Premium Essay

Marketing P5

In:

Submitted By jimmy565
Words 676
Pages 3
Relationship Marketing
Relationship marketing is an activity that is aimed at developing and managing trusting and long term relationships with larger customers. In relationship marketing, customer profile, buying patterns, and history of contacts are maintained in a sales database. Kellogg's is using a strategy called "Direct Mail Drive" to communicate with over 1.5 million customers. They are working with agency Leo Burnett using integrated strategies to build up a relationship and database of customers.
Relationship Marketing
Relationship marketing is an activity that is aimed at developing and managing trusting and long term relationships with larger customers. In relationship marketing, customer profile, buying patterns, and history of contacts are maintained in a sales database. Kellogg's is using a strategy called "Direct Mail Drive" to communicate with over 1.5 million customers. They are working with agency Leo Burnett using integrated strategies to build up a relationship and database of customers.
Relationship Marketing
Relationship marketing is an activity that is aimed at developing and managing trusting and long term relationships with larger customers. In relationship marketing, customer profile, buying patterns, and history of contacts are maintained in a sales database. Kellogg's is using a strategy called "Direct Mail Drive" to communicate with over 1.5 million customers. They are working with agency Leo Burnett using integrated strategies to build up a relationship and database of customers.
Relationship Marketing
Relationship marketing is an activity that is aimed at developing and managing trusting and long term relationships with larger customers. In relationship marketing, customer profile, buying patterns, and history of contacts are maintained in a sales database. Kellogg's is using a strategy called "Direct Mail Drive" to

Similar Documents

Premium Essay

Marketing Techniques P5

...Task: Explain how and why groups of customers are targeted for selected products. In this assignment I will be explaining what market segmentation is; I will also explain the different types of market segmentations and also how Tesco use market segmentation when selling a particular product. Furthermore I will take account of what business to consumer and business to business marketing is and I will explain how Tesco use them. Market segmentation is a marketing strategy which consists of dividing and breaking down a broad target market into subsections of consumers, businesses, or countries that have, or are thought to have, common needs, interests, and priorities, and then applying strategies to target them. There are usually four types of segmentations businesses will use. These are: geographical segmentation, demographic segmentation, psychographic segmentation and behavioural segmentation. The geographical segmentation divides customers into segments based upon the geographical areas such as nations, regions, counties, cities or neighbourhoods. This could compare to spending levels, income levels, employment levels and buying habits for places around geographical areas. Tesco would use the geographical segmentation to find out where they should set up their stores. This could mean more affluent places to bring in more customers which can buy the top end products and in a place where there is barely a supermarket as this will attract all people around the geographical...

Words: 1019 - Pages: 5

Premium Essay

Rockford Fosgate Punch P1 2 X 10'' S4 Custom Ported Subwoofer Enclosure

...P1 Explain different types of business information, their sources and purposes 1 P2 Present complex internal business information using three different methods appropriate to the user’s needs 2 P3 Produce corporate communications 2 P4 Evaluate the external corporate communications of an existing product or service 2 P5 Explain the legal and ethical issues in relation to the use of business information 3 P6 Explain the operational issues in relation to the use of business information 3 P7 Outline electronic and non-electronic methods for communicating business information, using examples for different types of audience 4 M1 Analyse different types of business information and their sources 1 M2 Analyse the legal, ethical and operational issues in relation to the use of business information, using appropriate examples. 3 D1 Evaluate the appropriateness of business information used to make strategic decisions 1 D2 Evaluate the effectiveness of business information and its communication as key contributors to the success of an organisation, using examples to illustrate your points. 2 General comments on assignment: Grade Awarded Distinction Merit Pass Points: 70 80 90 Signed (teacher) Date Students Name: _______________________________ Teachers...

Words: 870 - Pages: 4

Free Essay

Pentium Flaw

...Marcos Corpas 1/18/2016 NT1110 Unit 5 Analysis 1: Pentium Flaw The Pentium processor flaw was a flaw in the floating-point math subsection of the Pentium microprocessor. When certain conditions were met low order bits of the result of floating-point division operations would be incorrect, an error that can quickly compound in floating-point operations to much larger errors in subsequent calculations. Intel corrected the problem in a future revision, but they refused to disclose it. The mathematics professor at Lynchburg College who discovered the flaw was Dr. Thomas Nicely. Dr. Nicely then had an inquiry with Intel and upon not receiving any response from them he posted about the flaw on October 30th 1994 online. Word quickly spread of the flaw and Intel responded by saying that the bug was minor and “not even an erratum”. Since the bug was easy to replicate by the average user, Intel's response about the bug was not accepted by many computer users. When New York Times Journalist John Markoff ran a piece that spotlighted the error, Intel in response to the media coverage changed its position on the matter and offered to replace every faulty chip. Intel put in place a large end-user support organization. This resulted in a five hundred million dollar charge against Intel's 1994 revenue. Interestingly enough, the attention paid to the Intel Pentium Processor Flaw made Intel go from a seemingly unknown computer supplier to a regular household name. The incident is considered by...

Words: 482 - Pages: 2

Free Essay

The Pentium Fdiv Bug

...reported in 1994. The Intel P5 chip was found to have a floating point unit bug that made digital divide operation in algorithms flaw after the 4th decimal point. I will also be touching on the contributions of Professor Thomas R. Nicely and the time line on which he brought attention to the bug from the Intel P5. The Pentium FDIV bug The Pentium FDIV bug was first discovered by a professor named Thomas R. Nicely from Lynchburg College in Virginia. He discovered there were a few missing entries in the lookup table by the digital divide operation algorithm. Sadly Intel knew about the bug when they were testing the chip in June of 1994. Intel’s managers decided the error would not affect as many people as it would to issue a recall, and that they should not inform anyone outside the company. Later thet same month Dr. Nicely, a professor of mathematics noticed small differenced in two sets of numbers. Dr. Nicely spent months eliminating possible causes such ad PCI bus errors and compiler artifacts. October 19th after testing on several 486 and Pentium-based computers Dr. Nicely was certain that the error was caused by the Intel P5 processor. On the 24th of October he contacted Intel technical support and the support representative confirmed the error and said that it was not reported before. Then on October 30th after receiving no more information from Intel he sent an email message to a few people, announcing his discovery of a bug in the Intel P5 processor. From there...

Words: 955 - Pages: 4

Premium Essay

Ca Paper

...: radhasurana8@gmail.com Control No: 4285300 Landline No: - Exam Applied : Intermediate (IPCE) Both Groups Examination Centre : Kolkata III Center Code: 309 Mobile No : 9230422289 Father's Name: ANIL AGARWAL Registration date of Intermediate(IPCC)/ATC/Inter/PEE-II/PCC: 20/07/2012 PIN :1994 Differently Abled :No Revalidation Date: - ENTRANCE/ FOUNDATION/ PEE-I/ CPT PASSING PARTICULARS Exam Passed CPT MONTH & YEAR 06, 2012 Roll No. 178973 PARTIAL INTERMEDIATE/ PEE-II/ PCE/ IPCE EXAMINATION PASSING DETAILS Exam Passed MONTH & YEAR Roll No. EXEMPTION DETAILS OF EXEMPTION SECURED IN ERSTWHILE PCE Month & Year Roll No P1 P2 P3 P4 P5 P6 EXEMPTION DETAILS OF EXEMPTION SECURED IN IPCE/ATE Month & Year PAYMENT DETAILS Total Amount: 1600 INR Transaction Date: 23/02/2014 Bank Transaction No: EFI_ERO0183077_1180823904 Roll No. P1 P2 P3 P4 P5 P6 P7 2/3 The Institute of Chartered Accountants of India INTERMEDIATE (INTEGRATED PROFESSIONAL COMPETENCE) EXAMINATION / ACCOUNTING TECHNICIAN EXAMINATION - MAY 2014 Registration No : ERO0183077 Control No: 4285300 DECLARATION BY THE STUDENT 1. I SWEETY AGARWAL son/daughter of ANIL AGARWAL request for permission to present myself at the Intermediate (IPC) /Accounting Technician Examination to be held in MAY 2014 by the Institute of Chartered Accountants of India. 2. I declare that I am eligible to appear in the Intermediate (IPC) Examination /ATE as I have passed the PEE-I/Foundation/Entrance Examination; 3. I have...

Words: 910 - Pages: 4

Free Essay

With User

...Office page กรุณาเลือกโหมดแสดงสรุปผลโครงการ စီမန္ကိန္း၏အက်ဥ္းခ်ဳပ္ကိုေရႊးခ်ယ္ရန္ สรุปผลการประเมืณโต๊ะที่ให้บริการ ဝန္ေဆာင္္မႈေပးေသာစားပြးမ်ား၏ရလဒ္္ ဲ สรุปผลการประเมืณแบบละเอียด အကဲျဖတ္္ျခင္း၏အေသးစိတ္ရလဒ္ P1 Myanmar ျမန္မာဘာသာ P2 กรุณาเลือกหมายเลขโต๊ะทีได้รบการบริการ ဝန္ေဆာင္မရရွိေသာစားပြးနံပါတ္ကိုေရႊးခ်ယ္ရန္ ่ ั ႈ ဲ ก่อนหน้า ေနာက္သို ့ P3 กรุณาเลือกความพึงพอใจในการให้บริการ ဝန္ေဆာင္မႈ၏ေက်နပ္မကိုေရႊးခ်ယ္ရန္ ႈ ดีมาก အလြန္ေကာင္း พอใช้ได้ သာမန္ ควรปรับปรุง ျပင္ဆင္ရန္လိုအပ္ P4 ขอบคุณสาหรับการประเมิน အကျဲဖတ္ေပးျခင္းအတြက္ေက်းဇူးတင္ပါသည္ กลับหน้าแรก ပင္မစာမ်က္ႏွာ เพิ่มเติม ပိုမိုထည့္သြင္းရန္ หากต้องการประเมินแบบละเอียดกรุณากด “เพิ่มเดิม” အေသးစိတ္အကဲျဖတ္လိုလွ်င္ “ပိုမိုထည့္သြင္းရန္” ကိုႏွိပ္ရန္ P5 กรุณาเลือเพศ က်ား/မေရႊးခ်ယ္ရန္ ชาย က်ား หญิง မ P6 กรุณาเลือกอาชีพ အလုပ္အကိုင္ကိုေရႊးခ်ယ္ရန္ ลูกจ้าง/พนักงาน/ฟรีแลนซ์ လုပ္သား/ဝန္ထမ္း/အလြတ္တန္း นายจ้าง/เจ้าของกิจการ/ผู้จ้างงาน လုပ္ငန္းပိုင္ရွင္/အလုပ္ရွင္ ราชการ/รัฐวิสาหกิจ အစိုးရဝန္ထမ္း/ႏုိင္ငံေတာ္စီးပြားေရးလုပ္ငန္း นักเรียน/นักศึกษา ေက်ာင္းသား/တကၠသိုလ္ေက်ာင္းသား องค์กรด้านแรงงาน အလုပ္သမားအဖဲြ႕အစည္း องค์กรอิสระ อื่นๆ အျခား P7 เรื่องที่มาขอรับบริการ ဝန္ေဆာင္မႈလာေတာင္းဆိုသည့္အေၾကာင္းရင္းကိုေရႊးရန္ ขอคาปรึกษา ညိွႏႈင္းတိုင္ပင္မႈေတာင္းဆိုျခင္း ร้องทุกข์ အကူအညီေတာင္းဆိုျခင္း จดทะเบียน စာရင္းသြင္းျခင္း ขอใบรับรอง/รองต่ออายุใบรับรอง ေထာက္ခံခ်က္လက္မွတ္ေတာင္းျခင္း/သက္တမ္းတိိုးျခင္း ขอข้อมูล/เอกสาร သတင္းအခ်က္အလက္/စာရႊက္စာတမ္းမ်ားေတာင္းဆိုျခင္း P8 ระดับความพึงพอใจด้านสิ่งอานวยความสะดวก 5 มากที่สุดและ...

Words: 537 - Pages: 3

Premium Essay

Pentium Flaw

...Ariel Torrente NT1110 Unit 5 Analysis Pentium Flaw Ariel Torrente NT1110 Unit 5 Analysis 7/27/2013 Pentium Flaw The Pentium flaw also nicknamed the Pentium FDIV bug, was an identified error in the Intel P5 Pentium floating unit. The presence of the bug can be checked manually by performing the following application that uses native floating numbers, including Windows Calculator or Microsoft Excel in Windows 95/98 (Pentium FDIV bug). The Pentium flaw was discovered byProfessor Thomas R.Nicely at Lynchburg Collwge,Virginia USA (Emery, Vince). Dr.Thomas R Nicely is a mathematic professor, noticed a small difference in two sets of numbers, he always double-checks his work by computing everything twice, two different ways (Emery, Vince). Dr.Nicely spent months successively eliminating possible causes such as PCI bus errors and compiler artifacts (Emery, Vince). Intel wanted to keep to keep the Pentium flaw a secret, after Intel testers discovered a division error in the Pentium chip (Emery, Vince). Intel managers decided that the error wouldn’t affect many people, therefore no one outside of the company was not informed (Emery, Vince). The pandemonium over Intel’s Pentium chip cost the company millions of dollars and could have been prevented and became an uproar on the internet (Emery, Vince). This was Intel’s first mistake and the company was given a reputation that made Intel not a trustworthy company and not disclosing that information made them seem to be hiding a...

Words: 906 - Pages: 4

Premium Essay

Pentium Floating-Point Unit Flaw

...The Pentium floating-point unit flaw only occurred on some models of the original Pentium microprocessor chip. Professor Nicely, a professor of mathematics at Lynchburg College, had written code to enumerate primes, twin primes, prime triplets, and prime quadruplets. Prof. Nicely noticed some inconsistencies in the calculations in June, 1994, shortly after adding a Pentium system to his group of computers, but was unable to eliminate other possible factors until October, 1994. On October 24th, 1994 he reported the flaw he encountered to Intel. The person that he contacted at Intel later admitted being aware of the flaw since May 1994. The flaw was discovered by Intel during testing of the FPU for its new P6 core, which was first used in the Pentium Pro. An example of the flaw was found where the division result returned by the Pentium microprocessor was off by about 61 parts per million. In November, 1994 the story first broke in an article published in Electronic Engineering Times. In the story, Intel says it has corrected the glitch in subsequent runs of the chip, and Intel dismisses the importance of the flaw saying, "This doesn't even qualify as errata." The story was later picked up by other national and international media. On November 30, 1994 Intel released an in-house study of the flaw, "Statistical Analysis of Floating Point Flaw in the Pentium Processor" H.P. Sharangpani and M.L. Barton, Intel Corporation. The study on the processor minimized the potential impact of...

Words: 431 - Pages: 2

Free Essay

Pentium Flaw

...When dealing with technology and computers, you come to expect flaws and glitches seeing that these devices are manmade. One of the biggest computer flaws in computer history was the “Pentium Microprocessor flaw”; this was a bug in the Intel P5 Pentium floating point that caused the processor to return incorrect results for many calculations used in math and science. This bug was blamed on the fact that there were a few missing entries in the lookup table used by Intel. This flaw was exposed by Professor Thomas R. Nicely, who was a professor at Lynchburg College in Virginia. Nicely discovered this error June 13, 1994 when noticing some inconsistencies in his calculations. It took Nicely until October 19, 1994 to be sure that it was in fact the microprocessor causing his error. Once Nicely was sure that this was causing the error he reported it to Intel October 24, 1994. It was later discovered that Intel was aware of this flaw since May 1994 while they were conducting some testing for a newer model. News of this bug spread quickly, and Intel needed to respond publicly. They responded stating that there was a floating point flaw but that they didn’t feel it would affect many users and offered to replace processors for users who could prove that they were affected. The public was not satisfied with this response and Pentium was forced to offer a replacement to all users who requested a replacement. This dramatically affected the finances of Intel; the company announced...

Words: 610 - Pages: 3

Free Essay

Pizza Applet

...class Untitled { public static void main(String[] args) { ** * Write a description of class PizzaApplet here. * * @author (zhencee) * @version (aversionnumberoradate) */ import java.awt.*; import java.awt.event.*; public class PizzaApp extends Frame { Frame f1 = new Frame(); Panel p1 = new Panel(); Panel p2 = new Panel(); Panel p3 = new Panel(); Panel p4 = new Panel(); Panel p5 = new Panel(); Panel p6 = new Panel(); Panel p7 = new Panel(); Label cashierName = new Label("Cashier Name:"); Label customerName = new Label("Customer Name"); Label Style = new Label("Style"); Label Option = new Label("Options"); Label Extras = new Label("Extras"); Label Size = new Label("Size"); Label Dine = new Label("Dine 0r Take Out"); Label Total = new Label("Total"); Label Change = new Label("Change"); Label cashTendered = new Label("Cash Tendered"); Label ricky = new Label("ZhensitivO_08@yahoo.com"); TextArea tArea1 = new TextArea("Transaction Registered"); Choice choice = new Choice(); Checkbox Cheese = new Checkbox("Cheese"); Checkbox Pepperoni = new Checkbox("Pepperoni"); Checkbox Mushroom = new Checkbox("Mushroom"); Checkbox Pineapple = new Checkbox("Pineapple"); Checkbox greenPepper = new Checkbox("Green Pepper"); TextField tf1CashierName = new TextField("zhencee"); TextField tf1CustomerName = new TextField(""); TextField tfTotal = new...

Words: 433 - Pages: 2

Free Essay

Port of Rotterdam

...this…) 3) The 1st manager says that we’re gonna present the beyond the landlord approach 4) Today: maj. Of ports uses landlord approach 5) Present the difference between the 2 (rappel de la définition) 1- Landlord: - Caractéristics PAs (Port Authorities) Vs Private Companies Def° Landlord : fonction p3 (top), different missions for PA et for Private companies + Cf. p4 $4 “nowadays… industrial activities”. For def°: sum up p4 in 3 points + $5.1 « They rent… port dues “. More commercial behaviour, try to make more profit. 6) But proposal: Beyond the landlord: difference, definition (caracteristics and arguments in favour) P5, $5.1 : « some pA… and markets. » The port is involved in more commercial activities and gets involved in the field of private companies and markets. 7) Our solution can help combining the 2 goals of PAs (cf p5): Goal n°1: the one every port is looking for (sustainable economically) Goal n°2: the one we develop to come to a beyond the landlord approach (efficiency to generate revenues) 8) How to be beyond the landlord? P6 1st table for theory and exemples for every point in table p7 Use examples of other ports : « in Singapore they did this and that » (table p 7) 9) Advise some activities: Logistics: develop transport by train: less time to load and unload, economic solution + Sustainable: focus on sustainable development (multimodal transport by train, barge after cargos: general awareness today, cies ask for sustainable supply chains...

Words: 382 - Pages: 2

Free Essay

Unit 2 Task 2

...What resources does Argos use? 2.1: Describe the main physical and technological resources essential in the operation of a selected organisation by outlining the following: A): Resource used: Physical Resources | Technological Resources | P1. Equipment | T1. Music | P2. Premises | T2. Software licences | P3. Shelves | T3. Tills | P4. Forklift | T4. Protection via patents | P5. products | T5. CCTV | P6. Trolleys | T6. Online catalogue | B): How each resource is being maintained / protected? Physical Resources P1. Equipment Equipment is what is used by businesses and organisations to help them get the job done. For example Argos keeps these by using stuff such as shelves and tables to store the items on. Argos keeps their equipment by having insurance on most of the expensive equipment such as Laptops and Computers etc. P2. Premises Argos has have hundreds on stores so they would have Subcontractors to maintain the stores, for instance if there was an emergency the manager would call the shops subcontractor to provide immediate assistance and the subcontractor should be able to attend within a maximum of 1 hour. Also CCTV is a form of security to help subcontractors maintain security and safety as people monitor these cameras P3. Shelves/Tables Argos use Shelves to store All their products in and to organise them behind the till so when a customer order is ready they can pick up their products after...

Words: 910 - Pages: 4

Free Essay

Pentuim Flaw

...The Pentium bug was a bug in the Intel P5 Pentium floating point unit. Because of the bug, the processor would send the wrong results for many calculations used in math and science. Intel blamed the problem on a few missing entries in the lookup table used by the company. The error was discovered by Professor Thomas R. Nicely at Lynchburg College on October 24, 1994. The error was rarely encountered by users; however both the flaw and Intel's initial handling of the matter were heavily criticized. On December 20, 1994, Intel offered to replace all flawed Pentium processors on request, in response to mounting public pressure. Even though only a small fraction of Pentium owners bothered to get their chips replaced, the financial impact on the company was significant. How Intel handled this was important to keep their business going but at the same time they couldn’t shoot themselves in the foot. Offering to replace the chips that were affected was a big move but I feel like the majority of Intels costumers were grateful for the service. If they didn’t take responsibility for what they did and replace those messed up chips then they wouldn’t have the customer loyalty they have today. I think what they did was the right move and tough them a good lesson on paying attention to detail. If the same flaw happened today some of the effect could be drastic. We depend on computer now days way more than they did back in the 90’s. There response to a problem like this in today’s world really...

Words: 293 - Pages: 2

Premium Essay

The Bug

...The Pentium flaw also nicknamed the Pentium FDIV bug, was an identified error in the Intel P5 Pentium floating unit. The presence of the bug can be checked manually by performing the following application that uses native floating numbers, including Windows Calculator or Microsoft Excel in Windows 95/98 (Pentium FDIV bug). The Pentium flaw was discovered byProfessor Thomas R.Nicely at Lynchburg Collwge,Virginia USA (Emery, Vince). Dr.Thomas R Nicely is a mathematic professor, noticed a small difference in two sets of numbers, he always double-checks his work by computing everything twice, two different ways (Emery, Vince). Dr.Nicely spent months successively eliminating possible causes such as PCI bus errors and compiler artifacts (Emery, Vince). Intel wanted to keep to keep the Pentium flaw a secret, after Intel testers discovered a division error in the Pentium chip (Emery, Vince). Intel managers decided that the error wouldn’t affect many people, therefore no one outside of the company was not informed (Emery, Vince). The pandemonium over Intel’s Pentium chip cost the company millions of dollars and could have been prevented and became an uproar on the internet (Emery, Vince). This was Intel’s first mistake and the company was given a reputation that made Intel not a trustworthy company and not disclosing that information made them seem to be hiding a sinister secret (Emery, Vince). After several tests on 486 and Pentium-Based computers, Dr.Nicely determined that the error...

Words: 597 - Pages: 3

Free Essay

Pentium Flaw

...In late 1994, Thomas Nicely, a mathematics professor at Lynchburg College discovered a flaw with the new Intel Pentium processor while he was trying to perform calculations. He had noticed that the answers to his calculations were coming back wrong. One example of the flaw was found where the division result returned by the Pentium was off by about 61 parts per million. He initially contacted Intel in which he would find out later that they were aware that there was a problem. At first Intel denied there being a problem but after several reports they said that there was a problem but it was so minor that most computer users wouldn’t notice it. Intel then told its customers that if they could prove that they received a defective chip then they would replace it for free. IBM, who used the Pentium in their computers, cancelled their sales of their computers that had the flawed chip. But finally after a lot of negative press and decreasing sales, Intel finally decided to replace all the flawed chips. It seems to me that at first Intel did a horrible job of addressing the issue. Ii seemed as if they wanted to hide the problem because they didn’t want it to affect their profit margins. It also seemed that they were worried about losing their customer base over the issue. But in the end they seemed to have admitted their fault and tried to do the right thing and replace the defective chips. I would hope and imagine that any company, including Intel, would try to be more proactive in...

Words: 302 - Pages: 2