...[pic] Introduction to Marketing 33:630:301:05 Classroom: Tillett Hall – Room 116 Session: January 23, 2012 – May 7, 2012 Time: Monday Evenings 6:40 – 9:30 Course Web Page: http://blackboard.rutgers.edu Professor: Edward Filippazzo E-Mail: eaf@andromeda.rutgers.edu Phone: 973-464-1385 Office Hours: By Appointment Textbook: Kerin, Hartley, and Rudelius, Marketing (10th ed.), McGraw-Hill, 2009. Study Aid on the Web: http://highered.mcgraw-hill.com/sites/0073404721/student_view0/ Course Description The objective of this course is to provide students with an introduction to marketing and the basic areas that comprise this discipline. Course content includes review of marketing theories, concepts, key terms and tools used in the consumer, reseller, services and industrial markets. Also addressed is the integration of marketing in the broader business context and the role it plays in today’s society. Course Format This course will use the textbook above to guide lectures, class discussion, assignments and exams. Multiple chapters from the text will be discussed during each class lecture. The lectures will discuss the theories and concepts, tools and techniques used in marketing, as well as provide examples of how these have been applied. Lectures will include content and discussion beyond what is provided in the textbook. Attendance and Participation ...
Words: 863 - Pages: 4
... HADM 2430: MARKETING MANAGEMENT FOR SERVICES Section 1: Mon Wed 11:40-12:55, 398 Statler Hall Section 2: Mon Wed 2:55-4:10, 196 Statler Hall Office Hours: Monday – Friday from 9:00 a.m. to 4:30 p.m., no appointment necessary Course Objectives / Outcomes The mission of this course is to provide you with an introduction to the business discipline of marketing (and services marketing in particular). Marketing, more than any other business activity, links companies to their customers. Even if you don’t pursue a career in marketing, it is useful for you to understand how marketing works. Upon successfully completing this course, you should be able to: 1) Speak the language – In your daily life, you have probably encountered many of the phenomena we will discuss in class. However, if you want to pursue a career in business, you need to be fluent in the terminology, frameworks, and models related to marketing and corporate social responsibility (see service learning project). 2) Apply the concepts learned in class – Knowing the terminology, framework, and models is important. It is more important, however, that you are able to combine and apply them across different contexts in order to make justifiable recommendations. 3) Critique current practice – You will develop the ability to evaluate current marketing practice, not only in terms of its effectiveness, but also in terms of ethical implications. 4) Conduct marketing research – Millions...
Words: 4865 - Pages: 20
...McCoy College of Business Administration TEXAS STATE UNIVERSITY Department of Marketing Consumer Behavior: MKT 3350 |Instructor |Kathryn Davis, Ph.D |Phone: 512-245-4378 | | |Office: McCoy 417 |Email: ksd27@txstate.edu | |Office hours |MWF: 8:00 AM – 9:00 AM and Wed: 1:00 PM – 3:00 PM and by appointment as needed | |Course Description |Students examine the psychological and sociological factors that influence consumption and decision-making. During the | | |course, students learn the practical implications of consumer attitudes and behavior for marketing activities. This | | |course is part of Texas State’s Service-Learning Initiative. | |Course Materials |Consumer Behavior: Building Marketing Strategy, 12/e (note: 11/e is also accepted) | | |Hawkins, Mothersbaugh, Best | | |ISBN 13: 978-0-07-353004-8 ...
Words: 2772 - Pages: 12
...BADM 320: Principles of Marketing University of Illinois at Urbana-Champaign Spring 2014 Class Location: 141 Wohlers Hall Instructor: Dr. Mark Wolters Email: mwolter@illinois.edu (badm320uiuc@gmail.com for TAs) Twitter: @woltersworld Mailbox: 350A Wohlers Hall – Professor’s Office: 10 Wohlers Hall Office Hours: Prof. Wolters Tuesday & Thursday 9:30-11:00 & 2:00-3:20 or by appointment. The day preceeding each exam the professor will be in the BIF Atrium answering questions, time TBA. Course Website and Social Media Sites: www.woltersworld.com follow the “Business Courses” link for BADM 320 Principles of Marketing for class slides, summary videos and course information. Additionally, course topic blogs will be posted here. www.youtube.com/woltersworld location of summary videos for class topics. Please subscribe in order to receive new class videos. www.twitter.com/woltersworld for weekly class topics, course updates, in class discussion facilitation, please follow in order to keep up with class room discussions. “Like” Wolters World on Facebook: Class videos will be posted as well as discussion topics and Frequently Asked Questions. The course has a Compass 2G page for slides, documentation and quizes. Lecture Times: Tuesday and Thursday 8:00-9:20. Teaching Assistants’ Information: Hyewon Cho: Office Hours: Mondays 3:30-5:00, Survey Building 202 Yaxian Xie: Office Hours: Wednesdays 1:30-3:00pm, Survey Building Room 202 Email for BADM 320 Questions:...
Words: 3979 - Pages: 16
...MRKTNG 4650, Spring 2014 Mid-Term Exam Guide Exam date/time/location: Wednesday, October 8, 12:30 to 1:45 p.m., Room 131 The exam will be closed book. It will involve (1) questions requiring short-length answers based on my lectures and class discussions and (2) multiple-choice questions & true/forth questions. Enclosed are some sample questions. These are provided merely to give some idea of what you can expect on the exam; they are not comprehensive in their coverage. On October 6 (Monday), during our regular class time, we will have a workshop-style exam review. Office hours for help on the day of the exam: I will be available on the day of the exam (October 8) 11: 00 a.m. to 12:20 am at my office (437 Cornell Hall) Mid-Term Exam Syllabus Lecture Topics: 1. Chapter 1: traditional marketing vs. Internet marketing, web 2.0 & 3.0, Cloud-computing Internet marketing paradigm and drivers of Internet marketing 2. Chapter 2: the supply chain, the value chain, virtual value chain 3. Chapter 3: business model, the value proposition * Do we need to know the specific types of business models: ex: brokerage, etc. * Yes 4. Chapter 4: direct marketing strategies, critical strategy elements, the front end vs. the back end, customer lifetime value: * Do we need to know the CLV equation and how to solve * Nope...
Words: 1285 - Pages: 6
...pm Tuesday: 5 pm – 6 pm Thursday: 9 am-1 pm Other times by appointment Description of the Course Course Name, Number and Section: Principles of Marketing, BMKT 3311 01 Term: Spring 2013 Catalog Description: Introduces students to basic concepts, practices, and techniques of contemporary marketing. Time/Location Course Meets: MWF @ 11:00-11:50 pm in PAC 222 Course Objectives: By to end of this course you should have accomplished the following learning objectives (LO): LO1: Define, explain and differentiate between the four strategy elements of marketing (4Ps), as well as explain how they work together in the "marketing mix" LO2: Define marketing including such concepts as product/service development, efficient distribution and consumer segmentation LO3: Explain why marketing decision-makers must be aware of the constant flux of the mix variables and the dynamic nature of environmental forces LO4: Explain the differences between the various approaches to marketing Credit Hour(s): This is a traditional, 3-credit hour course. Each credit hour earned in this course requires at least fifteen (15) contact hours, as well as a minimum of thirty (30) hours of student homework. Textbook and Materials: 1. Marketing: An Introduction. Armstrong ISBN 978-0-13-274403-4 Copyright 2013 Publisher Pearson Edition 11 with access to MyMarketing Lab 2. Periodicals including Wall Street Journal and Business Week. 3. All other materials assigned throughout the semester. Academic Honesty: The University...
Words: 1534 - Pages: 7
...business and make the observation that the issues currently facing individuals and business have their origins in writings centuries old and from a wide array of cultural and geographic underpinnings. A brief historical trace will be made to connect us to those businessmen and women who pursued many of the same goals we do today. The course will be divided into three semester sections with six functional areas, each followed by an Exam. A lecture outline is posted to Canvas in the week that section is started. Section 1: A. The Fundamentals of Business - We will read many of the classics of literature and philosophy to discern the authors' beliefs about business fundamentals and, in the process, relate them back to those fundamentals we each have in common with modern business leaders. Exam 1 Section 2: B. Marketing Thought - A few selected readings from Cicero to Galbraith will form the basis of a discussion on the critical importance of marketing to the existence of a business enterprise and we will learn what issues relating to marketing great thinkers have felt are...
Words: 3371 - Pages: 14
...08/25/14 Digital Marketing MKT 3508 Dr. Susan Mudambi Office Hours (and by appointment) Tuesday and Thursday, 10 – 11 am, 524 Alter Hall, Main Campus Tel: (215) 204-3561; Email: susan.mudambi@temple.edu Home Page: http://astro.temple.edu/~smudambi/ Course Description Digital technologies have become an integral component of daily life for many firms and consumers. Although digital marketing is an important part of business strategy, the dynamic nature of technology and consumer culture raises many strategic and social challenges. This course examines the theories and concepts underlying the use of information and communication technology by firms and consumers, and challenges students to critique and utilize digital tools and social media, including Twitter, Facebook, online reviews, blogs, paid search, digital advertising, and online promotions. The identification of critical success factors and best practices are central to the course, as are quantitative methods for analyzing marketing effectiveness. The course examines the theory and realities of digital marketing in both business-to-consumer (B2C) and business-to-business (B2B) markets. Course Prerequisite: Marketing Management (MKT 2101) Required Readings: Ivey business cases include: Jill’s Table; Mission Impossible; and Tesco’s Virtual Store. Other readings available free through Blackboard. Students are expected to budget $40 - $60 for cases, Google AdWords, color printing, and other course-related...
Words: 1979 - Pages: 8
...MGMT 150: CONSUMER BEHAVIOR Spring 2012 Tentative Syllabus T/H 12:30-1:50 Paul Merage School of Business Instructor: OfficeOffice Hours E-Mail | Dr. McAlexanderSB 321T/H 2:30-2:30jmcalexa@uci.edu(Please include in the subject line of email correspondence: “UCI Consumer Behavior”) | GTA: Jennifer CorderoTBABy Appointment, send email to schedule an appointment timejcordero@uci.edu (Please include in the subject line of email correspondence: “UCI Consumer Behavior”) | Required Texts: Consumer Behavior by Michael Solomon 10th ed. Course Objectives: Consumer Behavior is an interdisciplinary field that studies how consumers acquire, consume, and dispose of goods and services. This course will adopt an interdisciplinary perspective and approach the study of consumer behavior from the perspectives offered by several disciplines: psychology, sociology, anthropology, and marketing. What should emerge from this broad study is a rich understanding of this important facet of human behavior. Be prepared, such an ambitious goal places high expectations upon the students of this class. Grading: Your grade will be based upon your performance on three exams and unannounced quizzes. Additionally, students may participate in an optional term project. The final exam will be COMPREHENSIVE. Please note that optional assignments are NOT “extra credit.” Their scores and associated points will be calculated into your grade in the same way as normal assignments and examinations...
Words: 852 - Pages: 4
...Business and marketing strategy fundamentals Course code Course title Business and marketing strategy fundamentals Type of course Compulsory Level of course Graduate Department in charge Graduate School Year of study 1st Semester Fall Number of credits 10 ECTS; 56 hours of class work, 210 hours of selfstudy; 2 hours of consultations Lecturer Benas Adomavičius & PhD. Neringa Ivanauskienė Date of the course XYZ Prerequisites Undergraduate diploma in social sciences Form of studies Friday/Saturday Language of instruction English/Lithuanian Course description Business and marketing strategy are critical components of business success since strategic issues and possibilities arise in all sectors. Important aspects are not only the company’s positioning in relation to its market, but also the technological development, the supply of labour, political developments in society and other factors relevant for how organizations manage their business. 1 2013 Fall semester To a large extend strategic work is about understanding these factors and reinterpreting them so that they become assets rather than restrictions. Business strategy and marketing management concepts and techniques are studied. The course serves as an opportunity to develop skills for environmental and market analysis, understanding of the major business and marketing strategy issues, formulating business and marketing strategies and tactics. Course aim Students are going to discover knowledge...
Words: 3923 - Pages: 16
...Marketing Research MKTG 3401 – Fall 2012 Section 01 W/F 11:45 am – 1:25 pm 330 Dodge Professor: Felicia Lassk Office: Hayden Hall 202 Office hours: W, 1:30 – 2:30 p.m. or by appointment Phone: (617) 373-5307 Email: f.lassk@neu.edu Blackboard: blackboard.neu.edu “MKTG 3401 Lassk Fall 2012” Text: Marketing Research, Malhotra, 6th Edition, 2010 – NU custom text. Prerequisites: MKTG 2201, MGSC 1201 and 64 SH toward the degree Course Description: This course focuses on the marketing research process and the analysis of data using SPSS statistical software. It gives students the opportunity to develop an understanding of consumer attitudes and behavior processes as the basis of the design of marketing problems. The course covers topics such as problem definition, research design, sampling, attitude measurement, questionnaire design, data collection, and data analysis. Statistical Package: SPSS is available as a 6-month rental for $35 plus $4.99 download fee. Details on how to access the rental are provided in the Tech Marketplace of MyNEU Portal under “Free and Discounted Software – More Software tab.” SPSS is also available for free through MyApps using MyFiles to house your data files. Please note, to access SPSS with MyApps on campus, you must be connected to “NU-Secure” wi fi. Details to access MyApps and“NU-Secure” wi fi is provided in the MyNEU portal. You must be able to access SPSS through either of these options by 9/19. ...
Words: 2481 - Pages: 10
...TMKT402 International Marketing Management Unit Outline – 2014 (Semester 1) Unit Coordinator: Dr. Nigel Hardiman Introduction Welcome to TOP Education and TMKT402 International Marketing Management. This document provides you with information relevant to successful completion of this unit; including the schedule of lecture topics, prescribed texts, assessment policies, assessment tasks, examinations, academic and administrative contacts and online learning support facilities. Student Handbook and Administration Office The TOP Student Handbook provides valuable general information for students and a printed copy will be provided to you. In addition, TOP staff are available to assist you personally during office hours. Office Contact Details: TOP Education Institute Suite 1, Biomedical Building, 1 Central Ave Australian Technology Park Eveleigh NSW 2015 Tel: 02 9209 4888 Unit Overview This unit deals with key international marketing concepts, analytical methods and decision tools necessary for understanding the dynamic nature of international marketing situations facing different organisations, and to make international marketing decisions to deal with such international marketing situations. Its objective is to enable students to acquire relevant knowledge and techniques to deal with the various international marketing challenges, and to develop meaningful solutions to overcome such challenges. The unit offers...
Words: 2563 - Pages: 11
...MKTG 201– Principles of Marketing Spring 2014 Instructor | Shoaib Ul-Haq | Room No. | 4th floor, 440, SDSB Building | Office Hours | By appointment | Email | shoaib.haq@lums.edu.pk (the preferred method of contact) | Telephone Extension | 5226 | Secretary/TA | Secretary: Ms. Nabeela | TA Office Hours | | Course URL (if any) | LMS | Course Basics | Credit Hours | 4 | Lecture(s) | Nbr of Lec(s) Per Week | 2 | Duration | 1 hour 50 minutes each | Recitation/Lab (per week) | Nbr of Lec(s) Per Week | N/A | Duration | N/A | Tutorial (per week) | Nbr of Lec(s) Per Week | N/A | Duration | N/A | Course Distribution | Core | | Elective | Yes | Open for Student Category | Seniors, Juniors, Sophomores, Freshmen | Close for Student Category | | Course Description | Marketing helps in meeting the local and global challenges facing different organizations throughout the world. This course introduces, to the students, the fundamentals of marketing such as key concepts, theories, and applications along with emerging marketing trends which are an integral part of managing profitable customer relationships and are essential to any successful organization. The goal of every marketer is to create more value for both internal and external customers. This course will enhance students’ knowledge and problem solving abilities towards Marketing related issues using customer-centric approach. | Course Prerequisite(s) | None | Course...
Words: 2574 - Pages: 11
...Advanced Topics in International Marketing Compulsory Graduate Graduate school 1 2 st nd 6 ECTS; 36 hours of class work, 126 hours of self-study Prof. Dr. Hemant Merchant hemant.merchant@yahoo.com Marketing, International Marketing; Programme requirements (pre-reading) Consecutive (Evenings & Online) English COURSE ANNOTATION This course is designed to facilitate a more “applied/practical” understanding of contemporary issues facing companies who market (or intend to market) their products/services across national boundaries. The course focuses on real-life challenges that companies encounter in the context of their international marketing function (broadly defined). In general, these challenges relate to identifying, evaluating, and making tradeoffs across national, organizational, and personal contexts. Thus, we will discuss formulation- and implementation-related challenges as well as generate solutions to ‘international marketing’ dilemmas. COURSE LEARNING OUTCOMES Learning Methods: Case discussion; Role plays; Mini-debates; Mini-lectures Assessment methods: Class participation; Case presentation; Final exam CLO1. Understand the international marketing environment; Contemplate and analyze international marketing opportunities. CLO2. Gain an understanding of international marketing effort related to the market entry and marketing mix strategies CLO3. Identify, interpret and evaluate information sources related to multinational marketing with the emphasis on information...
Words: 3323 - Pages: 14
...MKGT310 Final Exam Study Guide YOU MAY WANT TO PRINT THIS GUIDE. 1. The Final Exam is open book and open notes. The maximum time you can spend in the exam is 3 hours, 30 minutes. If you have not clicked the Submit for Grading button by then, you will be exited from the exam automatically. In the Final Exam environment, the Windows clipboard is disabled, so you will not be able to copy exam questions or answers to or from other applications. 2. You should click the Save Answers button in the exam frequently. This helps prevent connection timeouts that might occur with certain Internet service providers and also minimizes lost answers in the event of connection problems. If your Internet connection does break, when you reconnect, you will normally be able to get back into your Final Exam without any trouble. Remember, though, that the exam timer continues to run while students are disconnected, so students should try to log in again as quickly as possible. The Help Desk cannot grant any student additional time on the exam. 3. See the Syllabus section "Due Dates for Assignments & Exams" for due date information. 4. Reminders * You will only be able to enter your online Final Exam one time. * Click the Save Answers button often. * If you lose your Internet connection during your Final Exam, log on again and try to access it. If you are unable to enter the Final Exam, first contact the Help Desk and then your instructor. * You will always be able to see...
Words: 1238 - Pages: 5
