...Advertisement in connection to laws of mental processes. The effect of advertising on the individual and society has been influenced and promoted by many different psychological aspects. There are many ways to sell products, but psychological knowledge of mental laws is crucial in succeeding with advertising. Accordingly, behavioral insights based on psychology are used to attract attention. In addition, mental persuasion is necessary to succeed in advertising in today’s society. The advertisement industry uses psychological knowledge of mental laws and aspects, such as attention, sub-consciousness, and automatic reactions of the mind. To begin, advertising companies by knowing the process of human attention, achieve great result in persuading people to purchase their products. Attention, by definition, is often referred as the focus of consciousness. Attention makes the process attended to more clear and distinct in consciousness. Therefore, when people are focused properly, the advertised objects appear to be more clear, distinct, and sharp-cut. In the same way, things of which we are merely conscious tend to be less indistinct, whereas objects we are attending to, are well-defined. For example, the information we receive through commercial, is based on enhanced look of the product, and that product is given to us in unique and distinctive way, so it catches our attention. Commercial industry is very well aware of the mechanic, which rules the process of human attention, and...
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...DISSIMILARITY The word diversity has been used to refer to so many types of differences or dissimilarities among people. It can be any attribute that a person can use to detect individual differences. Categorization based on factors such as race or gender or based on proportions such as the size of the minority have been used to define the diversity in teams. But diversity or dissimilarity has a mixed effect. It can lead to greater creativity and quality of team performance or it can negatively impact the performance of the team as well. Self-categorization, and social identity approaches tend to be a pessimistic view of diversity because similarity on attributes such as attitudes, value and beliefs facilitate interpersonal attraction and liking, since similarity in nature, tends to predict affiliation and attraction, and thus causes individual to experience more cohesion and social integration in homogeneous groups. And if this kind of cohesion or social integration are formed within the group, it brings division among the group and leads to weak and poor performance of the group. No room for creativity or innovation. Information processing approach in contrast offers a more optimistic view of diversity because it allows individuals in diverse groups have access to other individuals with different backgrounds, networks, information and skills. This added information should improve the group outcome even though it might create coordination problems. But never the less...
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...the company to maintain those expectations, or exceed them are the results of effective branding. Branding, in Bangladesh, has become a more fascinating issue recently and has gained huge attention among marketers, business communication and consumers as well. Similarly, the concept of nation branding also attract the policy makers and bureaucrats of the government. Customers usually see a brand as a total “package”. The package offering involves not just the physical goods or the primarily service function but much more. How this package is perceived is what makes up a brand’s positioning in consumer mind. A brand, therefore, is a perception of an integrated bundle of information and experiences that distinguishes a company and/or its offering from the competition. When consumers think about a specific store, company, good, or service, certain impressions come to mind, forming a sort of mental montage. What customers think of, for example, when they see or hear the words Mercedes-Benz, Kmart or Avis is the brand perception of each of these companies and products. A brand identity consists of identification cues, such as brand symbols, colors, and distinctive typography that together create recognition of the...
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...The object of consumer behaviour * Consumer behaviour as border science with: * Psychology * Sociology and ethnosociology * Economy(general economy, demography, statistics) * Marketing * Anthropology GDP is really usefull Example: | Family 1 | Family2 | Family 3 | Family 4 | Family 5 | GDP | Per family | Country A | 2000 | 2000 | 2000 | 2000 | 2000 | 10000 | 2000 | Country B | 0 | 0 | 0 | 0 | 10000 | 10000 | 2000 | Income 100% 80% 60% 40% 20% Lorenz curve 20% 40% 60% 80% 100% Most interesting: draw the curve for every year for a country Gini coefficient from 0 to 1 (if this coefficient is high that means that the amount will be really hight but really exclusive and good are cheap) Inflation rate is also very important, if you have a high inflation rate not enough money for sell goods Unemployment rate is also important, if you have a very high ratecheap goods, not distraction goods, only necessary good If you have high rate unemployment for young people (like in Spain) good which are normally sailed to young people will not be Important information in demographyAge,sex The object of consumer behaviour * Principal statements of consumer behaviour: * Dependability from historical situation and époque * Necessity to learn and to form the consumer behaviour * Use of analogies * Clearing causes of incomprehensible phenomenon * Dependability from...
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...EXECUTIVE SUMMARY BRL Hardy, an Australian wine company, is facing challenging decisions. CEO Millar and his group marketing and export manager want to follow a global strategy with global brands—Carson, responsible for Europe, including the important U.K market, prefers a multinational approach (or rather a transnational solution). In the long run, I consider a solely global approach a risky venture in wine industry. It is not possible to compare it with other industries producing mass products—wine consumers’ habits are usually in contradiction to global brands. But a possibility for changing habits some way may exist, enabling a potential for global brands—especially for capturing young consumers over a limited period of time. Some companies already proofed that global wine brands work—even if their success was not that great in terms of market share or time period. Therefore, I would suggest a “transnational” solution—a combination of a decentralized and centralized organization: to sell global brands (constantly adapting them to consumer needs) as long as they succeed and, simultaneously, to serve different markets according to their local needs. Moreover, the wine industry is dependent on differentiated sources all over the world to guarantee best possible security. It is important to create a strong strategy and vision first—clear, coherent and well communicated by the leader. Everybody within the company must understand it and commit himself to it as well. For effective...
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...NLP training Online - A Perfect Way to Unite Mind and Body By William Horton Jan 12, 2013 NLP training online can be used as a great way to develop an individual personally. By using these unique training programs you can achieve personal development through a variety of ways. One of the best ways is to adopt a suitable Neuro-Linguistic training method. NLP is actually a collection of techniques that are based on the hypothesis that an individual's psyche and language are interconnected in order to help him out to communicate with the rest of the world. With a proper NLP practitioner certification training program a person can anytime shape his or others behavior patterns by applying a solid thinking structure. An NLP practitioner believes in the fact that a human being can mould his own behavior or someone's behavior in order to bring changes. If someone performs exceptionally well on an undertaking, then it may be called as a skilled behavior. Generally hypo-therapy is used as a best solution regarding Neuro-Linguistic programming that can possibly change personal behavior of an individual. According to the scientific theory, human mind and body act together with an individual's language in order to generate an observation of the real world. However, an individual's thought and...
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...Sampayan 18 years old BSBA major in Marketing Management In an open Relationship Proud to be Misamis University “ Che2x or Ladyred ” Motto : huwag kang ma inlove sa taong masarap lang kausap,dapat siya mismo ang masarap !!! haha :D -rach- Who’s Ladyred? Tabian > cute !! hihi Sipat > small but tireble Palaaway > boutan sahay Smiling > jamming Wafa ui !! haha > snobera !! Si Tisay ? nah !! Wafa ui ! tabian xad kau ! Bugai na bata maLdita kung unhan Kababata nku ! Mangek na bata ! Sayings “ life is too short to wake up with regrets. So love the people who treat you right and forgive the ones who don’t “ “ All the hardship and heartaches can be handled when we put GOD first in our lives “ “ Healing of the mind happens by letting go of bad memories. Healing of the hearth is through forgiveness. Healing of the soul is through prayer. Whatever pain we have now is nothing if GOD is with us.We have all reason to Smile ‘ “ Better not to mind the things that depresses you, cause it only makes you weak inside and out. There’s...
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...the creativity. Creativity relates to originality in thought while connecting things happening or probable of happening. Newton could connect things and thoughts to propound new theories. Actually all the things and thoughts were there. He only connected these with his creativity. A great musician composes by connecting a chain of unseen thoughts and things which becomes original. In every walk of life there is need for creativity. ‘Lateral Thinking’ introduced by Edward de Bono advocates for such creative thinking. In working scenario creativity in Marketing, creativity in Production, creativity in handling HR, and creativity in Finance all are recognized and rewarded when it leads to prosperity. There is need for the element creativity in every walk of life which would be the golden key to success in coming decades. When the developed markets have already been stagnant and are in crisis it is now the role of the young minds to think coolly and coherently so that the market economy which is the back-bone...
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...skills. My keen interest and enjoyment in financial management has encouraged me to pursue a career in the Business industry. During Economics I have learnt about the structural role Economics play in our lives, how goods are priced and how the laws of demand and supply determine quite everything that we do. Studying Economics has also given me knowledge of how business development works and how the choises a company makes will determine whether a company is likely to succeed or almost certainly will fail. My enthusiasm for Psychology will aid me on my way to success. Being educated in Psychology has always been a superior benefit in the business world, whether it is working with purchasers or marketing a new product. It has taught me about human interaction and how our minds work. Psychology has given me a greater comprehension of how people influence organisations, as...
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...To Build a Better Mind “Happiness is the natural outcome of your state of mind”- Confucius. As this quote was stated by the first teacher in Chinese history, Confucius focused a lot on the happiness of one’s life based on their choices, decisions and ideas. Based on Chinese philosophy, once you make decisions you always have choices. Therefore one major problem in my mind is when people don’t take advantage of education in life for their possibilities of happiness. I know that everyone has different expectations and not all are school oriented, but my problem is why complain, when you do nothing to resolve it? There are always situations that aren’t easy to deal with, but with the right support, you can always find a way to make it better. This problem I have has to do a lot with my personal experience of self- doubts and complaints that made no changes, but just discouraged the mind. Your choices and decisions can be based on your desires and emotions or on reasons and the support you get from individuals, whether it’s family or friends are based on self or mutual benefit. However, it all depends on you and no one else, your life, you chose what to do with it. “There are no individuals in Japan, either inferior or superior” (Chapter 4: Confucianism in Japan). This is a positive point because no one should ever label them-selves as better than someone else. We all have our own abilities and if we work hard enough we can achieve the impossible. There are people who have nothing...
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...Simon Kemp: One of the challenges we face as marketers and brands is that we spend a lot of time thinking about the way people perceive us from the outside world without looking inside. How can businesses look at their inward transformation? Sadhguru: There is a fundamental flaw in this process. Without enhancing yourself, you are trying to enhance your activity. It’s like taking a Vauxhall and trying to drive it on an F1 track. It’s bound to fall apart. Instead of dreaming of winning an F1 race if you build a machine which is capable of doing whatever it’s supposed to do, then whether it wins or not is subject to what others have done. Whether you win a race or not simply depends on how good or bad other people are. But when we do something are we functioning from the highest possibility within us, or from the lowest possibility, or somewhere in between, is a big question. And you do not know what your highest possibility is. For every other creature in this planet nature has drawn two lines. But for human beings there is only the bottomline and no topline. So it does not matter what you become, you still do not know whether you hit the peak or not. Only those people interested in winning races with crippled people have hit the peak. No matter what you have done there is always a chance that you can do more. Enhancing the machine and human mechanism is most important. Whether you win the race or not is not important. Then everything will be enhanced. The greatest...
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........................... p. 9 Chapter 2 — Desire: The Turning Point of All Achievement ................................................. p. 22 Chapter 3 — Faith Visualization of, and Belief in Attainment of Desire ............................... p. 40 Chapter 4 — Auto-Suggestion the Medium for Influencing the Subconscious Mind .............. p. 58 Chapter 5 — Specialized Knowledge, Personal Experiences or Observations ...................... p. 64 Chapter 6 — Imagination: the Workshop of the Mind .......................................................... p. 77 Chapter 7 — Organized Planning, the Crystallization of Desire into Action ........................ p. 90 Chapter 8 — Decision: the Mastery of Procrastination ......................................................... p. 128 Chapter 9 — Persistence: the Sustained Effort Necessary to Induce Faith ........................... p. 138 Chapter 10 — Power of the Master Mind: the Driving Force ................................................. p. 153 Chapter 11 — The Mystery of Sex Transmutation .................................................................. p. 160 Chapter 12 — The Subconscious Mind: The Connecting Link ............................................... p. 180 Chapter 13 — The Brain: A Broadcasting and Receiving Station for Thought ...................... p. 187 Chapter 14 — The Sixth Sense: The Door to the Temple of Wisdom .................................... p. 193 Chapter 15 — How to Outwit the Six Ghosts...
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...one man can bring thousands of people to act a certain way, to believe certain things, to make people buy things. Modern society is really just base off of the thoughts, values and beliefs of whoever is running the show at the time. Whatever the politicians and businesses need you to be thinking and feeling at any point and time is what is going to be portrayed everywhere around you. It is sad if you think about it. Being controlled by society instead of being a part of it to help make a difference. It made me want to never turn my television on again. The relevance of the subconscious/conscious mind as it relates to mass consumerism is quite simple. He who controls the masses control the market. I say that because in that is what I took away after watching the documentary. The documentary showed you that if you can appeal to the human beings subconscious/unconscious mind then it is really at your every beck and call. How crazy is it that a commercial on television or a trend in fashion can make us “want” to have these things? Do we necessarily need them? No. but that has nothing to...
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...be done. Gunter was in control yet he couldn't control the turnover rate because of internal and external issues. He couldn't control the poor economic situation that surrounded Green Mountain. He couldn't control the lack of advancement within the company. As the textbook says Gunter was “sheepherding the organization along the best that he can” The Hospitality Literature – Change Manager as Caretaker I think I have changed my mind a few times on this, but I think actually the literature was a lot like Gunter. It didn’t see the turnover as something you could actually change just something you had to deal with. If you can’t fix the problem then at least lessen the impact. The only difference and the reason why I debated this is Gunter wanted to change where the literature made it seem like there was no possible solution. The Consultant – Change Manager as a Coach The consultant had an “outside the box” way of looking at this, since you can’t change the turnover; make the turnover work for you in almost a marketing sort of way. Therefore he just had to guide the employees. He put the right people in the right spot and then let them take care of the...
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...Does Message Framing Matter? Wednesday, October 17, 2012 The research study that I participated in, Does Message Framing Matter, was conducted to determine the effect of message framing on an individuals perception and response to the structure/communication of specific messages. I believe the researcher was trying to determine the overall influence of specific arrangement and communication of instructions had on each individual and how this arrangement would affect their decisions. Message framing can significantly influence the behaviours and ultimately the decisions of consumers. Understanding how consumers are influenced, both positively and negatively, can lead organizations and individuals to more effective communication. During the study the researcher informed the participants that we were to think of two specific events that made us feel “happy”. Then we were asked to chose one of these two events and write a short description of the event on the paper provided. At first everyone seemed quite confused as to why we were being asked to do this, but at the conclusion of the study it became clear to me. I believe the researcher wanted to determine how each individual would define a “happy” event, and to observe the effect of the communication of instructions had on each study participant. Next we were asked to review a document with a brief history and instructions for safety guidelines at an amusement park. It was explicitly stated that we were to review this document...
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