...Running Head: MARKETING 1 Marketing Student Name: Date Professor Name of Professor Developing Marketing Plan: A management plan for the marketing activities, with clear strategies and actions for the achievement of marketing objectives: The following are the steps described the management plan for the Houzit stores marketing activities: Marketing Activities: The three marketing activities those indicated the potential for the Houzit stores are: • Leading home-ware magazines • In-store advertising displays that will display featured products with other areas in Houzit’s assortment and with displays the web address line of ‘Find us at www.houzit.com’ • The company’s web page will display visual advertise on the home page and will use the PR copy in article marketing on popular article content sites Integration of organizational activities: The PR article and featured in the advertising of ‘stylish bathroom’ and ‘exotic mirrors ‘are integrated with the range of marketing, promotional and sales activities to ensure the achievement of the established marketing activities. The tagline of the products featured and advertising campaign can be helped the company’s to create image in the customers mind and attracts them that ensure it achieve the goals of the established marketing activities (Florès, 2014). Monitor progress: Houzit’s marketing team monitor process through the collects statistical, information, feedback and data from the...
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...Develop and Manage Marketing Strategies Task 1 Marketing Plan 1) Defining Business My new travel business is Frazer Island Tour this tour is a day tour, this tour is for those who would like to see more of Fraser Island In comfort. You will experience the sheer beauty, precious eco-systems, unique Fraser Island wildlife and tranquillity of one of the world's great natural playgrounds... Fraser Island, the world's largest sand island. Explore the greatest view of Frazer Island while relaxing and enjoying the beach activities. Swimming in fresh-water lakes, bright as jewels ringed by white sandy beaches, walking through tall ancient rainforest growing in sand, four-wheel driving along a beach flanked by strikingly coloured sand cliffs to find a ship wreck. 2) Describing Product This Tour includes * Cruise aboard a luxurious air-conditioned catamaran boat * 4WD on the bush * Guided bush walking * Swimming, beach activities * Morning & afternoon teas * BBQ lunch * Cruise starts from and off CBD point * Fully licensed Features * Explore the greatest view of Frazer Island * Relaxing and enjoying the beach activities * Swimming in fresh-water lakes, * bright as jewels ringed by white sandy beaches * Walking through tall ancient rainforest growing in sand, * four-wheel driving along a beach flanked * Strikingly coloured sand cliffs to find a ship wreck. This cruise leaves from CBD point...
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...elements of marketing in today’s global world (based on Lee and Carter 2012). Critically appraise how marketers can manage brands across transnational markets. Consider the competitive advantage that branding brigs to a product as well as the cultural considerations that must be respected. Choose ONE brand in your industry as an example to illustrate your points. Branding in a Global tourism marketing strategy is key element (Witt and Moutinho, 1995). A brand is composed of a name, design or sign, which is adopted to recognise a facility delivered by an institution or organization (Witt and Moutinho, 1995). This essay will discuss the importance of branding as a key element in today’s global marketing. We will take in consideration of Virgin as an example of Global brand. Mawson (2000) argues that in the United States of America, Back in the days in the Mid-west, the cowboys would imprint with a very hot iron their cattle’s buttocks with the name of their ranch to show possession and to marked them to differentiate from the neighbour’s. This is an example of how branding existed decades ago. A brand is purely a merchandise or service which can be notable from its rivals (Hankinson and Cowking, 1996). Popular brands are the ones that fulfil the desires and objective of a distinct target market (Hankinson and Cowking, 1996). Branding is an important and planned process that embroils all parts of the firm in its delivery (Randall, 1997). It does involve marketing, but is not...
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...22 Social Media Marketing Management Tools By Lee Odden With every online marketing channel and discipline, there must be tools to make the task of marketing more efficient and effective. Social Media Marketing is no different. Over the past 6-9 months, I’ve been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign & social content management to monitoring & measurement. While there numerous tools that manage single platforms (like Twitter) this list includes services that manage multiple social network accounts, content and measurement. At some point we’ll do more with individual reviews, but in the meantime, here is a list of 22 different social media marketing management tools, platforms and services to help manage and scale your online marketing efforts on the social web: [pic] Shoutlet – Manages social media marketing communications with one platform for building, engaging and measuring social media. Includes multiple account and platform support, social CRM and ecommerce for Facebook, email marketing and mobile features. [pic] Direct Message Lab – Provides consulting, implementation and a platform (REACH) for centralized management of social media promotions & contests, advertising and measurement. [pic] Objective Marketer – Offers social media marketing and analytics with integrated campaign management (Twitter, Blogs, Facebook, YouTube), multi-channel execution, engagement reports...
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...Curriculum Vitae Daniel Alex Wache Kapila Tel: Mobile: +260 977 12 33 91 or +260 972 45 95 63 or +260 954 12 15 58 email: dwaj2007@yahoo.com |PERSONAL PROFILE | | | | | |SEX: MALE | | |DATE OF BIRTH:29TH August, 1973 | | |AGE: 39 YEARS | | |Married and Children : 4 ( two Boys and two Girls ) | | |Nationality: Zambian ...
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...measure success - demonstrated use of SMARTT KPIs) | 1.1 Review all process | Service of customer procedure | Customer service staff | 1 week | The service of customer is up to date | 1.2 Add queue numbering system | Queue numbering ticket and display | Customer service staff | 1 week | - 100% complete install and use the system - 100% staff are trained and service in same standard | 2.1 Contact and get information from each bank (Pass criteria & Reliability) | - Bank detail & condition | Manager | 2 weeks | - Get detail from every bank - select bank where pass criteria and reliability | 2.2 Inform customer and make a contract with those banks (Condition 1 day money transfer) | - List of joined bank and Contract document | Marketing staff | 1 month | - 100% complete make contract with those bank - Complete Advertise and inform customer | Budget: | 1.1 & 1.2: 500$ 2.1 & 2.2: 500$ | Consultation process: | 1. Make draft plan and present (for suggestion and commendation)2. Final present and approve3. Proceed the process as the action required plan4. Report the progressive (Weekly)5. Take corrective and preventive action (If any)6. Summarize & report of completing the action7. Proceed the process in usual and daily report | Monitoring process: | Follow up and report...
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...As a Marketing manager, you are a fully dedicated business leader, shaping the future of one of our many Google products. Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (AdWords, AdSense, DoubleClick, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. As Head of B2C Marketing, you will play a pivotal role in pursuit for our overall success in Russia. You will determine Russia specific consumer strategy most relevant to local realities, and you will define what tactics and tools will lead execution of the strategy, what particular products and services to focus on and what messages to communicate to the audience. You will lead a team of highly professional product marketing and communication managers motivated to move the dial in Russia. Responsibilities Define and lead the marketing strategy for consumers (brand and product strategy). Communicate and advocate strategy in front of senior management, working closely with Marketing Managers...
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...business prospect research, marketing research, product promotion and account expansion. Calm under any pressure. Motivate employees to perform at maximum potential. Dedicated to efficiency and customer service. Train employees and increase profit. Equipped with excellent negotiation skills, market insight and business acumen necessary to guide companies to financial success. Driven and adept at business prospect research, marketing research, product promotion and account expansion. Calm under any pressure. Motivate employees to perform at maximum potential. Dedicated to efficiency and customer service. Train employees and increase profit. Highlights Highlights Excellent sales techniques Excellent communicator Reynolds, Dealer track and CMS expert Contract review Top-ranked Finance and Manager Customer service Excellent sales techniques Excellent communicator Reynolds, Dealer track and CMS expert Contract review Top-ranked Finance and Manager Customer service Coaching and staff development Adept multi-tasker Financial analysis Consultative sales techniques Analytical problem solver Legal implications knowledge Coaching and staff development Adept multi-tasker Financial analysis Consultative sales techniques Analytical problem solver Legal implications knowledge Accomplishments Accomplishments Produced over $100,000.00 from new opportunities in quarter. Manage total of 12 Outside and...
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...Drip Marketing The ultimate goal in marketing is to become the one and only source your customer sees when they are looking for your type of products and services. When your customer is ready to make their next purchase, or their colleague is looking for a recommendation, you want your name, reputation, and products and services to be top of their mind. A strong and targeted drip marketing campaign will help get you there. Drip marketing is a slow and steady flow of sales materials or advertising directed towards a specific market. Not only is it a powerful way to stay in contact with previous clients, but it’s also an effective way to cultivate new prospects without having to pick up a phone, or knock on a door. The main objective of drip marketing is to create a steady, dynamic growth in your sales revenue. Without it, less desirable bursts of growth, separated by lengthy non-growth periods, could be the result. In a drip marketing campaign, an automated series of personalized marketing activities provides companies with an efficient way of communicating with current and prospective customers. Using postcards, newsletters, e-newsletters, letters, brochures, case histories and white papers, your company can focus on the interests of the customer or prospect and move towards the first, or the next, sale. As a result, your team can avoid the overwhelming job of having to manage multiple follow-up tasks—this leaves your salespeople with more time to spend on highly lucrative...
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...promotional strategy is a two-way interaction between company and consumer designed primarily to increase sales, often by attracting new customers. Brand building is a side effect of promotional strategies, but it is not the purpose. Promotional strategies give away something, whether it is free product, money or other awards, as a way to bring in consumers who may not be attracted to the product under normal circumstances. Marketing Communications & Promotion processes deal with overall communication to customers and markets. Marketing Communications processes develop and manage communications to the market, prospective and existing customers. Communications involves both the message and the media. Marketing Communications can develop a message and manage its delivery through a bill insert, phone communication with customers, a magazine advertisement, or any other appropriate mechanism. Marketing Communications develops and manages interfaces with press/news, e.g., schedules press interviews, manages an editorial calendar to plan placements, etc. Marketing Promotion on the other hand is the development of specific promotions to sell products, retain...
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...UNIT 8: MARKETING IN HOSPITALITY Get assignment help for this unit at assignmenthelpuk@yahoo.com LO1 Understand the concepts of marketing in a services industry context Core concepts: definition of marketing, customer needs, wants and demands, product and services markets, value, customer satisfaction/retention, quality, cost/benefits, efficiency/effectiveness, profitability, the growth of consumerism, strategic/tactical marketing, reasons for growth, marketing as a business philosophy, relationship marketing, changing emphasis of marketing Marketing environment: micro environment of the company; stakeholders eg suppliers, intermediaries, owners, financiers, customers, competitors, local residents, pressure groups; macro environment demographics eg economy, society, ecology, technology, politics, legal, culture; strengths, weaknesses, opportunities and threats (SWOT) analysis; political, economic, social, technical (PEST) analysis; Porter’s competitive forces Consumer markets: central role of the customer, customer culture, models and types of behaviour, consumer orientation (internal and external), competitor orientation, decision process, value chain, value and satisfaction, long-term relationships Market segmentation: principles of segmentation, targeting and positioning, segmentation bases eg geographic, demographic, behavioural, lifecycle stage, income, gender Ethics and social responsibility: sustainability, social audit, public relations, legal and regulatory considerations...
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...of Business Management 4(4): 359-366, 2012 ISSN: 2041-8752 © Maxwell Scientific Organization, 2012 Submitted: May 24, 2012 Accepted: June 21, 2012 Published: September 25, 2012 E-Marketing Development in Virtual Market-Space: A Strategic Perspective Hu Ya-Ping Department of Information Management, National Chung Cheng University, No.168, University Rd., Min-Hsiung Chia-Yi, Taiwan Abstract: The Internet gives a much wider choice of products, services and prices from different suppliers and the means to select and purchase items more readily. This article involves a literature reviewed and considers the evolution of the electronic marketing fields to identify a number of fundamental problems. In this article, we identify the relationship between electronic marketing (E-marketing) and virtual market-space and provide a three-stage model for E-marketing development. After discussion, we make a conclusion and suggestion for the future study. Keywords: Electronic marketing, online retail, virtual communication, virtual distribution, virtual transaction INTRODUCTION The Internet represents a tremendous opportunity. That is, it gives a much wider choice of products, services and prices from different suppliers and means to select and purchase items more readily and easily. For traditional marketing, these products and services give the opportunities to expand into new markets, offer new services and compete with large businesses. At the same time, the Internet gives rise to many...
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...review analysis will identify existing system and subsystems for Riordan Manufacturing, Inc., and provide recommended system solution software, hardware and applications to improve current business processes and standards. Home Page Optimization In view of Riordin’s electronic information presence, the Web site Home page displays a meaningless banner that lends the company to twentieth-century technology. It provides no Web market presence. Optimization of the Riordin Web site Home page needs to be the focal point of their business system and sub-system upgrade. Now, companies have realized that database driven Web sites add new value and build a strategic advantage through better use of the internet and E-commerce. In the book, Marketing: An Introduction, the authors (Armstrong, G., & Kotler, P., 2011) define “the seven Cs of an effective Web site design” as: ● Context: the site’s layout and design ● Content: the text, pictures, sound, and video that the Web site contains...
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..."Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services". (Kotler, 2015) Marketing as a concept has evolved and broadened over the years. It encompasses all activities from before the product is made till it reaches the end customer. This process not only involves satisfying customer’s needs and wants; it also aims to retain customers for the long term. An important facet of Marketing is Relationship Marketing which focuses on developing and retaining long term relationships with prospects, stakeholders, peers and above all customers. “Relationship marketing is a strategy designed to foster customer loyalty, interaction and long-term engagement. It is designed to develop strong connections with customers by providing them with information directly suited to their needs and interests and by promoting open communication." (Olenski, 2013) Many theorists have attempted to define Relationship Marketing which has been a topic of discussion for many. The idea of RM essentially developed inside of the fields of service and industrial marketing. Leonard Berry (1983) was one of the first theorists who defined RM as a strategy that...
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...of Performance The job identification section contains several types of information. The job title specifies the name of the job such as supervisor of data processing operations, marketing manager, or inventory clerk. The job summary describes the general nature of the job, and includes only its major functions or activities. The responsibilities and duties list the job’s major responsibilities and duties. The relationships statement shows the job holder’s relationship with others inside and outside the organization. Some job descriptions contain standards of performance section. This lists the standards the employee is expected to achieve under each of the job description’s main duties and responsibilities. This paper will address the following topics: * A brief job description for a position within the company I researched that I would like to fill. * Discuss ways that goal setting could be used to motivate my performance after I fill the position * Analyze my reactions to stressful situations and discuss the steps I could take to manage the stress associated with my new position * Describe how I would address nonverbal and cultural barriers to communication. Jampole Communications, Inc. Jampole Communications, Inc., is an organization that creates cost-effective marketing communications program and campaigns that produce the results our clients want. Jampole Communication provides...
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