...MNM3025/101/3/2012 Tutorial Letter 101/3/2012 Marketing research MNM3025 Semester 1 & 2 Department of Marketing and Retail Management This tutorial letter contains important information about your module. Bar code MNM3025/101 CONTENTS 1. 2. 3. 4. 5. 6. 7. 8. 9. Introduction and welcome Purpose and outcomes of the module Lecturer and contact details Module related resources Student support services for the module Module specific study plan Assessments Examination Concluding remarks Page reference guide Assignments Additional reading list Appendix A. Appendix B. Appendix C. 1. INTRODUCTION AND WELCOME We are pleased to welcome you to this module in customer service and hope that you will find it both interesting and rewarding. We will do our best to make your study of this module successful. You will be well on your way to success if you start studying early in the semester and resolve to do the assignments properly. You will receive a number of tutorial letters during the semester. A tutorial letter is our way of communicating with you about teaching, learning and assessment. Tutorial Letter 101 – this tutorial letter – contains important information about the scheme of work, the assignments and guidelines for preparing and submitting the assignments for this module. Furthermore, the prescribed study material and other resources and how to obtain it are provided further on. We have also included general information about this module, as well as administrative...
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...By: Ernest Halili | Customer Relationship Management in Banking Industry and its Implementation Issues | For: Research Methods: Literature Review | Words: 1016 | Abstract The war between companies for customers is getting tougher every day. Companies need to find other ways and methods in order not only to attract new customers but more importantly to retain the existing ones. In order to do so, companies are always looking for the best alternatives than can be offered to their customers; thus trying to engage customers to long-term relationships through offering them products and services that they need the most. One of the best ways to achieve that is by starting to implement the Customer Relationship Management (CRM) strategy. Through this strategy companies will be able to acquire long term benefits, bigger customer base and a safe business future and this is exactly what this paper will show us. Here we are going to talk about CRM issues (barriers) and its implementation ways in banking industry. Many banks try to implement it; some of them fail to do it because they fail to execute its process correctly or lack management cooperation. The others that succeed construct a clear plan and train their employees effectively in order to execute it. More details about this research topic, how it works and how it fails, will be discussed. Table of Contents Abstract 2 Table of Contents 3 Introduction 3 Literature Review 4 CRM in Banking Industry 4 ...
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...Anwar, S.A & Sohail, M.S, 2004. Festival tourism in the United Arab Emirates:First-time versus repeat visitor perceptions. Journal of Vacation Marketing, 10, 161-170. Baloglu, S., Brinberg, D., 1997, Affective images of tourism destinations, Journal of Travel Research, Vol.35(4), pp.11-15. Balakrishnan, M.S., 2008. Dubai- A star in the East. A case study in strategic destination branding. Journal of Place Management and Development,1, 62-91 Bonham, C., Mak, J., 1996, Private versus public financing of state destination promotion, Journal of Travel Research, Vol.35(2), pp.3-10. Buhalis, D., and Cooper, C., 1998, Competition or co-operation: The needs of Small and Medium sized Tourism Enterprises at a destination level, in E., Laws, Faulkner, B., and Moscardo, G., (ed.), Embracing and managing change in Tourism, Routledge, London. Chon, K. S., 1991, Tourism destination image modification process: marketing implications, Tourism Management, Vol.12(1),pp.68-72. Chon, K. S., 1992, Self-image/destination image congruity, Annals of Tourism Research, Vol.19(2),pp.360-363 Cooper, C. P., 1989, Tourist product life cycle, in Witt, S.F. and Moutinho, L.(eds), Tourism marketing and management handbook, London: Prentice Hall, pp.577-580 Cooper, C., 1992, The life cycle concept and tourism, in Johnson, P.; Thomas, B., (eds), Choice and demand in tourism, London, UK; Mansell, pp.145-160. Cooper, C., 1994, Tourism product life cycle, in Seaton, A., et al (eds) Tourism: The...
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...be all inclusive, but to provide guidance in developing the cooperative’s record keeping system and understanding financial statements. In most cooperatives, trained accountants will take care of the financial reports and more difficult accounts, such as depreciation expense. However, all board members should understand the bookkeeping functions and be able to interpret financial reports. By understanding all components of bookkeeping and the financial documents, the board will be better able to design an accounting system for their cooperative, maintain accurate bookkeeping records, and make prudent business decisions based on the financial reports. Practice exercises are included that should be completed after the sections on the daily journal and the general ledger and a final exercise at the end of the guideline. June 1998 Price: domestic45.00; foreign-$5.50 ~~- Contents Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The Accounting System ............................................... .l FinancialReporting ..................................................... The Balance Sheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The Income Statement ................................................ .2 Statement of Cash Flows. .............................................. .3 Accrual Accounting . . . . . . . . . . . . . . . ...
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...Advanced Research Topics in Digital Marketing Lecturer: Almir Peštek, PhD Assistant Professor Department of Marketing School of Economics and Business in Sarajevo almir.pestek@efsa.unsa.ba Course objectives: The objectives of the course are to get participants introduced to modern trends and practices in digital marketing development and to prepare them to work on their own research related to digital marketing application. It exposes participants to the main issues in digital marketing strategy and helps them critically evaluate both fundamental ideas and more recent developments. At the end of the course participants will be able to think critically about the development, implementation and effects of certain digital marketing strategies in business. There is an expectation that participants will develop an own research topic which derives from the topics covered. The course focuses on five themes: 1. The role of digital marketing within the organization 2. Consumer Behaviour 3. Integrated Marketing Communications 4. Social networks and Web 2.0 5. E-Metrics Course description: The purpose of this course is to investigate advanced topics in digital marketing. This course is designed to help participants in understanding the role of digital marketing within the organization, its business strategy and its success. The course will be organized in a way that allows participants to gain depth in important areas of digital marketing research identified and to develop and advance...
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...Lane Keller and Carlos E. Basurto Meza How Social-Cause Marketing Affects Consumer Perceptions Please note that gray areas reflect artwork that has been intentionally removed. The substantive content of the article appears as originally published. REPRINT NUMBER 47212 PDFs s Reprints s Permission to Copy s Back Issues Electronic copies of MIT Sloan Management Review articles as well as traditional reprints and back issues can be purchased on our Web site: www.sloanreview.mit.edu or you may order through our Business Service Center (9 a.m.-5 p.m. ET) at the phone numbers listed below. To reproduce or transmit one or more MIT Sloan Management Review articles by electronic or mechanical means (including photocopying or archiving in any information storage or retrieval system) requires written permission. To request permission, use our Web site (www.sloanreview.mit.edu), call or e-mail: Toll-free in U.S. and Canada: 877-727-7170 International: 617-253-7170 e-mail: smrpermissions@mit.edu To request a free copy of our article catalog, please contact: MIT Sloan Management Review 77 Massachusetts Ave., E60-100 Cambridge, MA 02139-4307 Toll-free in U.S. and Canada: 877-727-7170 International: 617-253-7170 Fax: 617-258-9739 e-mail: smr-orders@mit.edu How Social-Cause Marketing Affects Consumer Perceptions A market research technique called conjoint analysis can help managers predict what kind of affinity marketing program is likely to offer the best return on investment...
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...Mirchandani (2012) 5 : 08/04/2014 15/04/2014 22/04/2014 29/04/2014 8 9 6 : 06/05/2014 13/05/2014 10 11 7 20/05/2014 27/05/2014 12 13 03/06/2014 14 4 .10 :(18/02/2014) 1 ' ( ) Ball, R., Brown, P., 1968. An empirical evaluation of accounting income numbers. Journal of Accounting Research 6: 159-178. Beaver, W. H., 1968. The information content of annual earnings announcements. Journal of Accounting Research 6: 67-92. Dechow, P. M., 1994. Accounting earnings and cash flows as measures of firm performance: The role of accounting accruals. Journal of Accounting and Economics 18: 3-42. Dechow, P. M., Sloan, R. G., and Zha, J., 2013. Stock prices & earnings: A history of research. Working paper. Haas School of Business, University of California at Berkeley. : 2 – (04/03/2014) 2 ' ( ) Bonaccio, S., Dalal, R. S., 2006. Advice taking and decision-making: An integrative literature review, and implication for the organizational sciences. Organizational Behavior and Human Decision Processes 101: 127-151. Jacobson, J., Dobbs-Marsh, J., Liberman, V., Minson, J. A., 2011. Predicting civil jury verdicts: How attorneys use (and misuse) a second opinion. Journal of Empirical Legal Studies 8: 99-119. Liberman, V., Minson, J. A., Bryan, C. J., Ross, L., 2012. Naïve realism and capturing the...
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...Global Antitrust Review 2014 163 The Assessment of Selective Distribution Systems Post-Pierre Fabre CRISTIANA DE FAVERI This article develops an analysis of selective distribution systems, which considers their main characteristics, the traditional principles governing their discipline and the recent evolution of the jurisprudence of the European Courts. In the Pierre Fabre case, the Court seems to have changed its approach to the subject, as, analysing a ‘de facto’ ban on online sales, it passed from the traditional ‘effects’ analysis of these systems to their qualification as restrictions ‘by object unless objectively justified’. The legal result is unaltered as the usual criteria of competition analysis are still adopted, but new perspectives could have been potentially opened in their interpretation. Furthermore, the article also takes into account the Court’s assertion that ‘the aim of maintaining a prestigious image is not a legitimate aim for restricting competition’, which represents another aspect of the judgment in apparent contrast with the settled case law. In both instances, it presents possible explanations consistent with the tradition. Finally, it underlines the significance of the ruling in relation to the controversial topic of internet selling. I. Introduction The topic of selective distribution systems has been explored in many authoritative academic works.1 Yet, it is still important and highly debated, not only because 1 ...
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...How To Market Facebook With Businesses Harry Pruitt Benedictine University Author Note Harry Pruitt, Student in Business, Benedictine University. Abstract We normally judge a book by its cover, so visuals can be very important. Online marketing through Facebook is no different. Most of our influences are through social media and more people are turning to social media to gain more business for their companies. Facebook has been successful in helping with business marketing, spending as little or as much as you want or need to. Facebook is the social platform for web based businesses near and far. Even though Facebook has its different problems, marketing within Facebook has been very successful thus far .Using different strategies and building creative profiles makes for a better business outcome. Bigger dreams become bigger goals, by staying on the right path you accomplish you objective and achieve your marketing goals as a business owner. How To Market Facebook With Businesses Facebook is an online social networking service. Facebook was founded in February 2004, by Mark Zuckerberg and some of his friends at Harvard University. The website was first used for Harvard University students only, but then it gradually excelled to various universities, high schools, and even 13 year old children. Before entering Facebook, the user must register and create a personal profile. The use of this social network is to add other users as friends, exchange messages, and receive automatic...
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...Article Review Unit V Perspectives on Latino Lay Health Promoter Programs Columbia Southern University Marketing Research and Comparative Strategy dba 8230 Angel H. Collado May, 13th 2014 Article reviewed by Angel H. Collado Carter-Pokras, O.D. PhD., Jashchek. G. MPH, Martinez, I. PhD., Brown P.B., Mora S.E. MA, MPH, Luciani, I. PA; Perspectives on Latino Health Promoter Programs: Maryland, 2009. American Journal of Public Health, 101(12), 2281-2286, doi:10.2105/AJPH.2011.300317 About the authors Carter-Pokras, Olivia.D. PhD. Belongs to the School of Public Health, University of Maryland, College Park, Department of Epidemiology and Biostatistics. Jashchek. Graciela MPH, is with the School of Public Health, University of Maryland, College Park. Martinez, Iveris L.PhD, belongs to Herbert Wertheim College of Medicine, Florida International University, Miami. Brown Pamela B., S.E., MA, MPH, with the Baltimore Medical System of Baltimore, MD. Luciani, Ileana, PA, is with the Latino Providers Network, Baltimore, MD. Newton , Nancy, consultant in Tekoma Park, MD. In this article it was summarize all the relevant information about the common practices and barriers in the design, implementation, monitoring, and evaluation of Latino lay health promoter programs. High rates of uninsurance, low levels of health literacy, and limited access to culturally and linguistically competent care place Latinos at risk for adverse health outcomes and underscore the need to improve access...
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...Literature Review The nature of consumers is responsible for the chances of an idea to become a successful business. Dalenberg, et al. (2014), p. 1 observes that consumers demonstrate high variability levels in product liking. The essential element that needs to be considered is the exposure of the product to reach the consumers. In their study, Thrassou, et al. (2012), p. 22 acknowledge that the most important aspect in a new idea or innovation is value. The significance of having an insight on consumer knowledge behavior is based on the modern marketing philosophy that recognizes the consumers as the target of any marketing activity (Thrassou, et al., 2012, p. 28). The basis of the business idea can be attributed to the highly competitive market environment. While already the problem that the idea seeks to address is being solved by another idea, the intense competition prompts the need for innovation to be able to offer greater value (Thrassou, et al., 2012, p. 30). In his article, Gentile (2010), p. 96 covers the difficulty that is involved in having people change their behavior to accept an idea. It is acknowledged that it is difficult to change ideas but that is exactly what businesses are required to do to get consumers buy the product or service. The difficulty in having consumers embrace a new product has been observed by Ji & Wood (2007), p. 261 as resulting from the high degree of repetition that is evident in consumer domains....
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...public domain whenever potential users of these innovations are unable or unwilling to enter into mutually beneficial exchange relationships with the creators of the IPR. This reply offers a perspective on why Ray’s (2004) imperative does not maximize social welfare and, in fact, will tend to diminish social welfare over the long-term as a result of lower economic incentives for innovation. Introduction ‘‘Few trends would so thoroughly undermine the very foundations of our free society as the acceptance by corporate officials of a social responsibility other than to make as much money for their stockholders as they possible can. This is a fundamentally subversive doctrine’’ (Friedman, l962, p. 133). Morgan P. Miles is Professor of Marketing, Georgia Southern University. His research interests...
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...How the economy affect the marketing mix. Chan Nang Hin, Economic forces include factors that affect how much money individuals, their willingness to spend and businesses can spend and how they choose to spend it, such as income, prices, levels of saving, inflation rate, unemployment rate, levels of debt, availability of credit and distribution of income. These factors have a great impact on potential customers, partners and the company itself. And rarely, yet recently, economic crises. A crisis represents “a low probability, high impact situation that is perceived by critical stakeholders to threaten the viability of the organisation” (Peason and Clair 1998, p.66). The devastating effect of crises, may result in destroying businesses, some being suppliers and partners of other companies, it could start a chain reaction of dependent firms closing down. This potential threat makes it vital for managers to understand, prevent and minimize the potential threat of such economic issues. The marketing department may seem to have little to do with preventing damage of economic crisis but, in fact, there's plenty of strategies that may help. For example, the marketer's choice of target market can be customized to target customers with inelastic demand fluctuations. People with high saving, high income and wealth. These people are less likely to be affected by the economic environment. The choice to produce products with less elastic demand changes, for example, clothes...
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...Green marketing From Wikipedia, the free encyclopedia According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe.[1] Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term.[1] Other similar terms used are Environmental Marketing and Ecological Marketing Green, environmental and eco-marketing are part of the new marketing approaches which do not just refocus, adjust or enhance existing marketing thinking and practice, but seek to challenge those approaches and provide a substantially different perspective. In more detail green, environmental and eco-marketing belong to the group of approaches which seek to address the lack of fit between marketing as it is currently practiced and the ecological and social realities of the wider marketing environment.[2] The legal implications of marketing claims call for caution. Misleading or overstated claims can lead to regulatory or civil challenges. In the USA, the Federal Trade Commission provides some guidance on environmental marketing claims.[3] This Commission is expected to do an overall review of this...
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...Marketing Mix “The four P approach has led to a manipulative attitude to people” (Gummesson, 2002:285). “What marketing deserves is new approaches, new paradigms, which are more market oriented” (Gronroos, 2002:140). “We propose that the mix has now reached its vanishing point, and we argue that marketing requires a new paradigm” (O’Malley & Patterson, 2002:50). What is common among the above three quotations is the fact that they are all against the Marketing mix. They also share the common belief that it’s time for a radical change, one where the 4Ps are rejected for a new paradigm. But the importance of the 4Ps is being undermined. Despite its limitations, they still form the base which is being used by modern organizations. This paper attempts to show the importance of the marketing mix for modern marketers and that it cannot be relegated from modern marketing strategy. The paper is divided into six parts. Beginning with the introduction it then moves on to the development of the marketing mix theory. The third part contains the literature review of the mix. The fourth asserts that marketing mix in conjunction with RM and CRM can result in a successful marketing strategy and the fifth uses Lexus as an example to prove this assertion. It ends with the conclusion. What Is Marketing Mix? The Oxford Dictionary of Business and Management’s definition of the Marketing Mix is of “the factors controlled by a company that can influence consumers’ buying of its products” (Anon...
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