Marketing Audit: Peace Memorial Hospital

In: Business and Management

Submitted By maiishe
Words 3487
Pages 14
Name goes here
MKT/551
Professor Joe Zimmerman
Marketing Audit Overview
May 31, 2011














Table of contents
page
Case Study: Peace Memorial Hospital: Downtown health Clinic …….………………. 3
Executive Summary …………………………………………………………………….. 3
Environmental Aspects …………………………………………………………….. 5
Demographics …………………………………………………………………….. 5
Politics …………………………………………………………………….. 7
Competition …………………………………………………………………….. 8
Marketing …………………………………………………………………………….. 9
Objectives …………………………………………………………………….. 9
Strategies …………………………………………………………………….. 10
Tactics …………………………………………………………………………….. 10
Four Ps …………………….…………………………………………….. 11
Product …………………………………………………………… 11
Price …………………………………………………………………… 11
Place …………………………………………………………………… 11
Promotion …………………………………………………………… 12
Marketing Information Systems ……………………………………………. 12
Conclusion …………………………………………………………………………….. 13
References …………………………………………………………………………….. 14





Marketing Audit
Case Study: Peace Memorial Hospital: Downtown health Clinic
Peace Memorial Hospital (PMH) is one of six independent, nonprofit, general hospitals within its city limits. The hospital has the highest occupancy rates in the city...