...ABC Marketing Plan GROUP B SUBMISSION Module 7/8 May 6, 2011 Table of Contents Overview and Objectives 4 Mission statement 4 Operational objectives 5 Background and forecast 5 Market analysis 5 Market Segments 5 Segments Targeted 6 SWOT Analysis 7 Strengths 7 Weaknesses 7 Opportunities 7 Threats 7 Competitor analysis 7 Competitor Brand Analysis 7 Competitors - their target segments - and their strategy used: 9 SWOT 9 Marketing information requirements 10 Marketing strategy 10 Product 10 Marketing Strategy 14 Promotion 14 Price 17 Profit Margin by Brands: 18 Customer Price Judgements: 18 Financial Analysis 19 Alternatives Analysis 20 Recommendations and Action Plan 20 Exhibit “A” – P&L - 9 sales office configuration 21 Exhibit “B” – P&L - 12 sales office configuration 22 Exhibit “C” - Incremental analysis of costs and revenues 23 Exhibit “D” - Forecasted Demand 24 Exhibit “E” - Current and Pro Forma Statements for Four Quarters 25 Exhibit “F” - Return on Investment 25 Exhibit “G” – Brand & Regional Profitablity 26 Overview and Objectives Mission statement At Integrity Computers Intl. our goal is to supply quality computers to our customers at a fair price. We are committed to earning our customers trust in the market by maintaining the highest standards of service using the most advanced technology and by conducting business that is ethical, environmentally responsible, socially and economically acceptable. Integrity...
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...availability of quality administrative and consultative services. Southeast Health Plans, Inc. is led by experienced management and has formed a strategic alliance with Blair Mill Administrator, a wholly-owned subsidiary of Blue Cross/Blue Shield of Pennsylvania, for the purpose of providing first class benefits management services to its target market. The key to success for Southeast Health Plans, Inc. will be the ability to attract the initial capital in order to successfully market its services in the metro Atlanta area and in northern Georgia. Adequate professional sales staffing is essential. The company must then expand a successful formula throughout Southeast Healthern markets. Cost control, particularly with regard to sales and marketing programs, will enable controlled expansion that is fully funded by internal cash flow. The...
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...Development of an E-Commerce Website for ABC Corporation Tammy Semelsberger Managerial Applications of Information Technology – IS535 DeVry University, Keller Graduate School of Management August 18, 2012 Table of Contents Abstract 3 Company Background 3 Business Problems 4 High-Level Solution 5 Benefits of Solving the Problem 6 Business/Technical Approach 7 Business Process Changes 7 Technology / Business Practices Used to Augment Solutions 9 Conclusions and Overall Recommendations 10 High-level Implementation Plan 10 Summary 11 Summary of Recommendations 11 References 13 Development of an E-Commerce Website for ABC Corporation Abstract ABC Corporation (ABC) is a clothing store in Chicago, IL. They are a local store that needs to increase profitability and competitiveness. Designing a custom e-commerce online store on their current website, that is tailored to ABC’s goals and customer needs, is key in attracting and maintaining a customer base, and increasing profitability. The business problem to be solved is how to implement, market, and maintain a successful e-commerce site while building customer loyalty, increasing profitability, improving strategic planning, and expanding the market. ABC will use an outside source to develop, produce and maintain this store. There will be reporting systems in place to analyze data...
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...Process Improvement of ABC Bank’s Current Incentive Program Group 2 Kristin Lukasik Tanya Kessen Danielle Moore Timothy Knihtila Jennifer Goldinger Table of Contents Section | Page Number | Cover Page | 1 | Executive Summary | 4 | Mission Statement | 5 | Flow Chart | 6 | Cause and Effect Diagram | 8 | Data Collection Tools | 9 | Collected Data | 12 | Data Analysis | 14 | Criteria Matrix | 29 | Conclusion | 30 | Conclusion; Impact, Recommendations, & Controls | 31-32 | Appendices | 33 | List of Figures Figure 1 Flow Chart | 6 | Figure 2 Cause and Effects Diagram | 8 | Figure 3 Results from Survey Question 3 | 16 | Figure 4 Results from Survey Question 6 | 17 | Figure 5 Scatter Plot | 18 | Figure 6 Results from Survey Question 5 | 19 | Figure 7 Results from Survey Question 4 | 20 | Figure 8 Histogram | 21 | Figure 9 Pareto Chart | 23 | Figure 10 Critical Incident Chart: Cost to Profit Ratio | 25 | Figure 11 Critical Incident Chart: Products | 25 | Figure 12 Critical Incident Chart: Customer Service and Wait Times | 26 | Figure 13 Critical Incident Chart: Location | 27 | Figure 14 Critical incident Chart: Reputation | 27 | List of Tables Table 1 Results from Banking Incentive Program Survey | 13 | Table 2 Criteria Matrix | 29 | Executive Summary Consider the following scenario; Barbara a bank teller at ABC Bank Corp does a phenomenal job completing Mr. Johnson’s transaction. They have a great time chatting...
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...throughout the Jewish community so there is not much demand for new offerings. Fressen catering will inject new life into the kosher catering market, leveraging Chef Susan Cheflly's culinary skills to develop creative new catering options. Susan's advanced skills, industry insight, and a great market opportunity will allow Fressen Catering to reach profitability by month 11. Situation Analysis Fressen Catering is a start-up company. Marketing is critical to its success and future profitability. Fressen offers creative, gourmet kosher catering for a wide range of events. The basic market need is a high quality, creative kosher catering company servicing the Philadelphia Jewish population. Fressen will meet this demand with an ever expanding innovative repertoire of kosher meals. Market Summary Fressen possesses good information about the market and knows a great deal about the common attributes of our most prized and loyal customers. Fressen will leverage this information to better understand who is served, their specific needs, and how Fressen can better communicate with them. Market Analysis | | | 2001 | 2002 | 2003 | 2004 | 2005 | | Potential Customers | Growth | | | | | | CAGR | Middle class kosher customers | 9% | 120,547 | 131,396 | 143,222 | 156,112 | 170,162 | 9.00% | Upper class kosher customers | 8% | 80,457 | 86,894 | 93,846 | 101,354 | 109,462 | 8.00% | Other | 0% | 0 | 0 | 0 | 0...
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...MARKETING PLAN COMPONENTS Marketing plans vary by industry, by size of company and by stage of growth. The form isn't as important as the process of preparing it. Preparing a marketing plan is a process that makes you think about your business goals and what your marketing strategy will be to achieve those goals. This is an outline of a typical marketing plan. Your marketing plan may contain all or just some of these components, depending on your company type, stage of growth, and goals. I. Executive Summary Introduces your company and explains the major points of your plan * Briefly describe the nature of your business and the products or services you offer. * State your mission and company objectives * Describe your management and marketing team, and the structure of your organization * Summarize the marketing objectives and strategies contained in the plan II. Current Situation Provides information about your location, target market and competitive environment. Also, identifies key issues your company faces. * Describe your current or planned business location. * Describe you target market. * Include a brief competitor and issues analysis. III. Competitor and Issues Analysis The details. * Include information about other individuals or companies (competitors) who offer similar products and services as you. * List key business issues that are potential challenges, such as new legislation or the impact of an impending technological...
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...Running head: ABC Corporation Online e-Business Growth Plan Online e-Business Growth Plan for ABC Corporation Valerian Coutinho Western Governors University Abstract ABC Corporation needs a new strategy to expand market penetration and grow annual revenues. This document details some of the strategies which can be utilized to build upon the current business model. The new e-business model will help the company build on the product differentiation strategy and also enable the company to create value added dependency for the current and new customers. The e-business model can also be used to improve the company’s product branding across the globe and can be used as a stepping stone into moving aggressively into new emerging markets as well as maintain and increase current market share in North America. Introduction ABC Corporation is a US based publically traded Discrete Manufacturer. ABC manufactures wheels and wheel-end components for the Commercial Vehicle Industry. Some of the products the company makes are Aluminum and Steel Wheels, Brake Drums, Hubs, Rotors and Slack Adjusters. Most of the products are used in the Class 5 to Class 8 Trucks, agricultural, specialty and military trucks. The company operates mostly in the North American (USA, Canada and Mexico) market with limited sales outside of North America. 55% of existing ABC sales come from the top 4 truck Original Equipment Manufacturer (OEM). The rest of the sales come from OES (Original Equipment Services)...
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...COVER LETTER SAMPLES Your Name Your Street Address City, State, Zip Date Employer’s Name Title Company Street Address City, State, Zip Dear Mr. or Ms. Last Name: Your opening paragraph should briefly introduce you and your interest in the company. If you are aware of a specific position or opening, refer to it now. This paragraph should also be used to mention the names of individuals you have met from the company (e.g., at the EIS, company event or other networking event), or the individual who directed you to this person. Cite other research that prompted you to write, such as a recent article on the company or a positive networking interaction. The last line in this paragraph should give a summary statement of who you are and why you are a strong fit for the position. Your middle paragraph (or two) should consist of specific examples from your background that would be of greatest interest to the company and consequently create the “notion of fit.” Do not just make broad generalizations about your skill set – any assertions about your skills have to be backed up with specific examples of how/why you have developed those skills. Focus on your skills and accomplishments and how they could contribute to the company, but do not simply restate what is on your resume. Demonstrate that you know about the organization and the industry. If you are a career changer, it is essential to clearly state your transferable skills from previous experience that directly...
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...behind ABC’s decision to close ABC shops (Battersby 2015) on the basis of strategic evaluation of both external and internal environment by applying analytical tools. The possible outcomes of this action will be critically assessed. Analysis 1. External As reported by Owens (2015), the main consideration of management is the disappointing profitability of ABC shop. Macro environment is evaluated by applying PEST and Porter’s Five Forces framework introduced by Jones (2015). PEST Political: Compared with industry-level, ABC group is facing more significant political impact at company specific level. On the one hand, the state-owned ABC benefits from large government funding as it enables ABC to carry out robust long-term strategy with clear income forecast. As discussed by McNair and Swift (2014), ABC has been acknowledged as producing good-quality news to serve public interest. On the other hand, being public means ABC suffers more political tension than private media. Especially when the Australia government announced to cut ABC funding by $ 254 million despite promising not to before the election (Hutchinson 2015), currently ABC is confronted with big challenge of delivering consistent service with less budget, keeping good relationship with successive government while remaining political-neutral in broadcasting, reminding people of its achievements and promoting public image to weather the storm. Overall, cutting funding gives ABC a hard time and enforces the company...
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...Industry Analysis: Restaurant Restaurant companies are essentially retailers ofprepared foods, and their operating performance is influenced by many of the same factors that affect traditional retail stores. For the most part, restaurants have business models that are relatively easy to understand, and the array on the Value Line page is the same as that of a standard industrial company. Nonetheless, there are a number of unique factors to consider when making investment decisions regarding this large and segmented industry. Competition between restaurants is intense, since dining options abound. And, while there are certainly dominant players in this industry (especially among fast-food purveyors), no one company has the market cornered. Indeed, virtually every restaurant location must compete not only against other publicly traded chains, but also a wide array of small, local establishments. Competitors include everything from delis and pizzerias to fine-dining restaurants. And, of course, it is relatively easy to forgo prepared foods, altogether, in favor of home cooking, which is usually a less expensive option. Thus, restaurant meals are discretionary purchases, and the industry tends to be highly cyclical. Sales Top-line growth is typically generated in two ways, opening locations and boosting same-store sales. Opening new doors is a straightforward strategy, and usually the main driver of revenue when a company is in its early stages. As a chain grows in size, however...
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...[pic] Table of Contents 1.0 Executive Summary 2.0 Company Summary 1. 2.1 Start-up Summary a. Table: Start-up 3.0 Services 4.0 Market Analysis Summary a. Table: Market Analysis 5.0 Strategy and Implementation Summary 1. 5.1 Sales Forecast a. Table: Sales Forecast 2. 5.2 Milestones a. Table: Milestones 6.0 Management Summary 7.0 Financial Plan 1. 7.1 Start-up Funding a. Table: Start-up Funding 2. 7.2 Projected Profit and Loss a. Table: Profit and Loss [pic] 1.0 Executive Summary INSTRUCTIONS: Summarize the key points of your business plan. Type your topic text here. 2.0 Company Summary INSTRUCTIONS: Describe your company, who you are, where you operate. Type your topic text here. 2.1 Start-up Summary INSTRUCTIONS: Summarize your Start-up table numbers, both expenses and assets. Type your topic text here. Table: Start-up |Requirements | | | | | |Start-up Expenses | | |Expense 1 |$0 | |Expense 2 |$0 | |Expense 3 |$0 | |Expense 4 ...
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...Remodeling Contractor Standard Outline Marketing Plan This sample marketing plan has been made available to users of Marketing Plan Pro® powered by Duct Tape Marketing, marketing planning software published by Palo Alto Software, Inc. Names, locations and numbers may have been changed, and substantial portions of the original plan text may have been omitted to preserve confidentiality and proprietary information. You are welcome to use this plan as a starting point to create your own, but you do not have permission to resell, reproduce, publish, distribute or even copy this plan as it exists here. Requests for reprints, academic use, and other dissemination of this sample plan should be emailed to the marketing department of Palo Alto Software at marketing@paloalto.com. For product information visit our Website: www.paloalto.com or call: 1-800-229-7526. Copyright © Palo Alto Software, Inc., 1998-2008 All rights reserved. Confidentiality Agreement The undersigned reader acknowledges that the information provided by _________________________ in this marketing plan is confidential; therefore, reader agrees not to disclose it without the express written permission of _________________________. It is acknowledged by reader that information to be furnished in this marketing plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disclosure or use of same by reader, may cause serious harm or damage to...
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...Source: http://www.allbusiness.com/accounting-reporting/methods-standards-cost-accounting/498244-1.html#ixzz1nMWBS5qI By Juras, Paul E. ABSTRACT Descriptions of activity-based-costing (ABC) systems have become a standard part of managerial accounting texts. While ABC implementation issues are the focus of a number of articles, these issues are often not addressed in a typical textbook. This case is designed to familiarize you with the behavioral and technical variables that can aid or impede successful ABC implementation. Anderson's (1995) factor-stage model provides a template to organize the discussion of ABC success factors. In this case, you will be cast in the role of a business consultant. You are asked to synthesize the case study's key "change management" insights into a report that could be shared with co-workers in an intranet-based knowledge management system. In addition, you may be expected to prepare a formal presentation of the report for your peers. Implementing change in an organization is about ninety percent cultural and ten percent technical. This is because the organization dynamics, politics, and search for a champion that go on are the real issues that make or break the project. One of the reasons we were able to implement ABC successfully was because the right people became champions. Chris Richards, Director of MIS, Global Electronics, Inc. BACKGROUND Global Electronics, Inc. (GEI), headquartered in Sarasota, Florida, designs, manufactures...
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...Activity-Based Costing Activity-Based Costing (ABC) attempts to more accurately assign overhead costs to the users of overhead by focusing on activities. The basic principle underlying activity-based costing is that an activity, which is a task, operation, or procedure, is what causes costs to be incurred. For example, cutting raw materials consumes, labor and machine hours. Likewise, warehousing products consumes resources (costs) such as employee time for driving a forklift, the electricity to power the forklift, and the wear and tear on a forklift. Also, training employees drives costs such as fees or salaries paid to trainers and the training supplies, required. Generally, all activities of an organization can be linked to use of resources. An activity cost pool is a collection of costs that are related to the same or similar activity. Pooling costs to determine an activity overhead (pool) rate for all costs incurred by the same activity reduces the number of cost assignments required. There are two basic stages to ABC. The first stage of ABC cost assignment is to identify the activities (cost objects) involved in manufacturing products and match those activities with the costs they cause (drive). To reduce the total number of activities ABC accumulates overhead costs into activity cost pools and then uses activity rates to allocate those costs to products. This involves 4 steps: 1) identify activities and the costs they cause; 2) group similar activities into activity cost...
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...As a key internal stakeholder I was involved with the Interactive Portal Project while working at ABC Corp. The project’s goal was to increase community engagement with the corporation through the provision of services through the use of the extra bandwidth available to the community via the Federal Broadband Network (FBN). Services were to be delivered through a planning website that would allow the department to provide pre-lodgement meetings via web conferencing and a community engagement website that would allow residents to access community forums or consultation workshops by live streaming these sessions. The project was part of the Federal Government’s rollout of the FBN and as such, funding to complete the project was provided in part by the Federal Government. Funding from the Federal Government was provided with the objective of increasing community engagement with the corporation, therefore imposing this change upon the corporation. The business change related to this proviso was that implementation of these websites would improve the delivery of services to the community, which the ABC Corp Corporate Plan states is one of the organisation’s goals (n.d, p 43). However, although the goal is aligned to one of ABC Corp objectives, delivering services through the internet has not been one of the business objectives (ABC Corp Corporate Plan, n.d, p 43). Therefore, the imposed goal could not be fully aligned to the actual business strategy and required an alternative...
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