Premium Essay

Marketing Arcadia Fitness

In:

Submitted By sar58
Words 827
Pages 4
Marketing Management I
COMM 2036 EL 01

Individual Case Study
Aradia Fitness London

Prepared for: Mrs. Munroe
Prepared by: Sarah Russell
Due:

Brief Summary
It was October 23, 2012 and Andrea Tierney owner and operator of Aradia Fitness London, a pole-dancing fitness studio. Andrea would like to introduce TRX classes into her studio as a complement to the existing pole programs. TRX suspension training was a form of resistance training that develops upper body and core strength, as well as enhancing flexibility.
Core- provides you with health and strength
Actual: TRX training sessions
Augmented: women’s only, lounge and relaxation facility, one-on one training
Problem Statement
It was October 23, 2012 and Andrea Tierney owner and operator of Aradia Fitness London, a pole-dancing fitness studio. Andrea would like to introduce TRX classes into her studio as a complement to the existing pole programs. TRX suspension training was a form of resistance training that develops upper body and core strength, as well as enhancing flexibility. Andrea needs to make a decision on how to implement, price market and promote the new TRX suspension program while maximizing her business potential.
SWOT Analysis | Case Fact | Implication | Strengths | 1. Female aspect 2. TRX training 3. One-on-one sessions 4. Relaxing and lounge like facility similar to a spa | 1. Can benefit from being the only exclusive all female training center 2. Their pole dancing fitness classes complements the TRX tranining | Weaknesses | 1. Flexibility 2. Weak brand name | 1. Is not a big enough facility to compete with the 24 hour availability like the other competitors. 2. The brand name does not resonant with the customers and it does not give any insight to what the company is | Threats | 1. Sustainability 2. Competition of a few major fitness centers

Similar Documents

Premium Essay

Journal of Motivation

...REFERENCES Bajekal, M. (2004). Ethnic differences in influences on quality of life at older ages. Cambridge University Press, doi: 10.1017/S0144686X04002533 Beard, J. G., & Ragheb, M. G. (1983). Measuring leisure motivation. Journal of Leisure Research, 75(3), 219-228. Beerli, A., & Martin, J. D. (2004). Tourists' characteristics and the perceived image of tourist destinations: A quantitative analysis-A case study of Lanzarote, Spain Tourism Management, 25(5), 623-636. doi: 10.1016/j.tourman.2003.06.004 Cain, S. (2005). Disney effect. Orange County Business Journal, 25(13), 1, 61-62. Hsu, Che Wei (2011). Motivation of people who visit disneyland, Master’s Thesis of behavioral sciences, recreation and tourism, California State University, Long beach Crandall, R. (1980). Motivations for leisure. Journal of Leisure Research, 12(1), 45-54. Crompton, J. L. (1979). Motivations for pleasure vacation. Annals of Tourism Research,6(4), 408-424. doi: 10.1016/0160-7383(79)90004-5 Crompton, J. L., & Mac Kay, S. L. (1997). Motives of visitors attending festival events. Annals of Tourism Research, 24(2), 425-439. doi:10.1016/S0160- 7383(97) 80010-2. Dann, G. M. S. (1977). Anomie, ego-enhancement and tourism. Annals of Tourism Research, 4(4), 184-194. doi: 10.1016/0160-7383(77)90037-8 Dann, G M. S. (1981). Tourism motivation: an appraisal...

Words: 1112 - Pages: 5

Premium Essay

Acca P3 Exercise Bpp

...PAPER P3 BUSINESS ANALYSIS P R A C T I C E & R E V I S I O N K I T BPP Learning Media is the sole ACCA Platinum Approved Learning Partner – content for the ACCA qualification. In this, the only Paper P3 Practice and Revision Kit to be reviewed by the examiner We discuss the best strategies for revising and taking your ACCA exams We show you how to be well prepared for your exam We give you lots of great guidance on tackling questions We show you how you can build your own exams We provide you with three mock exams including the December 2012 exam We provide the ACCA examiner's answers as well as our own to the June and December 2012 exams as an additional revision aid FOR EXAMS UP TO JUNE 2014 First edition 2007 Seventh edition January 2013 ISBN 9781 4453 6653 1 (previous ISBN 9781 4453 8002 5) e-ISBN 9781 4453 6956 3 British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library All our rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of BPP Learning Media Ltd. Published by BPP Learning Media Ltd BPP House, Aldine Place London W12 8AA www.bpp.com/learningmedia We are grateful to the Association of Chartered Certified Accountants for permission to reproduce past examination questions. The answers to past examination...

Words: 176811 - Pages: 708

Premium Essay

Bath Msc

...The Bath MSc MSc in Accounting and Finance, MSc in Finance, MSc in Finance with Banking, MSc in Finance with Risk Management MSc in Advanced Management Practice MSc in Human Resource Management and Consulting MSc in Innovation and Technology Management MSc in International Management MSc in Management MSc in Marketing MSc in Sustainability and Management Hugh Ayling MSc in Marketing graduate now at L’Oréal Contents 01 Welcome to the Bath Advantage 02 Why choose Bath? 03 Enhancing your career prospects 04 What else can I expect? 05 The Bath Management Alumni Community that’s right for you 06 Choosing the programme 08 MSc in Accounting and Finance, MSc in Finance, MSc in Finance with Banking, MSc in Finance with Risk Management Management Practice Management and Consulting 12 MSc in Advanced 20 MSc in Human Resource 24 MSc in Innovation and 30 MSc in International Technology Management Management 34 MSc in Management 38 MSc in Marketing 44 MSc in Sustainability and Management 48 Life on campus 49 Accommodation and living costs 51 Life in Bath 52 How to apply 53 How to find us Contact us (back cover) www.bath.ac.uk/management University of Bath School of Management 01 Welcome to the Bath Advantage. Research intensive and practice driven, we are consistently rated as one of the best-performing business schools in the UK. To equip students with the best possible opportunities, our academics conduct world-class...

Words: 18997 - Pages: 76

Premium Essay

Organizing, Researching, and Illustrating Your Material

...Study Unit Organizing, Researching, and Illustrating Your Material By Robert G. Turner Jr., Ph.D. About the Author Robert G. Turner Jr. holds a B.S. in business and an M.S. and a Ph.D. in sociology. He has more than 20 years of teaching experience, mainly at the college level, and is currently serving as an adjunct professor at Virginia Tech, Blacksburg. Dr. Turner is primarily employed as a professional freelance writer. His literary credits include two stage plays, two novels, and two nonfiction works, along with an array of publications in academic and educational venues. All terms mentioned in this text that are known to be trademarks or service marks have been appropriately capitalized. Use of a term in this text should not be regarded as affecting the validity of any trademark or service mark. Copyright © 2003 by Penn Foster, Inc. All rights reserved. No part of the material protected by this copyright may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the copyright owner. Requests for permission to make copies of any part of the work should be mailed to Copyright Permissions, Penn Foster, 925 Oak Street, Scranton, Pennsylvania 18515. Printed in the United States of America 07/24/06 • Approaches to organizing and outlining your documents • Researching information for use in reports...

Words: 18730 - Pages: 75

Premium Essay

Energy

...ESSENTIALS OF MARKETING THIRD EDITION JIM BLYTHE Essentials of Marketing ii Marketing Planning: principles in practice We work with leading authors to develop the strongest educational materials in marketing, bringing cutting-edge thinking and best learning practice to a global market. Under a range of well-known imprints, including Financial Times Prentice Hall, we craft high quality print and electronic publications which help readers to understand and apply their content, whether studying or at work. To find out more about the complete range of our publishing please visit us on the World Wide Web at: www.pearsoned.co.uk Last A Head on Spread 000 Jim Blythe University of Glamorgan Essentials of Marketing Third Edition Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE England and Associated Companies throughout the world Visit us on the World Wide Web at: www.pearsoned.co.uk First published under the Financial Times Pitman Publishing imprint 1998 Second edition 2001 Third edition 2005 © Financial Times Professional Limited 1998 © Pearson Education Limited 2001, 2005 The right of Jim Blythe to be identified as author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without either the prior written...

Words: 127555 - Pages: 511

Free Essay

Working Capital

...Business Plans Handbook Business Plans A COMPILATION OF BUSINESS PLANS DEVELOPED BY INDIVIDUALS NORTH THROUGHOUT AMERICA Handbook VOLUME 16 Lynn M. Pearce, Project Editor Business Plans Handbook, Volume 16 Project Editor: Lynn M. Pearce Product Manager: Jenai Drouillard Product Design: Jennifer Wahi Composition and Electronic Prepress: Evi Seoud Manufacturing: Rita Wimberley Editorial: Erin Braun ª 2010 Gale, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored, or used in any form or by any means graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, Web distribution, information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the publisher. This publication is a creative work fully protected by all applicable copyright laws, as well as by misappropriation, trade secret, unfair competition, and other applicable laws. The authors and editors of this work have added value to the underlying factual material herein through one or more of the following: unique and original selection, coordination, expression, arrangement, and classification of the information. For product information and technology assistance, contact us at Gale Customer Support, 1-800-877-4253. For permission to use material...

Words: 121839 - Pages: 488

Premium Essay

Statistics

...STATISTICS REGRESSION ANALYISIS Seventh Edition William Mendenhall University of Florida Terry Sincich University of South Florida Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Toronto Madrid Delhi Milan Mexico Munich City Sao Paris Paulo Montreal Sydney Hong Kong Seoul Singapore Taipei Tokyo Editor in Chief: Deirdre Lynch Acquisitions Editor: Marianne Stepanian Associate Content Editor: Dana Jones Bettez Senior Managing Editor: Karen Wernholm Associate Managing Editor: Tamela Ambush Senior Production Project Manager: Peggy McMahon Senior Design Supervisor: Andrea Nix Cover Design: Christina Gleason Interior Design: Tamara Newnam Marketing Manager: Alex Gay Marketing Assistant: Kathleen DeChavez Associate Media Producer: Jean Choe Senior Author Support/Technology Specialist: Joe Vetere Manufacturing Manager: Evelyn Beaton Senior Manufacturing Buyer: Carol Melville Production Coordination, Technical Illustrations, and Composition: Laserwords Maine Cover Photo Credit: Abstract green flow, ©Oriontrail/Shutterstock Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and Pearson was aware of a trademark claim, the designations have been printed in initial caps or all caps. Library of Congress Cataloging-in-Publication Data Mendenhall, William. A second course in statistics : regression...

Words: 63698 - Pages: 255

Premium Essay

Isi List

...Mathematischen Seminar Der UniversISI SCIENCE Abstract And Applied Analysis ISI SCIENCE Abstracts Of Papers Of The American Chemical Society ISI SCIENCE Academia-Revista Latinoamericana De Administracion ISI SOC SCIENCE Academic Emergency Medicine ISI SCIENCE Academic Medicine ISI SCIENCE Academic Pediatrics ISI SCIENCE Academic Psychiatry ISI SOC SCIENCE Academic Radiology ISI SCIENCE Academy Of Management Annals ISI SOC SCIENCE Academy Of Management Journal ISI SOC SCIENCE Academy Of Management Journal IBSS Academy Of Management Learning & Education ISI SOC SCIENCE Academy Of Management Perspectives ISI SOC SCIENCE Academy Of Management Perspectives IBSS Academy Of Management Review ISI SOC SCIENCE Academy Of Management Review IBSS Academy Of Marketing Science Review IBSS Acadiensis ISI ARTS & HUMANITIES Acadiensis: Journal Of The History Of The Atlantic Region IBSS Accident Analysis And Prevention ISI SOC SCIENCE Accountability In Research-Policies And Quality Assurance ISI SCIENCE Accounting And Business Research ISI SOC SCIENCE Accounting And Business Research IBSS Accounting And Finance ISI SOC SCIENCE Accounting Horizons ISI SOC SCIENCE Accounting Horizons IBSS...

Words: 151197 - Pages: 605

Premium Essay

California an Interpretive History - Rawls, James

...publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited to, in any network or other electronic storage or transmission, or broadcast for distance learning. Some ancillaries, including electronic and print components, may not be available to customers outside the United States. This book is printed on acid-free paper. 1234567890 QFR/QFR 10987654321 ISBN: 978-0-07-340696-1 MHID: 0-07-340696-1 Vice President & Editor-in-Chief: Michael Ryan Vice President EDP/Central Publishing Services: Kimberly Meriwether David Publisher: Christopher Freitag Sponsoring Editor: Matthew Busbridge Executive Marketing Manager: Pamela S. Cooper Editorial Coordinator: Nikki Weissman Project Manager: Erin Melloy Design Coordinator: Margarite Reynolds Cover Designer: Carole Lawson Cover Image: Albert Bierstadt, American (born in Germany), 1830–1902 Valley of the Yosemite, 1864 (detail) Oil on paperboard 30.16 × 48.89 cm (11 7/8 × 19 1/4 in.) Museum of Fine Arts, BostonGift of Martha C. Karolik for the M. and M. Karolik Collection of American Paintings, 1815–1865 47.1236 Buyer: Susan K. Culbertson Media Project Manager: Sridevi Palani Compositor: MPS Limited, a Macmillan Company Typeface: 10.5/12 Times Roman...

Words: 248535 - Pages: 995

Free Essay

Test2

...62118 0/nm 1/n1 2/nm 3/nm 4/nm 5/nm 6/nm 7/nm 8/nm 9/nm 1990s 0th/pt 1st/p 1th/tc 2nd/p 2th/tc 3rd/p 3th/tc 4th/pt 5th/pt 6th/pt 7th/pt 8th/pt 9th/pt 0s/pt a A AA AAA Aachen/M aardvark/SM Aaren/M Aarhus/M Aarika/M Aaron/M AB aback abacus/SM abaft Abagael/M Abagail/M abalone/SM abandoner/M abandon/LGDRS abandonment/SM abase/LGDSR abasement/S abaser/M abashed/UY abashment/MS abash/SDLG abate/DSRLG abated/U abatement/MS abater/M abattoir/SM Abba/M Abbe/M abbé/S abbess/SM Abbey/M abbey/MS Abbie/M Abbi/M Abbot/M abbot/MS Abbott/M abbr abbrev abbreviated/UA abbreviates/A abbreviate/XDSNG abbreviating/A abbreviation/M Abbye/M Abby/M ABC/M Abdel/M abdicate/NGDSX abdication/M abdomen/SM abdominal/YS abduct/DGS abduction/SM abductor/SM Abdul/M ab/DY abeam Abelard/M Abel/M Abelson/M Abe/M Aberdeen/M Abernathy/M aberrant/YS aberrational aberration/SM abet/S abetted abetting abettor/SM Abeu/M abeyance/MS abeyant Abey/M abhorred abhorrence/MS abhorrent/Y abhorrer/M abhorring abhor/S abidance/MS abide/JGSR abider/M abiding/Y Abidjan/M Abie/M Abigael/M Abigail/M Abigale/M Abilene/M ability/IMES abjection/MS abjectness/SM abject/SGPDY abjuration/SM abjuratory abjurer/M abjure/ZGSRD ablate/VGNSDX ablation/M ablative/SY ablaze abler/E ables/E ablest able/U abloom ablution/MS Ab/M ABM/S abnegate/NGSDX abnegation/M Abner/M abnormality/SM abnormal/SY aboard ...

Words: 113589 - Pages: 455