in outdoor and apparel and all three companies has retail stores and Dicks is the largest. Dicks was founded in 1948 and operates in about 690 stores in 45- plus states. The stores usually contain five smaller shops(stores within store) that feature sporting goods, apparel, and footwear for leisure pursuits. Dicks also operates more than 75 golf galaxy stores in 30 states as well as 10 field and stream and three true runner stores. Dicks annual revenue is about 6,814.479. Sport Authority was founded in 1928 and operates in about 450 stores in 41 states and sells a full line of sports and fitness equipment, bikes, athletic shoes, and apparel with a focus on premium brands. Sport Authority also operates an online store and has shops in Japan through a partnership with Aeon, Co and operates about 10 stores under SA Elite a high end performance apparel and footwear. Sport Authority annual revenue is about 2,478.823. REI was founded in 1938 with more than 5 million members and about 138 outlets in more than 30 states. selling high- end gear, clothing and footwear for outdoor activities and it annual revenue is about 2,217,131.

REI offers a large range of outdoor gear followed by sport authority and Dicks which carry about the same of outdoor gear. All three stores sales camping gear the product that i looked up was camping tents. REI camping tents range from $69.99- 839.93, Sport Authority camping tents range from $24.99-499.99, and Dicks camping tents range from $21.99-739.99. REi had the most expense camping tent.

All three websites are some what similar they all provided tabs of categories of items of they offer.
Sport Authority tabs included fitness, clothes, shoes, accessories, team sports, action sports, golf/racquet, games, fan shop, outdoor, and deal. sport authority website focus more on fitness and getting into shape and items they have on sale. on the webpage they showed workout clothing, treadmills, sports apparel, baseball items and columbia clothing for men and women.
Dicks tabs included team sports, exercise, footwear, apparel, golf, outdoors, fan shop, clearance. Dicks website focus more on jackets fleece, footwear and boots, workout items, items they have on sale and clearance, sport apparel, baseball gear and golf gear.
REI tabs included camp and hike, climb, cycle, paddle, run, snow, travel, yoga, men, women, kids, more, deals. REI website focus more on patagonia jackets, fitness electronics, and innovations and inspiration for backcountry skiing, snowboarding and safety.

Price Product Selection Product Quality

Dicks: 1 1 2

Sport Authority: 1 2 3

REI: 3 3 2

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