...KINGSTON UNIVERSITY GLOBAL MARKETING MANAGEMENT BM7017 MODULE HANDBOOK September 2014 COURSE TEAM The Module Leader is: Patricia Harris Room402 harris@kingston.ac.uk My office hours will be posted on StudySpace at the start of the module. These are times when you can drop in without an appointment. For appointments outside these times, please e-mail me in advance. Note: You should only use your university e-mail account to contact me. I will not reply to e-mails sent from private accounts. MODULE SUMMARY Global Marketing Management is the discipline of planning, organising and managing marketing resources on a global basis, to achieve an organisation’s specific marketing objectives. Marketing is regarded as a key area of management in both the private and not for profit sectors. This module examines how theories and methodologies of marketing management can be applied to ensure long-term success for organisations. AIMS The aims of the module are to: • to appreciate the importance of marketing as a management discipline in ensuring the long-term success of organisations across the ‘not-for-profit’, public sector and private sector business arenas and across the globe • to develop an understanding of marketing management in the broadest sense, of how marketing management approaches may have to be modified when seeking access to international markets and to be able to adopt a robust and objective approach to management decision making in both a domestic and in a...
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...Thank you for submitting your assignment on time. Please see my below comments. Unit 1 Assignment Adam Gray Kaplan University MT-355 Unit 1 Unit 1 Assignment Today, marketing research managers must fully take into account the marketing research process and marketing ethics while conducting their research. According to Brown (2014), the marketing research process is the process of gathering and interpreting data for use in developing, implementing, and monitoring the firm’s marketing plans; whereas marketing ethics are the principles, values, and standards of conduct followed by marketers. To stress the importance of both the marketing research process and ethics, I will apply the principles of each one to a different scenario. The marketing research process is sequence of activities undertaken to provide information needed for decision making (Brown, 2014). The first step of the marketing research process is to clearly define the problem. Typically, the problem at hand can be defined by asking questions such as what is the purpose of the study, what is the source of the problem, and is the research intended to provide information or to make a decision (Brown, 2014). Based upon the scenario, the FlyRight Airline Company is interested in altering the interior layout of its aircraft to suit the tastes/needs of an increasing market segment of businesspeople in which management is planning to reduce the number of seats and install small tables to enable businesspeople to work during...
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...| |To apply an understanding of marketing strategies such as understanding terms, concepts, and principles relevant to planning and formulating | | |marketing strategies for appropriate product or services | | |To gain experiences in making effective marketing decisions via using the case learning approach | | |Transferable Skills: | | |Through lecture in classroom and presentation. | | |Teaching-learning and assessment strategy | | | | | |Knowledge of Discipline Area | | |Practical Skills | | |Problem solving and scientific skills ...
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...and group assignments. Each group of students will consist of 5-6 students. The assignments / case studies involve library assignments and may be having some small practical studies. The guidelines for the same will be provided in class. Text: The recommended text used for the course is “ Business Ethics and Indian perspective ” by AC Fernando, Pearson VI Impression 2011 . Objective : The objective of the course is to help the students understand the nature of business ethics and issues in corporate governance and its application to the Indian corporate scene. It aims at introducing ethical concepts useful in resolving moral issues in business. It sensitize first year MBA students on ethical principles and developing reasoning and analytical skills needed to build firm foundation and grooming them to apply the ethical concepts to business decisions. The course is specifically planned with a lot of case studies, more specifically Indian scenarios making it relevant for Indian work environment. Sessions cover ethical theories underlying business, application of ethics in day-to-day business, ethics and the environment and ethics in consumer protection. I intend to cover ethical issues in various managerial functions such as finance, human resource and marketing. Evaluation Scheme: Sr. No | Component | Weightage | 1 | Class Participation-Individual | 15% | 2 | assignment-Individual | 15% | 3 | Case Analysis-Group | 30% | 4 | Final Assignment/class Test-Individual...
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...Business ethics 1. Assignment 1: Questions 1) Analyzing the ethical frameworks needed in decision making, which ones best align to the eight ethical principles of the Global Business Standards of Codex. Without doubt, there always exists a dilemma when company decisions are being made. It is for this reason that ethical frameworks are utilized to ensure that appropriate decisions are made in the organization. Ethics.ubc argues that ethical frameworks act like “snake detectors.” They are there to ensure that “snakes” in the organization are easily recognized before they bite. In layman’s language, they offer guidance when making decisions. Some of the ethical frameworks put forward include: * The utilitarian approach * Rights approach * Fairness approach * Common good approach * Virtue approach Utilitarian approach This approach basically focuses on the consequences of a particular action (capsim.com). For example, it considers whether an action will eventually lead to greater good than other related actions. Therefore, the most ethical decision to be made will be that which will offer maximum benefits. Rights approach In this approach, the most ethical decision to be made will have utmost respect and protection for human rights (capism.com). In this case, people have the right to make their own decisions and everyone ought to be respected in the decisions they make. Fairness approach Just as the name suggests, fairness...
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...William Phillips |Date Completed 11/30/2014 | Purpose and Overview The purpose of this assignment is to help you prepare for successful, enjoyable participation in a positive team experience for Units 8–10. In this assignment, you will research and compose descriptions of a fictitious anonymous company's five functional areas. Further, you will explore organization’s code of ethics and executive summaries of reports to understand what they are and how to compose them. Your main task is to develop a broad overview of the mission and purpose to be prepared to participate in the team activity for Unit 8. Note: Your assigned role for the team is not needed or related to this assignment. As you complete this assignment on this template, refer to information provided in the unit 7 studies. Specifically, utilize these provided resources and perform research to satisfactorily complete this assignment. • Teamwork Activity Challenge. • Organizational Structure reading. • Functional Areas Managers reading. Important: This assignment is due Sunday of week 7. Learners completing it on time will be performing Unit 8 as part of a team. Learners without a successful, timely assignment cannot be on a team. Important: Utilize paragraph structure in your document, not outline format, and support your ideas with references. References can include those identified...
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...Assignment 3: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Samuel Morgan Professor: Christina JG Williams, Esq. LEG 500 – Law, Ethics, and Corporate Governance May 21, 2015 Abstract The relationship between legal and ethics has long been strained and confusing to understand. In today’s business, ethics actually consist of a subset of major life values learned since birth. Many in business use these life values to make decisions that have been passed down from family, educational and religious institutions. However, the message is not the same and each business person will apply their own unique interpretation. Nevertheless, everyone must have an ethical base that applies to conduct in the business world and in personal life. Assignment 3: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual Property Legal and Ethical considerations are a viable element in marketing, product safety and intellectual property, yet there continues to be the secret and unpredictable element that each organization cannot control, the employee. Ethical or unethical behavior is not entirely an issue of the character of the employee; it is determined by a lot of factors. Employees or people are influenced by the forces surrounding them – their peers, their superiors, the reward system, group norms, and organizational policies and values. In this assignment, we will revisit the organization PharmaCARE...
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... - Develop skills to analyse and evaluate non-domestic markets to enable firms to compete effectively in world markets. - Learn how firms can develop their international business in order to exploit opportunities. - Examine implementation issues of international product management, marketing communications, distribution, logistics and pricing. COURSE ASSESMENT Students are expected to read the materials and prepare classes based on the materials provided during or before the classes. Students’ presentations and group assignments in class will be graded. You will have three group assignments and an individual exam. Students will be assigned to a team and will do a research project for a fictuous or real company. The individual assignment will be an exam were theory and insight will be examined. COURSE PREREQUISITES Understanding the principles of marketing is a prerequisite. Reading the required chapters and case studies related to international marketing is another prerequisite. COURSE GRADING Group assignment int business plan (report only) 20% Group assignment Eye on “country X” (ppt only) 10% Group assignment Food-culture project (ppt only) 10% Individual exam 60% The minimum score to pass is 5.5. COURSE MATERIAL (recommended) Global Business Today – Charles W.L. Hill - McGrawHill SESSION OUTLINE |SESSION |Title |Dates |Eye on |Preparation ...
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...Assignment #1 Student: Ximena N. Castillo Course Name: MAR 1011. Principles of Marketing Instructor: Osvaldo J. Sanchez Describe the two philosophies regarding what principle should guide companies and marketing managers on issues of ethics and social responsibility. To describe the two philosophies regarding what principles should guide companies and their marketing managers and issues of ethics and social responsibility is to first understand what is ethics in business and socially responsible marketing. One philosophy believes that the free market and the legal system should decide such issues of ethics in social responsibility. The American Marketing Association has created a statement of ethics that governs marketer’s actions. The introduction to the statement basically as a whole state that the values represent a collection of ideas of desirable and morally correct conduct. These values that are outlined in said document are to be utilized as the standard by which individuals should measure their own actions and those of other included marketers and representatives. These values are to assist in the best practices when transacting business with the public and all parties involved. There are six ethical values the marketers expected to uphold: 1. Honesty- This means being upfront and forthright in dealings with the public and offering value and integrity. 2. Responsibility- This means, willing to accept the consequences of the marketing practices and...
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...Marketing Management MGT 310-Module Handbook Marketing Management Module Handbook Course Code MGT310 BBA-5C Dr. Sher Akbar Faculty of Business Administration Department of Management Sciences Department of Management Sciences, CIIT Islamabad 1 of 8 Marketing Management MGT 310-Module Handbook Contents Introduction ................................................................................................................................ 3 Contacting the Module Instructor ............................................................................................... 3 Aims for this Course .................................................................................................................. 3 Prerequisites.............................................................................................................................. 3 Learning Outcomes ................................................................................................................... 3 Assessment Scheme ................................................................................................................. 4 Recommended Text & Reading Materials ................................................................................. 4 Course Requirements and Expectations ................................................................................... 4 Assessed Coursework ..............................................................................
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...com Tutorial Purchased: 6 Times, Rating: A MGT 373 Week 1 Individual Assignment Business and Leisure Events Paper MGT 373 Week 1 DQ 1 MGT 373 Week 1 DQ 2 -------------------------------------------------------------------------------------------- MGT 373 Week 1 Individual Assignment Business and Leisure Events Paper For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 4 Times, Rating: A+ Prepare a 1,050- to 1,400-word paper in which you distinguish between business and leisure events. Address the following: • Identify types of business events. • Identify types of leisure events. -------------------------------------------------------------------------------------------- MGT 373 Week 2 Learning Team Assignment Roles and Responsibilities Paper For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 4 Times, Rating: A+ Submit your Roles and Responsibilities Paper to the facilitator. -------------------------------------------------------------------------------------------- MGT 373 Week 3 Learning Team Assignment Event RFP For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 4 Times, Rating: A+ Assume the role of a third-party event planning organization. -------------------------------------------------------------------------------------------- MGT 373 Week 4 Individual Assignment Sales, Marketing, and Technology Paper For more course tutorials visit www.tutorialrank...
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...MKTG 201– Principles of Marketing Spring 2014 Instructor | Shoaib Ul-Haq | Room No. | 4th floor, 440, SDSB Building | Office Hours | By appointment | Email | shoaib.haq@lums.edu.pk (the preferred method of contact) | Telephone Extension | 5226 | Secretary/TA | Secretary: Ms. Nabeela | TA Office Hours | | Course URL (if any) | LMS | Course Basics | Credit Hours | 4 | Lecture(s) | Nbr of Lec(s) Per Week | 2 | Duration | 1 hour 50 minutes each | Recitation/Lab (per week) | Nbr of Lec(s) Per Week | N/A | Duration | N/A | Tutorial (per week) | Nbr of Lec(s) Per Week | N/A | Duration | N/A | Course Distribution | Core | | Elective | Yes | Open for Student Category | Seniors, Juniors, Sophomores, Freshmen | Close for Student Category | | Course Description | Marketing helps in meeting the local and global challenges facing different organizations throughout the world. This course introduces, to the students, the fundamentals of marketing such as key concepts, theories, and applications along with emerging marketing trends which are an integral part of managing profitable customer relationships and are essential to any successful organization. The goal of every marketer is to create more value for both internal and external customers. This course will enhance students’ knowledge and problem solving abilities towards Marketing related issues using customer-centric approach. | Course Prerequisite(s) | None | Course...
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...|MKTG 3596 - Integrated Marketing Communications |Instructor: Charles F. Byers | |Lec. #94665 |Office: Lucas Hall 216W | |Santa Clara University |Phone: 408-310-9244 | |MBA Winter 2014 |E-mail: cbyers@scu.edu & byers.charles@ yahoo.com | |Meeting Times: Sat. – 8:30 – 11:15 p.m. |Office Hours: Sat. 11:15 a.m. – 12:15 p.m. or by appointment | |Meeting Place: Lucas Hall 307 | | Integrated Marketing Communications Textbooks & Materials Byers & Barr, “Integrated Marketing Communications Custom Edition for Santa Clara University 3E”: Pearson Learning Solutions, 2014. CoursePack Reader – “Marketing 596 – Winter 2014” Course Description This course is designed as an introduction to the concept and practice of integrated marketing communications (IMC). It takes the participant through communication, marketing, branding, and integrated marketing theory, planning and IMC program coordination. The course also addresses the marketing communications tactics of advertising, public relations, direct...
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...[pic] John Sperling School of Business Course Design Guide MKT/421 Version 10 Marketing Copyright Copyright © 2009, 2008, 2005, 2004, 2003, 2001 by University of Phoenix. All rights reserved. University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries. Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation. Edited in accordance with University of Phoenix® editorial standards and practices. Course Syllabus |Course Prefix and Number: |MKT 421 | |Credits: |3 | |Course Title: |Basic Marketing | |Course Schedule: |March 10, 2010 – April 07, 2010 | |Course Location/Times/Newsgroup: ...
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...MGT 373 Week 1 Individual Assignment Business and Leisure Events Paper MGT 373 Week 1 DQ 1 MGT 373 Week 1 DQ 2 MGT 373 Week 2 Learning Team Assignment Roles and Responsibilities Paper MGT 373 Week 2 DQ 1 MGT 373 Week 2 DQ 2 MGT 373 Week 3 Learning Team Assignment Event RFP MGT 373 Week 3 DQ 1 MGT 373 Week 3 DQ 2 MGT 373 Week 4 Individual Assignment Sales, Marketing, and Technology Paper MGT 373 Week 4 Team Assignment RFP Team Re-work MGT 373 Week 4 DQ 1 MGT 373 Week 4 DQ 2 MGT 373 Week 5 Individual Assignment Trend Article Analysis MGT 373 Week 5 Learning Team Assignment ROI Paper and Presentation MGT 373 Week 5 DQ 1 MGT 373 Week 5 DQ 2 MGT 373 Week 5 Individual Final Exam (Code Of Ethics) ********************************************************** MGT 373 Week 1 DQ 1 For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 1 Times, Rating: No rating What are three types of business events? Is there a difference in planning for each type? Explain your answer. ********************************************************** MGT 373 Week 1 DQ 2 For more course tutorials visit www.tutorialrank.com Tutorial Purchased: 2 Times, Rating: B+ What are different types of event planning organizations? What are similarities and differences among them? May different types of event planning organizations work together? Explain your answer. ********************************************************** MGT 373 Week 1 Individual Assignment Business and...
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