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Market Research

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http://dir.yahoo.com/business_and_economy/shopping_and_services/automotive/rentals/by_region/countries/

http://www.slideshare.net/DaveBrook/bringing-carsharing-to-your-city

http://en.wikipedia.org/wiki/Carsharing

Competitors http://www.enterprisecarshare.com/ http://www.carpingo.com/ http://www.hertz247.com/ Price of similar products

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Types of Car Sharing:

P2P - PEER TO PEER
A fleet of cars is owned by a community. The marketplace matches owners of cars that are available to other drivers to rent.
Eg: https://relayrides.com/ http://www.getaround.com/

B2C - BUSINESS TO CONSUMER
A company owns a fleet of cars and facilitates the sharing amongst members.

AUTO MANUFACTURERS http://www.daimler.com/ http://www.bmw.com/ http://www.peugeot.com/ CAR RENTAL BRANDS http://www.hertz247.com/ http://www.enterprisecarshare.com/

CAR SHARING BRANDS http://www.zipcar.com/ http://www.stattauto.com/

NFP - NOT-FOR-PROFIT OR CO-OP
A local organization or community that facilitates car sharing with the goal of changing driving habits over making a profit. https://www.citycarshare.org/ http://www.enterprisecarshare.com/ http://igocars.com/ Canadian Websites: http://www.communauto.com/ http://autoshare.com/ http://www.modo.coop/ Spanish Website - http://www.sigocar.com/
Brazelian Website - http://zazcar.com.br/
Irish Website - http://www.gocar.ie/

UK Websites http://www.citycarclub.co.uk/ http://www.carpooling.co.uk/

French Websites http://www.buzzcar.com/ http://www.livop.fr/ https://www.drivy.com/ Belgium Website - http://www.autodelen.net/
Netherlands Website - https://www.greenwheels.com
Denmark Website - http://www.gruenes-auto.de/ http://letsgo.dk/
Switzerland Website - http://www.mobility.ch/

German Website http://stattauto-muenchen.de/ https://de.drive-now.com https://www.car2go.com http://www.cambio-carsharing.com/ http://www.autonetzer.de/ http://www.tamyca.de/

Swedish Website - https://www.sunfleet.com

Austrian Website http://www.easydrive.at/ Singapur Website http://www.carclub.com.sg/ http://www.cdgrentacar.com.sg/ http://www.whizzcar.com/ japanese Website http://cafore.jp/ http://plus.timescar.jp/

Australian Website http://www.flexicar.com.au/ http://www.goget.com.au/

Newzealand Website - http://www.cityhop.co.nz/

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Price Analysis
Identify Trends
Reports
Marketing Plans
SWOT Analysis
Location Analysis
Competetive Analysis
Target Market Analysis
Domestic/International Competitors

******************************************************************************************************* https://relayrides.com/ Platform for P2P Car Renting http://www.getaround.com/ Platform for P2P Car Renting http://www.hertz247.com/ Plan-Join-Reserve-Swipe-Drive-Return http://www.zipcar.com/ Plan-Join-Reserve-Swipe-Drive-Return http://www.stattauto.com/ Plan-Join-Reserve-Swipe-Drive-Return https://www.citycarshare.org/ Plan-Join-Reserve-Swipe-Drive-Return http://www.enterprisecarshare.com/ Plan-Join-Reserve-Swipe-Drive-Return http://igocars.com/ Plan-Join-Reserve-Swipe-Drive-Return http://www.communauto.com/ Plan-Join-Reserve-Swipe-Drive-Return http://autoshare.com/ Plan-Join-Reserve-Swipe-Drive-Return http://www.modo.coop/ Plan-Join-Reserve-Swipe-Drive-Return http://www.sigocar.com/ Plan-Join-Reserve-Swipe-Drive-Return http://zazcar.com.br/ Plan-Join-Reserve-Swipe-Drive-Return http://www.gocar.ie/ Plan-Join-Reserve-Swipe-Drive-Return http://www.citycarclub.co.uk/ Plan-Join-Reserve-Swipe-Drive-Return http://www.carpooling.co.uk/ Car Pooling Website http://www.buzzcar.com/ Platform for P2P Car Renting http://www.livop.fr/ Plan-Join-Reserve-Swipe-Drive-Return (Smartphone to unlock the car) https://www.drivy.com/ Platform for P2P Car Renting https://www.greenwheels.com Plan-Join-Reserve-Swipe-Drive-Return http://www.gruenes-auto.de/ Plan-Join-Reserve-Swipe-Drive-Return http://letsgo.dk/ Plan-Join-Reserve-Swipe-Drive-Return http://www.mobility.ch/ Plan-Join-Reserve-Swipe-Drive-Return http://stattauto-muenchen.de/ Plan-Join-Reserve-Swipe-Drive-Return https://de.drive-now.com per minute charging for car and parking https://www.car2go.com Plan-Join-Reserve-Swipe-Drive-Return http://www.cambio-carsharing.com/ Plan-Join-Reserve-Swipe-Drive-Return http://www.autonetzer.de/ Platform for P2P Car Renting http://www.tamyca.de/ Platform for P2P Car Renting https://www.sunfleet.com Plan-Join-Reserve-Swipe-Drive-Return http://www.easydrive.at/ Plan-Join-Reserve-Swipe-Drive-Return http://www.carclub.com.sg/ Car sharing without ph booking http://www.cdgrentacar.com.sg/ Rent a Car http://www.whizzcar.com/ Plan-Join-Reserve-Swipe-Drive-Return http://cafore.jp/** http://plus.timescar.jp/ Plan-Join-Reserve-Swipe-Drive-Return http://www.flexicar.com.au/ Plan-Join-Reserve-Swipe-Drive-Return http://www.goget.com.au/ Plan-Join-Reserve-Swipe-Drive-Return http://www.cityhop.co.nz/ Plan-Join-Reserve-Swipe-Drive-Return
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The Bright Future of Car Sharing

A car used to be the ultimate symbol of freedom and independence but increasingly consumers view ownership as an expense and a burden. Often considered the gateway to other forms of Collaborative Consumption, Car Sharing is becoming increasingly popular with its promise of personal convenience and social improvement. It is time to explore this new age where access is better than ownership.

Top 3 Reasons for Car Sharing Growth:
Participant Cost Savings
Convenience of Location and Use
Guaranteed Parking

Disadvantages of Owning a Car:
Difficulties to park
Price of Fuel
Prices of Insurance and Maintenence

Advantages of Car Sharing
Decrease in what you spend on car insurance
No gas or maintenance charges
Overcome Difficulties of Parking convenient and hassle-free safer streets
Reduce the number of cars on the road fewer CO2 emissions
Corporate benefits include access to a virtual fleet – all the cars you need, with none of the hassle of managing and maintaining them
Flexible and economical service
24/7 booking availibility via internet or telephone wide veriety of choice of vehicles pay only for what you use

Some Important Facts:
IN 2009, CAR SHARING DIMINISHED GLOBAL CARBON DIOXIDE EMISSIONS BY 482,170 Tons (That’s half the weight of the Golden Gate Bridge!)
United States - In 2009, for the first time, the number of Americans who ditched their cars was greater than those who purchased new cars.
By 2010 there were approx. 516,100 car sharing members and 10,405 car sharing vehicles in North America
(i.e. Less cars and More car sharing)
THE AVERAGE CAR IS USED FOR ONLY ONE HOUR A DAY
THE AVERAGE CAR costs $715 a month
FOR EVERY RENTED CAR, THERE ARE 15 FEWER OWNED CARS ON THE ROAD.
Car sharing has resulted in 30% decline in vehicle buying
CARSHARING MEMBERS DROVE 31% Less THAN WHEN THEY OWNED A PERSONAL VEHICLE.

End users
Individual
University
Business
Government

Approximate Total recognized Car rentals companies in the world (includes developed countries only and exludes india) - 450....Accoring to yahoo directories

Usual Process of Applying online:
Join - It only takes a few minutes. Once you’re approved, you get your very own Zipcard and can start planning road trips.
Reserve - for a couple hours or the entire day. Do it online or on your mobile. We’re easy.
Unlock - Walk to the car and hold your Zipcard to the windshield for a few seconds. The doors will unlock and it’s all yours!
Drive Away - and return to the same reserved parking spot at the end of your reservation. That’s it! (And remember, gas and insurance are included.)

Reservation can be done by phone also on a given toll free number

Different Prices:
Car renting - $60/Day or $300/Week (Approx)
Car Sharing - $8/hr (Approx)
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1. Car Sharing – An Overview
1.1 Introduction
1.2 Car Sharing Business Models
1.3 History of Car Sharing
1.4 Working of Car Sharing Model
1.5 Benefits of Car Sharing

2. Car Sharing vs. Car Ownership/Car Rental

3. Car Sharing Market
3.1 Global Market
3.2 The United States
Market Value
Market Volume
3.3 Europe
Market Value
3.3.1 Germany
Key Facts
Market Volume
Market Share
Other Statistics

4. Car Sharing - Market Dynamics
4.1 Key Trends
4.1.1 Car Sharing Addresses Ecological Concerns
4.1.2 Peer to Peer Car Sharing
4.2 Growth Drivers
4.2.1 Growing Urbanization
4.2.2 High Fuel Prices
4.2.3 Growing Traffic Congestion
4.3 Challenge
4.3.1 High Taxation of Car Sharing Services in the US
4.3.2 Apathy towards Change in Lifestyle Required for Car Sharing

5. Competitive Landscape
Competitive Overview
Leading Competitors

6. Company Profiles
6.1 Leading Companies in the US
6.1.1 Zip Car, Inc.
Business Overview
Car Sharing Model
Key Developments
6.1.2 WeCar
Business Overview
Car Sharing Model

6.2 Leading Companies in Canada
6.2.1 CommonAuto
Business Overview
Car Sharing Model
Key Developments

6.2.2 Modo – The Car Co-op
Business Overview
Car Sharing Model
Key Developments

6.3 Leading Companies in Australia/New Zealand
6.3.1 City Hop
Business Overview
Car Sharing Model
Key Developments
6.3.2 Go Get Car Share
Business Overview
Car Sharing Model
Key Developments
6.4 Leading Companies in Europe
6.4.1 Mobility Car Sharing
Business Overview
Car Sharing Model
Key Developments
6.4.2 Liftshare
Business Overview

7. Market Outlook
7.1 Market Forecast
7.2 Forecast Methodology
7.2.1 Dependent and Independent Variables
7.2.2 Correlation Analysis
7.2.3 Regression Analysis

List of Charts

The Global Car Sharing Market – Regional Breakdown, October 2011
The US Car Sharing Market, 2001-2010
North American Car Sharing Market Revenues, 2009-2016E
European Car Sharing Market Revenues, 2009-2016E
Car Sharing Users in Germany, 2006-2011
Car Sharing Vehicles in Germany, 2001-2011
German Car Sharing Operators’ Market Share, January 1, 2011
Number of Households by Car Ownership in Germany, 2010
Proportion of Car Sharers in German Cities by Population, 2009
Zipcar Inc’s Revenues, 2010-2011
The US Car Sharing Members Forecast, 2009-2013E

List of Tables

Difference between Car Sharing and Car Rental
Proportion of Urban Population in the World, 2010
Leading Car Sharing Companies in the ZipCar’s Existing Market, 2010
Car Sharing Cost - Zipcar vs. Connect vs. Hertz, 2010
Zipcar’s Daily Revenue per Car vs. Traditional Competitors, 2008-2010
Dependent & Independent Variables (2005-2010)
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output

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Frost & Sullivan (Strategic Analysis of Carsharing Market in North America) estimates that the revenue potential for carsharing in US will be US$ 2,818.98 million on 2016, as for US$222.38 in 2009. That represents a 43.7% CAGR - which leads to a US$ 459.44 million market size for 2011 and US$ 660.40 million in 2012.

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Consumers demands and mandates (both existing and expected) are the major drivers for the connected car market. Most of the major economies have already introduced one mandate or the other such as eCall in Europe and GLONASS in Russia. No wonder most of the industry experts opine that the connected car is all set to be the next big thing in the automotive industry. Future generations will rely more on cloud-based backend systems for content, information, and services. This turning of car into a huge data repository will open new avenues of business opportunities for service industries such as insurance and content providers such as Spotify (U.K.).

The global connected car market shipments are expected to reach 59.86 million units and likely to reach $ 98.42 billion by 2018. In terms of connectivity technologies, LTE will be the main connectivity solution; especially when the vehicle is in motion. Currently, the mobile networks are providing good coverage in all the metropolitan areas, although connectivity remains a problem in rural areas, which will impact the usability of cloud services. Wi-Fi has its place as vehicle to infrastructure connectivity when the vehicle is parked. It can be used for functions such as software updates, downloading maps, and content. Wi-Fi is a cost-effective alternative because it does not incur data volume costs as LTE does.

The market presents direct revenue channel from applications, services, and content. Industry experts believe that if it is done right, software updates will become the major revenue generator since people are willing to pay for them if they are reasonably priced. Software can keep the car up-to-date even if it is not the latest model anymore and essentially tied to the regular maintenance of the vehicle.

The future remains to be seen and will depend on how much the automotive companies open up their systems for third party developers. However, car manufacturers need to standardize on common solutions to drive the market and open systems to create the necessary critical mass among app developers.

Key Take-Aways

The total shipments of connected car in 2012 are expected to grow at an estimated CAGR of 41.2% from 2013 to 2018. This would account for more than 50.0% of total global car shipments by 2018.

Various connectivity solutions such as LTE, 3G, Wi-Fi, and HSPA are being bundled with OEM manufactured cars, apart from the existing traditional connectivity such as Bluetooth and 2G.

North America and China would lead the way in LTE adoption, while 3G would get a boost from European countries and India.

Middle East, North Africa, and emerging economies in countries such as Indonesia offer a better opportunity for traditional connectivity solutions.

Automotive Semiconductor Industry to reach $18 billion by 2018

The growth of end product market such as display and screen is directly linked to the OEM shipment of the connected car market.

Aftermarket service is likely to witness the highest CAGR from 2013 to 2018.

Telematics products and connectivity module are set for high growth during the forecast period, i.e. from 2013 to 2018.

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...Running Head: MARKET RESEARCH Examining Market Research Andrea Reed GB 500-Business Perspectives Kaplan University June 3, 2014 Examining Market Research In the world of business there are several important factors to a company’s success, one of these factors is the use of marketing research to help make sure that the company can position itself in the best possible market to achieve the greatest possible success. Market research is simply the orderly collection and analysis of information by which good business decisions can be made. Companies that use market research regularly are better positioned for success. Performing research before deciding to do business in a certain area is a good way for a company to determine whether or not the business can be successful in that area. Investigating the size of different markets and finding out what position of the business is in that market helps to give the business an idea of what type of success they will have in that market (Edwin, and Itzkowitz, n.d.). When exploring the functions of marketing research, several approaches come into view. Whether conducted internally or by an outside firm it is important to decide which process will give the best results for the company’s need. The exploratory function of marketing research is used by researchers to get an understanding of a certain situation or outcome; a descriptive function, is used for the collecting...

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