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History
OldTown White Coffee’s history can be traced back to the incorporation of White Café in 1999, with the intention to provide quality white coffee to Malaysian households and the food services industry. Its founders formulated their own blend of 3-in-1 instant white coffee and commenced manufacturing in 1999. The same year, they successfully commercialised the instant 3-in-1 coffee mix under the ‘OldTown’ brand name for the retail sector. By end of 2009, the OldTown 3-in-1 instant coffee mix was sold at 1,348 retail outlets in Malaysia, 550 retail outlets in Singapore and 2,100 retail outlets in Hong Kong.
In 2005, it expanded vertically into the food services sector by opening a chain of café outlets based on the traditional Ipoh coffee shop setting and ambience under the ‘OldTown White Coffee’ brand name. Since the opening of its first café outlet in Ipoh in 2005, its chain of café outlets has expanded to around 160 café outlets in Malaysia and Singapore. This includes fully and partially owned, and franchised café outlets. The management has successfully mixed tradition with modern conveniences, revamped and revived the traditional café concept into a successful working model with outlets conveniently located and easily accessible to customers. http://www.bfsmagazine.com.my/index.php?option=com_content&view=article&id=165:oldtown-white-coffee&catid=88:food-and-beverage&Itemid=678 History of Oldtown White Coffee
Established in 1999, the co-founders and Executive Director, Mr Goh Ching Mun and Mr Tan Say Yap are the incorporation of White Café and provide quality white coffee to Malaysian households and the food services industry. Its founders formulated their own blend of 3-in-1 instant white coffee and commenced manufacturing in 1999.

With more than 10 years of experience in the coffee beverage industry, both of co-founders were

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