...Business Proposal for Johnson and Johnson ECOX/561 October 7, 2013 Karen Yancey Business Proposal for Johnson and Johnson Johnson and Johnson is a multinational medical devices, pharmaceutical, and consumer packaged goods company founded in 1886 by three brothers: Robert Wood Johnson, James Wood Johnson, and Edward Mead Johnson (Johnson and Johnson , 2013). In this business proposal the focus will be on consumer packaged goods for Johnson and Johnson. A discussion of whether Johnson and Johnson is elastic or inelastic, and whether the company is a price taker or price setter. Also in the business proposal, a discussion of barriers to entry, how the company maximizes profits and how the company differentiates itself from other competitor and non-price strategies will be discussed. Market Structure Johnson and Johnson have three distinct segments: consumer packaged products, medical, and pharmaceutical. Johnson and Johnson market structure is oligopolistic. The segment of pharmaceutical is dominated by three major competitors such as Merck, Pfizer, and Novartis. Consumer packaged goods is dominated by Procter and Gamble and Novartis for health care goods such as oral B, pampers, and hair care. Baby products are dominated by Gerber Products and Nestle. Is John and Johnson Elastic or Inelastic Johnson and Johnson is an elastic company because it will be affected by changes in the market such as demand for its products and...
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...Strayer university | Assignment 1: The Business Environment | Business and the Economy | BUS100Demetrius Carolina | Malcolm Johnson | 2/4/2013 | | | The business environment has grown tremendously in the past century. It has become a vast outlet for many to start their own, in this essay I will explain the role, advantages and disadvantages of business in the economy The Role of Business in the economy is the main component because our economy is capitalistic. Business is in every sector of the market. Everything that is thought of that relates the economy is business. For example retail, services, agriculture, manufacturing, health care, even political campaigning all involves business. Without business, humans would have to completely fend for themselves for absolutely everything. This is why people create trade with each other. Instead of having to provide ourselves with everything, we can focus on producing one product or expertise. We can then specialize in that product or expertise to make it the best in the market and then sell it for a profit. In business the Factors of Production or natural Resources which includes all in puts that offer value in their natural state, such as land, fresh water, wind, and mineral deposits. Capital which includes machines, tools, buildings, information, and technology, the synthetic resources that a business needs to produce goods or services, Human Resources this factor encompasses the physical, intellectual, and creative...
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...Market Model Patterns of Change Jennifer Harris Dr. Faux Economics 550 August 24, 2013 The healthcare insurance industry is an industry that is growing fast and is extremely competitive. New laws are causing the healthcare insurance industry to change rapidly. This industry operates as an oligopoly with a few big firms controlling the majority of the market. The price for coverage is not dictated by only one provider. In the oligopoly model no single theory explains the behavior that is evident. The degree of competitiveness is affected by the economy, law, technology, and the number of firms in the market. Medical loss ratios are often used to help managers understand industry characteristics. Competitors to this industry have changed over the years as well now the closest competitors are government provided insurance, persons who pay out of pocket, and the private sector that operates on donations. I think a good pricing policy for insurance companies to adopt would be one that is based on income. The new health insurance law (Obamacare) is requiring that all Americans carry insurance by January 1, 2014. This law will change the health insurance industry rapidly. The big New York Stock Exchange-listed insurance firms have known for many years that their core business models are not sustainable. The insurance companies have tried to ignore the risk that they were assuming because of pressure from Wall Street. The big companies have done this by simply administering...
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...The Canadian Banking Oligopoly “A market situation in which control over the supply of a commodity is held by a small number of producers to sell”1, is the standard definition for the market structure of an oligopoly. As simple and as straightforward as the definition may read, an oligopoly is actually a rather complicated and multi-layered market model. In the next few pages of this report I will analyze the oligopoly of the Canadian banking industry and reveal the factors the oligopolists have to consider; type of product, strategic behavior and mutual interdependence, entry barriers, merger’s, some of the shortcomings of this market structure as well as the potential for profits. As the definition of the term indicates, in order to be considered an oligopoly, there are to be only a small number of producers. More specifically, the structure calls for “a few large producers”.2 The textbook, Microeconomics by McConnell, Brue, Flynn and Barbiero goes on to indicate that any industry which uses the term Big Three, Big Four, etc. would be considered an oligopoly. The Canadian banking industry is well known by the “Big 5” banks: RBC (Royal Bank of Canada), TD (Toronto-Dominion Bank), Scotiabank (Bank of Nova Scotia), BMO (Bank of Montreal) and CIBC (Canadian Imperial Bank of Commerce). To further confirm the fact that the “Big 5” are indeed an oligopoly, combined, they account for more than 85 % of the banking industry in Canada.3 Let us now begin the analysis. ...
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...differentiation and market entry barriers, within your chosen industry. It is recommended that you choose an imperfectly competitive market structure (for example, monopolistic competition, oligopoly, or monopoly) to consider within your assignment. The characteristics of each market structure, in terms of the extent of product differentiation and market entry barriers, are presented below:- Perfect competition • No product differentiation. Tendency toward normal profits in the short-term, although in the short-term both super-normal and loss making situations can also affect firms within an industry. • No market entry barriers. Produce normal profits in the long term. Monopolistic competition • Product differentiation. Tendency toward short-term super-normal profits. • No market entry barriers. Super-normal profits cannot be maintained by the firm in the longer term, due to new market entrants increasing supply within an industry. Oligopoly (a few firms) • Product differentiation. Tendency toward short-term super-normal profit. • High market entry barriers. Enable firm to maintain super-normal profits in the long run. Monopoly (single firm) • Product differentiation. Tendency toward short-term super-normal profit. • Extremely high market entry barriers. Enable firm to maintain super-normal profits in the long-run. Use a range of economics textbooks to understand the market structure, once you have established...
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...Apple Lisa which was released in 1983 and was the first computer to have a mouse and a graphical user interface (Apple Inc…, 2015). The first Macintosh computer came in 1984 however it was not successful due to the lack of market share to compete with IBM (Apple Inc…, 2015). After several years of financial losses, Steve Jobs launched a product redesign in 1997 that led to the iMac in 1998 (Apple Inc…, 2015). During the 2000s, Apple began to focus on portal MP3 devices such as the iPod and mobile phones like the iPhone. Then Apple began a new line of business in the music industry with iTunes. Today, Apple Inc. is a major competitor within the computer and consumer electronics industry. Apple Inc. is headquartered in Cupertino, California and has 76,000 employee based in the United States. Apple Inc. has directly and indirectly created and supported 1.9 million jobs in the United States (Israel & Johnson, 2016). Apple Inc. has stores located in 18 countries including the United States (Apple Inc., 2016). After a brief overview and history of Apple Inc., this critical analysis will take a look at the industry in which it operates, apply economic theories to create profit maximization, analyze the economic implications of operating in global markets, assess the impact of ethical and regulatory considerations, analyze the macroeconomic environment, analyze the microeconomic environment, and finally address recommendations for the long-term output of the firm. Apple Inc...
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...undertaken by firms in the market. This task has been undertaken through a critical analysis of a range of literature focussed on establishing the current state of play in the UK supermarket industry, examining general theory on competition and competitive strategy, as well as a review of literature that specifically addresses competition between supermarkets in the UK. Looking first at the nature of competition in the UK food retail industry, it was clear from the literature review that while the industry has many characteristics of an oligopoly as it is dominated by a small number of major firms, it is undoubtedly highly competitive. The evaluation of the competitive strategies undertaken by firms in the industry showed that between the leading firms in the market that Tesco had the best balance between price and customer perceived value but there was clear evidence to suggest that the other leading firms were positioning themselves around Tesco in order to reduce its apparent competitive advantages. While the analysis showed similar competitive strategies for the big four, it revealed different strategies being adopted by other firms in the industry who look to operate in niche markets within the food retail industry, such as Lidl and Aldi, who compete almost entirely on price to a specific market and, at the opposite end to M & S and Waitrose which compete on quality. Chapter 1: Introduction & Methodology Competition is an integral part of the market economy. This dissertation...
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...Proctor & Gamble Making Everyday Life Better Executive Summary In the billion-dollar industry that is consumer packaged goods, one of two key giants is Proctor & Gamble (P&G), an Ohio-based company that specializes in consumer packaged products. Throughout this paper, I will show that P&G is a leading consumer packaged goods company with a very promising future ahead of them. I will discuss the market structure in which they operate, the marketing approaches that they use and conduct a brief financial analysis of the company. I will conclude by making several recommendations as to how the company can continue their successful growth pattern, including technological advances, response to consumer preferences, research and development (R&D) of new products and creating brand loyalty among their consumers. Company Overview P&G is a global leader in retail goods focused on providing branded consumer packaged goods of superior quality and value to their customers around the world. They began in Cincinnati Ohio as a small family-operated soap and candle company in 1837. Their products are sold in more than 180 countries and territories primarily through mass merchandisers, grocery stores, membership clubs stores, drug stores, department stores, salons and high-frequency stores. P&G produces nearly 300 different brands with annual sales of $84 billion. Popular brands include Pampers, Always, Bounty, Pantene, Zzzquil, Tide, and Downy. P&G have...
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...Assignment 2: Operations and Long –Term Investment Decision Joanne T. Johnson Eco 550 March 20, 2014 Professor Jae – Kwang Hwang Operations and Long –Term Investment Decision Introduction The grocery market is filled with various options for microwavable food depending on the preferences of the consumers. Instead of the traditional use of the oven many families now use the microwave because of their busy lifestyles. The variety of healthy low calorie -microwave food has made shopping much easier for today’s busy consumer. Low calorie labels are regulated by the Food and Drug Administration (FDA) and require food “labels claiming low-calories must not have more than 40 calories for a given reference amount (except sugar substitutes)”. (The Calorie Control Council, 2014) Healthy low-calorie microwave foods have come a long way since the first Swanson pre-packaged TV dinner in the 1950’s. The meal tray was heated in the oven and consisted of a small portion of meat, two vegetables and dessert. The top two competing manufacturers of microwavable low-calorie foods are Lean Cuisine owned by Nestle and Healthy Choice owned by ConAgra. Both leaders in the frozen food market began in the 80’s. Healthy Choice works rigorously with the FDA to assure foods qualify under government health standards for healthy low calorie foods. Like all businesses these two businesses need a financial business plan that allows them to assess the company’s results and set targets for future...
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...Care and Family Care. P&G sell their products in more than 180 countries. Some of 50 Leadership Brands are the world’s most well-known household names. Industry Structure and Global Markets P&G is a global company which manufacture operations in more than 40 countries and sell products in more than 180 countries. Their developed market are North America, Western Europe and Japan. The developing markets includes Asia (excluding Japan), Central & Eastern Europe, Middle East & Africa and Latin America. Although markets outside U.S.A contribute a huge portion of total revenue, there are some risks cannot be ignored. For example, the local regulations, laws and trade barriers can affect transactions. And exchange rates may impact adversely on financial condition. It is also difficult to P&G to protect intellectual property and implement policy immediately. The major competitors of P&G are Johnson & Johnson, Kimberly-Clark Corporation and Unilever. They own a huge percentage of products that we use every day so they are considered to be an oligopoly. P&G are facing an external opportunity that is emerging market in developing countries. Unfortunately, Unilever has already kept one step ahead. Even though Unilever is half size of P&G, it occupies 55 percentage of sales more than P&G’s 37 percentage in emerging market. Besides opportunities, there are some threats such...
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...NILAMBEN PATEL MONROE COLLEGE NOVEMBER 19, 2012 MG 620 RESEARCHES FOR STATISTICS Presented to DR. ANNE WALSH ABSTRACT The United States is the world’s largest market for pharmaceuticals and the world leader in biopharmaceutical research. U.S. firms conduct 80 percent of the world’s research and development in biotechnology and hold the intellectual property rights to most new medicines. In 2010, the pharmaceutical sector employed approximately 272,000 people (source: Bureau of Labor Statistics), and according to the Pharmaceutical Research and Manufacturers of America (Parma), those manufacturers spent $67.4 billion on research and development in 2010. The markets for biologics, over-the-counter (OTC) medicines, and generics show the most potential for growth and have become increasingly competitive. Biologics, valued at $67 billion in 2010 (source: IMS Health), account for a quarter of all new drugs in clinical trials or awaiting Food and Drug Administration approval. OTC market growth will be driven by a growing aging population and consumer trend to self-medication and the conversion of drugs from prescription to non-prescription or OTC status. Generic drug sales in the United States were valued at $78 billion in 2010 (source: IMS Health). The U.S. market is the world’s largest free-pricing market for pharmaceuticals and has a favorable patent and regulatory environment. Product success is largely based on competition in product quality, safety and efficacy, and...
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...04/26/2013 Healthcare Johnson & Johnson Ticker: JNJ Recommendation: Buy Company Current Price: $84.83 Implied Price: $93.03 Investment Thesis Key Statistics Logo 50-Day Moving Average Johnson & Johnson is one of America’s largest companies, and it has a massive assortment of consumer brand holdings which will provide it with consistent growth. The company is growing through acquisitions that allow them to capture more market share, particularly in markets outside the United States. 52 Week Price Range Johnson & Johnson is a stable company that has been increasing returns to shareholders through dividend increases and stock repurchases. 61.71-84.93 $80.44 Estimated Beta .55 Dividend Yield 3% Market Capitalization 3-Year Revenue CAGR 4.74% Five-Year Stock Chart 231.5B $90.00 120,000,000 $80.00 100,000,000 $70.00 Trading Statistics $60.00 Diluted Shares Outstanding 2.90 Billion 80,000,000 $50.00 60,000,000 Average Volume (3-Month) 9.87 Million $40.00 $30.00 Institutional Ownership 68.00% 40,000,000 $20.00 20,000,000 $10.00 Insider Ownership 0.03% $0.00 Apr-08 Oct-08 Apr-09 Oct-09 Apr-10 Oct-10 Apr-11 EV/EBITDA (LTM) 12.66 Volume Adjusted Close 0 Oct-11 50-Day Avg Apr-12 Oct-12 200-Day Avg Forecast Summary Margins and Ratios EBITDA Margin (LTM) 27.63% 03/31/2014E 06/30/2014E 09/30/2014E ...
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...100878 Strategy & Communication EHM3.SC-02 December 10, 2012 Abstract The purpose of the report is to discuss the current strategy of the Carnival Corporation, the world leader in the cruise industry. Based on the external and internal situation analysis the new growth strategy is formulated. The recommendations on the strategy implementation and evaluation are provided by terms of the various strategic theories and models. The projected internationalization strategy may result in the improvement of the financial business situation, by increasing the corporation’s profit margins and shareholder value, and non-financial indicators, for example, brand awareness. Moreover the company can adapt the proposed scenario for entering new markets in the future. 2|Page Table of Contents Abstract ...................................................................................................................................... 2 Introduction ................................................................................................................................ 4 Situation Analysis ...................................................................................................................... 5 Strategic Direction ..................................................................................................................... 6 Formulating a strategy ............................................................................................................
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...increase of 53% compared to 2004 (BMW Annual Report 2008, pp6-7). The company has not only one of the strongest brands worldwide and exclusively high profit margins of 8 – 10% but since 2007 it has been the world's top seller in the premium class (Hawranek, 2008). Automobiles market in the 2000s The next chapter will investigate the main trends within the automobile market starting with a general overview, followed by wider analyses of the environment as well as investigation of the competition in the car market. General overview In the 21st century the car industry can be described as mature, highly competitive and very dynamic. Despite being considered as global, automobile industry constitutes of three major areas – USA, Japan and Western Europe which together accounts for 80% of total sales (Lynch, 2006, p698) as well as almost 90% of total output (Donnelly et. al., 2002, 31). New markets, such as China, South America and Eastern Europe are emerging; however, as Lynch points out (2006, p697) the level of wealth differs among the various regions leading to highly varying customer preferences which need to be considered when entering new markets. As a result of the fierce competition, the structure of the car industry has been changing radically. Extensive consolidation through acquisitions, joint ventures and strategic alliances has been taking place....
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...Exploring Corporate Strategy CLASSIC CASE STUDIES Chaos in the skies – the airline industry pre- and post-9/11 Gary J. Stockport The case provides an opportunity to analyse the Airline Industry both pre- and post-9/11. It shows how one major event in the business environment can reshape many aspects in both the macro and competitive environment of an industry. In turn this requires a reshaping of strategies for most of the individual companies in the industry in order to cope with this new environment. It also provides an opportunity for students to recommend how airlines might better plan for, as well as react to, disruptive events such as 9/11 happening in the future. ● ● ● This is a true story from the many stories of 11 September 2001. It was a typically routine early morning flight home. United flight 890 had left Narita Japan several hours earlier, and the sun would be coming up any minute. Captain Jim Hosking was looking forward to getting home to see his wife in LA. Suddenly a message from the cockpit teleprinter came in from the US Federal Aviation Authority (FAA). Such messages were routine, advising of bad weather or maintenance requirements. However, this message was different and it read: UA890 NRTLAX – –MESSAGE FROM CHIDD– THERE HAS BEEN A TERRORIST ATTACK AGAINST UAL AND AAL AIRCRAFT. WE ARE AT HIGH ALERT. WE ARE ADVDa THERE MAY BE ADDTLb HIGHJACKINGS IN PROGRESS. SHUT DOWN ALL ACCESS TO FLIGHT DECK. UNABLE TO ELABORATE FURTHER. a b ADVD – Advised...
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