...for a company to become successful is by doing business ethically. Originally targeting adults who desired to purchase coffee beans to make coffee themselves, Starbucks expanded into a larger market by selling drinks, CDs, coffee makers, and small snacks. All of these productions would obviously have an effect on their environmental impact but the Starbucks top-line managers have taken initiative to reduce this impact as much as possible. Although the costs of trying to reduce your environmental footprint may be high, Starbucks Corporation has gone above and beyond to make sure that they cut back on their negative impact on the environment. Not only do they make sure that they are helping the society, they release their global issue reports to the public. Many different aspects are involved in trying to keep this promise that Starbucks has made of trying to cut back on their water supply and improve their recycling. (Reis, 2009) There are many advantages and disadvantages as well as opportunities to expand their market in order to achieve greater profits. The social forces involved with the running of Starbucks Corporation are immense. Not only does the company have a huge impact on the society, society certainly drives the company as well. According to a figure quoted by USA Today, one-fifth of the world lacks clean drinking water supply. Starbucks has introduced brand new bottled water that is safe and they have...
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...Clairol’s touch of yogurt shampoo Behavioral Analysis for Marketing Decisions Report Clairol’s touch of yogurt shampoo Behavioral Analysis for Marketing Decisions Report EXECUTIVE SUMMARY Clairol’s Touch of Yogurt Shampoo is our product which is launched by P&G. Our product is extracted vitamin and lactic acid from yogurt perfectly combined with shampoo to provide a neutral care to your dull and dry hair. In 1979, P&G first launched Clairol’s Touch of Yogurt Shampoo, however it didn’t gain enough market share and fail to survive in the market. Today, we want to re-launched a brand new repackaging yogurt shampoo with new advertisements, new positioning and new target market. We believe that yogurt shampoo is a really good personal care product which fits perfectly into the “back to natural and organic lifestyle” trend in today’s society. In order to understand who will be our target consumer and how people’s view about ‘back to nature’ lifestyle, we conducted interviews and survey. From the result, we understand that most people do love the back to nature lifestyle as we assumed before and it also confirms our original idea about our new positioning. After a redesign of packaging with a transparent bottle and metal pump, we want to target our yogurt shampoo to a premium shampoo product in the niche market, aiming customers who are seeking high quality lifestyle, pursuing a natural, organic and healthy lifestyle. Our target consumer would be female who are...
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...Hospitality Markets Analysis Marketing Analysis – Portsmouth Football Club Report Table of Content Part 1: Executive Summary Part 2: Intro Part 3: Hospitality Marketing Analysis Strategic Marketing Analysis Strategic Competitor Analysis Part 5: SWOT Analysis of Portsmouth FC Hospitality Services Strengths Weakness’s Part 6: Customer Research (Questionnaire) Questionnaire Finds Part 7: Recommendations for the organisation Marketing Objective Brand Management Improve awareness Recommended marketing Activities Part 8: Conclusion Executive Summary This report contains an analysis of Portsmouth FC’s hospitality markets in attempts to widen their brand name and recognition in not only the football aspect of its daily business but also within that of its hospitality services. This Analysis contains various marketing models, which range from SWOT Analysis, Porters Five Forces, PESTEL and Ansoff Matrix. This reach documents the organisations hospitality markets both internal and externally and analyses all affecting factors that prohibits the growth of club’s hospitality services. Intro For our Marketing analysis, we were tasked to create a hospitality report for Portsmouth’s local football club, ‘Portsmouth FC’, in an attempt to help the organization properly marginalise profits by appropriately utilizing resources. Portsmouth FC has seen the worst of times due to its financial issues and a number...
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...Assignment - MKT101 Principles of Marketing Vietnam National University International School HELP Bachelor of Business (Hons) MKT101 PRINCIPLES OF MARKETING Assignment Year 1, Semester 1, March 2012 Date of Release: 16 April 2012 1 Assignment - MKT101 Principles of Marketing ASSIGNMENT DETAILS Format:! ! Written Report Word Limit:! ! Approximately 3,000 - 3,500 words ! (Please indicate the word count) ! ! Due Date:! ! 28 May 2012 ! ! ! No extension will be granted Value:! ! 40% of total assessment for this subject Assignment Rationale This assignment is designed to expose you to some basic practical applications of marketing concepts that you have learned in class. This will test your understanding of how to conduct a situation analysis and to develop a marketing plan. Assignment task As an established private publishing house in Vietnam, your company has come up with a magazine line that features articles for a specific group of readers. The Marketing Director is so passionate about the magazine and cannot wait to launch it. However, as a prudent Director, she needs to have a Marketing Plan. She has instructed you to come up with that Marketing Plan. Tips: Students are encouraged to read Appendix 1 of the prescribed textbook to get a feel of what Marketing Plan is about. 2 Assignment - MKT101 Principles of Marketing Suggested Content Page To assist you with the preparation of...
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...SEGMENTATION ANALYSIS AND A VALUE PROPOSITION Your U.S.-based company has decided to explore the possibility of developing a business based on the organic farm concept Daylesford—developed by Lady Bamford—which is successful in the UK (daylesford.com). Please prepare a report that would form the basis of a planning discussion with your senior marketing managers. Your report should include a detailed analysis of a potential market segment and a description of the proposed value proposition. Your report should be about 1,000–1,250 words and include a minimum of three references. Please use the APA format for your paper and references. Please include the following sections. MKTG 522 WEEK 3 ASSIGNMENT CREATE THE VALUE MARKET SEGMENTATION ANALYSIS AND A VALUE PROPOSITION Your U.S.-based company has decided to explore the possibility of developing a business based on the organic farm concept Daylesford—developed by Lady Bamford—which is successful in the UK (daylesford.com). Please prepare a report that would form the basis of a planning discussion with your senior marketing managers. Your report should include a detailed analysis of a potential market segment and a description of the proposed value proposition. Your report should be about 1,000–1,250 words and include a minimum of three references. Please use the APA format for your paper and references. Please include the following sections. MKTG 522 WEEK 3 ASSIGNMENT CREATE THE VALUE MARKET SEGMENTATION ANALYSIS AND A VALUE...
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...Business and marketing strategy fundamentals Course code Course title Business and marketing strategy fundamentals Type of course Compulsory Level of course Graduate Department in charge Graduate School Year of study 1st Semester Fall Number of credits 10 ECTS; 56 hours of class work, 210 hours of selfstudy; 2 hours of consultations Lecturer Benas Adomavičius & PhD. Neringa Ivanauskienė Date of the course XYZ Prerequisites Undergraduate diploma in social sciences Form of studies Friday/Saturday Language of instruction English/Lithuanian Course description Business and marketing strategy are critical components of business success since strategic issues and possibilities arise in all sectors. Important aspects are not only the company’s positioning in relation to its market, but also the technological development, the supply of labour, political developments in society and other factors relevant for how organizations manage their business. 1 2013 Fall semester To a large extend strategic work is about understanding these factors and reinterpreting them so that they become assets rather than restrictions. Business strategy and marketing management concepts and techniques are studied. The course serves as an opportunity to develop skills for environmental and market analysis, understanding of the major business and marketing strategy issues, formulating business and marketing strategies and tactics. Course aim Students are going to discover knowledge...
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...situation were different, I'd know what course of action to take" or "If the marketing manager hadn't already fouled things up so, badly, the firm wouldn't have a problem." Such reasoning ignores the fact that the events in the case have already happened and cannot be changed. Even though analysis or criticism of past events is necessary in diagnosing the problem, in the end, the present situation must be addressed and decisions must be made based on the given situations. 6. Narrow vision analysis. Although cases are often labeled as a specific type of case, such as "pricing," "product," and so forth, this does not mean that other marketing variables should be ignored. Too often analysts ignore the effects that a change in one marketing element will have on the others. HIGHLIGHT 4 An Operational Approach to Case and Problem Analysis 1. Read the case quickly to get an overview of the situation. 2. Read the case again thoroughly. Underline relevant information and take notes on potential areas of concern. 3. Review outside sources of information on the environment and the industry. Record relevant information and the source of this information. 4. Perform comparative analysis of the firm with the industry and industry averages. 5. Analyze the firm. 6. Analyze the marketing program. 7. Record the current situation in terms of relevant environmental, industry, firm, and marketing strategy parameters. 8. Make and record necessary assumptions to complete...
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...GUIDELINES FOR: GROUP TERM PROJECT (Marketing Program) The purpose of the individual project is to apply the marketing concepts that are discussed in the class room. The main aim of the project is for your group to analyse the marketing programme of a company of your choice. It may be a situation introducing a new product or service into the marketplace or for an existing product. Your group will consist of three to five members. To complete the assignment your group must do the following: * Choose a Malaysian company first. * Write up a report on its Marketing Strategies and Programmes * Do a brief Market Research on Competition and Consumer Behaviour – You may create and administer a survey on the target customers or use the results of some other survey already conducted (ie. You can use primary or secondary data). You need to attach a summary of only your survey results and your interpretations as an appendix – (no need to attach the filled in questionnaires.) * Submit a report, which will include the Marketing Strategies and Programmes, Customer needs' assessment, target market analysis, and marketing mix considerations. This can be submitted during 5th Week The format of the project is flexible, but must include: 1. Introduction to the Company providing an overview or outline of the report with Organizational-level mission and objectives ( a page or two) 2. Current Market Segments Targeted and Marketing Positioning – describe the market...
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...THE VALUE: MARKET SEGMENTATION ANALYSIS AND A VALUE PROPOSITION Your U.S.-based company has decided to explore the possibility of developing a business based on the organic farm concept Daylesford—developed by Lady Bamford—which is successful in the UK (daylesford.com). Please prepare a report that would form the basis of a planning discussion with your senior marketing managers. Your report should include a detailed analysis of a potential market segment and a description of the proposed value proposition. Your report should be about 1,000–1,250 words and include a minimum of three references. Please use the APA format for your paper and references. Please include the following sections. MKTG 522 WEEK 3 ASSIGNMENT CREATE THE VALUE To purchase this visit following link: http://www.activitymode.com/product/mktg-522-week-3-assignment-create-the-value/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKTG 522 WEEK 3 ASSIGNMENT CREATE THE VALUE: MARKET SEGMENTATION ANALYSIS AND A VALUE PROPOSITION Your U.S.-based company has decided to explore the possibility of developing a business based on the organic farm concept Daylesford—developed by Lady Bamford—which is successful in the UK (daylesford.com). Please prepare a report that would form the basis of a planning discussion with your senior marketing managers. Your report should include a detailed analysis of a potential market segment and a description of the proposed value proposition. Your report should be about 1,000–1,250 words...
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...of the internal and external stakeholders in a manufacturing concern and how they can be met. All stakeholders of a firm require different types of information to help them in the decision making process. The top management which comprises of the Chief executive officer and the board of director require information pertaining to the finances of the firm, the key issues of the firm and the performance of the firm to formulate the strategic policies and strategies of the firm. The middle management consisting of the marketing manager, production manager etc will require information to effectively fulfill their job responsibilities and take actions accordingly. The external stakeholders such as the shareholders have invested their hard earned money in the business and would want to be informed about how well the firm is doing and the return that they will be getting for the money that they have invested. The shareholders are usually interested in the financial reports of the firm to see how profitable and liquid the firm is and will it be able to provide dividends to them. Financial reporting is necessary for management, control and accountability purposes. It helps to assess whether the resources of the firm are being utilized in the most efficient manner and the firm is meeting its objective of generating the maximum profit. Information reporting is also important for audit purpose and to present to the government or other regulatory agencies to ensure that the firm is following...
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...Students are to individually complete a 3,000-word report entitled, ‘The Importance of Marketing to Organisations in the Twenty-First Century’. The report should: 1. Provide a case study of one organization which will provide the focus of the report, i.e. show via any one organization what marketing is, how this organization uses marketing strategies and techniques, why marketing is essential to this organization and how its use of marketing has changed and will change in the future. Theoretical models should be applied throughout. The case study should be integrated throughout the report with an analysis of the marketing process. 2. Be written, organized and laid out in an appropriate business report-like structure and format. (This will be discussed in lectures and seminars) 3. Contain recent material from the reading list and other relevant sources (including the media). 4. Use marketing models and examples throughout. 5. Contain a history and definition of modern marketing. 6. Explain the functions of marketing. 7. Describe the marketing process with particular emphasis on the development of integrated marketing strategies by organizations. 8. State why marketing is fundamental to the successful operations of an organization. 9. Outline recent changes in marketing and expected developments and challenges in the coming century. Developments in both technology and society are fundamental here. · Provide a personal statement (from each member of the group) outlining...
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...[pic] MKT 4100 Strategic Marketing Management Module Handbook Academic Year 2012/2013 Dubai Coordinator: Dr. Doug Young School of Business |Student Name: | | | OR |Student Number: | | | |Seminar Class Details: | |Name of Seminar Tutor: | |Day: | |Time: | |Room: | Lectures: Tuesday from 6:30 - 9:30 PM in KV Block 17, Room 009 ...
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...THE SWOT ANALYSIS OF TOURISM DEVELOPMENT IN BANGLADESH [pic] Based on a Study of MARKETING MANAGEMENT TERM PAPER ON THE SWOT ANALYSIS OF TOURISM DEVELOPMENT IN BANGLADESH |SUBMITTED TO | |MD. ABDULLAH | |Assistant Professor | |Department of Marketing | |Comilla University | |SUBMITTED BY | |MD. SHAHADAT HOSSAIN SUNNY | |Exam Roll No: 01 001 | |Registration No: MKT 07 322 | |MBA, 1st Semester | |Department of Marketing | |Comilla University ...
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...BUSINESS & ECONOMICS MEB University Assessment Task: Research Report Green marketing: How The Body Shop Australia applies it by Lucy Wang November 2014 Course: Monash University English Language Bridging Program for University Teachers: A. Smith & M. Webb BUSINESS & ECONOMICS Table of Contents Executive Summary ……………………………………………………………………………………………………………….ii 1. Introduction……………………………………………………………………………………………………………………….3 2. Green Marketing………………………………………………………………………………………………………………..3 2.1. The four Ps of Marketing …………………………………………………………………………………………………….3 3. The Body Shop Strategy ……………………………………………………………………………………………………..4 3.1. Product Policy……………………………………………………………………………………………………………………..4 3.2. Price Policy…………………………………………………………………………………………………………………………..5 3.3. Placement Policy ………………………………………………………………………………………………………………….6 3.4. Promotion Policy ………………………………………………………………………………………………………………….6 4. Conclusions and Recommendations…………………………………………………………………………………….7 5. References ………………………………………………………………………………………………………………………….8 List of Figures Figure 1: The Body Shop Green Products……………………………………………………………………………………..5 Figure 2: Green Planet Campaign by The Body Shop …………………………………………………………………….7 i BUSINESS & ECONOMICS Executive Summary This report analyses how The Body Shop Australia applies green marketing, using four of the elements of the marketing mix, including product, price, promotion and place. The findings indicate that the company is committed...
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...marketing principles Assessment Task 2 Major group assignment (Marketing Plan) major assignment the marketing plan During this semester students will be working in teams (4-5 people) to develop a marketing plan for a product or service of one of the icon Australian brands. It will be a specific product or service rather than a company, as the company may have several products each requiring individual plans. It is product or service that is easy to research, one that has been written about regularly in marketing magazines or one that students have access to the information via a personal contact. No direct contact is allowed with organisations unless students have a prior personal or professional relationship. All research should otherwise be desk research, observation and educated guesses. Students will be developing the marketing plan in three separate stages: in the stage one students will conduct a research, make an analysis, and prepare a detailed presentation of their findings. In the stage two students will develop a specific marketing strategy and marketing mix and present them in the class. In the stage three, students will write a report. If any of the group members leave the group, the remaining group members must complete the work without any concession and compensation. - Stage 1 Market research and analysis – tutorial presentation and discussion - Stage 2 Marketing strategies and marketing mix – tutorial...
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