...JAPAN -CASE #14 REVIEW LOUIS VUITTON IN THE JAPANESE MARKET ABSTRACT The purpose of this paper is to review the Louis Vuitton business model and the success experienced in the Japanese marketplace. This paper will discuss opportunities and challenges that have been realized by the Louis Vuitton brand while located in Japan, and the specifics to the Japanese luxury market. A review of how the Louis Vuitton brand first entered the Japanese marketplace, the cultural aspects related to social status and luxury goods, which that have helped with the sales growth for the company’s products. Along with tactics embraced later on to strengthen its brand will also be reviewed. The appeal of the Louis Vuitton luxury high priced product, and how the French company’s image helped to sell itself to Japanese consumers with disposable income will be analyzed. The success of various marketing strategies, utilizing the images of actresses to help launch a successful sales campaign will be reviewed. Along with a review of the company’s success by working with various fashion designers to create colorful fashion trends with Japanese inspired themes, through the collaborative work with well-known Japanese artists. The global recession, its effect on the Louis Vuitton product line and sales will be analyzed along with new challenges the company faces for the future. Finally, a discussion on the future success for Louis Vuitton in the Japanese...
Words: 2754 - Pages: 12
...initiative and financial status of Disney provides an array of information to include development, and future performances. Increased competitor pressure internationally and domestically provides challenges and leads to additional marketing challenges to remain at the top of the food chain in the Theme Park Industry. The financial status of the United States economy and international economic struggles provides challenges, which impedes the process of taking on additional loans or investment responsibilities because of the fluctuation in the economy. The economic conditions of Disney provides objectives to manage interest rates by lowering loan cost and maintaining fixed debt ratio between minimum and maximum values set by company guidelines. Foreign policy plays a vital role in risk reduction by providing a hedge coverage with maximum and minimum percentages that does not exceed a five- year threshold. In addition (“VAR”) Value at Risk provides guidelines associated with a potential one- day- lost in normal marketing conditions at a 95% accuracy rate using currency sensitive financial instruments, interest rate sensitive financial instruments, and combined portfolio. In addition there are several risk associated with Disney financial status to include compliance risk, people in the workforce are working longer, which effects the dollar to include the climbing medical cost and increasing wages and the consumer demands during these tough economic, and financial times. Some method...
Words: 267 - Pages: 2
... | |[pic] Objective : Seeking a position in a leading organization, that would utilize and develop my knowledge in the field of Portfolio Management, as well as make use of, and enhance my academic background and interpersonal skills. Education : University: ▪ Bachelor of Commerce (2005) - Cairo University. ▪ Major: Accounting. Languages Skills : English: Very Good Arabic: Mother Tongue Positions Held : Dec 2007 – Present: ▪ Auditor at Deloitte (Saleh, Barsoum, Abdel Aziz & Co-Egypt). Job Description: - Examine and analyze accounting records to determine financial status of establishment and prepare financial reports concerning operating procedures. - Review data regarding material assets, net worth, liabilities, capital stock, surplus, income, and expenditures. - Inspect items in books of original entry to determine if accepted accounting procedure was followed in recording transactions. - Verify journal and ledger entries of cash and check payments, purchases, expenses, and trial balances by examining and authenticating inventory items. - Good understanding of IFRS and US GAAP. List of companies which have been audited: - Banque du caire (Cairo bank). - Al-Watania for steel ...
Words: 563 - Pages: 3
...Marketing Plan for BFSI Domain Table of Contents A. Executive Summary 3 B. Situation Analysis 4 1. Market Summary 4 a) Market Demographics 4 b) Market Needs 4 c) Trends 4 d) Growth 5 e) SWOT Analysis 5 2. Competition 6 3. Services 6 4. Keys to Success 6 5. Critical Issues 6 C. Marketing Strategies 7 1. Mission 7 2. Marketing Objectives 7 3. Financial Objectives: 7 4. Target Market 7 5. Positioning 7 6. Value Proposition 7 7. Strategy pyramid 7 8. Marketing Mix 8 9. Marketing Research 10 D. Financials, Budgets and Forecasts 11 References: 14 A. Executive Summary This document details the marketing plan to be followed by our team for providing software solutions to clients belonging to BFSI domain. After being an established solution provider to other large banks, the products and services of the company now mainly aim at providing right kind of solutions to the small and medium financial institutions (cooperative and retail banking). The entire strategy for marketing plan starts from segmenting the market for the kind of services we will be providing, understanding customers' needs, customizing solutions according to them and providing them with the solutions. It contains projected revenue figures, desired market share and approximate investments to be made by us to achieve the forecasted sales and in turn, the profits. It also talks briefly about the marketing campaign that we will be developing for...
Words: 2708 - Pages: 11
...MKT 505 ASSIGNMENT 3 To purchase this visit here: http://www.activitymode.com/product/mkt-505-assignment-3/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 505 ASSIGNMENT 3 MKT 505 Assignment 3 - Entry Plan into International Market This assignment will provide you with firsthand experience in developing a strategic marketing plan for entering a new international market. Choose a global company that you are familiar with for this paper. Note: Do not use a company from a previous assignments or discussions. Use the Internet or Strayer Library to research the following components of the global company that you have chosen: • - Company Profile (History & Analysis) • - Product(s) • - Financial Status • - Market Position • - Analysis of current global operating environments • - Integrated marketing communication (IMC) Strategy • - Strengths and Weaknesses Analysis • - Sustainable Competitive Advantage(s) enjoyed by the firm • - Sources of funds for the project • - Pro-Forma Balance Sheet & Income Statement for five (5) years • - Cash-Flow Statement Note: You may also use the following resource for your research:§Financial profiles for global companies: (http://news.morningstar.com/stockReturns/CapWtdIndustryReturns.html) Write an eight to ten (8-10) page paper in which you: 1. 1. Choose a country into which the company you selected may expand. Note: Ensure that the country you chose is currently not doing business with the selected company in any capacity...
Words: 767 - Pages: 4
...II. Outline of the Business Plan * A suggested outline of the full business plan appears in Table 4.2 in the textbook. A specific firm’s business plan may vary, depending on the nature of the business and the personalities of the founding entrepreneurs. Most businesses do not include all the elements introduced in Table 4.2; we include them here for the purposes of completeness. A. Exploring Each Section of the Plan 1. Cover Page and Table of Contents. The cover page should include the name of the company, its address, its phone number, the date, and contact information for the lead entrepreneur. 2. Executive Summary. The executive summary is a short overview of the entire business plan; it provides a busy reader with everything that needs to be known about the new venture’s distinctive nature. a. Although the executive summary appears at the beginning of the business plan, it should be created after the plan is finished. Only then can an accurate overview of the plan be written. b. An executive summary shouldn’t exceed two single-spaced pages. The cleanest format for an executive summary...
Words: 1626 - Pages: 7
...chart, filling in information for each system used at that Virtual Organization. Add rows to the chart as necessary. System Name Brief Description Department to Use the System Purpose of the System Connects With Development Details Administration Where daily administrative information are handled such as legal Public Relations/Communications To keep all employees in the loop with all communication within Kudler Fine Foods All divisions, all employees in all stores Finance and Accounting Where all financial and accounting transactions are handled. Including payroll, purchasing. Payroll, accounting, finance To maintain all of KFF’s financial records and transactions Employees, banks, and management Sales and Marketing Where marketing strategies are provided as well as sales forecast. Provides information on current sales plan and status. Sales, marketing, finance To keep all sales and marketing informed of the current sales status, its projection, as well as marketing strategies and surveys. All stores, sales personnel. Human Resources Central location where company information is provided. All departments Inform employees of organization structure, job openings, policies and procedures All stores and all employees. Option 2: General IT System Inventory Complete the following chart, filling in information for each system. Add rows to the chart as necessary. Industry or Business Type System Name Brief Description Target Departments Purpose Would Connect...
Words: 263 - Pages: 2
...they relate to the different organizational departments. Human Resources The first organizational department will be the Human Resources or HR. The HR department is responsible for the control of all records about an employee and need a system that will allow this data to be processed and stored. The Human Resource Information System or HRIS does exactly that. The HR department has the ability to manage all records pertaining to an employee in a single application using this system. The HRIS is also a big help concerning all aspects of the payroll system of a business. This type of system greatly enhances the efficiency and productivity of an organization. Marketing The second department benefiting from the tools and applications mentioned is the marketing department. The marketing department uses a common application known as Customer Relationship Manager or CRM to organize and maintain accurate records about each customer. This system allows them to focus on the purchase behavior as well as...
Words: 516 - Pages: 3
...Marketing Simulation Summary - Cruiser Thorr Angela DiMattia MKT/421 June 4, 2012 Matthew Rosenberg Markeitng Simulation Summary - Cruiser Thorr Thorr Motorcycles Inc. is a leader in the motorcycle industry with a turn-over of $ 5 billion, 200,000 units produced yearly, and 40% market share. What drove Thorr Motorcycles Inc. to success is the Lifestyle positioning which created a status buying in the high-end range market. The company’s management is headed by Benjamin Bao, the CEO, a highly experienced executive who leads the company, along with other seniors like Chriss Write, Chief Engineer, and Meredith Killgore, VP Brand communications. The target market for Thorr Motorcycles Inc. is the high-end segment, and customers’ age ranges from 35 to 50 years old. However lately, the company is suffering from sales decrease and loss of market share, mainly because target customers are getting older and are not interested anymore in buying into the lifestyle CruiserThorr represents. Additionally, competitors are focusing on new products sold at cheaper prices, and targeting the young generation with low disposable income. Thus, the newly hired marketing manager has been asked to revert this trend with a new marketing plan. Market research, data comparison, and mapping give a better understanding of where the company stands today in terms of brand recognition and customers’ perception. Perceptual maps are used to gather all...
Words: 1383 - Pages: 6
...And Business ENTREPRENEURSHIP AFT 1013 BUSINESS PLAN SANDWICH LAND GROUP : L4T3 GROUP MEMBER: Michelle Lee Yueh Jia A12A236 Michelle Dagny Christopher A12A235 Lee Heng Ee A12A769 Lim Siew Hui A12A773 Mira Binti Abdul Rasyid A12A238 Mohammad Aman Bin Ghani A12A255 Loo Chee Soon A12A774 Nur Fatin Binti Idris A12A791 Contents 1.0 Executive Summary 1.1 Objective 1.2 Mission 1.3 Keys to Success 2.0 Introduction 3.0 Purpose 4.0 Business / Company Background 5.0 Background of Partners / Shareholders 6.0 Administrative Plan 7.0 Marketing Plan 8.0 Operation Plan 9.0 Financial Plan 10.0 Summary 1.0 Executive Summary 1.1 Objective For students who like to eat prawn noodle, keropok lekor, and jagung bakar. Well we already acknowledge that we can buy the keropok lekor and jagung bakar at the night market (pasar malam) However, prawn noodle its something difficult to find in Pengkalan Chepa, and that’s why we are selling our main course, Prawn Noodle. 1.2 Mission - To be among the modest company in Pengkalan Chepa. -Gaining profits by providing our customers the best dishes in town. -Becoming one of the effective and successful entrepreneur in Malaysia. 1.3 Keys to Success - Besides jagung bakar and keropok lekor, we offer THE BEST PRAWN NOODLE IN TOWN...
Words: 1893 - Pages: 8
...groups: external factors and personal factors External factors include marketing factors and environmental factors. L'Oreal has a direct impact on consumers through marketing factors. These include elements of marketing mix (product, price, marketing and communications). Environmental factors cannot be directly controlled by the company. However, they have a significant impact on consumer behaviour. The consumers have become taking into account the list of materials of which are manufactured the products of L’Oreal, closely watching the company's shares in favour of the environment. People increasingly require new tools that can really protect them from the negative impact of the exterior environment. Thus cosmetic sector currently relies on the creation of products based on the most advanced technologies. These tools allow you to solve most of the problems with the skin and hair, which will not cause an allergic reaction. Creating such products and costly research and development can only afford major companies such as L’Oreal. Economic, political, cultural and social factors play a special role. Economic and political factors increasingly affect all other factors (social, cultural) than on the individual behaviour. The most important economic factors are the dynamics of inflation, the state of the market for goods. For example, the impact of inflation on consumer behaviour is reflected in the financial possibilities, so...
Words: 672 - Pages: 3
...McBride Financial Marketing Plan University of Phoenix McBride Financial Marketing Plan McBride Financial Services is a mortgage lender that specializes in conventional, FHA, and VA loans for home purchasing and refinancing. The company is presently headquartered in Boise, Idaho and is looking to expand its operations into Wyoming, Montana, North Dakota and South Dakota. McBride Financial Services current mission is to be the preeminent provider of low cost mortgage services using state of the art technology in the five state areas of Idaho, Montana, Wyoming, North Dakota, and South Dakota. With the implementation of a successful marketing plan, these future goals of McBride Financial Services to expand and become a preeminent provider of low cost mortgage services should easily become easily attainable. Naturally, the first step in the marking plan would be to research. The primary interest of McBride Financial Services is to establish a new market of people in need of assistance with financial services. In order to achieve this, McBride Financial Services will need to perform research on the areas current market trends and market values. This information will provide a better understanding of what products to market and how to market the products. The company will also need to look at current internal marketing plans in place to determine strengths and weaknesses, so that a better picture is made as to what areas to improve. This research will also help determine...
Words: 451 - Pages: 2
...Team 4 Best Financial Services Inc. Team 4 Critical Issues In order to retain valuable customers and capture a new customer segment for sustainability, Best Financial Services Inc. must address the following: How to identify a new segment of customers that can be developed for future years so that Best Financial Services can address an aging Sarnia population and differentiate itself against growing competition. Design a marketing plan which will target the chosen segment so that the values of this segment can be addressed. Analysis Industry and Competitive Analysis Best Financial Services Inc. (BFS) is currently positioned in a highly competitive market. BFS competes with both corporate competition (Exhibit 1 for Competitive Analysis) and private practices. Of the five variables listed in Exhibit 1, BFS only has control over the brand image, and service aspect of their business. Consumers in the market have high bargaining power due to low switching costs and many substitutes available. The long-term objectives of corporate competition are to target the general population as a whole, whereas the small competitors focus on niche needs and specific consumer markets. The financial services industry is largely based on reputation, relationship, and cooperation therefore relying on leveraging industry experience to strengthen BFS’s marketing strategy. Please refer to Exhibit 2 for Industry Analysis. Best Financial Service Inc. Client Segmentation Analysis According to the...
Words: 2185 - Pages: 9
...University Library Page i A Comparative Analysis of Real Estate Companies in Bangladesh: A Study on Advanced Development Technologies Ltd and Other Leading Companies Prepared For Mr. Mohammad Masum Iqbal Assistant Professor Department of Business Administration Daffodil International University Prepared by, S. M. Sourav Batch: 22th ID # 091-11-675 Major in Marketing Program: BBA Faculty of Business & Economics Daffodil International University Date of Submission: 15th December, 2012. ©Daffodil International University Library Page ii Daffodil international universit Letter of Transmittal 15th December, 2012. To, Mr. Mohammad Masum Iqbal Assistant Professor Department of Business Administration Faculty of Business & Economics Daffodil International University 102/1, Sukrabad, Dhanmondi, Dhaka-1207 Subject: Submission of Internship Report. Dear Sir, I would like to submit my internship report on “A Comparative Analysis of Real Estate Companies in Bangladesh: A Study on Advanced Development Technologies Ltd and Other Leading Companies” for partial fulfillment of BBA program with specialization in Marketing. Especially I have interned on Business Development. My appointment is commencing on 18th July, 2012 and finished 17th October, 2012. It has been a greet contentment for me to have the opportunity to apply my academic knowledge in practical field. This report was prepared on the basis of the theoretical and practical learning from 4 years long BBA program and practical...
Words: 8618 - Pages: 35
... The terrorist attack on September 11, 2001 immediately affected the profitability of the airline industry. Leisure travel has been significantly affected because of initial fear of flying and continued increase in security measures. To date, Classic Airlines, although subject to a 10% decrease in market share price, remains profitable. However with low employee morale and decreasing customer loyalty, evident in a 19% decrease in the number of reward members and a 21% decrease in flights of current members, the executive leaders of Classic Airlines elect to reduce costs over an 18-month period. Challenges of reducing expenditures, increasing employee morale, and increasing customer revenue are at the forefront of strategies for the marketing success of Classic Airlines. Problem Solving Method “The best outcomes usually come from problems that are dealt with early on” (Stark, 2012, para. 2). By developing a process that frequently accesses employee and customer satisfaction, companies can remain proactive in...
Words: 2939 - Pages: 12
