...Grace Lau December 18, 2014 Page 2 Conclusions and Recommendation Based on our research and facts provided to us, the consulting bill of WesternGraphics and staff salaries should be expensed as either incurred or when the first time the marketing project starts (FASB ASC 720-35-25). You could capitalize the costs incurred only if the costs qualify as direct response advertising. According to FASB ASC 340-20, direct response advertising costs are intended “to elicit sales to customers who should be shown to have responded specifically to the advertising and that result in probable future benefits”. Although there might be future benefits resulting from marketing strategy, the company didn't create any tangible or intangible asset. The slogan created by WesternGraphics has been rejected and no asset has been created on the company books. In our opinion, the consulting fees and staff salary didn't create an asset either. Since the company operates in a highly competitive industry, it’s uncertain whether the company will derive future benefits from marketing strategy. The asset is unidentified and generally such costs should be expensed. Although the company created the game (an asset), the consulting fees and staff salaries incurred do not qualify as production costs to be capitalized. According to FASB 985-2025, only costs “of producing product masters incurred subsequent to establishing technological feasibility shall be capitalized. Those costs include coding and testing...
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...ViSaVisalus Sciences is a health and nutrition company. But after doing my review I found they are a whole lot more than just that. Visalus has a mission to combine the passion of health and entrepreneurship to as many people as humanly possible, they are a company based on life, health, and prosperity. Visalus Sciences was put together but 3 individuals who have amazing track records Ryan Blair who is all about giving back to people who are in need, then they have Blake Mallen and Nick Sarnicola who represent the business aspect of the company, they bring in the training coaching and pretty much everything you need to be a successful Visalus Sciences Distributor which is crucial when reviewing a company. Visalus is also a financially sound company backed by Blythe and if you do not know who that is then lets just say Warren Buffett the second richest man in the world so you do not have to worry about this company ever shutting down which again is crucial because there are a lot of times when you work your but off to build a reliable income to check your inbox and see that your company is closing its doors. So is there such thing as a Visalus Scam ? I would have to say NO. Now that you know a little bit about Visalus lets talk about Visalus Products. Visalus Products have some amazing stories connected to them based on my research and due diligence. The main product is the Visalus Shakes also known as Vi-Shape , With the Visalus Shakes depending on which kit you order if you...
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...OMM640 WEEK: 1 DICUSSION #1 Read “Resolving Ethical Business Challenges” in Chapter 2 of your text, and then address the following points. Support your response with evidence from the text. * What are the ethical and legal issues at stake in the scenario? * What are Karl’s options? * Discuss the acceptability and commercial use of sex, violence, and gambling in the United States. * Is marketing sex, violence, and gambling acceptable in other countries if these things do not conflict with local cultures? A1. The ethical issue is that Kent has made a game that has both a lot of violence and nudity in it. He knows that the game would be marketing sex, violence, and gambling; and he knows that all three are bad to be imbedded into a teenagers mind. When he talks to Brad about these at first he does not understand why Kent has changed his mind about this game that will make the company lots of money. Then some legal issues come into play when Brad decided that he will look into other countries that will like this game and will buy it off of them. Brad said that for Mexican market they would love it but take out a little of the violence and that Taiwanese loves it but wants more graphic in violence and nudity. Q2. What are Kent’s options? A2. Kent’s options are to either stop the development of the game and to change some of the concepts and then remarket it. This could be gone by taking out some of the violence and not putting any nudity in it. His...
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...Direct marketing From Wikipedia, the free encyclopedia For distribution and retail sales of comic books, see direct market. | This article needs attention from an expert on the subject. Please add a reason or a talk parameter to this template to explain the issue with the article. Consider associating this request with a WikiProject. (February 2011) | Marketing | Key concepts | Product marketing Pricing DistributionService Retail Brand managementAccount-based marketing EthicsEffectiveness Research SegmentationStrategy Activation ManagementDominance Marketing operations | Promotional contents | Advertising Branding Underwriting spotDirect marketing Personal salesProduct placement PublicitySales promotion Sex in advertisingLoyalty marketing Mobile marketingPremiums Prizes | Promotional media | Printing Publication BroadcastingOut-of-home advertising InternetPoint of sale Merchandise Digital marketing In-game advertising Product demonstration Word-of-mouth Brand ambassadorDrip marketing Visual merchandising | v t e | | Wikibooks has a book on the topic ofMarketing | Direct marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate straight to the customer, with advertising techniques such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising. Direct marketing messages emphasize a focus on the customer, data...
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...The Montana Mountain Biking Case The Montana Mountain Biking Case Montana Mountain Biking Company has been in business for 16 years providing guided mountain biking trips at four locations in Montana. The success of the company is linked to retaining its customers. Eighty percent of the customers who sign up for the one week guided mountain biking expedition are repeat customers (University Of Phoenix, 2007). An important part of any marketing plan is to understand the customer relationship because ultimately, all profits come from the customers. The challenges facing the Montana Mountain Biking company is not only retaining customers but to attract new customers. The advances in e-marketing have given Montana Mountain Biking some alternatives to traditional marketing plans. The Five Stages of Customer Loyalty Customer loyalty comes from the personal relationship that is developed between the customer and the business. One method used to understand the customer relationship is called customer relationship intensity and Life-cycle segmentation (UOP, 2007). This process includes classifying all the customer relationships into one of five groups. The first of the five groups includes customers who are aware of the business or service. This is considered the weakest of the groups because in the beginning of the relationship and the customer knows little or nothing about the company. The second group of customers is those who have explored or expressed interest in the...
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... | Appraise the three trends described by American Demographics as “America the Crowded.” “The Mighty Mature Market,” and “The Consumer Kaleidoscope.” Explain how these trends overlap. Select a trend and describe how it has contributed to more than one of these population changes. You must use the text and at least one additional scholarly source. Guided Response: Consider different segments of the population, such as teens or seniors, and trends that you have seen influence marketing to these population segments. Review several of your peers’ posts and identify activities they did not include in their post. Respond to at least two of your peers and provide recommendations to extend their thinking. Challenge your peers by asking a question that may cause them to reevaluate their explanation of the trend they chose or add components to their thoughts on the role of demographics in marketing. Appraise the three trends described by American Demographics as “America the Crowded.” “The Mighty Mature Market and the Consumer Kaleidoscope.” Explain how these trends overlap. First of all we are experiencing more rapid growth in the human population. There are many thoughts on the reason for this and most hold some truth. Secondly we are seeing a larger population of senior citizens. With all of the new meds available along with more seniors exercising people...
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...Marketing Research Tools Marketing Research is defined by McDaniel &ump; Gates (2007) as the “planning, collections, and analysis of data relevant to marketing decision making and the communication of the results of this analysis to management”. Key information is acquired, analyzed, and preserved by allowing the organization to make decisions utilizing statistical information found by primary and secondary research. Market research is grouped into two categories, primary and secondary, of which is defined by the source that collected data information to solve a specific problem. Primary data research is done by the organization for a specific objective and customized to meet that need. Aakar, Kumar, &ump; Day (2007) define primary data as being collected for a specific purpose. If, for example, an organization is trying to figure out the customer satisfaction rate of it shoppers for a particular product by use of an online survey, the information gathered is considered primary data research. Secondary data research is data information that has already been gathered by a separate entity for a different purpose. They further describe this secondary data as being already available, as it was gathered for a different purpose rather than the solving the present specific problem (Aakar, Kumar, &ump; Day, 2007). An example of this would be population information taken from the Census to be applied as supportive and enhanced data in a marketing plan. Research Tool: Interviews...
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...VOICE MAIL SYSTEM “Enthusiasm is contagious,” says Hasbrouck. “If you don’t feel like leaving a message, just hang up. You need to be in the right frame of mind. If you don’t sound like someone they want to talk to, they won’t ever respond.” INTRODUCTION: Voice mail was introduced in the late 1970s. Gordon Mathews founded a company called VMX in 1979. VMX stood for "voice mail express," and Mathews received a U.S. patent for his digital invention in 1982. VMX was the first voice mail provider service, its first client being 3M. The system recorded and managed messages using the digital technology available during the late 1970s and 1980s. Some companies still use their VMX systems. DEFINITION: “An electronic communication system in which spoken messages are recorded or digitized for later playback to the intended recipient; also : such a message” OR “A system in which caller can leave a recorded messages for you over the telephone” FEATURES OF VOICE MAIL: Some features of the voice mail system include: Out-of-Office Greeting * You now have the ability to set TWO out-of-office greetings. Your second greeting plays in place of your standard greeting when enabled. Your standard greeting is unaffected (not deleted) and resumes playing when your Out-of-Office Greeting is turned off. Reply or Call Back * While you are listening to a voice mail message, you can now reply to the sender and go directly...
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...INSTRUCTOR: Dr. Simon Best Contact: sbest@mec.cuny.edu COURSE DECSRIPTION This online course has been designed to serve as an introductory and general survey business to acquaint students with the importance of business as a field of study. It involves general outlines of various aspects of business including management, marketing, finance, accounting, business law, human resources management and information systems. Topics to be covered include understanding of business environment, entrepreneurship, global aspects, managing operations, functions of management, basic principles of marketing, managing information, principles of accounting, money and banking and business law. This course will prepare students to take higher level courses in these various related fields. COURSE OBJECTIVES --- To prepare students with basic tools and knowledge required to understand business growth and development with respect to SMEs, entrepreneurship, supply chains and disruptive innovation --- To set the foundations for development of knowledge and information necessary for the success of business ventures. --- To relate the various processes of accounting, finance, marketing, management, information systems and business law to the total system and to understand the coordination of these activities to the total business concept. --- To provide the fundamentals of business and managerial leadership skills with emphasis on understanding the requirements of businesses in the twenty-first century...
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...focuses on young buyers, who are looking for inexpensive, yet fashionable, clothes. This segment has little concern about quality, but places high value on good looks and in-store experience. The major differences in Zara’s supply chain are: * Fewer SKUs (25.000, in 1986), with just 3 sizes and limited colors; * Optimized design process, with one “library” of styles and slight alterations to provide the sensation of new products to the public; * Allocated sourcing team on Beijing, reducing delays and negotiating quick-response production with suppliers; * Dramatically shorter lead times (365 days vs. 22-30 days); * Smaller inventory levels; * Go-to research on market trends and product acceptance (test shops); * Recent sales data can strongly influence most of the steps on the supply chain. 2. Why is it so difficult for M&S to start playing the “fashion” game? What do you think of the programs launched by Peter Salsbury in response to the troubles at M&S? M&S has great concern with the quality of its products. Placing 200 people on the technology sector of its buying team is a proof of that (these 200 employees have among its functions determining quality standards and running quality checks). In addition, its supply chain has a lot of emphasis on quality inspection (2 different inspection points in the whole chain). On top of that, the company positioned its products as well fitting to the different kinds of customers. To deliver this promise,...
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...packaging design as a vehicle for communication and branding is growing in competitive markets for packaged food products. This research utilized a focus group methodology to understand consumer behaviour toward such products and how packaging elements can affect buying decisions. Visual package elements play a major role, representing the product for many consumers, especially in low involvement, and when they are rushed. Most focus group participants say they use label information, but they would like it if simplified. The challenge for researchers is to integrate packaging into an effective purchasing decision model, by understanding packaging elements as important marketing communications tools. Propositions for future research are proposed which will help in developing better understanding of consumer response to packaging elements. Introduction: packaging at the point of sale Packaging seems to be one of the most important factors in purchase decisions made at the point of sale (Prendergast and Pitt, 1996), where it becomes an essential part of the selling process (Rettie and Brewer, 2000). Packaged food products are moving into ever larger supermarkets and hypermarkets, and there is a proliferation of products, offering consumers vast choice. The competitive context is ever more intense, both in the retail store and household. With the move to self-service retail formats, packaging increases its key characteristic as the "salesman on the shelf" at the point of sale. The...
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...INTRODUCTION In this fast growing generation, students study hard to finished their degree and deserve to live the life they dreamed, They are expecting that life will be easier after earning a degree as they open a door for a new chapter of life after graduation. In the year 2008 according to POEA, minimum wage of salary was hard to come and graduates who want to go abroad but they can not immediately qualify for employment overseas due to lack of the necessary experience required by foreign employers. This 2013, Hospitality Industry encourage students to be a part of them as they face the economy with their growing and developing industry modernized lodging establishments and newly ways of serving customers are the stepping stone of the said industry. And as one of the major contributor of the 5 star Hotel Manila in Alabang believes that the “Time is ripe for a tourism booms in the Philippines.” Hoteliers promotes Philippines as the number one Hospitality Industry country and there’s no doubt by that through their performance showed through out this year. Company urged students to be skillful and knowledgeable as they enter in a world of Hospitality Industry. Hospitality environments are very dynamic and no matter what area appeals to you, opportunities are waiting for you to fill them. Students are expected...
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...extent to which the consumer is uncertain about the consequences of an action Inconsistency with attitudes: extent to which new info is consistent with previously acquired knowledge or attitudes MASLOW’S HIERARCHY OF NEEDS GOALS A goal is a particular end state (outcome) that we would like to achieve (concrete or abstract) CONCRETE: specific to a given behaviour or action & determined by situation ABSTRACT: e.g. to be a good student Promotion focused: consumer motivated to achieve positive outcomes Prevention focused: consumer motivated to avoid negative outcomes Process: Goal setting > formation of a goal intention > action planning > action initiation and control > goal attainment & failure Marketing implications of needs and goals * segmenting market based on needs and goals * creating...
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...INTRODUCTION In this fast growing generation, students study hard to finished their degree and deserve to live the life they dreamed, They are expecting that life will be easier after earning a degree as they open a door for a new chapter of life after graduation. In the year 2008 according to POEA, minimum wage of salary was hard to come and graduates who want to go abroad but they can not immediately qualify for employment overseas due to lack of the necessary experience required by foreign employers. This 2013, Hospitality Industry encourage students to be a part of them as they face the economy with their growing and developing industry modernized lodging establishments and newly ways of serving customers are the stepping stone of the said industry. And as one of the major contributor of the 5 star Hotel Manila in Alabang believes that the “Time is ripe for a tourism booms in the Philippines.” Hoteliers promotes Philippines as the number one Hospitality Industry country and there’s no doubt by that through their performance showed through out this year. Company urged students to be skillful and knowledgeable as they enter in a world of Hospitality Industry. Hospitality environments are very dynamic and no matter what area appeals to you, opportunities are waiting for you to fill them. Students are expected...
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...Elements of Effective Web Marketing Introduction When it comes to web marketing, it’s all about ‘conversion’ - how many of your site visitors you can convert into a lead or a sale. We suggest that companies lacking a well conceived and well implemented website conversion strategy, are failing to leverage the most important marketing medium of the twenty-first century. The Nine Elements: 1. Identification of site goals 2. Clearly defined target audience 3. Compelling message 4. Site structure and information flow 5. Calls to action 6. Lead capture mechanism 7. Supporting graphic design 8. Site promotion 9. Testing, measurement, and refinement 1. Site Goals Identifying goals is critical for two reasons. First, goals help you to determine what should or shouldn’t be included on your site. You use your goals document as a set of criteria for determining site content, simplifying the design process, and removing the ‘political element’ that plagues some companies. Secondly, having specific goals allows you to measure the effectiveness of your site after it’s completed and live. That’s key because if you can’t measure site performance, then improving it becomes much more problematic. So you’ll find that measurement and improvement are the keys to that ROI you’re looking for. The bottom line on goal setting is that if you never identify the target, then you can’t expect to hit it. 2. Target Audience A foundation of effective web marketing is the ‘who’. Determining...
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