...In a conjunctive effort to introduce the best product to market since sliced bread, Group B is rolling out our New Product Launch Marketing Plan for our super awesome, super ingenious, band new product, Bake’d. Bake’d is a convenient, ready made, ready to eat food and beverage product that is going to revolutionize packaged food for decades to come. By the end of this presentation, you will know everything you want and need to know about Bake’d as we explain in detail who our target market is and how we will reach them by learning their buying behaviors and patterns. You will be very interested to learn about our entire product launch campaign and how we plan to implement it through price, product, promotion, and place. From there Group B will begin to expand on our initial product offering. We will present our plans in detail pertaining to issues like, how we market against competitors, Labeling and branding, and what we offer and to our customers as our product guarantee. As you may already know, our goal is to unite like-minded people through ritualistic enjoyment in their specific time of need and fulfilling that need is our hallmark. Target Market The person we are targeting with our product is the college aged student who enjoys the responsible use of marijuana. This person by all descriptions is a responsible, law abiding citizen who enjoys partaking in the social act of “smoking”. Perhaps as a stimulant or a way of decompressing after a long day of higher education...
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...New Product Launch Marketing Plan Joanka Lewis MKT/571 July 1, 2014 Larry Moore New Product Launch Marketing Plan Organic Baby Products are a new product that would allow your baby to be health and safe at the same time. The products are made with only natural ingredients which allow the consumer to feel comfortable about using and purchasing the products. The market segmentation will show how this product is marketed to a targeted buyer PLC Strategy Plan PLC (Product Life Cycle) is defined as the life span of a particular product. It entails of four stages which are labeled as introduction, growth, maturity and decline. The introduction stage is when the product is first introduced on the market. This stage of the cycle could be the most expensive for a company launching a new product ("Product Life Cycle", 2014). The growth stage is when the product is in great demand and sales are steadily rising ("Product Life Cycle", 2014). The third stage, maturity, is when the product is established and the aim for the manufacturer is now to maintain the market share they have built up. This is probably the most competitive time for most products and therefore Team C would need to invest wisely in any marketing they take own. The last stage is called the decline. In the decline stage the market for a product will start to shrink. This shrinkage could be due to the market becoming saturated, or because the consumers are switching to a...
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...New Launch Marketing Plan III Executive Summary Coca-Cola continues to be an industry leader in offering and reinventing some of its core drink products in new global markets. The company currently has captured over 50% of the soft drink market and seeks to obtain 55% or better in the next three years. With the introduction of its latest product, millions of new customers can be reached. The New Product Launch Marketing Team is prepared to introduce the “Snatch a Pack” in both the domestic and global markets; with a great push on its Coca-Cola International India’s market. An emphasis is placed on Coca-Cola International India because it is one of the most populous countries in the world and is receptive to international trade. The product is cost-effective, easy to use, and very flexible. Launching the product, “Snatch a Pack” will help the company expand its customer base while increasing revenues by an estimated $2.5 billion. An integrated communication marketing plan will be developed to ensure that market segmentations are identified and communication channels are established. Pricing strategies for the Snatch a Pack will be defined and distribution plans established. An integrated communications marketing plan will be designed, three year objectives defined, and a description of the milestones to be implemented presented for the new product lunch. In addition Coca-Cola New Product Launch Team will create a budget to Market the “Snatch a Pack” and establish an evaluation...
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...Domestic- Growth Shutterfly market growth has proven to be very successful and with the digital edge online photo market that has thus far proven very successful. Its growth as a company are focused on some very key areas that includes innovation, investments that include, cloud, mobile and enterprising. Improving its brand and making much needed awareness, acquisitions and expand manufacturing. (sramanamitra.com 2014) The growth efforts include app developments that have created improvements with iPhone, iPad and Android programs. The customer service overall have improved allow further growth. There new colors and layouts have that includes audio note has put them ahead of competitor and have put the digital photo giant on top. Their growth has also allowed new facilities been open across the country. International Growth Shutterfly growth globally has taken on a global execution and that has allowed international market access. Through very creative project management, shutterfly have allowed cost effective international market and have created language variation and has provided customer support in all aspect making it easy to access, allowing the brand consistency and great value. This have help the organization to grow globally and has helped in its branding. It has also allowed its global capabilities to be well known and trusted. (businesssolutions.shutterfly.com) Domestic -Potential Competition A potential competition for shutterfly lies in the likes of digital...
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...Company G 3-Year Marketing Plan Date: 3/09/2015 Mentor Name: Victoria Lutter-Cooper Table of Contents Introduction 3 Mission Statement 3 Product Description and Classification 3 Consumer Product Classification 4 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 4 Strengths 6 Weaknesses 6 Opportunities 7 Threats 7 Market Objectives 8 Product Objective 8 Price Objective 8 Place Objective 8 Promotion Objective 8 Marketing Strategies 8 Product Strategies 9 Price Strategies 9 Place Strategies 9 Promotion Strategies 9 Tactics and Action Plan 9 Product Action Plan 9 Price Action Plan 10 Place Action Plan 10 Promotion Action Plan 10 Monitoring Procedures 10 Introduction G Inc. is an American multinational technology corporation that sells, repairs, and supports computers and other technology. G Inc. was founded by Michael Gell in 1984 with a dream to bring a computer into every American household. In 1986 the 1st Gell computer was sold featuring an Intel 8088 processor, 10MB hard drive, and 6.26 floppy disk drive. Keeping the American household in mind, G Inc. was among the first computers companies to establish “Next-day, at-home product assistance.” Presently G Inc. is # 1 in PC monitor sales, with plans to become the # 1 PC Company in the world. Mission Statement “We enable consumers to improve the quality and...
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...Marketing Plan Phase I: Starbucks MKT/421 November 18, 2013 Pareesa Naveed Marketing Plan Phase I: Starbucks Marketing is an essential part of a business’ strategy for long-term success. Different business can have different views of what marketing means and how to create an effective marketing strategy specifically to meet the customer needs and the needs of the company. A marketing plan must have a defined goal and a vision on how to obtain that goal. The team is tasked to define a marketing plan to introduce Starbuck’s new Home Delivery and Catering Services. This marketing plan will provide an overview of the existing organization and describe the new services being considered. Additionally, the marketing plan will analyze the Strengths, Weaknesses, Opportunities, Threats, and Trends (SWOTT) of these new services. Finally, the plan will describe the research approach the team will use to develop the strategy and tactics to introduce the new Home Delivery and Catering Services. Starbucks opened the first store in the Seattle, Washington Pike Place Market in 1971. Starbucks always wanted to be a different kind of company by celebrating the rich tradition of coffee and by providing a feeling of connection. Starbucks has more than 18,000 stores in 62 countries. The company is the premier roaster and retailer of specialty coffee in the world and strives to bring the company’s heritage and an exceptional experience to life, (Starbucks Corporation, 2013)....
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...highly applicable experience,to your firm in a marketing-management capacity Professional Profile Goal-driven professional with 10 years of significant, progressive marketing experience and expertise that is highly applicable to marketing-management, including ability to deliver superior, personalized client service, cultivate strong business relationships, make real-time decisions, and resolve issues in a way that propels innovation and growth. Excellent team player who listens, thrives on collaborating with diversely talented team members, and integrates their divergent thoughts, opinions, and perspectives into meaningful action. Highly effective verbal and written communicator who is fluent in both English and Spanish. Energetic, competitive achiever who can inspire and motivate team members, successfully manage multiple priorities, and perform under pressure in a fast-paced, rapidly changing environment. Visionary and global thinker who is degreed in management and adept at training, developing, counseling, and coaching team members and clients. Computer-proficient performer with expertise in MS Windows 95, 98, NT, 2000 Pro, XP, MS Office 97, 2000, XP (Word, Excel, PowerPoint, Access, Outlook), MS Internet Explorer, Adobe Acrobat, and Quicken. Highlights of Professional Experience and Accomplishments All experience attained during career with Stover Martin Bank, 1993 to Present E-Commerce ~ Web Marketing Tapped emerging market of PC and Internet users...
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...Rob Davis Marketing Plan Draft 1 Bes Kept Entertainment, LLC Joseph Corson Sunday May 13th, 2012 Table of Contents 1.0 Executive Summary Page 3 2.0 Situation Analysis Overview Page 4 2.1 Market Summary Pages 4-5 2.2 SWOT Analysis Page 6 2.3 Competition Pages 6-8 2.4 Product/Service Offering Page 8 2.5 Keys to Success Page 8 2.6 Critical issues Page 9 3.0 Marketing Strategy Page 9 3.1. Mission Page 10 3.2 Marketing Objectives Pages 10-12 3.3 Financial Objectives Pages 13-14 3.4 Target Markets Pages 14-15 3.5 Positioning Page 15 3.6 Pricing Strategies Pages 15-16 3.7 Marketing Attack Strategy Pages 16-18 3.8 Marketing Research Pages 18-19 4.0 Controls Page 20 4.1 Progress Milestones Page 20 4.2 Marketing Organization Page 21 4.3 Contingency Planning Pages 21-22 5.0 Conclusion Page 22 1.0 – Executive Summary Bes Kept Entertainment is a management and promotion company for music artists. This paper will be about the marketing plan for our artist Rob Davis. First, the target market will be addressed, and what Bes Kept Entertainment is, and what the plan will be to market Robert Davis. In the Market Summary, the target market will be addressed in detail, and key points about the market will be described. Next, a SWOT analysis will uncover the strengths, weaknesses, opportunities, and threats for marketing Rob Davis. The competition in the market will be addressed along with other companies that Bes...
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...Marketing Plan PepsiCo is a worldwide food and beverage supplier that employs more than 142,000 individuals and generates about 65 billion in profits. Pepsi was founded in 1898 and throughout the years it has developed strength thru mergers and acquisitions. Today it has subsidiaries and partnerships with companies like Lipton, Frito-Lay, Starbucks, Quaker and Gatorade. With their competitive strategies, PepsiCo has proven success and it has proven to be an industry leader. At PepsiCo, the mission is to “be the world’s premier consumer Products Company focused on convenient foods and beverages. They seek to produce financial rewards to investors and provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity” (Pepsico, 2012). PepsiCo strives for excellence by “Performing with Purpose” and it has placed presence internationally within its four branches. These are: PepsiCo is global company with four major businesses: PepsiCo Americas Beverages, PepsiCo Americas Food, PepsiCo Europe, and PepsiCo Asia, Middle East, Africa. Its products include Pepsi beverages (Sierra Mist, Pepsi, Mountain Dew), Frito-Lay foods (Doritos, Tostitos, Sun Chips, Walkers and Twistos) Tropicana and Dole family of juices ( Orange, Pineapple and Fruit punch), Quaker foods (Oatmeal, Near East Rice Pilaf and Captain Crunch) and Gatorade (Various flavored sports...
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...London School of Business & Management BTEC Levels 4 & 5 HND Business Centre No Unit No & Unit Title Course Title Lecturer’s Name Assignment Title Date Set Due Date 79829 Unit 19 Marketing Planning HND Business (BTEC Levels 4 & 5) Keeshon Holmes MP Assignment 18th January 2015 17th April 2015 Semester / Academic Year January 2015 Semester Unit Outcomes Covered: LO1. Be able to compile marketing audits LO2. Understand the main barriers to marketing planning LO3. Be able to formulate a marketing plan for a product or service LO4. Understand ethical issues in marketing GRADING OPPORTUNITIES AVAILABLE Outcomes/ Grade Descriptors AC1.1 √ AC1.2 √ AC1.3 √ AC1.4 √ AC2.1 √ AC2.2 √ AC3.1 √ AC3.2 √ AC3.3 √ AC3.4 √ AC3.5 √ Outcomes/ Grade Descriptors AC4.1 √ AC4.2 √ AC4.3 √ M1 √ M2 √ M3 √ D1 √ D2 √ D3 √ Assessor: ___/___/___ Signature: ______________ Date: January 2015 Semester 1 Tutor Notes Key Points: Answer All questions in this assignment Your assignment/report should be submitted by the deadline. The assignment must be your own work and original in all answers to the tasks. All sources used should be correctly referenced in Harvard format. You will be expected to check spelling mistakes and grammar before submitting your work. The London School of Business and Management Cover sheet should be used in every submitted work. An appropriate report structure should be used, which may include headings such as: Table of Contents, Introduction, Discussion/Evaluation...
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...v. 201303 Dream Appliance 3-Year Marketing Plan Assessment Code: MKT1 Task 318.1.5-06-15 Student Name:xxxxxx Student ID: xxxxxxx Date: xxxxxx Mentor Name: xxxxxxx v. 201303 Table of Contents Introduction .................................................................................................................................................. 3 Mission Statement ........................................................................................................................................ 3 The Product ................................................................................................................................................... 3 Consumer Product Classification ............................................................................................................... 3 Target Market ............................................................................................................................................... 4 Competitive Situation Analysis ..................................................................................................................... 4 Analysis of Competition using Porter’s 5 Forces Model ............................................................................ 4 SWOT Analysis............................................................................................................................................ 4-5 Strengths .......................................................
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...Business Unit Number and Title: Marketing Planning (Unit 19) Unit Level: Level 5 Unit Code: Y/601/1259 Module Tutor: BM Razzak Email: razzak@londonchurchillcollege.co.uk Date Set: 10/05/2015 Key dates Distribution date: 27/05/2015 Submission date: 1st July 2015 Return date: 4 weeks after submission Introduction Effective planning is essential for any marketing activity to ensure that an organisation realises its marketing objectives. Without planning, marketing activity can be inappropriate and waste resources and opportunities. This unit introduces learners to different ways of auditing, to looking at how internal and external factors can influence marketing planning for an organisation, in order to build up a picture of the marketplace. Learners will gain an understanding of the main barriers to marketing planning, the effects of barriers, and how these can be avoided or overcome. Ethical issues in marketing are important in terms of how an organisation and its products are perceived by customers and employees, and can affect the overall ethos and ultimate success of the organisation. This unit will enable learners to investigate and examine how exemplar organisations have been affected by ethical issues, how they deal with them, and how ethical issues should be taken into account when developing marketing plans. On completion of this unit learners will be able to produce a marketing plan for a product, a service or...
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...CMO of a large company The Chief Marketing Officer (C.M.O) of a company should be a person who plays a leadership role within the firm with a number of required functions in order to accomplish the objectives related to marketing department that include: increase the level of sales, enhance the image of the brand, improve the understanding of the customers behavior. Key Functions 1. Analyze the key trends of the industry in which the company is operating in order to perfectly comprehend the behavior of the clients/customers as well as the future performance 2. Coordinate and deal with several areas included in the marketing department such as product development, sales management, corporate communication 3. Create strong relationship and interact with different areas of the company to ensure that the marketing strategic plan will be reached 4. Improve the customer retention Required skills 1. Experience with high tech marketing software 2. Persuasive and self-confident in order to maintain the loyalty of the existing clients/customers 3. Experience in leading teams with strict deadlines 4. Advanced graduate studies specialized in marketing 5. Results oriented and analytical skills 6. Flexible and be able to change the direction from creative to analytical tasks 7. Track record of implementing and growing new business CMO of a startup company The Chief Marketing Officer (C.M.O) of a company should be a person who plays a leadership...
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...Marketing Plan Oliberté International Marketing MIB Front - Team 4 I. Executive Summary II. Concept Statement A. Company Background and Mission B. Products and Services C. Business Model: Sustainability and Uniqueness D. Strategic Intention E. Marketing F. Risk Analysis G. Differentiation H. Evaluation: Factor of success III. Situation Analysis A. Industry Analysis 1. Industry overview 2. Porter five forces 3. Market size 4. Position in the market life cycle 5. Available distribution structure, plus attitudes and practices 6. PESTEL 7. Risk Analysis B. Firm Analysis 1. Brief history of the company and stage of internationalization 2. SWOT Analysis 3. Stakeholder Analysis 4. Product Development and Product Extension 5. Pricing and Financial Policy 6. Internet and E-commerce 7. Organizational Structure C. Competitor Analysis 1. Competitive Positioning: Direct and Indirect Competitors 2. Market Share Distribution 3. Future Competition – Direct and Indirect Competitor 4. Barriers to Entry 5. Competitive Advantages D. Customer Analysis 1. Who are your customers? 2. What do customers want/need? 3. What must be done to satisfy their wants and/or needs? 4. What is the size of the market? 5. What is the growth profile? IV. Strategic Marketing Decision A. Marketing Scope B. Marketing Goals 1. Successfully launch and market the expansion of the product offer 2 Marketing Plan Oliberté International Marketing MIB Front - Team 4 2. Successfully launch and market the...
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...marketing Appendix 1 Marketing Plan The Marketing Plan: An Introduction (pp A1–A2) As a marketer, you’ll need a good marketing plan to provide direction and focus for your brand, product, or company. With a detailed plan, any business will be better prepared to launch a new product or build sales for existing products. Nonprofit organizations also use marketing plans to guide their fund-raising and outreach efforts. Even government agencies develop marketing plans for initiatives such as building public awareness of proper nutrition and stimulating area tourism. The Purpose and Content of a Marketing Plan Unlike a business plan, which offers a broad overview of the entire organization’s mission, objectives, strategy, and resource allocation, a marketing plan has a more limited scope. It serves to document how the organization’s strategic objectives will be achieved through specific marketing strategies and tactics, with the customer as the starting point. It is also linked to the plans of other departments within the organization. Suppose a marketing plan calls for selling 200,000 units annually. The production department must gear up to make that many units, the finance department must arrange funding to cover the expenses, the human resources department must be ready to hire and train staff, and so on. Without the appropriate level of organizational support and resources, no marketing plan can succeed. Although the exact length and layout will vary from company to...
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