Marketing Audit: Peace Memorial Hospital

Marketing Audit: Peace Memorial Hospital

Name goes here
MKT/551
Professor Joe Zimmerman
Marketing Audit Overview
May 31, 2011














Table of contents
page
Case Study: Peace Memorial Hospital: Downtown health Clinic …….………………. 3
Executive Summary …………………………………………………………………….. 3
Environmental Aspects …………………………………………………………….. 5
Demographics …………………………………………………………………….. 5
Politics …………………………………………………………………….. 7
Competition …………………………………………………………………….. 8
Marketing …………………………………………………………………………….. 9
Objectives …………………………………………………………………….. 9
Strategies …………………………………………………………………….. 10
Tactics …………………………………………………………………………….. 10
Four Ps …………………….…………………………………………….. 11
Product …………………………………………………………… 11
Price …………………………………………………………………… 11
Place …………………………………………………………………… 11
Promotion …………………………………………………………… 12
Marketing Information Systems ……………………………………………. 12
Conclusion …………………………………………………………………………….. 13
References …………………………………………………………………………….. 14





Marketing Audit
Case Study: Peace Memorial Hospital: Downtown health Clinic
Peace Memorial Hospital (PMH) is one of six independent, nonprofit, general hospitals within its city limits. The hospital has the highest occupancy rates in the city, operates debt free and it’s financially established. A rapid population growth in the city and...

View Full Essay