...assignment requires the development of a plan for a marketing flyer which outlines the key offerings at XYZ Construction INC. This flyer will be used to educate potential customers on the services offered by the firm. Who is XYZ Construction XYZ Construction, Inc. is a privately owned company founded in the 1950s. The owners have decided to transform the business from one of private ownership to public ownership and plans for its Initial Public Offering (IPO) to be in 12 months. XYZ Construction, Inc. performs horizontal construction work including roads, airfields, and bridges. The company’s headquarters is in Denver Colorado and has 16 field offices located in 11 states (Silver, 2012). Products and Services XYZ Construction, INC provides horizontal construction work including roads, airfields, and bridges. The company has a workforce which includes heavy and light equipment operators, civil engineers, and project managers along with an administrative staff in the headquarters facility with support staff in each of the 16 field offices (Silver, 2012). Marketing Strategy Construction companies market themselves effectively differentiate their services from the competition and stand a much better chance of driving qualified new business (Hernandez, 2008). The result should be an increase growth in a field that suits your company’s specific sales goals and identity (Hernandez, 2008). In short, the flyer should outline the marketing strategies for XYZ Construction...
Words: 295 - Pages: 2
...assignment requires the development of a plan for a marketing flyer which outlines the key offerings at XYZ Construction INC. This flyer will be used to educate potential customers on the services offered by the firm. Who is XYZ Construction XYZ Construction, Inc. is a privately owned company founded in the 1950s. The owners have decided to transform the business from one of private ownership to public ownership and plans for its Initial Public Offering (IPO) to be in 12 months. XYZ Construction, Inc. performs horizontal construction work including roads, airfields, and bridges. The company’s headquarters is in Denver Colorado and has 16 field offices located in 11 states (Silver, 2012). Products and Services XYZ Construction, INC provides horizontal construction work including roads, airfields, and bridges. The company has a workforce which includes heavy and light equipment operators, civil engineers, and project managers along with an administrative staff in the headquarters facility with support staff in each of the 16 field offices (Silver, 2012). Marketing Strategy Construction companies market themselves effectively differentiate their services from the competition and stand a much better chance of driving qualified new business (Hernandez, 2008). The result should be an increase growth in a field that suits your company’s specific sales goals and identity (Hernandez, 2008). In short, the flyer should outline the marketing strategies for XYZ Construction...
Words: 1595 - Pages: 7
...XYZ Construction Inc. to would like to use Milligans’s consultant firm to create a marketing plan; they must first would need to know the steps to developing a successful plan. According to Buttell A.E. (2009), there are four steps to an effective marketing plan. Step 1 – Build an executive summary targeting the company’s specialty/product and the company’s strengths. For example, XYZ Construction Inc. is a successful construction company that is currently privately owned and was created in the 1950’s by the Berket family. The company performs road, airfields and bridges contractions in eleven states. XYZ Constructions obtains their procurement through government funds such as Bids, grants and contracts. Then conduct a Situation Analysis which would include information such as; the company is based out of Denver Colorado and has 16 different offices across the Country. The company has over 2,000 employees during off peak season and twice as much during construction season. The labor force is made up of heavy and light equipment operators, civil engineers and project managers, administrative staff in the headquarters facility, along with support staff in each of the other 16 locations across 11 states. The company performs horizontal contract work which means the company is not distracted by having to introduce innovative technologies, materials, systems and processes so as to keep up with the trends and their other competitors. This company’s motivation is directed to being...
Words: 2018 - Pages: 9
...field offices located in 11 states. The workforce includes heavy and light equipment operators, civil engineers, and project managers along with an administrative staff in the headquarters facility with support staff in each of the 16 field offices. The company has 2,300 year-round employees and will surge to an average of 4,500 employees during peak construction periods. Currently, XYZ Construction Inc. is a privately owned company that began as a family business in the 1950s. Ownership has decided to go public with XYZ. The job of Carlton LLC is to highlight key points in the Initial Public Offering. These key points will consist of marketing, management, business ethics, global dimensions, accounting, financial, economic, legal, information management, research, leadership, and business integration aspects of the company. Marketing for XYZ In the next 12 months we will be going through an Initial Public Offering (IPO). The purpose of an IPO, again, is to take the company public. An initial public offering (IPO) is the first time a company offers its shares for sale to general investors. The process is called “going public.” The shares are listed subsequently on a national securities exchange, for example, the New York Stock Exchange (NYSE). This method is used by small, medium and large companies to raise funds. The company receives all of the proceeds of the offering. The timing of an IPO is crucial. It depends on a favorable market for a company’s products or services...
Words: 321 - Pages: 2
...16 field offices located in 11 states. The workforce includes heavy and light equipment operators, civil engineers, and project managers along with an administrative staff in the headquarters facility with support staff in each of the 16 field offices. The company has 2,300 year-round employees and will surge to an average of 4,500 employees during peak construction periods. Currently, XYZ Construction Inc. is a privately owned company that began as a family business in the 1950s. Ownership has decided to go public with XYZ. The job of Carlton LLC is to highlight key points in the Initial Public Offering. These key points will consist of marketing, management, business ethics, global dimensions, accounting, financial, economic, legal, information management, research, leadership, and business integration aspects of the company. Marketing for XYZ In the next 12 months we will be going through an Initial Public Offering (IPO). The purpose of an IPO, again, is to take the company public. An initial public offering (IPO) is the first time a company offers its shares for sale to general investors. The process is called “going public.” The shares are listed subsequently on a national securities exchange, for example, the New York Stock Exchange (NYSE). This method is used by small, medium and large companies to raise funds. The company receives all of the proceeds of the offering. The timing of an IPO is crucial. It depends on a favorable market for a company’s products or services...
Words: 848 - Pages: 4
...Marketing Plan Table of Contents Page 1.0Executive Summary3 2.0Situation Analysis3 2.1Overview3 2.2Current Market Situation4 2.3SWOT analysis5 2.3.1Strengths5 2.3.2Weaknesses6 2.3.3Opportunities7 2.3.4Threats7 2.3.5Keys to success8 3.0Objectives8 4.0Marketing Strategy9 4.1Overview9 4.2Mission9 4.3Target segment9 4.4Positioning10 4.5Communication Program10 5.0Action Program11 6.0Expenses Forecast12 7.0Implementation Controls13 1.0Executive Summary The consortium of Memphis community theatres including Germantown Community Theatre, Theatre Memphis, Playhouse on the Square, Circuit, TheatreWorks, Harrell, and Arlington Arts Group provide immeasurable value in increasing cultural quality of life in the community. By working together with a strategic marketing plan they can increase the audiences from 60% to 75% of capacity, while building strong support for the years to come. Memphis corporate leaders support the arts, including the community theatres, to ensure that Memphis is a place the best and the brightest will come to work and live. Young professionals are the audiences of today and the board members and supporters of tomorrow. We determined to target the young professionals with needs of networking in the artistic world in the greater Memphis area. Our intention is to direct a greater share of the Memphis professionals' entertainment dollars and time towards community theatre. To fit the needs and wants...
Words: 3479 - Pages: 14
...MARKETING STRAGETIES: Successfully marketing an apartment complex requires you to find people who are seeking housing and place your advertisements in front of them at the right time and place. As you consider marketing strategies, list the places your target renters or buyers are likely to go when searching for properties. Be sure that your marketing materials are present in each place. Banners: One of the most effective ways to market an apartment complex is by hanging a simple banner off of the building facing the street; this is particularly useful if your complex is near a major highway. If you are located away from main streets, consider putting up a sign that says "Apartments for Rent" with an arrow indicating the direction. Many people search for apartments by driving around neighborhoods that they like, and a banner or a sign is an easy-to-see advertisement that does not require a large investment. Before using signs, check your area's regulations on their use to avoid incurring fines or other penalties. Craigslist: When searching for a place to live, many people head directly to the Craigslist postings for their city. To post your apartments, simply visit the Craigslist page for your area and click on the "post to classifieds" button. When advertising on the site, avoid placing logos and generic floor plans; often, readers will skip directly over these. Instead, write a basic listing for each available unit and include details about utilities. To increase...
Words: 1759 - Pages: 8
...Rob Davis Marketing Plan Draft 1 Bes Kept Entertainment, LLC Joseph Corson Sunday May 13th, 2012 Table of Contents 1.0 Executive Summary Page 3 2.0 Situation Analysis Overview Page 4 2.1 Market Summary Pages 4-5 2.2 SWOT Analysis Page 6 2.3 Competition Pages 6-8 2.4 Product/Service Offering Page 8 2.5 Keys to Success Page 8 2.6 Critical issues Page 9 3.0 Marketing Strategy Page 9 3.1. Mission Page 10 3.2 Marketing Objectives Pages 10-12 3.3 Financial Objectives Pages 13-14 3.4 Target Markets Pages 14-15 3.5 Positioning Page 15 3.6 Pricing Strategies Pages 15-16 3.7 Marketing Attack Strategy Pages 16-18 3.8 Marketing Research Pages 18-19 4.0 Controls Page 20 4.1 Progress Milestones Page 20 4.2 Marketing Organization Page 21 4.3 Contingency Planning Pages 21-22 5.0 Conclusion Page 22 1.0 – Executive Summary Bes Kept Entertainment is a management and promotion company for music artists. This paper will be about the marketing plan for our artist Rob Davis. First, the target market will be addressed, and what Bes Kept Entertainment is, and what the plan will be to market Robert Davis. In the Market Summary, the target market will be addressed in detail, and key points about the market will be described. Next, a SWOT analysis will uncover the strengths, weaknesses, opportunities, and threats for marketing Rob Davis. The competition in the market will be addressed along with other companies that Bes...
Words: 6158 - Pages: 25
...face, pimples, etc. These are the common problems of many human beings which are experiencing puberty changes. Many of them are willing to pay any amount for them to get rid of these things. Many products arise from market to resolve this kind of problem. Dermstrata is known for high quality of skin care service and product, such as facial soap, aramond peel and others. The new product is facial wash for men and facial treatment. The new products are economically competent and the people in the low and middle class can afford it. The price of the new product are more cheaper than the existing product and this marketing plan offers discount which is called “Barkada Package” that if you buy 5 soap, you can get 1 free. And in service, in the 6th session, you can avail 50% discount off. The new target market of this marketing is to get the attention of males. These marketing plans suggest that using male models for their new promotion. By this, they can get the attention of their new target market. MISSION AND VISION Confidence in your own skin is Happiness, Beauty is in Happiness. Dermstrata Skin Clinic & Spa: from its humble beginning of a single branch in SM Centerpoint, it has now grown to over 40 branches with more to open. A testament to the outstanding service, Dermstrata provides to its multitude of satisfied and happy clients. Started...
Words: 2706 - Pages: 11
...max.f.leible@umsl.edu, Wesley Sebacher – wlszpd@umsl.edu, Ly Tran – ltt423@umsl.edu, Fei Liu – fl4q6@umsl.edu Re: Triton Treats Proposal Date: 27 October 2014 Our group members have been discussing the Triton Treats project over the past few weeks and have come up with some suggestions for how the logo contest is going to run. We have also proposed activities and offers to make the grand opening more successful and have created an informational flyer in order to make sure everyone on campus knows about this upcoming event. Triton Treats logo contest: The logo contest will invite undergraduate and graduate applicants to submit a personalized logo for the new frozen yogurt store that UMSL will be premiering, Triton Treats. Each applicant will compete to win prizes such as an iPad mini and food court gift cards. Furthermore, the grand prize winner will be recognized and have their very own logo displayed on the storefront. (See attached flyer.) Plan for opening week activities: We all know that the grand opening is the most important week for a new business, so we need to make the grand opening special and unique to UMSL. We all think that advertising is the easiest way to attract people’s attention. Our promotions include: * FREE SAMPLING – FLAVOR TASTING * Staff and students will be given free samples and surveys will be handed out with the samples for personalized reviews on the frozen yogurt. * SURVEYS: * The...
Words: 825 - Pages: 4
...We’re Talking Judith Mullins Marketing Management 522 Dr. James Hess DeVry University 1.0 Executive Summary The adolescent years can be very challenging for some teenagers and their families. We’re Talking is a nonprofit agency providing mentoring programs for young men and women in South Nashville in Davidson County. While adolescence can be an emotionally intense, stormy phase for virtually all teenagers, sometimes a teen's struggles require special intervention. Many teens struggle with issues related to mental health, family relationships, friends, school performance, substance abuse, sexuality, and other high-risk behaviors. (HelpStartsHere,2005) This program will form partnerships with local school districts, community centers, churches and the juvenile court systems. We’re Talking’s goal is to offer a sense of security to young people that will promote friendships, strong interpersonal skills, and reaffirm a sense of hope in the future. It is these through personal relationships that a sense of individual responsibility can be reestablished that will give the youth desire to follow through on a path to adulthood with a sense of pride and accomplishment (Palo Alto Medical Foundation, 2013). 2.0 Situation Analysis We’re Talking was founded 15 months ago by three women who were looking to make a difference in the lives of young men and women. This company was created as a result to teach life and survival skills to disadvantaged youths in the community. As...
Words: 2760 - Pages: 12
...Abrakadoodle Marketing Plan Table of Contents Executive Summary …………………………………………………………………….. Page 3 Environmental Analysis …………………………………………………………….. Page 4 SWOT Analysis …………………………………………………………………….. Page 8 Marketing Objectives …………………………………………………………….. Page 9 Marketing Strategies ……………………………………………………………..Page 10 Marketing Implementation ……………………………………………………………..Page 12 Evaluating & Control ……………………………………………………………………Page 14 EXECUTIVE SUMMARY Abrakadoodle offers full service visual art classes for kids, summer art camps, holiday art camps, art parties and art events that stimulate and educate to more than one million children in schools, community sites, and art studios for kids around the world. Abrakadoodle primarily targets middle-income professional families who are having their children participate in exciting activities that involve arts and crafts. The proposed marketing plan is designed to allow Abrakadoodle to focus on getting their name and professional services out into the Maryland area; specifically the area from Landover to Annapolis. Because of the unique experience of art creativity for kids, Abrakadoodle would like to be known for its excellent classes for kids, well-trained teachers and always allowing kids to have a blast. Expansive art lesson plans are unrivaled, exceeding national standards for visual arts education. Understanding the cost related to quality art education, Abrakadoodle...
Words: 3326 - Pages: 14
...Title: MKTG 522 Marketing Management Name: Clara Ofori-Mante Service/Product: Restaurant Date: 11/05/2012 Table of Contents 1.0 Executive summary ……………………………………………………………… 4 2.0 Situation Analysis Overview …………………………………………………….. 5 2.1 Market Summary ………………………………………………………………... 7 2.2 SWOT Analysis …………………………………………………………………. 9 2.3 Competition ……………………………………………………………………...11 2.4 Product/ Service Offering …………………………………………………….….13 2.5 Keys to Success …………………………………………………………………..13 2.6 Critical Issues …………………………………………………………………….14 3.0 Marketing Strategy Overview …………………………………………………....15 3.1 Mission……………………………………………………………………………16 3.2 Marketing Objectives……………………………………………………………..17 3.3 Financial Objectives………………………………………………………………20 3.4 Target Markets……………………………………………………………………22 3.0 Marketing Strategy Overview …………………………………………………....23 3.5 Positioning ……………………………………………………………………………... 24 3.6 Pricing Strategies ………………………………………………………………………..25 3.7 Marketing Attack Strategy …………………………………………………………….27 3.8 Marketing Research ………………………………………………………………….. 29 4.0 Controls Overview …………………………………………………………………….31 4.1 Progress Milestones …………………………………………………………………...32 4.2 Marketing Organization ……………………………………………………………....34 4.3 Contingency Planning …………………………………………………………………35 5.0 Conclusion …………………………………………………………………………....36 References …………………………………………………………………………………….37 1.0 Executive Summary This is a marketing plan for the establishment...
Words: 5957 - Pages: 24
...Restaurant Business Plan - Blue Note Café University Name: Confidentiality Statement This documents and the provided information in it are strictly confidential and is addressed to a specific personal with an understanding that the addressed personal will adhere to the confidentiality clause and will not disclose or distribute any part of this plan to third parties without the prior written permission of the author. Information includes any data, reports, schedules, or attachments that may be contained in or referred to in this document. Executive Summary Blue Note Café is a single-unit, medium-sized restaurant. We focus on natural food and avoid use of inorganic ingredients and provide creative services. The restaurant will be located in New York. Financial success is most important for us but high-quality of service and customer satisfaction is highest on the priority list of Blue Note Café. Business Plan Business plan of Blue Note Café is divided into three sections: i. Mission ii. Objectives iii. Business Concept Mission Blue Note Café is a blend of traditional-modern trend and a hygienic place to eat with a combination an intriguing comforting atmosphere with excellent and interesting food that is also very good for the people who mostly like home cooked food. It will be a rewarding place for employees, which is reflected in their service delivery. Objectives 1. Generate Sales of 100%+70% for an investment of $1000 dollars per month...
Words: 2091 - Pages: 9
...Executive Summary The primary purpose of this report is to state the marketing objectives and strategies for the extension of Café Coffee Day into the Northern Indian market. The northern sector has potential and growing demand for café retails; and through this report it would be clear as to how café coffee day should capitalize on their strengths and exploit the opportunities that lay. The general idea for the first year of extension is to build awareness and create the thrill and the excitement towards Café Coffee Day in North India; this is done with a long term view towards the venture as the first year would focus on building brand loyalty and image for the company to be able to reap the rewards from the second year onwards. The target market of the company is the age group of 15-29, consequently the medium and channels selected to market the products are those that appeal to them and is often within their reach. The other strategies, including the price, services, marketing message, and positioning is also created around the likings of this particular age group. The report would provide the details of the extension and other areas that require the attention via the action plan. And to further examine the details of the extension, the budgeting section would enlist the finances required to support the venture, and state the expected income sufficient for breaking even in the first year. From the report it is discovered that each outlet should target a minimum of 100 customers...
Words: 4111 - Pages: 17
