Premium Essay

Marketing Management Buting Process

In:

Submitted By SETHULAKSHMI
Words 1919
Pages 8
Stages of consumer buying decision process
Posted on September 12, 2012 by shma
The marketer is responsible for selling the goods in the market so he must have the knowledge how the consumers actually make their buying decisions. For this he must study the consumer buying decision process or model. It involves five stages. 1.) Need recognition:- consumer buying decision process starts with need recognition. The marketer must recognize the needs of the consumer as well as how these needs can be satisfied. For example if a person is hungry then food is desired or if it is a matter of thirst than water is desirable.
2.) Information search:- in consumer buying decision process information search comes at second number. In this stage consumer searches the information about the product either from family, friends, neighborhood, advertisements, whole seller, retailers, dealers, or by examining or using the product.
3.) Evaluation of alternatives:- after getting the required knowledge about the product the consumer evaluate the various alternatives on the basis of it’s want satisfying power, quality and it’s features.
4.) Purchase decision:- after evaluating the alternatives the buyer buys the suitable product. But there are also the chances to postpone the purchase decision due to some reasons. In that case the marketer must try to find out the reasons and try to remove them either by providing sufficient information to the consumers or by giving them guarantee regarding the product to the consumer.

5.) Post purchase behavior:- after buying the product consumer will either be satisfied or dissatisfied. If the consumer is not satisfied in that case he will be disappointed otherwise If he is satisfied than he will be delighted. It is usually said that a satisfy consumer tell about the product to 3 people and a dissatisfy consumer tell about the

Similar Documents

Premium Essay

Feasib

...TRADING BREAD WITH SPREAD IN BARANGAY KALAWAAN, PALATIW, BUTING AND SAN MIGUEL, PASIG CITY In Partial fulfillment of the requirements For the degree of Bachelor in Science in Business Administration Major in Marketing Management Proposed by: Parungao, Blessieneth T. Delos Santos, Ericka Faye T. Gabrino, Kline P. Enriquez, Alineth Jasmine I. Natividad, Camille BSBA 3A Feasibility Adviser Prof. Rowena Gil September 17, 2014 Executive Summary Problem Analyzed in the Feasibility Study The problem analyzed in the Marketing aspect are the Company`s strategy, demand of the product, the competitors, and the survey results. In Technical aspect it is need to analyze the processes of the Company and equipment needed in the operation. In the part of Management aspect is how the Proponents will build relationships among every individual in the organization. How to analyze the financial projections and where the possible sources of financing are the problem organized in Financial aspect. Lastly Socio Economic aspect is the effect of the Business in the economy specifically social and environment. Company`s Objectives Objectives are set to measure the progress of the Company. In Marketing Aspect the objective is to identify the strategies to be used in Product, Pricing, Place of distribution and Promotion. Technical aspect objective is to determine the Technical requirements in the proposed Business. Management aspect objective is to. In Financial aspect, the objective...

Words: 8498 - Pages: 34

Premium Essay

Strategic Capabilities and Organizational Performance

...environment of an organisation can create both strategic opportunities and threats. However, Tesco, Sainsbury’s and Asda all compete in the same environment, yet Tesco is a superior performer. It is not the environment that distinguishes between them but their internal strategic capabilities. The importance of strategic capability is the focus of this chapter. There are three key concepts that underpin the discussion. The first is that organisations are not identical, but have different capabilities; they are ‘heterogeneous’ in this respect. The second is that it can be difficult for one organisation to obtain or copy the capabilities of another. For example, Sainsbury’s cannot readily obtain the whole of Tesco’s retail sites, its management or its experience. The third arises from these: if an organisation is to achieve competitive advantage, it will do so on the basis of capabilities that its rivals do not...

Words: 18530 - Pages: 75