...It makes no sense to have brilliant marketing programs to sell world-class products if the products aren’t available at the right time, at the right place, and in the right form and condition when consumers want them. Apple excelled at this by having A. enough money to support its product introductions B. a finely tuned supply chain C. top-rate designers D. loyal customers E. global reach 2. An effective message (e.g., found in any type of promotional activity) must accomplish all of the following except: A. It gains the attention of the receiver of the information B. It stimulates the brand team to implement the marketing mix C. It suggest an appropriate way of satisfying the consumers’ needs D. It achieves understanding between the sender and the receiver of the information E. It stimulates the receiver’s needs 3. Guerilla marketing A. Involves attacks by "commercial terrorists" on the promotional programs of other firms. B. Usually attempts to be funny, maybe even outrageous -- but never offensive. C. Has the problem, because of its very low-key delivery, of often failing to be noticed by consumers. D. Is not under the control of the firm E. Avoids traditional media and uses innovative, low-cost ways to reach a target market. 4. Company sponsored disaster relief projects, such as Duracell Power Relief Trailer, Pepsi Refresh, and Tide Loads of Hope, are all examples of which promotional technique ? A. Publicity ...
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...Final Marketing Plan Marketing 421 June 24, 2012 Robert McGeary Final Marketing Plan Team D has completed its marketing plan for the Extreme Juicer 9000. This paper has combined phase I, II, and II to complete a detail description of how the new product will be marketed. The final plan includes the place and promotion strategy, advertising plan, public relations opportunities, as well as the identification of distribution channels. This final marketing plan will also identify how Team D will evaluate, control, and monitor the effectiveness of the marketing plan. Company Overview Hamilton Beach Manufacturing Company was created in 1910 by Chester Beach, L.H. Hamilton and Fredrick Osius. The partners met while working at the U.S. Standard Electrical works in Racine Wisconsin. Today, Hamilton Beach is the leading distributor of small kitchen appliances which sells over 35 million appliances each year. Hamilton Beach also produces products under the labels of Electronics, Proctor Silex, and True Air. (Hamilton Beach, 2012) Earnings for Hamilton Beach increased in the last quarter due to the increase in price for some products. In March of 2012 Hamilton Beach reported a net income of 1.0 million and revenue of 104.9 million. In 2011 the net income was 1.0 million with revenues of 100.6 million for the quarter. (Bloomberg Businessweek, 2012) The new product is likely to produce the same outcome for the company. Hamilton Beach has been in existence for a number of years...
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...Final Marketing Plan MKT/421 Marketing Plan The following paper discusses marketing plan for the Grayl, a water filtration equipment manufacturer that offers a personal water filtration device effective at eliminating particulates, chemicals, and water-borne pathogens by 99.9%, while decreasing the individual carbon footprint of plastic water bottles. The marketing plan will include the following; an overview of the organization and the Grayl water filtration bottle; a SWOT and competitive analysis; phases of the product life cycle; packaging, pricing, and channels of distribution; a segmentation and target market assessment; a description of the target market and their emotional and logical drivers; and a positioning statement. The assessment provides solid feedback on the features and benefits of the product as they relate to the individual needs of their target markets and the different behaviors they exhibit. Company Overview In 2012, a Seattle-based company was started by founder Nancie Weston based on a new idea that, with a little help from her friends, began to take shape into a viable company. Nancie had a dream of inventing new and innovating products that make a difference in people’s lives for those trying to achieve a healthier lifestyle while minimizing their carbon footprint. From this dream, Nancie focused her knowledge on creating cutting-edge technology for personal water filtration devices. To set her device apart from other water filtration products...
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...MP-APPENDIX B STUDENT MARKETING PLAN FOR “myEcare.com” My Tran Nguyen Marketing Unit 7 6/17/12 A Marketing Plan Presented by: My Tran Nguyen Table of Contents Page 1. Background 1 2. Strategic Focus and Plan 1 Mission Statement 1 Goals 1 Competitive Advantage 2 3. Situation Analysis 2 SWOT Analysis 2 Competitor Analysis 3 Company Analysis 3 Customer Analysis 4 Customer Analysis 4 4. Market-Product Focus 4 Marketing and Product Objectives 4 Market-Product Grid 5 Target Markets 6 Points of Difference 6 Positioning 6 5. Marketing Program 7 Product Strategy 7 Price Strategy 7 Promotion Strategy 8 Place Strategy 8 6. Financial Projections 9 Break-even Analysis 9 7. Organization 9 8. Implementation Plan 9 9. Evaluation and Control 10 Possible Deviations 10 Possible Solutions 10 10. Bibliography 1. Background myEcare.com is the premier website to find child care services for parents and caretakers. After realizing that there are no dependable places on the web to search for a child care provider, myEcare.com was set up. In this business plan, the childcare service of MyEcare.com is introduced as an online marketplace and the strategies are outlined to bring in customers from all over America. The competitive settings, opportunities, strengths...
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...recognized a problem or need triggered by internal or external stimuli, marketers need to identify circumstances that trigger a particular need so they can develop marketing strategies that trigger consumer interest. After the need has been recognized, the buyer becomes more receptive to information about a product and may enter to an active information search looking for reading material, phoning friends, going online to learn about the product. In the evaluation stage, the buyer forms preferences among the brands in the choice set. The consumer may also form an intention to buy the most preferred brand. In executing a purchase intention, the buyer makes up its mind for a product of choice and go ahead to get it. After the purchase, the consumer might experience dissonance that stems from noticing certain disquieting features or hearing favorable things about other brands and will be alert to information that supports his or her decision. In conclusion, it is important for smart companies try to fully understand the consumer buying decision process even though buyer’s do not always pass through all five stages and may skip or reverse some it provides a good frame or reference because it captures the full range of considerations that arise when a buyer is involved in a new purchase. 2) Segmentation and marketing: A market segment consists of a group of customers who share a similar set of needs and wants; the marketer’s task is to identify them and decided which one...
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...Running head: MARKETING MANAGEMENT MKT522 First Draft Your Name Marketing Management MKT522 Date Professor Phil Shaps Table of Contents (Leave Page Blank) Executive Summary (Leave Page Blank) Situation Analysis Gladiator Tough is a business that focuses in creating products for fitness gurus. The company believes people who are active in fitness, need products that will keep them looking fresh, comfortable and empowered while they do their fitness activities. The main concern of this company is to comfort consumers while they exercise. There are about “three million sweat glands in a human body” and people need an object to absorb the moisture off their body (http://www.popsci.com/science/article/2011-01/fyi-how-much-can-human-body-sweat-it-runs-out). This is how the Gladiator Towel was created. The gladiator towel is light weight and absorbs more water than a regular towel. This is why Gladiator believes this product will be a success. People are becoming for health conscious and have been eating healthier and exercising more often. This is why Gladiator Tough believes now is the time to hit the market while it’s expanding. Gladiator Toughs marketing strategy will be the strength of creating brand and product awareness to a specialized market. Market Summary Even in the midst of the economic downturn, the fitness industry has maintained steady growth, with gym membership rates growing consistently and profit remaining solid. Demand for...
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...MULTIPLE CHOICE ANSWERS: 1. MARKETING CHANNELS 2. WHOLESALERS 3. ADVERTISING AGENCY 4. PUSH STRATEGY 5. PULL STRATEGY 6. ADVERTISING 7. SALES PROMOTION 8. CONTEST FOR SALES REPS 9. EVENTS EXPERIENCES 10. PUBLIC RELATIONS AND PUBLICITY 11. TELEVISION 12. PUFFERY 13. GOOD LOCAL MARKET COVERAGE 14. POOR REPRODUCTION QUALITY 15. HIGH COSTS 16. DIRECT 17. DIRECTMAILS PERMIT RAGET MARKET SELECTIVITY 18. INBOUND MARKETING 19. INITIATE CALLS TO PROSPECTS & CUSTOMERS 20. WORD OF MOUTH MARKETING IN YOUR OWN WORDS PLEASE LIST, DESCRIBE, AND EXPLAIN 4 SERVICE LEVELS OFFERED BY RETAILERS. * Self-Service Retailers: * This is where customers find their own products, compare them (prices, quality, size), and chooses the product. Stores that offer this service for example would be like Wal-Mart, Target, and HEB just to name a few. * Limited-Service Retailers: * In these types of retail stores more assistance is offered due to the simple fact that they offer goods that might need more explaining such as washers and driers, refrigerators and goods like that. These types of stores also offer credit and return services. Some examples of these types of stores are like Sears and Best Buy or Lowes when it comes to items where the buyer needs more information to compare and choose the item. * Full-Service Retailers: * These are retailers where the products are of higher end or specialty...
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...Final Project: Marketing Plan June, 2010 Marketing Plan I have produced a marketing plan that I believe is the most effective way to introduce my product to the market. I have included a brief introduction to my product, an analysis of the market I plan on targeting, and an analysis of the market size and demographics of the targeted market. In the marketing plan I will include four of the most important elements of the marketing mix; also known as the Four P’s of marketing. The product being offered to consumers will be the first P. The value; or price, that is assigned to the product will be the second P. The third P will stand for promotional activities to be used to inform prospective customers about the product. The place the product will be provided to the consumers will be addressed by the fourth P. Finally this marketing plan will discuss sales promotion techniques that I plan on using to build an interest in my product in the introduction phase. Product I would like to introduce a vitamin supplement product to the marketplace that is more like candy than a multivitamin. Many people take or have taken a multivitamin sometime in their lives. The Flintstone’s vitamin was a well known and liked chewable vitamin for children that helped them receive essential daily vitamins and minerals with less hassle and no swallowing. However, as people mature their daily vitamin and mineral needs change and options for tasty and chewable multivitamins are limited. Most...
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...General Electric Final Marketing Plan Tawanda Zackery-Graham, Cassandra Jenkins, Paige McLester, Felishia Phillips, Chalese Sydnor MKT421 April 12, 2012 C. Jeanine Fulton General Electric Final Marketing Plan In today’s business community, the complexity of inventing new products and services is vital to expanding a company’s brand. Organizations are challenged with anticipating consumer’s needs and wants during the concept phase of creating the next company innovation. Products and services are the foundation of an organization existence. Incorporating new merchandise in a competitive marketplace and making it an exceptional product is always a challenge for any business. General Electric throughout history has embraced the challenge of creativity, innovation and meeting the needs of the consumer. This final marketing plan will describe General Electric’s new GE Space Saver Model 2012 marketing plan to create and bring to market a modern refrigerator that will save consumers time, money, space, and energy. This final marketing plan will provide an overview of the appropriate place and promotion strategy used to develop General Electric’s GE Space Saver. This market plan will summarize the promotion schedule and advertising plan, identify public relations opportunity for the GE Space Saver, analyze the effects of channel management decisions on marketing, select the appropriate distribution channel, address cost for placement, shipping, and middlemen...
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...Arimount Marketing Plan 1.0 Executive Summary Arimount is one of the world's leading fast moving consumer goods companies. It offers products across foods, home and personal care categories. Arimount first and foremost operates in America. It is headquartered in Dallas, Texas and employs about 171,000 people. I addition to the above products Arimount has also developed a new product called Texas Deluxe deodorant that is in a aerosol can. The product was developed by our leading scientists that allows customers to use the deodorant once every 5 days is they deem necessary. This product is eco friendly and three times the strength of other clinical deodorants. Although there are several competitors that produce deodorants but known that lasts more than 24 hours. The new product for Arimount has been clinically tested. Arimount Sales and Marketing department has purchased an contact list which includes detailed contact information for individuals across Texas in which we will have the initial release of the product. The list not only includes Texas but also the complete area of the Unites States. The “Go To Market” promotion enclosed within will characterize the demarcation in strategy between the geographical regions. The cost of the purchased list was $2,259.00 with a total of 13,292 individual contact names, which calculates to .17 cents per contact. The number of actual companies has yet to be calculated as the file will require clean up, however, appears to have...
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...Final Project: Sports Marketing Plan Randy Werner SPM/250 May 6, 2012 Jeff Price In today’s society youth athletics play a crucial part of millions of children’s everyday life. Children, along with their parents and siblings, spend hours each week practicing to play their favorite game. Along with the practice comes a major financial commitment by the parents in order to get their children involved with the elite sports programs. Historically youth baseball teams have been formed by participating in local little leagues. Over the past 5 to 10 years there has been a major change in the trend of parents wanting their children to play against more elite teams in order for their children to become better overall players. These elite teams have organized their own teams and have developed marketing plans to raise money which in return allows the team to have the top of the line equipment in order to compete at a higher level. This higher level of play is when teams travel all over the country to participate in elite tournaments that are being organized by local leagues or maybe just one small group of people to make money by hosting these events. There are numerous internal and external factors that need to be planned out when you decide to host and organize these events. ITOC Sports, short for Iowa Tournament of Champions, will be one organization that will organize and host these events. Some of the internal factors would be how many people will it take to organize...
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...Vivian Menzies Marketing 5000 Final Exam 1. List and briefly describe using examples the five major promotional mix tools. How would these be used to introduce a new line of microwave pasta meals? I utilized the 5 promotional mix tools in my Starbucks presentations as seen below- I will utilize the similar tactics introducing a new line microwave pasta meals. Advertising | | I would advertise utilizing he following: TV, Social Media Tweet, Facebook and Pinterest for local recipes to promote the new microwave pasta and of course Local newspaper to be featured as quick easy receipts and the specially the Mothers magazines to purchases.. | Personal Selling | | Local passionate sales people: Costco demonstrators, Publix Apron recipes andDemonstrations. To promote one on one sales personal. This type quick easy Meals for mothers on the go. Nit would focus on the personal up close and personal sales. Through these venues as describe above | Public Relations | | Events, public performances, green initiatives philanthropic endeavors. I would leverage our marketing efforts already in place by our hundreds of thousandsOf dollars marketing. Public events locally at farmers market since our product isNo GMO’s and Gluten Free. We partner with community efforts and farm to tableEvents so we utilize this to market our products effectively and efficiently. We have Amazing philanthropy events and things we as an organization do to promote giving Fun runs, breast...
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...Alicia Oriol Marketing Plan Marketing MKTG522 Group travel for Young Adults Prof: Heather Teague February 24th 2013 Table of contents Executive Summary Situation Analysis Market Summary SWOT Analysis Competition Product Offering Keys to Success Critical Issues Marketing Strategy Mission Marketing Objectives Financial Objectives Target Markets Positioning Strategies Marketing Mix Marketing Research Controls Implementation Marketing Organization Contingency Planning Conclusion Executive Summary Travel and tourism are critical to the American economy. This growing industry offers significant Potential for job creation across all regions of the country. Federal policies on matters ranging from national security to transportation and from trade to natural resources management affect travel and tourism, and its potential for growth. In a global economy, a range of businesses depend on travel and tourism policies to enable clients, customers, and colleagues to conduct business in the United States. In addition, ensuring that international visitors have a positive experience in America is an essential component of our public diplomacy and U.S. foreign policy. There are people who never left the US, there are some beautiful places that young people should visit and would enjoy visiting, being in the travel industry, I travel all over the world with my children, it is be both educational and entertaining. When you travel to the outside world, your...
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...Mobile | Marketing Plan Final Draft | Best Buy | | Yolanda Scott | 2/24/2013 | | Table of Contents 1.0 Executive Summary……………………………………………………………………..Page 4 2.0 Situation Analysis (Overview) ……………………..………………………………....Page 4-5 2.1 Market Summary……….………….……………………………………………........Page 5-6 2.2 SWOT Analysis..……………………………………………………………………...Page 6-7 2.3 Competition……………………………………………………………………….......Page 7-9 2.4 Product (Service) Offering…..……………………………………………………….Page 9-10 2.5 Keys to Success…………….………………………………………………………Page 10-11 2.6 Critical Issues…..………...…………………………………………………………….Page 11 3.0 Marketing Strategy..…...…………………………………………………………..Page 11-12 3.1 Mission…………………….…………………………………………………………..Page 12 3.2 Marketing Objectives……….………………………………………………………Page 12-14 Table of Contents Cont….. 3.3 Financial Objectives…….…………………………………………………………Page 14-15 3.4 Target Markets………………………………………………………..……………….Page 15 3.0 Marketing Strategy (Overview)…………………………………………………..Page 15-16 3.5 Positioning…….........................................................................................................Page 16-17 3.6 Pricing Strategies…………………………………………………………………...Page 17-19 3.7 Marketing Attack Strategy……………………………………….…………………Page 19-20 3.8 Marketing Research……...……………………………………………………........Page 21-22 4.0 Controls………………………………………………………………………….……..Page 22 4.1 Progress Milestones……………………………………………...……………….Page 22-23 4.2 Marketing Organization…………………………………………………………...
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...Marketing Plan: Final Phase When a company decides to introduce a new service or product they cannot just simply make it. There is much planning that goes on with creating and introducing the new product or service. There is planning, budgeting, a marketing mix, marketing research, and so much more. The following will provide all the phases Allen’s Foods had to develop in order to create and introduce their new home delivery service. Organization Overview Allen’s Foods is a local small town grocery store located in the retirement town of Bella Vista, AR, and was established in June of 1999. Although, it has not been around nearly as long as some of the big chain grocery stores they have still won the hearts of many local customers. Allen’s Foods is a full service grocery store that includes an on site butcher to freshly cut any meat a customer wants, fresh produce from regional and local growers, gourmet foods, specialty foods, and natural and organic foods (Facebook, 2013). The staff is very friendly, and Allen’s Foods has something big chains do not have; they carry your groceries to your car and load them up for the customers. The one thing they do not provide in their full service grocery store is grocery delivery. Many of the retired and elderly community are extremely busy or too old to have to go grocery shopping every time they need food, so on occasion, they would like to have (or need it) their groceries delivered directly to their homes. The community agrees it...
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