...Strayer University – MBA Program - Marketing 500 | | | | | 10/22/2011 | | Introduction: This paper will introduce the company; describe its focus and purpose and illustrate the countries the company will target for market expansion. This paper will describe the methods of market entry by describing the five components of the marketing plan, the framework on which effective marketing decisions can be based upon. This paper will concentrate on the first of the five components. Components | Description | Topics | 1 | Market Segmentation and Product Positioning | | | Market Segment | | | Target Market | | | SWOT | | | Market Position | 2 | Market Strategy for Products | | | | Product Offering | | | Product Branding | | | Depth and Breadth of the Product Line | | | Marketing Plan fits within Organization | 3 | Pricing Strategy and Channel Distribution | | | Pricing Strategy | | | Pricing Tactics | | | Legal & Ethical Issues to Pricing Tactics | | | Market Distribution Channel | | | Distribution Strategy | 4 | Integrated Marketing Communication & Customer Satisfaction Strategy | | | Advertising Strategy | | | Effectiveness of Advertising | | | Promotional Strategy | | | Measurements | | | Gaps in Customer Expectations | 5 | Enhancing the Marketing Plan | | | | Competitors Strengths and Weaknesses | | | Closest Competitor | | | Leader Within the Industry...
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...Branding, Pricing, and Distribution Deloise Perkins Marketing Management 500 DR. William Bonaparte Jr. Branding, Pricing, and Distribution Branding, pricing, and distribution are all integral parts of a strategic marketing plan. Each segment of the plan needs to be developed individually with the entire culmination of the plan in mind. The purpose of this paper is to create the domestic and global product branding strategy, determine the optimum pricing strategy, and examine how the company’s pricing strategy supports the branding strategy. Domestic and Global Strategy A global marketing strategy that totally globalizes all marketing activities is not always achievable or desirable (differentiated globalization). In the early phases of development, global marketing strategies were assumed to be of one type only, offering the same marketing strategy across the globe. Leverage is gained from competing in the same category country after country and may come in the form of product technology or development costs. This strategy will single out no one and try to involve everyone. Since Toys" R" Us stores are not physically available in some countries, technology will helped with global marketing.Selecting the form of global product category implies that Toys" R" Us will stay within that category will consider targeting different segments in each category or varying the product, advertising and branding according to local market requirements. Toys" R" Us domestic and...
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...A Business Marketing Plan: Hunger Solution & Training Company MKT 500-Marketing Management John Garven Strayer University, Lower Bucks County Dr. Tony Muscia I n s t r u c t o r September 6, 2012 Contents Introduction------------------------------------------------------------------------------------------ 3 Market Segmentation and Product Positioning #1--------------------------------------------- 5 Marketing Product # 2----------------------------------------------------------------------------- 10 Product Branding, Pricing, and Distribution # 3----------------------------------------------- 12 IMC and Customer Satisfaction # 4---------------------------------------------------------------16 Conclusion Introduction This paper contains a marketing plan of a small production company that is earmarked to be established in Gardnerville, the suburb of Monrovia, Liberia, West Africa, my country of origin. The business which is to be named “Hunger Solution & Training Company” derived its name from the decade-long civil war that existed in Liberia that resulted into most of the citizens and other nationals of this country being internally displaced. These people which comprise of men, women, children, and other nationals, moved into the small capital of the country and its suburbs, making it very congested in terms of population. Others fled into neighboring countries like Ghana, Ivory Coast, Nigeria, Guinea, and Togo. Due to the high rate of unemployment...
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...Your Marketing Plan, Part 1 January 26, 2015 Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides. The Magic Brush Janitorial Services, LLC mission is to become the recognized leader in its targeted market for outsourced janitorial and custodial services and is to “exceed customer expectations for high quality, professional janitorial services.” Services provided include general office cleaning, as well as specialized services such as floor stripping and carpet cleaning. The Magic Brush Janitorial Services, LLC originated in Richmond, Virginia and was founded by Yvonne Johnson and Irving Johnson with having more than twenty years of knowledge and experience in the commercial cleaning industry. Through their expertise, they will be able to bring the operations of the business to profitability within its first year of operations. 1. Develop an online presence by developing a website and placing the Company’s name and contact information with online directories. 2. Implement a local campaign with the Company’s targeted market via the use of flyers, local newspaper advertisements, and word of mouth advertising. 3. Establish relationships with commercial property management firms within the targeted market. As long as there are commercial buildings, office complexes, banks, retail shopping centers, industrial facilities and medical centers, there will always be a need for...
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...Marketing Plan Part B Wk:6 Assignment MKT500 Marketing and Management Dr. Maiosun Kawwaff August 8, 2015 Strayer University Christopher Cook Introduction The name of the business that you will learn about in this paper is called “Sneaker Brokers.” The business is a sneaker brokerage firm, where we will locate, sell and purchase shoes for individuals who may not have the time to go out and find the product themselves. We would basically act as a liaison between the seller and the potential customer. Marketing plan is presented to focus on launching the product services to a specific consumer or sneaker enthusiast. Flight Club NYC is one of a market leaders in this consignment industry. Many other direct and indirect competitors also exist in the industry. Within these markets we would we use segmentation to market to the demographic that would most likely use our services, so that would be the Millennials. So we would use product placement on social media sites and sneaker forums. Sneaker Brokers financial plan is to acquire new products and resell them to the consumer based on demand. Company Name Sneaker Brokers has aspirations to become a household name. The business is targeting the Millennial generation who likes to buy sneakers. We plan to appeal to all markets by offering different services and payment methods. Company Strategy Sneaker Brokers are your one stop shoe consignment experience. You can shop, sale or even solicit the services of the company to...
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...MARKETING PLAN Strayer University Marketing Management – MKT 500 1. Develop the company's branding, pricing, and distribution strategy. Bryan’s Tutoring service will leverage its competitive edge to gain market share. These advantages offer students significant values including individualized and group tutoring, specialized handout material, tutoring specific to courses and professors, and the ability for the service to explain difficult concepts using easy-to-understand ideas and examples. The last advantage, the Systematic Analysis Framework provides students with a problem solving approach that is useful to the current question as well as being applicable to all of the student's other courses. The marketing strategy will seek to work closely with different professors enabling Bryan's tutoring to get a steady stream of referrals from the professors. The marketing strategy will also rely on focused advertising through the print media, spread across student newspaper advertisements, targeted flyers in campuses, posters in student areas and direct mailers to the students. The sales strategy will be focused on converting students into customers. One facet of this strategy is the offering of periodic complimentary sessions, designed to be an introduction to new students who are unsure if they will benefit from tutoring. We expect to have a high conversion rate into paid students from these...
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...MARKETING PLAN Strayer University Marketing Management – MKT 500 1. Develop the company's branding, pricing, and distribution strategy. Bryan’s Tutoring service will leverage its competitive edge to gain market share. These advantages offer students significant values including individualized and group tutoring, specialized handout material, tutoring specific to courses and professors, and the ability for the service to explain difficult concepts using easy-to-understand ideas and examples. The last advantage, the Systematic Analysis Framework provides students with a problem solving approach that is useful to the current question as well as being applicable to all of the student's other courses. The marketing strategy will seek to work closely with different professors enabling Bryan's tutoring to get a steady stream of referrals from the professors. The marketing strategy will also rely on focused advertising through the print media, spread across student newspaper advertisements, targeted flyers in campuses, posters in student areas and direct mailers to the students. The sales strategy will be focused on converting students into customers. One facet of this strategy is the offering of periodic complimentary sessions, designed to be an introduction to new students who are unsure if they will benefit from tutoring. We expect to have a high conversion rate into paid students from these free sessions. (Bryan’s Tutoring Services) 2. Provide the following marketing...
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...MKT 500 Assignment 2 Marketing Products(5 pages APA with references) Get Tutorial by Clicking on the link below or Copy Paste Link in Your Browser https://hwguiders.com/downloads/mkt-500-assignment-2-marketing-products5-pages-apa-references/ For More Courses and Exams use this form ( http://hwguiders.com/contact-us/ ) Feel Free to Search your Class through Our Product Categories or From Our Search Bar (http://hwguiders.com/ ) Discuss the type of product the company will offer and identify its primary characteristics. Discuss the service component of the product and how it will be used to enhance the product. Explain how the product could be expanded to a product line, and the depth and breadth of the line. Determine how the core business may change in response to industry or market changes MKT 500 Assignment 2 Marketing Products(5 pages APA with references) Get Tutorial by Clicking on the link below or Copy Paste Link in Your Browser https://hwguiders.com/downloads/mkt-500-assignment-2-marketing-products5-pages-apa-references/ For More Courses and Exams use this form ( http://hwguiders.com/contact-us/ ) Feel Free to Search your Class through Our Product Categories or From Our Search Bar (http://hwguiders.com/ ) Discuss the type of product the company will offer and identify its primary characteristics. Discuss the service component of the product and how it will be used to enhance the product. Explain how the product...
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...Lowe’s Home Improvement When choosing a retailer to research, I started to research the top retailers of fortune 500 retailers of 2012. The top 10 retailers included in Costco, Home Depot, Best Buy, Lowe’s, Staples, Toys r Us, Office Depot, GameStop, Bed Bath & Beyond and Auto Zone (CNN Money). I, occasionally, shop all of these retailers but was shocked to see a few of these on the list of the top 10. I was defiantly surprised at Costco being #1 on the list in revenues. I am defiantly aware of what Home Depot is doing because of working for Lowe’s. I have done many reports on retailers over the last 5 years I have been in school but have never done a report on Lowe’s. I have done Home Depot before but never have given Lowe’s a spot to shine. I have seen, and happy to be a part, an amazing transformation over the last few years of where they are trying to take the company and feel that I would be proud to write a report on the #4 top retail of 2012. Finding Lowe’s on the list was not shocking but I was not aware of them being #4. I am proud of what they have accomplished in recent years and feel like they will climb up this list and remain a strong company on the overall fortune 500 list. Lowe’s has done many changes over the last few years in the way of marketing, social media and customer service. They have done a complete overhaul of how they worked and operated since I have been a part of their team since 2003. Social media has been a huge focus over the 3 last year. Lowes...
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...studies across multiple geographies for some of the Fortune 500 companies such as 3M, Emerson, UTC, P&G, Johnson & Johnson Academic Qualification Qualification | Year | School/Institute(Board/University) | Marks | PGPM | 2014-2015 | Great Lakes Institute of Management, Chennai | - | BA(Hon) Business Economics | 2007-2010 | Institute name, university name | 100% | XII Std | 2006-2007 | School name, Board | 100% | X Std | 2004-2005 | School name, Board | 100% | Skills Summery Data Analysis, Oracle E-Business Suite, Oracle Forms and Reports, Design and Web Tools, Sencha Touch, Mobile Technologies, Business Rule Management System Professional Experience Company name Senior Analyst Gurgaon August 2010 – April 2012 * Performed job benchmarking, data analytics, auditing & reporting of compensation & benefits data for clients * Subject Matter Expert of the client interface tool of Aon Hewitt, i.e Total Compensation Center * Managed a team of 6 people as the Project Manager for TCM studies of Latin America region * Selected for an on-shore opportunity in Brazil and Colombia to work on a short consulting assignment. * Prepared training modules for a team of new hires and deployed training on various products and processes * Managed Global TCM Marketing Mailbox as SPOC from the Operations Center for global...
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...Improvement By Noe Rodriguez MKTG 305-07 American Intercontinental University Online September 23, 2012 Abstract The paper contains information regarding Lowe’s home improvement. The 4 Ps of marketing that Lowe’s uses at this time are also included in this paper; Lowe’s is considered an oligopoly as the second home improvement store in the nation, explanation on how it has dealt with Home Depot and other stores is part of this paper. Lowe’s Home Improvement Introduction Lowe’s is a great company in the fortune 500 which serves home improvement and, has been around for 60 years; it was founded in 1946 and it is considered today the largest home improvement retailer globally. Lowe’s has 1,745 stores within the USA, Mexico and Canada; it ranks number 54 in the Fortune 500 list, it also is a contributor to the consumer by contributing over $32 million dollar to different schools. (Lowe’s.com) Countries Lowe’s operates in the USA, Canada, Mexico and Australia; the expansion to Canada began in 2007 where Lowe’s open a store in Hamilton, Ontario; then in 2008 proceeded to enter the market of Monterrey, Mexico, and is building 150 stores in Australia. In the USA alone it has 1,710 stores. 4Ps of Marketing Lowe’s There are market types which are to be considered important and they are competition, monopolistic competition, monopoly, and oligopoly, because Lowe’s is constantly in competition with Home Depot and some...
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...“THE FORTUNE 500” The Fortune 500 is an annual list compiled and published by Fortune magazine that ranks the top 500 U.S. closely held and public corporations as ranked by their gross revenue after adjustments made by Fortune to exclude the impact of excise taxes companies incur. The list includes publicly and privately held companies for which revenues are publicly available. The first Fortune 500 list was published in 1955. 1) Walmart, is an American multinational retail corporation that runs chains of large discount department stores and warehouse stores. The company is the world's third largest public corporation, according to the Fortune Global 500 list in 2012, the biggest private employer in the world with over two million employees, and is the largest retailer in the world. Walmart remains a family-owned business, as the company is controlled by the Walton family, who own a 48 percent stake in Walmart. It is also one of the world's most valuable companies. Headquarters: Bentonville, Ark. Revenue: $469.2 billion Profit: $16.9 billion 2013 rank: 1 Wal-Mart and ExxonMobil have traded the top spot back and forth several times, but the world’s largest retailer comes out on top this time despite a year rife with controversy: It faces accusation that its Mexican subsidiary bribed government officials in order to expand locations there, and the probe has since expanded to Brazil, India, and China. Nevertheless, the retailer operates a multinational empire, with 10...
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...startup for Dell Computer Corporation in 1984. With his stock increasing near the peaks of 90,000 percent, rating it the number one stock in the 1990's; it's no wonder how he became the youngest CEO of a Fortune 500 Company at the tender age of 27. Mr. Dell believed that 'by placing the customer at the epicenter' and creating a strategic concept 'based on customers' needs and preferences' would be the key to a successful company. (Krames, 2003, p. 59) Having a direct model 'based on a one-to-one relationship between the company and the customer' was how he made Dell so successful with ''no intermediaries, no middlemen'. (Krames, 2003, p. 59) Andy Grove is the co-founder and former CEO of Intel. The company he co-founded in the 1960's success can be contributed to his suspicious mentality of 'only the paranoid survive.' (Krames, 2003, p. 135) This man was considered as a legend of this industry by many and built Intel into the biggest computer chipmaker in the world at that time. Mr. Grove was credited for 'his role in fueling the computer revolution' by being named Person of the Year in 1997 by Time magazine. (Krames, 2003, p. 135) Mr. Grove's three-legged stool metaphor outlined how equal levels of execution and strategy in technology, manufacturing and marketing were the foundation for Intel's success. Also, he was influential in coining the phrase Strategic Inflection Point (SIP), which can be described as '-a point at which a company comes face to face with a massive change...
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...University of Phoenix Material Organizational Planning Worksheet Complete each section below. Be sure to cite your sources when necessary. Fortune 500 Company name |Pfizer | The company’s internal and external stakeholder’s |Internal stakeholder’s |External stakeholder’s | |Employees |Shareholders | |Departments (Marketing, R&D, Clinical, Medical education, PR) |Patients | |Managers |Doctors | |CEO/Owner |Industry trade associations | |Labor groups |Investors | | |Suppliers/Partners | Company’s mission and vision Company’s mission |According to "Company...
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...1+1 Tutoring Services: Marketing Plan Assignment 1: Part A Sade D. Mitchell Dr. James Fraser Marketing Management Strayer University Tuesday, April 29, 2014 Executive Summary 1+1 Tutoring Services is a tutoring service located in Rocky Mount, North Carolina that will offer tutoring assistance to student’s ages 5-18 years of age in all school subjects. These services will offer help to all students in the surrounding areas. The subjects consist of all math’s, all sciences, all English’s and foreign languages and precollege prep test. This tutoring service will evaluate and assess the needs of each student then prepare a customized plan to help them become successful students. This tutoring service will charge a fee for services and also accept federal funding through grants and vouchers. We will serve families with all types of backgrounds. Our motto is Education is worth the work. We will install that into all of our patrons and offer the greatest services at reasonable prices. Environmental Analysis 1+1 Tutoring Services is a small North Carolina base company located in Rocky Mount that will offer tutoring services in a wide variety of subjects. The company employs five tutors who are all college graduates who have degrees in a wide variety of subjects. The tutors are myself the owner and operator who has a degree in Business Management; Anthony Battle who has degree in English and Spanish and took several foreign language classes in college; Melissa Smith who has...
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