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Market Segmentation Nielsen & Lowe's

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MARKET SEGMENTATION: ADVIEWS ONLINE & LOWE’S CONSUMER CREDIT CARD
MARKET SEGMENTATION: ADVIEWS ONLINE & LOWE’S CONSUMER CREDIT CARD

To segment the market for the products - Nielsen Adviews online and Lowes Consumer credit card- using the segmentation basis on business-to-business and business-to-consumer market.

Vijay Kumar Poomalai
Student # 119000715
School of business and management
Aberystwyth University vkp@aber.ac.uk TABLE OF CONTENTS 2 ASSUMPTIONS 2 2.1 ADVIEWS ONLINE 2 2.2 LOWE’S CONSUMER CREDIT CARD 2 3 INTRODUCTION 2 3.1 ADVIEWS ONLINE 2 3.2 LOWE’S CONSUMER CREDIT CARD 4 4 MARKET SEGMENTATION: ADVIEWS ONLINE 4 4.1 Organization Characteristics 5 4.2 Customer Characteristics 7 5 MARKET SEGMENTATION: LOWE’S CONSUMER CREDIT CARD 9 5.1 Profile Criteria 9 5.2 Psychological Criteria 10 5.3 Behavioural Criteria 11 6 CONCLUSION 12 6.1 ADVIEWS ONLINE 12 6.2 LOWE’S CONSUMER CREDIT CARD 12 7 RECOMMENDATIONS 12 7.1 ADVIEWS ONLINE 12 7.2 LOWE’S CONSUMER CREDIT CARD 13 8 REFERENCES 14 9 APPENDIX 15

ASSUMPTIONS

Following are the assumptions based on which this report has been created. The product are not analysed or described exactly as it is in the field and the description on these products may have some variations.
Note: The products that are mentioned in this document do not represent the real products.

ADVIEWS ONLINE

* Not all the features that are supported in this application are considered. * To my knowledge, the application supports English as its only language to use. * Cost of the application assumed to be reasonably high. Exact figure is not known, otherwise it would be helpful in identify the potential customer to target based on their purchasing power.
LOWE’S CONSUMER CREDIT CARD

* Only the features mentioned in the introduction are

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