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Marketing Notes

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CHAPTER 16

ADVERTISING, SALES PROMOTION, AND PUBLIC RELATIONS

|I. |LOOKING AHEAD: PREVIEWING THE CONCEPTS |
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|II. |ADVERTISING |
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|A. |Setting Advertising Objectives |
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|1. |Informative advertising |

|2. |Persuasive advertising |

|3. |Reminder advertising |

|B. |Setting the Advertising Budget |
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