...Programmes UGB229 Marketing Management 2013 Assignment This assignment is in two parts. You need to achieve an overall mark of 40% to successfully complete this module. Please read all instructions and information carefully. You are required to submit your work within the bounds of the University Infringement of Assessment Regulations. Your assignments must be handed in to the Library Desk with an accurately and clearly completed Assignment Cover Sheet. Learning Outcomes Assessed: Knowledge Based Outcomes: 1. Demonstrate an understanding of the differing roles of marketing in different organisations 2. Analyse the key issues in managing marketing operations within an organisation 3. Explain, use and evaluate tools and techniques employed by marketing managers in developing and managing their strategies, plans and operations 4. Understand, describe and evaluate the importance of, and mechanisms for, control and evaluation within marketing management 5. Recognise the need for integration between marketing management and other organisational management areas such as operations, finance and HR 6. Discuss the key trends in marketing management Skills: Upon successful completion of this module, students should be able to demonstrate the following skills: 7. Analysis of information and/or a situation 8. Problem solving and decision making 9. Reading, synthesising and reporting of current marketing management topics ...
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...internally to establish as a high quality achiever. In this connection Walton is doing pretty good in this highly competitive electronics market. And there is a tremendous role of the dealers to promote the products through effective salesmanship to the customers. They are of vital importance for every company because they make a huge contribution in marketing and promoting of electronics products. So the more effective and efficient the sale forces are, the more profit they can make for their own as well as the company. This research program is undertaken especially to judge the market position of Walton. In spite of its sincere efforts, excellent image and credibility, the company is pressurized by the growing and aggressive competition in the industry. Faced with increasing competition in the market and huge sales target Walton realized the fact that there is no way but to be more aggressive in marketing. Though happy with the existing marketing system yet Walton management wants to keep their eyes open for unseen days and wants to develop their existing marketing system to cope with changing environment. Therefore Walton management has assigned to prepare a survey on The Market...
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...Marketing and Strategy Series | The powerpoint slide that you have just read is part of MARKETING & STRATEGY Presentation Series. In total, there are 14 presentation topics displayed in this category :1. Blue Ocean Strategy 2. Brand Management 3. Creative Thinking Skills 4. Customer Service Strategy 5. Essentials of Marketing Management 6. Managing Brand Equity 7. Managing Customer Service 8. Managing Innovation Process 9. Marketing Plan 10. Marketing Strategy 11. New Product Development 12. Presentation Skills for Marketing Managers 13. Strategic Planning for Managers 14. Strategy Execution SkillsAll slides are designed in powerpoint files (ppt) so that you can edit or modify and immediately use for your own learning process.You can save your valuable time by using our ready-made presentation materials.And as you can see HERE, all of our presentation slides are beautifully designed and provide comprehensive learning points.Our Marketing Presentation Series have been enjoyed by many people around the world. Here is just a small selection of their comments :Thank you very much for your wonderful presentation. Rocye Chua, Marketing Executive.So professional and comprehensive presentation.... Zabi Moqim, Marketing Consultant.Beautiful presentation and very nicely organized. Thanks! Raor Sini, Marketing Specialist.Thank you very much for the very thorough and superb presentation.. I really appreciate it. Doc Fely, Marketing Executive.Excellent tool for...
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...SIMULATION TITLE: What is Marketing? SIMULATION DESCRIPTION: Holden Evan, Inc., has long been the premium dog food market leader with its flagship Grand Champion brand. The brand targets breeders, trainers, and owners of purebred dogs willing to pay higher prices for superior nutritional and health benefits. During an economic downturn, the Grand Champion brand suffered a sharp and prolonged decline in sales. The Marketing Manager must re-evaluate the brand's marketing strategy and marketing management orientation to determine if they need revision. You earned 100 percent. Background Holden Evan, Inc., has long been the premium dog food market leader with its flagship Grand Champion brand. The brand targets breeders, trainers, and owners of purebred dogs willing to pay higher prices for superior nutritional and health benefits. During an economic downturn, the Grand Champion brand has suffered a sharp and prolonged decline in sales. The brand has become unprofitable. The marketing team is concerned that customer needs and wants may have shifted. Your objective as Marketing Manager is to re-evaluate the brand's marketing strategy and marketing management orientation to determine if they need revision. Background Your supervisor, the Vice President of Marketing, describes your assignment. "We have traditionally been the market leader in the premium dog food market with our Grand Champion brand. However, during the recent economic downtown, the brand suffered a sharp drop in...
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...BSB51215 Diploma of Marketing Queensford College COMPLETE ASSESSMENT DOCUMENT BSB51215 Diploma of Marketing BSBMKG502 Establish and adjust marketing mix Assessments are to be completed and then submitted in Moodle (ensure you “submit” – not just “save”) “Specifications” lists the only requirements ROLE-PLAYS Any student able to attend in class The assignment submission is to be done in the normal manner with the following statement completed for the relevant section about the role play>>> “Part .... I performed the role of ....................... in a role play on ..........(date) .......and it was assessed by ......................(name of assessor)......................” Any student UNABLE to attend in class May (a) use Skype conferencing (or any other video conferencing tool available to the candidate); (b) video the role-play and submit electronically; or (c ) Write out the ENTIRE DIALOG that would take place during the role-play eg Customer: “I work as a buyer for ...” Mary: “I understand ...” Customer “A few...” . PRESENTATIONS All presentations are to be made in Powerpoint. They should be presented in class. Any student UNABLE to attend in class May complete the Powerpoint slides as would be used and include in the assignment submission the following statement completed for the relevant section about the presentation: “Part .... I performed the presentation on ..........(date) .......and it was assessed by ...................... (name ...
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...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory * Join * Search * Browse * Saved Papers ------------------------------------------------- Top of Form Bottom of Form * Home page » * Business and Management Principle Of Marketing In: Business and Management Principle Of Marketing Assignment # 5 Product, Price, Distribution, and Promotion HSA 505 Health Service Marketing Strayer University Spring 2011 June 12, 2011 You have recently been hired as the Vice President of Marketing of a hospital in your geographical area. It has been determined that specialization will be the direction the hospital will take. You have been asked to research options for regional specialization that will result in a higher profit margin for the hospital. Ultimately, the hospital will adopt only one specialty. 1) Identify a specialty that fits for your geographic area and justify your selection. If I was the Vice President of Marketing, after further research, I believe that the medical specialty that we will be venturing into would be the area of orthopedics. The research process should consist of correct data from the demographics of the area. The specialty of orthopedic was chosen because the area is infested with young athletic teams and schools. It also has a very large population of elderly people who have a very difficult managing their pain. Due to the heavy amount of athletic population, we...
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...MARKETING: PRINCIPLES AND PRACTICE SM1010 MARKS AND SPENCERS – PLACE MODULE TUTOR: JAYA AKUNURI SEMINAR TUTOR: RULA AL-ABDULRAZAK CONTENTS Page Introduction 4 Abstract 4 Distribution Channel 5-6 Distribution Strategies 7-8 Conclusion 9 Bibliography 10-11 INTRODUCTION Few producers sell their goods direct to the consumers, however most use third parties or intermediaries to bring their products to the market. They try to forge a distribution channel- a set of independent organisation involved in the process of making a product or service available for use or consumption by the consumer or business user. This report will examine the way Marks and Spencer’s sell their goods direct or indirect to the consumers. The following features...
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...Marketing plan Contents I. Introduction II. Resume III. Analysis of situation 1.Assume 2.Marketing portion ( history portion/calculating portion ) 3.Strategy market 4.Key product 5.Key marketing area IV. Marketing aims V. Marketing strategies VI. Schedule VII. Marketing promotion VIII. Controlling and renewing procedure I. Introduction LED, light emitting diode, a kind of solid semiconductor, can transform electricity to light directly. Its core is microchip. LED microchip, sealed up by epoxy resin, includes positive pole and negative pole. Semiconductor consists of two parts. One is P-form, holding leading position in the empty space, the other is N-form, mainly having electron. When the two parts connect, P-N is shaped. As electric current flow and affect the microchip, electron is acted towards P-area and compounds with empty space. Then energy is produced by photon. This is our products. However, the feedback from market department sounds not so good. Therefore, we need to analyze our marketing position and fully take advantage of the developing situation to promote our marketing portion. II. Resume Even though LED has gone on the market for several years, its popularization is limited, especially in rural areas. The serious problem can be found in the marketing portion last year. However, paying attention to the shortages, we should open our eyesight and be confident with LED for its unrivalled strength, then catch totally opportunities...
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...Annual India e-Marketing 2011 Benchmark Research on India Digital Marketing © Copyright Octane Marketing Pvt. Ltd. Octane Research, January 2011 0 Octane Marketing Pvt. Ltd. Report No: AIE2011 First Impression, 2011 Price USD 999 Address: The Research Group, Level 4, Rectangle 1, Commercial Complex, D-4, Saket, New Delhi - 110 017. INDIA Phone: +91 11 324 34 436 research@octane.in Copyright © Octane Marketing 2011 All rights reserved. This report has been prepared by Octane on the basis of information and opinions delivered by marketers which are believed to be reliable and accurate. Octane has tried its best to ensure the accuracy of the information; however no responsibility, expressed or implied, is being accepted or will be accepted by Octane for any consequences that may arise from errors or omissions in this publication. This publication is intended to provide only a general outline of the subjects covered and not a substitute for detailed research or the exercise of professional judgment. Professional advice should be sought before taking any action on any issue. The information contained herein is current as of January 31, 2011, unless otherwise specified. © Copyright Octane Marketing Pvt. Ltd. All rights reserved. Permission should be sought from Octane for the reproduction of the contents of this publication in whole or in parts. 1 Message from the CEO… Indian marketers are moving at a fast speed to tap the ‘new normal’ opportunity. Consumers...
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...Learning Outcomes With this assessment, the student will acquire a good grasp of the application of Digital Marketing concepts where learning is acquired by doing, working with a real life, detailed brief from a company. The Student is required to participate responsibly in the learning process. The student is encouraged to develop research skills, using relevant online and offline resources. The student is expected to engage in prior reading of Class notes, essential reading and video materials. It is advisable for students to use the framework provided for a digital marketing plan but to be flexible and use only what is relevant to the project and your own ideas. Lectures For the Digital Marketing Management module, Students are required to read the digital marketing lecture material and supporting notes online on webcourses in advance of coming to class. Each week there will be a short formal lecture in digital marketing and the student is expected to apply what they are learning from lectures and multiple other sources to the project. From week 4 onwards, for the second hour students are required to bring their completed work to class where the lecturer will be briefed on the group progress over the course of the semester. There will be a selected number of speakers from industry who will deliver guest lectures relevant to the brief. In addition to lectures, student are expected to meet out of class times for self-directed work. Groups Students are required...
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...1-What were the mistakes made by Ryan and Keene during the whole process? The mistakes made by Ryan and Keen during the whole progress are fourfold: 1. Formation Baker is enlisted by commissioning executive Ryan and Keen to do an impossible job, both time and resource wise. Following an initial insight from Acton, the company’s chairman, Baker takes the lead to a newly created, cross functional task force. The idea is cascaded from top to down to him, across two layers of hierarchy. Very little is as well said about Acton’ and Herd’ ideas, except that they ‘feel’ that forecasting is an issue following significant loses in Q1 1975. Subsequently, Ryan and Keen appoint a task force on behalf of Baker. That Baker had no influence on the appointment of the members will have further knock on effects on Baker’s effective leadership later on (see points 2.1 relative to Baker). Another issue with both Ryan and Keene commissioning the taskforce to Baker is the multiple objectives incompatibility. Leading the taskforce may prove a good training ground for a tenderfoot like Baker, but at the expense of the success of this taskforce. 2. Selection a. of the team The taskforce is appointed with no respect to people’ preferences, level of relationship, experience and personal affinities. The taskforce is hand picking a great variety of employees from eight teams. Each team members has a separate line of reporting, level of seniority, age, experience and personal background...
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...Up All Night Inc. 24-hour Childcare Service Marketing Plan Artiesha Artis Strayer University Professor Thomas Matula MKT 500: Marketing Management May 4, 2014 I. Executive Summary Up All Night Inc. is a small business in the first year of transitioning from a home based daycare center. Up All Night provides extended hours daycare services to individuals mainly parents and single parents. Up All Night Inc. currently employs 18 dedicated employees who are parents themselves and understand the challenges that many parents face finding trustworthy, capable individuals to care for your most precious treasures. The daycare center performs at its highest volume during the summer months but yearly the business is steady. One major challenge facing Up All Night Inc. is maintaining affordability is a sometimes tumultuous economy. II. Environmental Analysis Founded as a small home daycare, Up all night Inc. has evolved into an affordable overnight daycare center that provides childcare services to individuals that work overnight or extended hours. In 2001 when I became a single mother and started working overnight to be at home with my child during the day I saw the need to solve the common problem that many single mothers/parents encounter, starting with just 3 children from colleagues that I previously worked with. Overnight Up All night Inc. has become a success. In the near future, Up All Night Inc. plans to extend its services opening multiple locations and possibly...
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...Classic Airlines Marketing Solutions Ricardo R. Bonner MKT 571 November 21, 2011 Abstract The author has read the case study on Classic Airlines and will attempt to help the company by formulating a marketing plan which would help them recognize, diagnose, plan and implement which would put them in a better position for marketing and profitability reasons. The author breaks down Classic’s approach by recognizing its most valued commodity, and seizing on the opportunity to improve it by offering a 9 step process. The author uses examples to both illustrate the flaws inherit in their marketing efforts and to project successes if suggested solutions are utilized. Classic Airlines Marketing Solutions According to its stockholder’s annual report and outside business analysts’ opinions, Classic Airlines (or Classic for purposes of this paper) is poised to assume elite status among air carriers. With its vast assortment of resources and perceived positive PR (public relations) persona, Classic has enjoyed prime positioning because of it. However the economy has altered well-intentioned plans of many companies, including Classic, as the downturn has crippled economic conditions. Classic believes it can identify its weaknesses and craft an effective marketing effort which would position the company to achieve sustained profitability. Classic Airlines believes that recent economic pressures have been the main culprit in its journey from confident trendsetter to...
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...Statement 3 The Product 3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 4 SWOT Analysis 4 STRENGTHS 4 WEAKNESSES 5 OPPORTUNITIES 5 THREATS 6 MARKETING OBJECTIVES 6 Product Objective 6 Price Objective 7 Place Objective 7 Promotion Objective 7 MARKETING STRATEGIES 7 Product Strategies 7 Price Strategies 8 Place Strategy 8 Promotion Strategies 9 TACTICS AND ACTION PLAN 9 Product Action Plan 9 Price Action Plan 10 Place Action Plan 10 Promotion Action Plan 10 MONITORING PROCEDURES 11 Introduction As a proactive, innovative leader in the electronics industry, Company G maintains its position as the brand recognized for excellence, reliability and high quality, and further expands its ever-growing market dominance with the addition of agricultural products. The Chix-Trax farm management software and cruelty-free chicken tracking device allows farmers to observe flock behavior, and adjust environment to better support production and flock health. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.” The Product The new Chix-Trax Chicken Management software and gentle, effective tracking band provides farmers with the solution to their flock management issues by using real-time satellite uplinks to collect and analyze data necessary to identify flock behavior patterns including feeding movements, egg production, breeding and brooding...
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...described in the case: from the discovery of significant losses in the first quarter of 1975 to their handling of the meeting during which the members of the task-force made their presentations? 30% It was clear that Baker had little to no control over the task force. Baker had not created the team and had no real authority (aside from being designated as the head) over the task force. The task force was a formality in the Keene & Baker’s eyes, thus they concluded the area that needed to be studied was marketing division (market managers made final forecasts based on info from prod mgrs, VP of sales, VP of manufacturing, & econ forecasts from VP of econ). At this point Keene & Baker never gave much thought or importance to the task force therefore they were just content to “formally” state that the situation was being analyzed. In reality neither of the VP’s actually gave much importance to the two losing quarters situation. This in turn showed when the task force report meeting had gotten out of control and they were headed to a break, Keene told Baker “…you better figure out what you’re going to do at 3:00 (when they returned from the break)”. This statement from Keene showed that he had little authority or control over the situation, he was placing the blame on Baker instead of backing him up. The following is a broken down analysis of the mistakes that Keene & Ryan committed: Greenhorn choice (assigning David Baker to be in charge of the task force - taking it likely...
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