Free Essay

Marketing Exam 2 Sample Q

In: Business and Management

Submitted By ho2209
Words 448
Pages 2
Sample Questions-Exam II

1) Information provided by one firm on household demographics and lifestyle, purchases, TV viewing behavior, and responses to promotions is called:

a. multi-source data b. marketing research data c. single-source data d. on-line data e. in-home data

2) Ford Motor Company uses the slogan “No boundaries” for its ad campaigns for Ford SUVs. It invites people who want ultimate people-carrying and gear-storing capabilities “to be outfitted with the most far-reaching sports utility vehicle on earth”. If the SUV campaign is trying to appeal to young adults who don’t like the restrictions of a sedan, who want to be able to pack up and leave at a moment’s notice, and who enjoy freedom and independence, it is relying on _________ and _________segmentation.

a. socioeconomic; demographic b. psychographic; lifestyle c. geographic; usage rate d. demographic, usage rate e. demographic, psychographic

3) Which of the following statements demonstrates the formation of a segment based on household size?

a. Campbell’s makes spicier nacho cheese sauce for its distributors in Texas than it does in Maine. b. GE built a downsized microwave oven to hang under kitchen cabinets. c. Del Monte offers a line of canned fruit with no added sugar or artificial sweeteners. d. a fast food hamburger restaurant is open for breakfast on Sunday mornings but not on weekdays. e. a gourmet grocer advertises its services on a small-audience classical music station even though there is a much larger-audience rock station in the area.

4) During the introductory stage of the product life cycle

a. the introducer of the product reaps very high profits. b. followers enter the producing market. c. losses to the introducing firm are common. d. the product receives great notoriety. e. market intermediaries receive their orders.

5) Tiffany wants to administer a survey on “student driving habits” to a sample of students at the University of Alabama. She secured a list of students from the student directory. She assigned each student a unique number and then used a random number table to select her sample. Tiffany is most likely using:

a. a quota sample technique b. a probability sampling technique c. a cluster sample d. a statistical inference e. a benchmark

6) The step in the new product development process which involves determining whether the product idea will help achieve the objectives of the organization is

a. commercialization b. idea screening c. development of prototypes d. idea generation e. concurrent engineering

7) Positive brand equity enables a marketer to

a. charge a premium for the brand b. prevent brand infringement c. redesign the brand marks d. receive cut rate advertising e. a and b only

Similar Documents

Premium Essay

Arthur

...of 2015 Waiver Exam Guide Table of Contents Introduction .................................................................................................................................................3 Accounting (ACCT611) Sample Placement Exam..................................................................................................................5 Sample Waiver Exam–Part 1 .........................................................................................................18 Sample Waiver Exam–Part 2 .........................................................................................................31 Sample Placement Exam Answers .................................................................................................49 Sample Waiver Exam–Part 1 Answers ..........................................................................................56 Sample Waiver Exam–Part 2 Answers ..........................................................................................60 Corporate Finance (FNCE611/612) Placement/Waiver Exam–Part 1....................................................................................................65 Placement/Waiver Exam–Part 2....................................................................................................70 Placement/Waiver Exam–Part 1 Answers.....................................................................................76 Placement/Waiver Exam–Part 2 Answers..............

Words: 38181 - Pages: 153

Premium Essay

Insurance

...MARKETING CAPSULE FOR SBI PO 2014 EXAM Dear readers, As you all know that Marketing section was included in SBI PO syllabus from 2010 onwards. So here we are presenting to you the last three years Marketing questions which was asked in SBI PO exam. Also we are providing you some expected marketing questions which can be asked in upcoming SBI PO 2014 exam. Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and customer relationship management that also benefits the organization. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and providing superior customer value. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. Marketing may be defined in several ways, depending on the role of the advertised enterprise in relation to the strategic role in positioning the firm within its competitive market. The main definition is often credited to Philip Kotler, recognized as the originator of the most recent developments in the field, for the works that...

Words: 7489 - Pages: 30

Premium Essay

Bat Test

...About the BAT with Sample Questions Table of Contents Introduction Test Overview Sample Questions Scoring Introduction We are excited about your participation in the Bloomberg Aptitude Test (BAT). The BAT is a global, standardized online exam that the Bloomberg Institute has developed in partnership with premier companies, university faculty, and business professionals around the world. The test is designed for undergraduates and recent graduates who are interested in an entry‐level job in the business world. The following information packet is intended to familiarize you with the content and structure of the BAT. Enclosed you will find information about the test’s goals, sections, and scoring. There is also a list of annotated sample questions for you to review. If you have any additional questions about the content of the test, please feel free to contact us at bat@bloomberginstitute.com. Table of Contents Introduction Test Overview Sample Questions Scoring Test Overview The BAT aids employers in identifying and screening students who wish to pursue a career in business and finance. Test takers should have a general understanding of and familiarity with current events in business, finance, and economics. However, we are not assessing knowledge: we are assessing a person’s aptitude to be successful in these fields, regardless of background. 2 Hours 8 Sections 100 Questions Chart and Graph Analysis 12% News Analysis 12% Global Markets 14% ...

Words: 4975 - Pages: 20

Premium Essay

Syllabus

... | PRINCIPLES OF MARKETING BA003IU 1. COURSE STAFF Lecturer: Nguyen Thi Huong Giang Room: A207 E-mail: giangnth@hcmiu.edu.vn (preferred contact method) Consultation Hours: Anytime with appointment, from Monday to Thursday All students are advised to make appointment in advance. 2. COURSE INFORMATION 2.1 Teaching times and Locations Lecture: 8am-11am Monday Venue: L102 2.2 Units of Credit This course is worth 3 credits. 3. COURSE DESCRIPTION: National markets are now in a period characterised by ‘exchange relationships’ where the principal focus is on sets of integrated activities geared to serve the interests of the customer first. The role of the marketer, therefore, is to facilitate exchange transactions in an increasingly challenging environment. This justifies the development of an understanding of the micro and macro dimensions of the wider environment as the participant works through the learning activities of this course. Marketers are expected to be receptive to shifts in customer preferences, attitudes, and loyalties to a brand or a product. There is equally a genuine interest in the capacity of markets (consumers) to engage or respond to demand for innovation in product or service characteristics. At the same time developing a coherent marketing plan depends upon a range of skills, insights, and methodologies, but the focus of your...

Words: 1644 - Pages: 7

Free Essay

Questionnaire

...Questionnaire Design Rohit Vishal Kumar For Circulation to MBA 3rd Year Marketing Specialisation Class of 2003 August 2002 Abstract This article deals with the practicle problem of making a questionnaire. It points out the pitfalls, the common errors, methods and industry practises etc. Do not expect that your first questionnaire will come out trumps... Questionnaire design takes a lot of hard work, and work ... and re work before you can start mastering the arcane art. Use the article as a guide to what to do and what not to do, and ... start your work. I am sure you will not only understand the design of questionnaire better but also be able to design better questionnaire. As the outcome of the research is the report — I have included in Appendix A the outline that needs to be followed when writing a research report. The sample questionnaire used in the article is presented in Appendix B 1 Introduction Every stage of marketing research is important but the most important stage is the designing of questionnaire since if the questionnaire design is faulty then no amount of clever interviewing, analysis and interpretations can provide meaningful answers. Questionnaire is the basic research tool and can be defined as collection of a formalised set of questions — drawn up with the research problem in mind — used for obtaining information from the respondent for finding solutions to the research problem. The various steps in questionnaire design can be classified as follows:(i)...

Words: 7824 - Pages: 32

Free Essay

Financial Inclusion

...2056 TA S TAT E B A N K O F I N D I A RECRUITMENT OF PROBATIONARY OFFICERS IN STATE BANK OF INDIA (DATE OF WRITTEN EXAM : 28.04.2013) INFORMATION HANDOUT Central Recruitment and Promotion Dept., Corporate Centre, Tulsiani Chambers, 1st Floor, ( West Wing), 212, Free Press Journal Marg, Nariman Point - Mumbai 400 021. INTRODUCTION This Booklet gives you detailed information about the objective type Competitive examination for recruitment of Probationary Officers in State Bank of India. This post was advertised in the Employment News/Rozgar Samachar issue dated 9-15 February, 2013 and on the Bank’s website www.statebankofindia.com and www.sbi.co.in. The terms and conditions, period of probation, emoluments etc. were given in the advertisement. You should ensure that you are eligible in respect of age, educational qualification, nationality as stipulated in the advertisement. Details of tests are given ahead in the booklet. 1. 2. 3. GENERAL INSTRUCTIONS Particulars to be Noted : Please note carefully your Roll Number, Registration Number, date, time and venue for the examination given in the call letter. Punctuality in Attendance : Candidates should be present at the examination hall at the time given in the call letter. Candidates arriving late will not be permitted to enter the Examination Hall. Call letter to be Surrendered : Affix firmly a copy of your recent passport size photograph in the space provided for it in the call letter and bring it with you alongwith...

Words: 7045 - Pages: 29

Free Essay

Business

...MGMT 407.341 (CRN: 60240), Business Ethics Tuesdays and Thursdays, 4:34 PM to 7:15 PM Summer Semester, June 7 to July 30, 2010 Fort Hood SDC, Room # D-112 A member of the Texas A&M System since 1917 Instructor: Mr. John La Lone, BS-BA, MS-HRM Department: Management, Marketing, and Administrative Systems Office: Room 135A Phone: (254) 519-5472 E-mail: lalone@tarleton.edu Office Hours: Monday, Tuesday, Wednesday and Thursday: 1:30 PM to 4:00 PM. By appointment only. Office Secretary: Ms. Gabriele Fischbacher (254) 519-5437, Fax (254) 526-8403  A portion of this course is delivered via Blackboard Online Learning. http://online.tarleton.edu/Dual/DualLoginPage.htm You are required to check in online via e-mail within Blackboard within two days of this class. 1.0 Course Description: This course is designed to provide the student with a basic examination of the manager’s personal, social, and environmental responsibilities to oneself, ones employees, customers, the general public, the government and other agencies. It is also intended to totally familiarize the student with a basic understanding of Personal Business Ethics Concepts in today’s modern workplace environment. Emphasis will be placed upon the manager’s social and environmental responsibilities to employees, customers and the public. 1.1 Prerequisites: There are no pre-requisites for this course. 1.2 Expanded Course Description: The objective of this course is for each student...

Words: 3622 - Pages: 15

Premium Essay

Poda

...mailing address with Pin Code on the answer sheet. 2. Submission of assignments is compulsory and marks obtained in assignments carry 20% weight-age in the final result. 3. Students are required to secure 50% marks in assignments to pass the examination. 4. Each subject will have two assignments and each assignment carries 10 marks only. 5. Assignments must be written by the students in their own good hand writing and one copy of the same be retained with them to avoid inconvenience in the event of misplacement / loss of the same in transit. 6. The answers should be brief to the point and relevant to the questions given in the assignment. Do not reproduce your answers from the study materials sent to you. 7. Problems/queries with regard to assignments, if any, are to be discussed with respective branch / NHQ and during the contact classes. 8. Use only full escape size paper for your answers and all the answer sheets must be tagged / tied firmly with string. 9. Assignments in respect of distance mode students must reach IIMM NHQ Education Wing latest by 31 October, 2014 against Jul-Dec, 2014 session. No delay will be acceptable. GDMM contact mode students are required to submit their assignments at their respective branches. Note: As per IIMM NHQ circular dated 21.12.2012, (uploaded on www.iimm.org,) late receipt of assignments with late fees @ Rs. 200/- per paper can be accepted till 15th Nov, 2014 only. Written Exams scores without assignments will be invalid, hence such...

Words: 3652 - Pages: 15

Premium Essay

Dr. Pepper Snapple Group Inc. Energy Beverages

...Arab Academy for Science & Technology Graduate Scholl Of Business (AAGSB) Doki Brach Master of Business Administration Program (MBA) Academic Year (Spring 2012) Table Of Contents 1. Question 1: 3 2. Question 2: 4 3. Question 3: 5 4. Question 4: 6 5. Question 5: 7 6. Question 6: 8 7. Question 7: 9 i. Part A: 9 ii. Part B: 9 iii. Part B: 10 8. Question 8: 10 9. Bonus Question 10 10. References: 11 MBA Marketing Exam Take-Home Exam Feel free to use lecture notes, the text book, and any other source. I am looking for your line of reasoning and applications rather than listing of what is already found in the book or slides. Question 1: Do you think this company is following the differentiation or cost leadership strategy? Why? Which growth strategy (market development, product development, diversification and market penetration) did they follow to improve their product portfolio sales? Reviewing Dr. Pepper Snapple Group Inc. case and assessing the situation to dr. Michael Porter generic strategies of achieving and maintaining competitive advantage, we may see that the company mostly was following the differentiation strategy as it is offering differentiated products from its competitors in many terms including the packing and pricing [pic] ...

Words: 1783 - Pages: 8

Premium Essay

Course

...Rajaratnam@utdallas.edu Class Room: JSOM 12.202 Office: JSOM 13.318 Tel: (972) 883-5028 Office Hours: Mon:5:45-6:45pm; Tue & Fri:2:15-3:45pm. Please make an appointment by email. Course Pre-requisites: None Course Description This course provides an overview of the field of Marketing from a managerial standpoint, fundamental concepts will be systematically presented and related to their applications. Examples and cases will be used to highlight the most relevant issues. The primary mode of teaching will be lecture sessions interspersed with case discussions & real life examples and applications. However, class discussion is highly recommended. Students are encouraged to actively participate in constructive class discussions. Learning Outcomes and Objectives 1. Develop marketing knowledge/expertise and discriminate between the different principles of marketing, in the areas of segmentation, positioning, pricing, promotions, distribution, consumer behavior, etc. 2. Demonstrate the ability to infer and calculate numerical problems in the areas of break-even analysis, price elasticity, market research, etc. 3. Exhibit the ability to appraise and apply marketing principles to business settings; such as analyzing the strengths, weaknesses, opportunities and threats facing the strategic business unit or by synthesizing with examples how marketing actions can influence the consumer decision making process. 4. Ethics & legal: Students will develop the ability to appraise...

Words: 3593 - Pages: 15

Premium Essay

Business

...Marketing Principles and Analysis MKT 305 Winter Quarter 2014-2015 Instructor: Bill Froese Office Location: See Blackboard Office Hours: See Blackboard Phone: 224-616-4789 Email: wfroese@robertmorris.edu Course: MKT 305 Quarter Hours: 4 COURSE DESCRIPTION: This course will introduce students to key marketing principles including the marketing concept, management of the marketing mix (product, price, place and promotion), analysis of the external environment, ethical issues in marketing, segmentation, targeting and positioning. This course examines how organizations discover needs or wants that they can serve in the market place. Upon completion of the course, students should understand and appreciate the significant role that marketing plays in our fast-changing global marketplace. LENGTH OF COURSE: 10 weeks TEXTBOOK: Boone, Louis E. and Kurtz, David L. Contemporary Marketing, 15th Edition 2013. Mason, Ohio. Southwestern/Cengage, 2013. ISBN: 978-1-111-57971-5 NOTE: Make sure you get the 15th Edition and not the 16th! There is also a bundled package including the Text with Blackboard MindLink for CourseMate and e-text access printed access code card. ISBN: 978-1-305-59157-8 Finally, you can get the Blackboard MindLink for CourseMate and e-text access printed access code card. ISBN: 9781285369488 Special Note Regarding CourseMate: CourseMate supplemental resources are bundled with the purchase of a new textbook. CourseMate can become...

Words: 3876 - Pages: 16

Premium Essay

Jjdsn

...American University of Science & Technology English & Translation Department Course Syllabus Fall 2012-2013 Course Title: ENG 205 – English Communication Skills Chairperson: Mr. Fadi EL-Hakim Textbook * Public Speaking An Audience-Centered Approach By Steven A. Beebe –Susan J. Beebe, 8th edition * Writing Research Papers By James Lester, 11th edition Course Description Most careers require some level of public speaking ability, whether it involves making a proposal to your group or management at work, making a sales presentation, teaching people how to use a product or system, or making a presentation to your employees as a manager. Sometimes we face other public speaking situations; including teaching young people how to do something, making our opinion known at a public meeting, or commemorating special events. Course Objective: The aim of this course is to help students become a more effective and responsible speaker and listener. It will encourage them to communicate more openly in different settings (speeches, group discussion, interviews, etc.). This course will also enhance effective public speaking skills, and research methodology techniques. Learning Outcomes: Upon completion of this course, the student will be able to: * differentiate between the basic forms of speeches: informative and persuasive. * become articulate in speech making * increase your confidence in your public speaking ability. * learn principles of...

Words: 2104 - Pages: 9

Premium Essay

Str581

...STR581 – Strategic Planning and Implementation – Final Exam Study Guide 2013 200 Correctly Answered Questions Remember to check out ACCNerd.com for the latest updates. Section 1 1. “Power prices” use price as a key strategic tool. These “power prices” have discovered the highly ________ effect of price on the bottom line. A. direct B. dramatic C. soothing D. Leveraged E. abrasive 2. Some intermediaries use the following: strategic planning, advanced information systems, sophisticated marketing tools, measure performance on a return-on-investment basis, segment their markets, improve their target marketing and positioning, and ________. A. dominant the manufacturers they do business with B. contend with dwindling customer bases C. aggressively pursue market expansion and diversification strategies D. aggressively pursue take over strategies E. aggressively “squeeze” manufacturer margins 3.  Price has operated as the major determinant of buyer choice among poorer nations, among poorer groups, and with ________ products. A. similar B. identical C. commodity-type D. over the Internet | 4.  Major retailer types include the following EXCEPT ________. A. the Internet B. specialty store C. superstore D. catalog showroom E. discount store 5.  Following the ________ approach to target market selection encompasses a strong knowledge of the segment’s needs, a strong market presence, and operating economies through...

Words: 9097 - Pages: 37

Premium Essay

Why Do I Have to Do This

...ATAR 99.35 – Study Score of 46 for Business Management (2011) Baya Ou Yang 2012 VCE Graduate Study Scores: Exam Marks Study Score Exam Mark / 65 Study Score Exam Mark / 65 50 65 39 48 49 64 38 46 48 63 37 44 47 62 36 42 46 61 35 40 45 59 34 38 44 58 33 36 43 56 32 34 42 54 31 32 41 52 30 30 40 50 29 Revising Smart 28 Revising Smart • Make A Definition Sheet Every key term needs a definition Everyday terms you know the definition for, still DEFINE Eg. Organisation, Productivity • • Don’t use the words in the term www.engageeducation.org.au Summary & Definition Sheets Practice Exams Questions from text book Memorising Revising Smart Make A Summary Sheet THE MOST IMPORTANT THING YOU CAN DO BEFORE THE EXAM 1 THE STUDY DESIGN Revising Smart AREA OF STUDIES (5): UNIT 3: • • • AOS1: LSOs in context AOS2: Internal environment of LSOs AOS3: Operations Management Use these dot points as sub-headings for your summary sheets UNIT 4: • • AOS4: Human Resource Management AOS5: Change Management YOUR SUMMARY SHEET Revising Smart Questions from text book Revising Smart 1. Comprehensive Questions – “What”, “List”, “Explain” 2. – – – Analytical Questions How? Synthesize 10 Mark Question Revising Smart Preparing for the 10 Mark...

Words: 10141 - Pages: 41

Premium Essay

Get to Know the Bat

...Get to Know the BAT Table of Contents Introduction Test Overview Sample Questions Scoring Introduction We are excited about your participation in the Bloomberg Assessment Test (BAT). The BAT is a global, standardized online exam that the Bloomberg Institute has developed in partnership with premier companies, university faculty, and business professionals around the world. The test is designed for undergraduates and recent graduates who are interested in an entry‐level job in the business world. The following information packet is intended to familiarize you with the content and structure of the BAT. Enclosed you will find information about the test’s goals, sections, and scoring. There is also a list of annotated sample questions for you to review. If you have any additional questions about the content of the test, please feel free to contact us at bat@bloomberginstitute.com. Table of Contents Introduction Test Overview Sample Questions Scoring Test Overview The BAT aids employers in identifying and screening students who wish to pursue a career in the business world. Test takers should have a general understanding of and familiarity with current events in business, finance, and economics; however, much of what is being assessed is a person’s aptitude and skills to be successful in business. 3 hours 10 sections 150 questions The following pages discuss the different sections of the BAT and the concepts you can expect to see. Test Overview ...

Words: 6515 - Pages: 27