...SOUTH DELAWARE COORS, INC. INSTRUCTOR’S GUIDE TO YOUR CASE ANALYSIS1 Background South Delaware Coors, Inc. represents an interesting marketing situation for three reasons: the issue in the case is clear-cut while data needed to solve the issue requires conceptualization and insight; the case contains elements common to most feasibility decisions (estimates of industry demand, market share, investments, costs, and resulting performance are required); and the case requires students to develop actionable decisions based on the research information. Two problems are present in the case. The first is a decision on what research should be conducted by Manson and Associates to allow Larry Brownlow to estimate the feasibility of a Coors distributorship for a two-count area in Delaware. The second problem is a decision on whether or not the distributorship is feasible or, in other words, a go/no-go decision by Brownlow regarding his application. This problem is largely implicit in the case, but it is the problem you are to address in your analysis. In fact, you should employ the following problem statement in your case report: “Does the South Delaware Coors distributorship offer sufficient investment potential given Mr. Brownlow’s current business and personal situation?” Attached you will find the results of all studies mentioned in the case. You may employ any or all of these to make your recommendation. Do not worry about exceeding Mr. Brownlow’s research budget. We will assume...
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...| Unit II Case Study | | | Barber, Charles [USA] | Strategic Marketing – MBA 5841 | Dr. Monica Sainz | 2/23/2013 | | Introduction This paper discusses the case stud of Fe’nix Del Sur, LLC provided by Kerin and Peterson (2010) in the text. Fe’nix Del Sur is company that sells a wide variety of South American and African artifacts. The case study illustrated how the competitive environment for the company changed dramatically over a ten year period. This paper will also discuss how ethical and financial implications affect potential courses of action for the company to adjust marketing and business activities. DECIDE Use the DECIDE process to evaluate one of the decisions Fe’nix Del Sur is faced with. In using the DECIDE process provided by Kerin and Peterson (2010), a clearly defined problem statement must be established. In the case of Fe’nix Del Sur, one problem identified was the fact that a lack of supply has forced the company to find new buyers. How can Fe’nix Del Sur regain is position in the market without degrading the company’s brand by compromising ethical standards? Secondly, the decision factors must be enumerated as discussed by Kerin and Peterson (2010). Alternative courses of action include add additional buyers or explore the option of using a mass-merchandise department store chain. The uncertainties related to the courses of action include availability of authentic artifacts and the market’s reaction...
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...STARBUCKS Case Study Alex Cochran May 2003 Starbucks – A Case Study. Table of Contents Alex Cochran 2003 Executive Summary..................................................................................................................................3 Market Segmentation ...............................................................................................................................4 Methods of Segmentation................................................................................................................4 Lifestyle Segmentation in the Specialty Coffee Market ..............................................................5 Segments ................................................................................................................... 5 Identifiable ................................................................................................................ 6 Sizeable...................................................................................................................... 6 Actionability .............................................................................................................. 6 Accessibility ............................................................................................................... 7 Sustainable Competitive Advantage......................................................................................................8 The Path to Protection. ...............................
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...Management International Market Expansion Strategies for High-Tech Firms: Partnership Selection Criteria for Forming Strategic Alliances Øystein Moen (Corresponding author) Norwegian University of Science and Technology (NTNU) Department of Industrial Economics and Technology Management N-7491 Trondheim, Norway Tel: 47-7359-3505 E-mail: Oeystein.Moen@iot.ntnu.no Ottar Bakås SINTEF Technlogy and Society, Department of Industrial Management N-7465 Trondheim, Norway E-mail: ottar.bakas@sintef.no Anette Bolstad Norwegian University of Science and Technology (NTNU) Department of Industrial Economics and Technology Management N-7491 Trondheim, Norway Vidar Pedersen Investment Office Nordic, Telenor Nordic Finance Snarøyveien 30, N-1331 Fornebu Tel: 47-9823-2599 E-mail: vidar.pedersen@telenor.com Abstract Newly established, technology-based firms entering international markets often have limited resources in terms of capabilities, time, and capital. As a consequence, these firms often use entry modes characterised by low resource commitment, including partnership agreements (strategic alliances). This paper, investigates which partner selection criteria that are important for this group of firms when they are selecting partners. Based on case studies of three Norwegian firms targeting the UK market, five selection criteria have been identified as important (trust, relatedness of business, access to networks, access to market knowledge, reputation), one...
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...CASE STUDY ANALYSIS March 21st 2014 CASE STUDY SABMiller CASE STUDY ANALYSIS CASE STUDY – SABMiller SABMiller SABMiller is a multinational brewing and beverage company, older than the state of South Africa, where it originated. It is the world's second-largest brewer (after AB InBev). Brands: Fosters, Grolsch, Miller Brewing Company, Peroni Nastro Azzurro, Pilsner Urquell… Global Presence: It has operations in 75 countries across Africa, Asia, Australia, Europe, North America and South America. SABMiller now faces an important decision. Where to go from here? CASE STUDY ANALYSIS CASE STUDY – SABMiller Porter’s 5 Forces – Beer Industry Substitutes Very high - there are a lot of options in the market for alcoholic beverages such as: -Cider -Wine Supplier Power Low -“The Group was already large enough to use purchasing power to force down ingredient prices” - They own most of the supply chain (they buy breweries) Rivalry among competitors Intensive - Industry that keeps consolidating - ABInbev -Heineken Customers bargaining power Low Customers don’t interfere with the price-making Threat of Potential new entrants Medium to Low - Anyone can start a brewery but it is difficult to become main player - Cost advantage - Lot of capital needed - Reputation CASE STUDY ANALYSIS CASE STUDY – SABMiller SWOT Strengths Background/ History Heritage Global presence Firm's Reputation & Stability Capacity to overcome struggle Industry Knowledge Cost...
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...Case Study 2 – Mastering Teacher Leadership Business Research Methods 1 This case presents a situation that is quite common in the education field and addresses the responses by institutions to new legislation imposed upon them. As is often the case, the legislators do not address the impacts to organizations, leaving the actual implementation to the end user (i.e., public and private schools). In this particular case, Wittenburg University (WU) is faced with the decision of whether to develop and deliver a Master of Arts degree in classroom leadership. 1.) Build the management-research question hierarchy for this opportunity. The initial step in the research is the creation of a management-research question hierarchy, to formalize the process. For this case study, the management-research hierarchy is presented in Appendix A. The purpose of this hierarchy is to examine the various stages of the research question and present a logical sequence of increasing focus that will allow the development of a survey instrument that can be delivered to potential program applicants. The initial stage is to identify and state the management dilemma, which in this case is the impending new legislation. The State of Ohio intends to require all licenced teachers to have, or complete, a master’s degree before obtaining their second licensure to teach. Given that this is new legislation and WU is not obligated to offer a program, the “management dilemma” actually presents an opportunity...
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...(http://www.thecasesolutions.com/) (http://www.thecasesolutions.com) Posted on Home (http://www.thecasesolutions.com) >> Business Case Studies (http://www.thecasesolutions.com/business-case-solutions) >> American Greetings ← Previous Post (http://www.thecasesolutions.com/simons-hostile-tender-for-taubman-22197) Next Post→ (http://www.thecasesolutions.com/yokohama-corp-ltd-a-22201) American Greetings Harvard Case Solution & Analysis AN INDUSTRY IN DECLINE Greeting card industry was faced massive changes as it had attained maturity and was now in decline. Overall greeting card sales had been contracting in the U.S. for some years and negative growth was expected in the next five years to 2015 (Exhibit 4). Hallmark was the largest card company in the U.S. that was privately owned by the Hall family with $4 billion of revenues. The organization had expanded its operations in more than hundred nations and thus it was well-diversified geographically. Overall, the U.S. card industry was contracting with 9% reduction in last six years and the trend was expected to continue with a minimum of 4% decline over next 4 years and 16% in a worst case scenario. Major cause and diver of this decline in demand was changing social interaction norms and advent of alternative forms of communications through social networking and digital imaging. Increase in use of these alternatives by the populace to express their love and keep in touch with their close ones was reducing the need to send paper based...
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...Case Study: Tapping the Ethnic Housing Market MKT 87505 – Consumer Behavior Theory & Analysis California Southern University Case Study: Tapping the Ethnic Housing Market “A subculture is a segment of a larger culture whose members share distinguishing values and patterns of behavior,” (Hawkins & Mothersbaugh, 2010, page 156). Subcultures are frequently encountered in America due to the ‘melting pot’ nature, continual immigration into the United States, and various religious and ethnic viewpoints experienced in modern day society. A collision of all these subcultures in America has led to difficult marketing approaches to address both the core values and norms of the American culture and unique market behaviors, values, and norms that may be specific to other subcultures. In the case study, “Tapping the Ethnic Housing Market,” Fannie Mae evaluated ethnic groups to determine the different perceptions associated with the home-buying process (e.g. reason to purchase a home, knowledge about the overall purchasing process, and confidence in the process). The case study will discuss the opportunities and challenges facing housing lenders and real estate agents today based in the perceptions of each ethnic group. Analysis “Ethnic subcultures are those whose members’ unique shared behaviors are based on a common racial, language, or national background,” (Hawkins & Mothersbaugh, 2010, page 158). The Fannie Mae case study analyzes the different perceptions of the home-buying...
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...Issues, Interests, Institutions and Information Issues According to the case study there multiple and a wide variety of issues involved regarding Personal Watercraft (PWC). One of the issues was the potential for water contamination from the oily residue left in the water by two-stroke engines. In addition to the potential for water pollution, air pollution from emissions was also a concern. There was also another type of pollution that was being raised as an issue, “Noise Pollution”. Homeowners and other groups complained that the noise from PWC degraded the quality of the “natural experience” and was a potential distraction to wildlife. PWC safety was another area of major concern; published studies indicated that the accident rate for Jet Skis was significantly higher than regular motorboats. Interests There were many opposing interests identified in the case study. PWC manufacturers, such as Bombardier, Polaris, Kawasaki, and Yamaha, as well as, PWC buyers and/or potential buyers all had a vested interest in the outcome of the issues and conflicts. Associations such as the Personal Watercraft Industry Association (PWIA) which represented the Manufacturers, and various other associations which represented buyers and users were also key stakeholders. The interests on the other side of the equation, who maintained a contrasting position to the PWC manufacturers and owners, were a multitude of conservation and environmental organizations. The opposition...
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...Starting Right Corporation Case Study Abstract Julia Day watched a movie about a career woman leaving her job to start a baby food company. Julia wished to start her own baby food company, so she began developing ideas about the type of product she wanted to produce, how to package it, and the resultant quality of the product. Julia also made considerations for the type of people she would like to have work for her new company. Her determination allowed her to find suitable people to help her develop a preliminary offering of her baby food. The new baby food was received well in a small-scale study. Thereafter, Julia and her team needed to raise funds. They considered three options: corporate bonds, preferred stock, and common stock. The financial characteristics of potential investors, the return rates for each option, the market, and the future inflation rate were all evaluated regarding impact on getting the company off the ground. This case study evaluation will serve to discuss the potential investment into Starting Right Corporation by others with varying perceptions of the possible success of the business. The development of legal documentation for the business and investment alternatives for parties who are risk-averse and risk-seekers will also be discussed herein. Sue Pansky, a retired elementary school teacher, is considering investing in Starting Right. She is very conservative and is a risk avoider. What do you recommend? Since Sue is cautious...
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...10 percent of the small market and was facing fierce competition from its rival company, National Testing Services (NTC). By Spring of 2003, Turner was pleased that the number of customers was rising each session, but was concerned that she had not tapped enough of the market and was not growing in the right direction. Furthermore, a lack of student attendance in live lectures caused her to wonder if there was opportunity in formatting the course differently. Finally, Turner realized that she neglected to calculate her break-even point. In short, Turner was questioning the effectiveness of several aspects of her business plan such as her differentiation, marketing, and advertising strategies. At the beginning of this case study Turner starts off making some good choices such as using the effectuation process to come up with her idea to develop a CPA testing prep company. This process leads her to choose a career path and business that makes use of her knowledge, experience, and resources. Another great choice Turner makes is to do research to find a prime location for her business. In addition, it is wise of her to devote so much time and effort into developing a service that has a competitive advantage over competitors’ services. However, Turner overlooks several important opportunities to build a comprehensive business plan such as doing market research to ensure that her method of instruction is one that would be valued by the majority of potential customers. Similarly, she...
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...Case Question 1: With reference to the case study, provide one example with a paragraph of not more than 5 lines, which clearly illustrate a link between topics or theory/ concepts drawn from at least 2 modules you have studied. SWOT Analysis concept is a structured planning method used to identify strengths and weaknesses and also broader opportunities and threats to assist 3M in making business strategic plans and decisions (Renault 2015). Whereas, opportunity-based theory is used to support the behavior of 3M’s leaders in discovering and taking advantages of possibilities in the business without regarding to resources currently controlled (Pramanik 2015). SWOT Analysis stands for strengths, weaknesses, opportunities and threats existing in the business of 3M. In term of strengths, 3M has a diversified business because of their broad range of products and 6 different types of business segments provided. For example, the various products include Post-It Notes, Scotch Tape, high-tech LCD films and so on while the business segments include Healthcare, Industrial & Transportation, Consumer & Office, Display & Graphics (D&G) and so on to figure 1 in appendix list. Besides, 3M has also a strong Research and Development (R&D) where they spend more than a billion dollars on R&D in a year, around 20% of this budget supports its 32 technology centers. At the same time, 3M also employed approximately 1000 researchers that work in each of the technology centers...
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...Executive Summary Introduction/Background of the study Objective of the study Scope of the study Methodology Project findings Recommendations 1. 2. 3. 4. 5. 6. References Executive Summary As Prahlad and Hat point out, the economies of vastly populated countries such as China, India,and the former Soviet Union present a profusion of consumers and immense growth potential for multinational corporations. The trick is for senior management to fully understand that this market possibility exists and that tapping into it may require a radical departure from the traditional, developed-economy mindset. As Nike’s financial record indicates, market saturation and intense competition in Tier One economies has squelched Nike’s growth trajectory. While the Swoosh continues to penetrate typical Western markets, tapping into the increasing numbers of “middle and lower class” consumers in emerging markets could offer a phenomenal expansion opportunity if the firm can create the right business model. In addition, beyond the potential economic benefits from this venture, Nike’s World Shoe Project also offers a credible response to the labor issues that have buffeted the company, and leverages their efforts to minimize the environmental impact of their production activities. • Introduction/Background of the study The words “Just make me the shoe!” echoed down the boardroom table to Tom Hartage a 17 – year veteran of the running shoe company, Nike Inc...
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...The Strategic Decision of Foreign Market Entry by Service Firms Name Institution Table of Contents Abstract 4 Chapter One: Introduction 5 Research Question 9 CHAPTER 2 – Literature review 10 Literature review 10 Definition of Terms 11 Motives for Foreign Market Entry 11 External Forces 11 Internal Forces 13 Entry Modes 16 CHAPTER 3 – Methodology 17 The Research approach and hypothesis 18 Sampling 19 Procedure 21 Focus groups 21 Interviews 22 Analysis plan 22 Validity and reliability 24 Assumptions 25 Scope and Limitations 27 Chapter 5: Conclusion and Recommendations 32 References 36 Summary This research aims to study and clearly express why firms joins foreign markets. In addition, the paper also shows the whole process of entry. This is whereby firms have to make strategies before they join these foreign markets. The paper shows how firms can survive after they finally make this decision. To expound on this, it is of great importance that firms regularly explore and join foreign markets. This helps them with significant number of benefits, among them coping with stiff competition. In addition, firms gain more knowledge based on these strategies on the survival means in the new markets. This makes it important for firms to speculate on how to make entries to foreign markets. In addition, the paper expounds further on this whole procedure. Abstract This research paper aims to find out more about the operations of a service firm. This mostly...
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...you should analyse the market and business needs. A lot of research (both quantitative and qualitative) can be found in the case study. Find the research in the case study and summarise or extract key points in the table below (page 4). Customer preferences(page 17 of the case study) | * Price is important when replacing items * Australian made products are important to the majority of new builds * All customers are happy to pay for delivery if purchasing online | Market trends and developments(pages 12 – 13) | * Customers are looking for high quality and unique items * High population growth in the Queensland area * | Competition(page 15) | * The Yard – limited selection, high priced, * BBQS R US – broad range, cheaper products, * Outdoorz – mass market and a good sales price, extensive adverting * Local independent competition- low priced and a large market share | Profitability and sales figures(pages 5, 21) | $6677,000 gross profit$4884,714 total expenses1792,286 Net Profit 2011 sales – total revenue $9973,000 * Gross profit on sales $4804,000 | Sales forcast` | 2012 - $11000000 – Gross Profit - $51100002013 - $12000000 – Gross Profit - $ 65000002014 - $15000000 – Gross Profit - $7500000 | The Marketing Manager has asked you to assess two potential new markets and consider them in terms of likely contribution to the business (page 27). * What effect might entering the market have on sales, growth, market share or profitability...
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