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La Trobe Business School

INTERNATIONAL MARKETING
MKT3IMK

Subject Learning Guide
Semester Three, 2015
La Trobe University Sydney Campus
Lecturer: Dr Ian Benton
Email: BENI@learning.auscampus.net

Subject Details
GENERAL DETAILS
Subject Code:

MKT3IMK

Subject Title:

INTERNATIONAL MARKETING

Teaching Period:

Semester 3

Location(s):

Sydney

Credit Points:

15

Mode:

On Campus

3

Level:

ENROLMENT REQUIREMENTS
Prerequisites:
Co-requisites:
Incompatibles:
Assumed Skills & Knowledge:

A sound understanding of basic marketing

Special Study Requirements:

N/A

STAFF CONTACTS

Role

Campus

Name

Email

Lecturer

Sydney

Dr Ian Benton

BENI@learning.auscampus.net

SUBJECT DESCRIPTION

This subject focuses on the nature of the international marketplace and the problems and decisions facing managers of international marketing. It is comprehensive and practical covering marketing goods and services across national boundaries, as well as within different national markets. Major topic areas covered are the international marketing imperative, analysisof foreign environments, development of international marketing strategies and the implementation of marketing programs across different nations and within nations.
SUBJECT INTENDED LEARNING OUTCOMES (SILOS)

Upon successful completion of this subject, you shouldbe:


Aware of the different socio-cultural, economic, and geopolitical environments in which global marketing strategies and programs are formulated and implemented;



Be able to examine global issues and describe concepts relevant to all international marketing activities.



Have developed relevant management skills for planning and expanding activities in global markets

1

Develop students’ awareness of the different socio-cultural, economic, and geopolitical

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