...computer business? Why are people thrilled to share their personal information on a social media platform and how can a company like Facebook make money with it? My answers to those questions are manifold, however whether these successes are based on smart strategic decisions, excellent marketing management or new business models, I would like to understand in a more detailed and structured way how international businesses are set up and performing. In today's fast changing mobile society I believe a fundamental expertise of international business processes and company strategies are a compulsory knowledge for an effective global business manager and leader in the future. In the following I would like to constitute a more precise understanding of the marketers’ world based on contemplation of the organizations point of view and additionally through an examination of the different roles of customers and especially consumer behaviour. I hope to connect the dots between both manifolds topics and at the end I am going to adapt four of the presented frameworks on a company. As an appropriate introduction for my Assignment I selected chapter two “Strategy and Environment” of the textbook “Marketing – Real People, Real Decisions” written by Solomon, Marshall, Stuart, Barnes and Mitchel and decided to focus especially on the strategic planning of a business. All in all, the chapter processes the basic steps of business...
Words: 6218 - Pages: 25
...Assignment Topics Marketing Strategy of an Organization Submitted To Md.Rakibul Hoque Lecturer Department of Business Administration Dhaka International University. Submitted By Name : Md. Kawsar Jahan ID: 36 Session : 2010-11 M.B.A-Batch-29th B Department of Business Administration Date Of Submission : 2nd May, 2011 Dhaka International University Marketing Strategy of Olympic Industries Limited Over View Product Service Target Marketing Pricing Strategy Market Segmentation Advertisement Conclusion and recommendation Table of Contents Chapter-1: Over view 4 1.1 Company profile 1.2 1.3 Mission & Vision Business Portfolio of the company 1.4 Consumer Relations Chapter -2 Product service 9 2.1 Product lines 2.2 Specific product 2.3 Feasibility study Chapter-3 Target market 13 3.1 Target market selection Chapter-4 Pricing strategy 17 4.1 Pricing strategy 4.2 Pricing with the competitors Chapter 5 Market Segmentation /Distribution 20 5.1 Distribution channels Chapter-6 Promotional strategy 25 6.1 6.2 6.3 Promotion Why people choose Olympic products Promotional Images Chapter-7 Conclusion and Recommendation 30 Over view 1.1 Company Profile Olympic Industries, Limited, is one of the...
Words: 4409 - Pages: 18
...An Overview Of Service Dominant Logic Marketing Essay It is thought that the service-dominant logic view of marketing provides a valuable contribution to the dialogue about necessary and evolving change to marketing. This assignment will be evaluating the impacts on the marketing activities undertaken by firms in both strategic and relationship marketing concepts. From 18th to 19th century, there were major changes in agriculture, mining, transporting and manufacturing. Industrial revolution was the main reason for these changes which had emerged in the Western countries and then eventually influenced the world. It was led by the creation of division of labour which caused exchange, productivity and efficiency. Industrial revolution was the beginning of a shift from agriculture to manufacturing. Therefore, massive material production took its place. As the production was based on standardised goods, the marketing focus became entirely on the output. Thus, the materialistic idea became dominant which is called ‘Good-Dominant Logic' (G-D). Nevertheless, there was another milestone which has been substantially experienced by high-income countries is moving from manufacturing to service sector. It is believed that this change also has resulted in major changes in marketing approaches. As the outcome in services is not tangible, the old approach cannot fully apply in services (Shostack, 1977). Moreover, there has been a change in the aspects of goods itself. The decider and creator...
Words: 1666 - Pages: 7
...Organizations fail to implement a marketing plan into their business unit strategy because efforts are focused on production, and because marketing is expensive. In many organizations, marketing takes a backseat to innovation and development. Resources are focused on designing and building a product, brand, or service – the “fun stuff.” When that phase is complete, many firms are left scratching their heads, faced with the concept of actually selling the product. The marketing strategy is an afterthought to the production, when the two processes should be working in unison for the overall success of the company. Another reason for the lack of importance placed on marketing in the organizational hierarchy, may be, simply, that marketing is expensive. Half of a product’s overall cost may come from marketing. This is money spent in an area that may not provide results in a timely manner. It takes time to build a customer base, hence, the importance of having a marketing plan functioning alongside the production, financial, and other business plans. A firm that gives little importance to marketing either because of the costs associated with planning and implementing a marketing strategy or due to a lack of ability to see past the design phase, ultimately fails. Marketing helps sell products, which, in turn, generates profit for the company. Marketing also connects an organization to its customers. This is important, given the current business environment in which customers find...
Words: 321 - Pages: 2
...What is the role of strategic marketing in an organization? Discuss the role of strategic marketing at Coke after 2000. Strategic Marketing can help you make sure you choose the right products and services that your consumers need. A marketing strategy looks at all aspects of selling activities, helps each strategy support the next and makes sure all departments involved are aware of what the others are doing. Strategic Marketing is a way in which the firm capitalizes its current and potential strength to provide better value to its customers. Coke revamped its entire Marketing Strategy post 2000 to counter its declining popularity and counter increasing competition. Cokes New Marketing Strategy 1. Create Liquid Content: This implies creating content in terms of images, videos or articles that are so dynamic that they beg to be shared. 2. Ensure Content is linked: The created content has to be relevant and connected to the companies’ goals and brand. It has to be innately relevant to the business objectives of the company, its brand and the consumers’ interests. 3. Create Conversations: Create conversations and then act and react. Not to just publish content but to interact with the audiences viewing and sharing the content. Interaction via the Social media, the new Distribution Technologies of Twitter, Facebook, Instagram etc. (Coke Marketing Strategy involves listening to consumers globally as to what they want from a beverage in terms of price and taste...
Words: 1927 - Pages: 8
...Letter of Transmittal December 10,2015 Dr. Mohammad Helal Uddin Course Instructor of – BUS 7203 BANGLADESH UNIVERSITY OF PROFESSIONALS (BUP) Mirpur Cantonment, Dhaka – 1216 Subject: Submission of report on Information Technology is the most important marketing tool for Modern Business organization. Dear Sir, Here is the report you asked to submit on Computer and its application in business. We are very happy to submit this report on time to you. In this report we have tried to provide as much information as we can about Information Technology and its importance in marketing. We have done the report according to your specification. We will always be available for any supplementary interpretation or clarification that you may require. We sincerely hope that this report will live up to your expectation. Thank you for your valuable time and cordial consideration. Sincerely yours On behalf of my group Objective of the study * To understand the importance of information technology. * The business implication of IT. * IT as a modern marketing tool for modern business organization. Information technology Information technology (IT) is the application of computers and telecommunications equipment to store, retrieve, transmit and manipulate data, often in the context of a business or other enterprise. The term is commonly used as a synonym for computers and computer networks, but it also encompasses other information distribution technologies such...
Words: 3809 - Pages: 16
...HBR.ORG For the exclusive use of Y. Chen, 2014. JULY–AUGUST 2014 REPRINT R1407E SPOTLIGHT ON THE NEW MARKETING ORGANIZATION Unlock the Mysteries of Your Customer Relationships Are you connecting with consumers the way they want you to? by Jill Avery, Susan Fournier, and John Wittenbraker This document is authorized for use only by Yin-Hao Chen in MARK-570_CONSUMER BEHAVIOR.SPRING.2015 taught by Rebecca Hamilton, at University of Maryland from December 2014 to June 2015. For the exclusive use of Y. Chen, 2014. SPOTLIGHT ON THE NEW MARKETING ORGANIZATION Spotlight ARTWORK Markus Linnenbrink SAMMYDAVISJRKEEJOO ANDPETERLAWFORD 2010, c-print, epoxy resin on wood, 24" x 31" Unlock the Mysteries of Your Customer Relationships Are you connecting with consumers the way they want you to? by Jill Avery, Susan Fournier, and John Wittenbraker C onsumers have always had relationships with brands, but sophisticated tools for analyzing customer data are finally allowing marketing organizations to personalize and manage those relationships. With this new power comes a new challenge: People now expect companies to understand what type of relationships they want and to respond appropriately—they want firms to hold up their end of the bargain. Unfortunately, many brands don’t meet those expectations. Despite the “R” in CRM and the $11 billion spent on CRM software annually, many companies don’t understand customer relationships at all. They...
Words: 5758 - Pages: 24
...Plataforma del P.I.P. Economía: * POLÍTICA FISCAL: * Revisión de las clasificaciones de niveles de ingresos para el cómputo de la contribución sobre ingresos de individuos con el propósito de: 1. La eliminación del IVU y la re-estructuración de las tasas contributivas aplicables a las empresas que cualifican para incentivos contributivos de manera que paguen – como máximo una tasa de 10 por ciento - sobre su ingreso neto de operaciones y que paguen no menos de 5 por ciento, cuando apliquen los créditos y deducciones especiales a las que tengan derecho. 2. Eliminar el peso confiscatorio al que está sometido el contribuyente asalariado. 3. Reducción -que en promedio sea de 20 por ciento- de las tasas contributivas aplicables a los distintos niveles de ingreso pero que sea una reducción mayor para los contribuyentes de bajos ingresos y menor para los contribuyentes de altos ingresos. * COMERCIO INTERNACIONAL: * Como objetivos básicos de la política de comercio exterior están los siguientes: 1. Establecimiento de vínculos con otros países, tanto en la dimensión bilateral como en la multilateral que nos permita el acceso a mercados y servicios financieros en armonía con nuestra estrategia de multiplicación de opciones. 2. Fortalecer la política de comercio externo mediante su participación en foros internacionales como la Organización Mundial de Comercio (WTO por sus siglas en inglés), la Asociación de Estados del Caribe y otras...
Words: 395 - Pages: 2
...as much as possible. In every organization, there are those costs which are extremely important, and this may not be avoided. The cuts are implementented on the aspects which would not have a significant effect on the organization. The main reason why organizations get into business is to make profits. This is the reason why costs are kept as low as possible since in that case, the profit margin is increased (Baack, Reilly & Minnick, 2014). The Functions of Management There are several managerial functions. Nonetheless, most of them can be categorized into five. These include the planning, organization of resources and related aspects, staffing, coordination, as well as control. The whole essence is to create a framework where the employees find it easy to exploit the resources. The arrangement has to be in such a manner than the employees are motivated. This makes it easy for the organization to achieve its goals Effective leadership and management involves finding solutions to the emergent problems and challenges, motivating the employees, as well as ensuring the goals and objectives of the organization are achieved as much as possible (Baack, Reilly & Minnick, 2014). Management is a broad endeavor and in addition to the issues which have been highlighted above, managers are expected to ensure that there is an appropriate level of financing The fact that profits are acquired after the sales are made means that the aspects of marketing and distribution have to be included...
Words: 1510 - Pages: 7
...broader discourses within an organization (Cheney 2004). However, organizational communication could also be used as a general term to cover public relations, public affairs, investor relations, labor market communication, corporate advertising, environmental communication and internal communication (Van Riel 1995).The issue of communication and its integration in all aspects of the organization, as well as its contribution to the achievement of organizational strategy, has become a major focus point in many discussions as indicated by some examples of the proponents of integrated communication such as Gayeski and Woodward (1996), Jones (1999), Wightman (1999), Duncan and Moriarty’s (1998), Reukert and Walker (1987), Moenaert, Souder, DeMeyer and Deschoolmeester (1994), Clark and Fujimoto (1991) and Sriram, Krapfel and Spekman (1992). According to Leahy (2003a:3) management expects to measure effects which simply means that management expects result in all aspects of the organization including communication. However the issue of contribution and more specifically the precise value of what communication contributes, or the impact it has on the success of an organization, are seldom clear and the effect of communication is often times not tangible. The impact that communication has, according to Wallace (1993:14), be seen as fundamental to the organization since it can be argued that it plays an active role in determining the way in which the organization operates. Communication...
Words: 4985 - Pages: 20
...Organizational Structure Paper Brianne Fluegel MGT/230 March 2nd, 2015 Sylvester Taylor Organizational Structure Paper There is no better way of knowing a certain organization than actually working for them. Sanofi Pasteur, my employer, is a global pharmaceutical company. Sanofi is broken off into a few different companies, Sanofi Aventis, Sanofi, and Sanofi Pasteur. Each division has its own distinct purpose. My employers purpose at Sanofi Pasteur is formulate, fill, inspect, and package vaccines. The motto of the company is that we may live in a world where no one suffers or dies from a vaccine preventable disease and that is what the company focuses on. There are constantly new trials and on going research for new vaccines, improving the ones we already have, and expanding our reach to the world. Some diseases that we prevent with our vaccines are Influenza, Tetanus, Meningitis, Yellow Fever, Pertussis, and Dengue Fever. In order for a company that is so large and influential to be successful, the organizational structure of the company must be strong and clear. Sanofi Pasteur operates within a vertical structure. The hierarchy is run from the board of directors, to the CEO and president, to top level managers, mid level managers, and lower level managers. The company just named a new CEO to start on April 1st, 2015 after removing the previous CEO. The board, CEO, and president operate the company from France, not on our actual production campus. On campus we have...
Words: 1075 - Pages: 5
...------------------------------------------------- SUBMITTED BY ANEEZA JAMIL ------------------------------------------------- ROLL NO. # 13 ------------------------------------------------- M.PHIL (Semester 2) ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- MINHAJ UNIVERSITY LAHORE ------------------------------------------------- STRATEGIC MANAGEMENT DEFINATION: “Strategic management can be defined as the art and science of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives”. As the definition implies, strategic management focuses on integrating management, marketing, finance/accounting, production/operation, research and development, information system to achieve organizational success. STAGES OF STRATEGIC MANAGEMENT: The strategic management process consists of three stages: STAGE 1: Strategy Formulation: “Strategy formulation includes developing a vision and mission, identifying organization’s external opportunities and threats, determining internal strengths and weaknesses, establishing long term objectives,...
Words: 898 - Pages: 4
...Works & Corporate Inversion (pages 541-545) d. Week 7a 7b: - Moffat, Stonehill & Eiteman (2006). Fundamentals of Multinational Finance, Ch.19 - Gardner & Weirich (1992). Business Investigations: How CFOs can manage risk through information, Journal of Corporate Accounting & Finance, Vol.10, Issue 1, (pp.129-139). - Madura & Fox (2007). International Financial Management, Ch. 19, pp.652, 659-661 e. Week 8a : - Chetty, S. & Campbell-Hunt, C. (2004) ‘A Strategic Approach to Internationalization: A Traditional Versus a “Born-Global” Approach’, Journal of International Marketing, 12 (1), pp. 57-81. - Knight, G. A. (2001) ‘Entrepreneurship and strategy in the international SME’, Journal of International Marketing, Vol. 7, pp. 155-171. - Moen, O. & Servais, P. (2002) ‘Born Global or Gradual Global? Examining the Export Behaviour of Small and Medium-Sized Enterprises’, Journal of International Marketing, 10 (3), pp. 49-72. f. Week 12ab: -...
Words: 1922 - Pages: 8
...10,000 camper trailers each year. What can one conclude from this objective? A. The company has a customer orientation B. The company does not adhere to the marketing concept C. The company is determined to satisfy customer needs D. The company wants to use a customer focused strategy 2. The process of planning and executing conceptions, pricing, promotion and distribution of ideas, goods and services to create exchange that satisfy individual and organizational goals is the definition of A. Marketing B. Management C. Strategic planning D. Accounting 3. Identify the marketing type which is designed to attract donors, members, participants or volunteers? A. Product B. Organization C. Place D. Cause 4. In large organizations, the marketing plans of individual departments are guided by A. Plans rolled out by the production unit B. Sales strategies of the marketing department C. Planning activities of the organizational units D. Strategic plans or blueprints for the entire organization 5. Which type of marketing would involve strategies to elect a political candidate? A. Product B. Service C. Person D. Place 6. The organization’s mission, objectives, strategies and its portfolio plan are the four major components of its A. Strategic plan B. Mission statement C. Sales strategy D. Marketing plan 7. _____ includes all the activities that lead to the development of a clear organizational mission, organizational objectives and appropriate strategies...
Words: 988 - Pages: 4
...SAGE India website gets a makeover! Global Products Enhanced Succinct Intuitive THE Improved Interactive Smart Layout User-friendly Easy Eye-catching LEADING WORld’s LEADING Independent Professional Stay tuned in to upcoming Events and Conferences Search Navigation Feature-rich Get to know our Authors and Editors Why Publish with SAGE ? World’s LEADING Publisher and home and editors Societies authors Professional Academic LEADING Publisher Natural World’s Societies THE and LEADING Publisher Natural authors Societies Independent home editors THE Professional Natural Societies Independent authors Societies and Societies editors THE LEADING home editors Natural editors Professional Independent Academic and authors Academic Independent Publisher Academic Societies and authors Academic THE World’s THE editors Academic THE Natural LEADING THE Natural LEADING home Natural authors Natural editors authors home World’s authors THE editors authors LEADING Publisher World’s LEADING authors World’s Natural Academic editors World’s home Natural and Independent authors World’s Publisher authors World’s home Natural home LEADING Academic Academic LEADING editors Natural and Publisher editors World’s authors home Academic Professional authors Independent home LEADING Academic World’s and authors home and Academic Professionalauthors World’s editors THE LEADING Publisher authors Independent home editors Natural...
Words: 63606 - Pages: 255
