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Marketing Analysis of Waste Management

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Submitted By kll1kcg
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Pages 14
Kasey Godwin
Analysis of Waste Management, INC

I work for Waste Management, which is a comprehensive waste and environmental services company in North America. Waste Management’s network includes 367 collection operations, 355 transfer stations, 273 active landfill disposal sites, 16 waste-to-energy plants, 134 recycling plants, 111 beneficial- use landfill gas projects and six independent power production plants. Waste Management offers environmental service to nearly 20 million residential, industrial, municipal and commercial customers in the US, Canada, and Puerto Rico. With 21,000 collection and transfer vehicles, the company has the largest trucking fleet in the waste industry.
Create or describe a strategy, as operationalized by Collis and Rukstad. Be comprehensive and specific when describing your objective/scope/advantage and the subcomponents of each one. Append and describe the activity-system map of your firm. [figure 1]
Waste Management strategy objective is to transform waste management over the next five years that will result in a growth-focused and a competitive company by: 1. Knowing customer and how to service them better than anyone else in the industry. 2. Extracting more value from the material stream than anyone else in the industry. 3. Innovate and optimize operations to drive continuous improvement.
Waste Management strategy scope is to use segment-specific strategies to meet individual customer needs while delivering superior service to all customers. Also capturing more value from the material stream, which will help identify and invest in businesses and technologies that will enable Waste Management to capture more value form the material stream. Lastly, Waste Management will rethink the possible, refine the metrics, and technologically enable our operational and

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