“Medicines are undoubtedly the greatest weapons with mankind to fight diseases and illness.”
India has a long history of various form of indigenous medical treatment using many herbal drugs in the alternative systems such as Ayurveda, Unani, Homeopathy, Acupuncture, Reiki and Naturopathy. There is also recent advent of various other forms for alternate medicines in the western world, such as, music therapy, aqua therapy, etc.
There are few institutes in India which are registered with Government of India and are producing more than 400,000 trained practitioners in alternate medicines. The apparent trend of such form of institutes and their acceptability is growing. However, the growth of alternative medicine in India is far behind the corresponding growth of conventional allopathic medicine. While the western world is showing signs of growing interest in alternative medication, India is moving faster towards allopathic medication. This can be understood from the fact that recent trend shows that that more research work and journals on Ayurveda are coming from American authors rather than Indian authors. In context to this there is a need to analyze and research on ‘Availability of untapped Market for alternate medicine in urban India’.
The scope of this research, as the title suggests, is to find out whether there is a market hidden in the minds of the common man around alternate medicine. The core objective is to perform a market research in a wide demography, by means of various instruments, such as interviews, surveys, etc. to analyze and determine various aspects, such as what type of market is available, what demography is more inclined to alternate medicine, and then recommend the types of alternate medicine and their likely market. Our intention is to conduct as many face-to-face interviews as possible and also to take a descriptive approach in our