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Marketing Audit

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MKT 5000
MARKETING MANAGEMENT
Assignment 1
Semester 1 July 2011

MARKETING AUDIT FOR BIOSYSTEMS ENGINEERING PTY LTD.

Prepared by: KEDAR CHAVAN
Student number: U0061023717
Date submitted: 26Th August 2011

Executive Summary

Biosystems Engineering Pty Ltd was incepted in year 1999 under the proprietorship of Richard Sulman and further registered in year 2008. It was developed to significantly improve the way today’s working of environmental projects and issues. With the ever increasing concern for environmental problems their product and services offered tremendous advantages to local environment.
Biosystems Engineering Pty Ltd will be positioned as high-end disseminators in engineering knowledge to solve systems problems in agriculture, food, forestry, natural resources and the environment. There is currently no other company that produces and serves this type of management features they developed.
The potential market for the product and services is very promising. Biosystems Engineering Pty Ltd has executed over 36 major projects and currently working on the world’s first Short rotation woody crop (SRC) harvester. The Management Team members have strong backgrounds in project management, manufacturing, research, analysis, designs and software development.
The Australian market continues to have an increasing number of eco-friendly firms looking to enter the market. It must be aware of competition on all levels and maintain its operational performance if it is to retain its status as the world’s first inventor of SRC and its specialty in providing its services and products. The company’s focus on agricultural, food, forestry, water and energy sectors is consistent with the market segment. The current product and service mix is in line with the industry and market forecast. Continual product review, particularly in renewable source

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