Marketing Plan the Chicago Hungry Fest
Mohammed Ahmed
Corinne Berger
Michael A. Williams
Team BMW
Keller Graduate School of Management- Chicago IL Location
Marketing Management
MKTG-522-16467
Professor Robert Pandel
February 21, 2014

Marketing Plan The Chicago Hungry Fest Section 1.0-Executive Summary
We established our group in the winter of 2014 on Wednesday, January 15 at Keller Graduate School of Management, Chicago Illinois. Whereas, the body of Berger, Mohammad & Williams, Inc. the "BMW Food Events, inc., Group"; with expert knowledge or training, especially in the fine arts of the culinary world and informed and discriminating event planner; hereby, created the annual The Chicago Hungry Fest: a tasting and contest event of each of Chicago’s top fast foods; herewith, we are established. (BMW,2014)
Section 2.0- Situation Analysis

What critical issues do you face?
We can face natural conditions beyond our control such as server weather conditions, fires, and venue building damages. There can also be day to day issues such as not enough patrons to come out to the event which will result in poor participation within the vent itself. We can also have food vendor issues involving food contamination or not enough products to sell to our consumers. The vendors might have personal restaurant issues with “no shows”. Patron issues could be, but hopefully not, related to food poisoning or sicknesses. [ (Rozelle, 2009) ]

What forces in the microenvironment need to be considered?
Supply vs. Demand: the fact of possibly running out of food and having too many people or not having enough people to support the supply. We may come across problems with the hired workers for the event being no shows or call offs. Power issues with the building services could also come into play. The event will be held in Chicago and because of this; there