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LOVELY PROFESSIONAL UNIVERSITY

INSTRUCTION PLAN (for Lectures)

Term: 3rd
Course No. COM604 Course Title: STRATEGIC MANAGEMENT L: 4 T: 1 P: 0
Textbook: 1. Hunger J. D. and Wheelen T. L. , Strategic Management & Business Policy, Pearson Education, New Delhi, 8th Ed., 2006 Other Specific Books: 2. Kazmi, A. Business Policy and Strategic Management, Tata McGraw Hill, New Delhi, 2nd Ed. 2007 3. Jauch, R. Lawrence, R. Gupta and W.F.Glueck, Business Policy and Strategic Management, Frank Bros.&Co., 7th Ed.,2007
Other readings:
|S. No |Journal articles as compulsory reading |
|. |Camillus, J. C. Strategy as a wicked problem, Harvard Business Review, May 2008 |
| |Hirotaka, The contradictions that Drive Toyota’s success, Harvard Business Review, June, 2008 |
| |C.K. Prahalad’s Plan: India @75, Business Today, August 24, 2008 |
| |McAfee, A. and Brynjolfsson, E., Investing in IT that makes a competitive Difference, Harvard Business Review, July-August, 2008, PP.98-107 |
| |Collis, D.J. and Montgomery, C.A., Competing on Resource, Harvard Business Review, July-August, 1995 |
| |Michael E. Porter, From competitive advantage to corporate strategy, Harvard Business Review, May-June, 1987, pp.43-59 |
| |Markides, C.M., To diversify or not to diversify, Harvard Business Review, Nov-Dec., 1987, pp.93-99. |
| |Goold, M. and Kathleen, L., Why diversify?

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