...As a Marketing manager, you are a fully dedicated business leader, shaping the future of one of our many Google products. Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (AdWords, AdSense, DoubleClick, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end. As Head of B2C Marketing, you will play a pivotal role in pursuit for our overall success in Russia. You will determine Russia specific consumer strategy most relevant to local realities, and you will define what tactics and tools will lead execution of the strategy, what particular products and services to focus on and what messages to communicate to the audience. You will lead a team of highly professional product marketing and communication managers motivated to move the dial in Russia. Responsibilities Define and lead the marketing strategy for consumers (brand and product strategy). Communicate and advocate strategy in front of senior management, working closely with Marketing Managers...
Words: 475 - Pages: 2
...Marketing Manager Brittany Kimble-Grant Abstract During individual assignment number three, I am a marketing manager interviewing for multiple jobs at once. During the interview process, I am asked what good marketing opportunities for each firm to pursue are. I will determine if these companies are low hanging fruit, home runs or singles as well. There will be an explanation to why these are positive or negative impacts on each firm. Sprints marketing team was taken a hit since the new sprint network has taken an update. The update has caused a record of one point two million subscriber loss going into 2014. The new renovation has taken longer than expected. What is taking place is the adaptation of the latest technology throughout the company which is the next best move for the cellular mogul. Another example of Sprint adopting the latest technologies throughout the company are the sales and new product that draws in consumers. With such a revenue loss due to subscribers switching cellular companies, Sprint is on the right track with securing a better network and product line for current and new Sprint subscribers. In my opinion, adopting the latest will secure long time customers satisfaction. One marketing tip for Sprint is to make sure the Sprint can continue to take care of the consumers that chose to continue their contracts with Sprint. Longtime customers love to be taken care of and to be shown appreciation for staying with the company after...
Words: 735 - Pages: 3
...Marketing Manager BUSN300 January 23, 2011 Abstract This paper will go over what was set for the homework. I will select three companies and look at what marketing opportunities would I suggest the company needs to look at to further advance the company. There are many opportunities existing in today’s business marketing worlds. To take advantage of so many of these market opportunities. When we start looking , we need to look at the right area for investing our time and money to be productive in project a good image. The three companies I have selected are Chevron Lummus Global, Staples and Tiger2 Productions. Now let’s look at Chevron Lummus Global. Chevron Lummus Global (CLG) as the most completely integrated source for hydroprocessing technologies and services, CLG provides incremental efficient oversight at every step in oil refining. CLG's technologies are recognized and are being used by refiners worldwide to improve their refining profitability. (Chevron Lummus Global Ilc., 2011) A well-developed product portfolio would be good for this company. Staples’ is a large office supply company serving the world. This company strives every day to meet their customer’s needs. (Staples, 2011) Company should invest in marketing its sourcing and environmental friendly practices, as it is an opportunity for the company to show its advances into green technology and manufacturing. Tiger2 Productions is a company that supplies military surplus over the internet...
Words: 1016 - Pages: 5
...Considering the current position and competitive advantages of ScriptLogic, we recommend that ScriptLogic should focus on up-selling and customer expansion in the existing market as their next step. However, in the long-term, ScriptLogic should prepare to alter their organizational structure to a certain extent in order to expand their targets and selling capabilities for diverse and complex products, as summarized in Exhibit 1. Since it has focused on SMB market, ScriptLogic has developed a very efficient and organized sales force, selling process, and campaign management system to tackle that market. Following the company’s motto, “Point, Click, Done!”, ScriptLogic has provided infrastructure software that is easy to download, install, and use. The sales pipeline starts from the advertising campaigns through both paper and internet. Once the customer responds to a campaign and downloads a product, the internal sales team gets in touch with the client. During the call, the sales engineers assist salespeople with the technical aspects of the products and further demonstrate the product’s benefits. The company usually considers the response rate and cost to figure out the best campaign option and rolls it out repeatedly to increase ROI. By this process, the company reduced the cost per download from $52 in 2005 to $30 in 2007. However, the current internal sales forces with only 10 specialists, is not familiar with complex products and is not ideal to sell the newly expanded...
Words: 524 - Pages: 3
...Executive summary The principal activities of the Coca-Cola Company are the manufacture, distribution and marketing of nonalcoholic beverage concentrates and syrups. The Group owns or licenses and markets more than 500 nonalcoholic beverage brands, primarily sparkling beverages. Coca-cola also distributes a variety of still beverages, such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. Coca-Cola manufactures, or authorizes bottling partners to manufacture, fountain syrups, which it sells to fountain retailers, such as restaurants and convenience stores. Fountain retailers use the fountain syrups to produce finished beverages for immediate consumption. Coca-Cola focuses on needs of their consumers, customers and franchise partners. By getting out into the market and observing customer behavior, the Coca-Cola team endeavors to possess a world view and become “the” brand while inspiring optimism and fun. In an effort to become more environmental friendly, Cola-Cola has taken great strides in new marketing endeavors. Environmental Analysis: When establishing a new marketing plan, every aspect of the plan must be critically examined and thoroughly researched. This consists of examining market research, auditing the business and researching current environmental analysis. By carefully scrutinizing the soft drink industry, Coca Cola increases its possibilities for success in the market. Once Coca Cola...
Words: 1850 - Pages: 8
...ahbhuiya@live.com Md. Aminul Hoque Bhuiya. MBA (Marketing), M.Com (Management) "Baishakhi" • House No.71/30 (2nd Floor) • Shahid Abdur Rashid Street • Mirjapur • Binodpur Bazar• Rajshahi-6206 • Bangladesh •Email: ahbhuiya@live.com • Mobile: +880-1715-177533, +880-1712-011038. Top performing Sales & Marketing Manager with 20 plus years experience in sales, marketing, market research, lead generation, target marketing, negotiating, and sales staff management. Summary of Qualifications Twenty plus years sales experience in a variety of industries including four years in distribution, four years in showroom & direct sales, ten years of direct, institutional & dealer sales. Cultivate client relationships to better understand their needs, acting as client advocate, while acting in the best interest of the company. Develop relationships and networks with all level to expand contacts, cultivate new business, and expedite sales process. Work with clients to understand their business goals and objectives and provide solutions that meet or exceed client expectations. Assist companies in understanding how critical success factors are measured, achieved and reported to help establish short and long term goals. Train and mentor new sales personnel using real life situations, providing both positive and negative feedback, reinforcing skills and building self esteem. Proven self-starter, working independently, while contributing to the success...
Words: 1191 - Pages: 5
...abdelalim@hotmail.com / abdelalim.ahmed@yahoo.com STRATEGIC MARKETING MANAGER / STRATEGY & BUSINESS PLANNING MANAGER Strong credentials in providing information and directions to promote organizational growth OBJECTIVE: Proactive decision maker, seeking to be a Senior Management Professional with a well established and globally reputed organization by utilizing the following strengths... ⇨ Possessing 12 years of expertise in marketing, strategic planning, business planning, commercial planning, project management, business process, performance management and team management. ⇨ Demonstrated exposure in Customer Relationship Management (CRM), Customer Service, Business Architecture, Governance Models, and eTOM & ITIL implementations. ⇨ Proficient in developing business cases, marketing plans, business proposals, governance models & frameworks, business plans and exploring new business management techniques and methodologies. ⇨ An efficient Team Leader, combining sound communication, interpersonal, mentoring, negotiating and problem solving skills with analytical & leadership capabilities to ensure operational excellence and strategic execution. Academics • Studying Strategic Marketing Management ‘‘Chartered Marketer’’ as part of the Continued Professional Development program (CPD) – United Kingdom, Chartered Institute of Marketing (in progress) • Master of Business Administration (Marketing), Arab Academy for Science, Technology & Maritime, Cairo...
Words: 1856 - Pages: 8
...Job analysis: Manager A business manager is a person who drives the work of others in order to run a major business efficiently and make a large profit. He or she should have working knowledge of the following areas, and may be a specialist in one or more: sales, marketing, and public relations, research, operations analysis, data processing, mathematics, statistics, and economics, production, finance, accounting, auditing, tax, budgeting, purchasing, and personnel. Other technical areas in which a business manager may have expertise are law, science, and computer programming. Job specifications These are the most important qualifications of the individual selected as manager. • Strong effective communicator. • Highly developed, demonstrated teamwork skills. • Ability to coordinate the efforts of a large team of diverse creative employees. • Demonstrated ability to increase productivity and continuously improve methods, approaches, and departmental contribution. Commitment to continuous learning. • Expert in Internet and social media strategy with a demonstrated track record. • Demonstrated effectiveness in holding conversations with customers, customer evangelism, and customer-focused product development and outreach. • Demonstrated ability to see the big picture and provide useful advice and input across the company. • Ability to lead in an environment of constant change. • Experience working in a flexible, employee empowering work environment...
Words: 324 - Pages: 2
...Essay summary | | | | Program title: | MBA Marketing | Module title: | Foundation of Knowledge | EXPECTING THE UNEXPECTED? HOW SWAT OFFICERS AND FILM CREWS HANDLE SURPRISES. 1) How individuals respond to unexpected events that allow work to continue. 2) How are problems solved by using available resources? Outline the theoretical framework underpinning the study. It is impossible to predict everything that can go wrong in our daily lives and there is no question that all organizations, not just business, need to adapt in order to survive (Herold David M, Fedor Donald B 2009). Fortunately, in the academy of management journal article of expecting unexpected new research organizational behavior in fast -paced work environments has revealed a set of strategies that can improve individual reactions and overall group performance. The two author(s)’ Bechky and Okhuysen, in their study published in 2011 used strategic interviews and direct observation to find similarities between the ways Police SWAT team and film production crews cope with surprises breaking into a location, the SWAT team found more suspects than expected. In response, the lead officers changed their primary role from trying to reach the further corner of the location to covering areas and suspects as they advance. During a scene in which an actor was "slaughtered" and fell into a hot tub on the top floor of a mansion, the crew forgot to account for displacement...
Words: 1344 - Pages: 6
...* * Images * Maps * Vidéos * Actualités * Shopping Plus * Saint-Cyr-l'École Changer le lieu Options de recherche * * Le Web * Pages en français * Pays : France * Pages en langue étrangère traduites Plus d'outils Résultats de recherche 1. Info et Actualité en direct - Toutes les actualités et infos - TF1 News lci.tf1.fr/ Les Infos : l'information au quotidien et en continu. L'actualité nationale, internationale, politique, économique, culturelle, people, insolite, sciences, ... Parole directe : Corinne Lepage "ne ralliera pas François Bayrou" - Il y a 26 minutes | Vague de froid : un nouveau mort dans le Vaucluse - il y a 1 heure | Syrie : "coup de pied au cul" ou "hystérie" ? - Il y a 9 heures | France - LCI la chaîne - Faits-divers - Toute l'info en continu 2. France Info - Toute l'actu, les reportages, les analyses et les débats ... www.franceinfo.fr/ Face aux survivants et aux familles de victimes, il a de nouveau tenu un discours hostile à l'islam et au multiculturalisme. par Rédaction de France Info dans ... 3. Infotrafic® www.infotrafic.com/ il y a 11 minutes – Site d'information sur la circulation routière, info trafic, bouchons, travaux, itinéraires, temps de parcours, radars sur votre itinéraire ... 4. Site d'information et de débat sur l'actualité, indépendant et ... www.rue89.com/ il y a 15 minutes – Ce premier roadmovie 100% réseaux sociaux est à suivre sur Facebook...
Words: 561 - Pages: 3
...عرض كز اإلعالمي لوزارة اإلسكان املر تقدمي تغطيات لالنتاج الصويت واملرئي كز اإلعالمي لوزارة اإلسكان املر إنشاء امل كز اإلعالمي يهدف إىل: ر إبراز جهود الوزارة ونشاطاهتا وفعالياهتا إعالميا أن يكون حلقة وصل إعالمية بني الوزارة والقطاعات املختلفة داخل اململكة، وصناعة صورة إجيابية عنها. تزويد اجلهات اخلارجية ومراكز النشر باألخبار واإلحصاءات الدقيقة واملعلومات املوثقة عن الوزارة. دور كز اإلعالمي: املر التعريف بدور الوزارة وجهودها يف خدمة املواطنني، عرب القيام بدراسات علمية لقياس الرأي العام وحتديد اجتاهات اجملتمع حنو الوزارة. أن يكون كز اجلهة املسؤولة عن التواصل اإلعالمي بالوزارة املر أن يتوىل تنظيم وتنفيذ وإنتاج الوسائط اإلعالمية مبختلف أنواعها إدارة كافة القنوات اإلعالمية واإلعالنية والتلفزيونية واإلذاعية واملطبوعة ولتحقيق ذلك مت تقسيم كز إىل أربع وحدات هي املر وحدة العالقات العامة واالتصال املؤسسي وحدة املوقع اإللكرتوين وشبكات التواصل االجتماعي ورسائل اجلوال وحدة اإلنتاج وحدة الصحافة وامللف الصحفي وحدة االنتاج وحدة االنتاج بالوزارة هو اجلهة املسؤولة عن اإلنتاج اإلعالمي، ويتوىل تنظيم وتنفيذ وإنتاج الوسائط اإلعالمية التوثيقية مبختلف أنواعها، وإدارة خمتلف القنوات اإلعالمية واإلعالنية والتلفزيونية واإلذاعية. وتتلخص باقي املهام فيما يلي: oالتوثيق اإلعالمي (فيديو – فوتوغرايف) جلميع أنشطة ومشاريع الوزارة. oالرصد oالتقارير اإلخباري فريق العمل األساسي لتأدية مهام وحدةاالنتاج: العدد 2 2 1 1 1 1 االختصاص مصورين فوتوغرايف مصورين فيديو كاتب (متعاون) خمرج...
Words: 1184 - Pages: 5
...1. مقدمة 1 2. صناعة ال IT Outsourcing services 1 a. لمحة عامة 1 b. حقائق و أرقام 2 3. التجربة الهندية 2 a. لمحة عامة 2 b. عوامل نجاح التجربة الهندية 2 4. تقليد التجربة الهندية في الدول العربية 3 5. خاتمة 3 6. المصادر 4 1. مقدمة يتوقع اتحاد شركات البرمجيات الهندية (NASSCOM) أن تبلغ قيمة الصادرات الهندية من صناعة البرمجيات و خدماتها حوالي 50 مليار دولار في عام 2008 . و في عام 2002 بلغت قيمة هذه الصادرات حوالي ال 6.2 مليار دولار . ما هي العوامل التي تقف وراء تفوق الهند في صناعات تكنولوجبا المعلومات و خدماتها بحيث أصبحت الآن الدولة الأولى في خدمات التطوير للخارج (Outsourcing services) ؟ ستحاول هذه الدراسة المختصرة أن تلقي الضوء على التجربة الهندية مع بحث إمكانات بناء تجارب مماثلة في المنطقة العربية . 2. صناعة ال IT Outsourcing services a. لمحة عامة تتم عملية ال IT Outsourcing , عندما تعمد شركة ما إلى نقل بعض العمليات الرقمية كتطوير البرامج أو إدارة قواعد البيانات إلى إدارة شركة أخرى . أما أنواع العمليات الشائع نقلها : 1. إدارة التطبيقات : و تشمل إدارة و تطوير أنظمة مثل SAP و قاعدة البيانات Oracle و إصلاح الأخطاء فيها و إدارة أنظمة ال CRM . 2. BPO و التي تشمل إدارة بعض العمليات اليومية مثل أنظمة الحسابات و أنظمة خدمة العملاء التحدث مباشرة مع العملاء و توفير الدعم الفني الأولي. 3. بناء التطبيقات و هذا يحدث عندما تحصل إحدى الشركات على مشروع لتنفيذ أحد الحلول الرقمية و تعهد به إلى شركة أخرى سواء في نفس البلد أو في بلدان أخرى مثل الهند أو الفليبين أو المكسيك . b. حقائق و أرقام بحسب...
Words: 1304 - Pages: 6
...industry.[1] The company is best known for its YO Bikes range of electric vehicles launched in 2005.[2] * Market Share:-more than 50% in steel and Furnace. * As per project given, here is a discussion guide between our group and middle level manager. Name of Manager :- Vipulbhai Rathod Designation :- Regional Head of Sales & services Gujarat Department :- Steel Furnace Company Name :- Electrotherm Limited Organisational Structure * The questions we asked to middle manager are as following : Q-1 Which quality does a manager has to be in it? Manager:- A good manager has to understand what kind of process he is managing. Who have a good understanding of what is happening with technology will always be able to adapt and evolve of the competition. A manager should be able to send correct messages to others and ensure that they understand you. Good communication is the main skill. Without being able to communicate properly you forget about the rest. In all kind of management tasks the first and most common thing you do is communicating your needs, expectations and opinions to other people. Q-2 What is your span of control? Manager:- Span...
Words: 1165 - Pages: 5
...found that some of the worst offenders were experienced salespeople. Listening is one of the four fundamental competencies of a professional salesperson, and yet, the profession is, in general, so poor at it that most customers remark on our inability to do it well. a look at vacancy ad in dailies you will see more and more companies put emphasis on other sales competencies and leaving out listening. A good talker with outgoing personality fitted very well in the conventional description of a sales person. Many sales people in most companies today are oriented to talk and talk to customer until the customer/ prospects drops dead or buys! Moreover, salespeople today are so much driven by targets and with a lot of whipping from the sales managers to hit the quotas that listening to customers has become secondly. Why is listening such a powerful sales competency? 1. Customers ‘pain’ can only be identified by digging beneath the surface of a customer’s needs and uncovering deeper and more powerful needs and motivations. This is an integral part of sales person and will separate mediocre from serious sales people. It doesn’t take any skill whatsoever to pick up an order or to write down a list of what the customer says he needs. You...
Words: 1953 - Pages: 8
...lines, motor car, marine, personal accident, bonds and miscellaneous lines. The company is a stock corporation with 51 branches all over the Philippines from Northern Luzon and Southern Mindanao. It employs a total of 305 employees manning the head office in Makati City and all the branches. The Company’s Human Resource Department is composed of five (5) employees including its head, Mrs. Emerenciana Soriano. The department maintains a file of the company’s record of personnel. The branch managers are responsible for recruiting branch personnel who we trained at the head office from one week to one month. When the position of branch manager becomes vacant, the general manager pulls someone out from the Marketing Department to fill the vacancy. The performance of new branch manager is lackluster in the first few months. After a year, either their performance improves, or failed totally. When a BM’s position becomes vacant, the HRD immediately coordinates with the Vice President for marketing and without much fuss, facilitates the transfer of the most senior of the eligible’s to assume the BM’s post. This year, the vacancies for BM’s were unusually higher than last year. Last year’s vacancy for BM consists of only one and it was immediately filled up. At the beginning of the third quarter of this year, six vacancies have already occurred of which only three could be filled up. After five months, still no suitable replacement could fill the other three vacancies. I. CASE...
Words: 596 - Pages: 3
