Integrated Marketing Communication (IMC) 2

Marketing your services is an effective way to increase daycare enrollment.
Child care centers focus on educating infants, toddlers, and youths through hands-on, interactive and entertaining methods, while increasing life skills and child development. Just like any other business, child care centers can benefit from a solid marketing plan. Altacare Child Development and Learning Center’s advertising strategy will be develop based upon our core positioning message: "We are not a babysitting service, but a community learning center for kids!" to differentiate our service from the competition. We will initially be using word of mouth, yellow pages, Clarion Ledger newspaper, local HBCU (Historically Black Universities)direct mail campaigns, and pre-enrollment drives to launch the initial campaign. Advertising and promotions are continuing to bring a service to the attention of potential and current customers. Advertising and promotions are best carried out by implementing an overall advertising and promotions plan. The plan often includes plans for a promotional campaign, including an advertising calendar and media plan. The goals of the plans should depend very much on the overall goals and strategies of the organization, and the results of the marketing analysis, including the positioning statement. Successful advertising and promotions depends very much on knowing what target markets you want to reach, what features and benefits you want to convey to each of them, what methods and media you will use to convey it to them, who is responsible to implement the methods and how much money is budgeted for this effort. When selecting methods, consider what communications methods and media will
Integrated Marketing Communication (IMC) 3 be most effective in reaching target markets and when. As such, ACDLC target