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Marketing Plan for Agro

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Submitted By Arifbup
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MARKETING PLAN ON AGRO BASED MBA

1. Introduction

Ours is an agricultural country. Eighty percent of our economy is supported by agricultural resources. A large portion of our exports is contributed by agricultural products. With the emergence of green revolution, lots of agro based firms have come up. Like poultry, fishery, dairy, pisciculture, sericulture etc. Our economy is largely shared by the contribution of all these firms. At present the existing agricultural firms being highly promising, are not doing well due to lack of proper management knowledge on agriculture. So, necessity of agro-based management knowledge is increasingly felt day by day. As such, introduction of an agro-based MBA is a demand of time.

1. Origin

This marketing plan of Agro based MBA program was authorized by course instructor on 28 March 2002. Proposal of the plan was submitted on 12 April 2002. Approval of the proposal by our course instructor initiated to carry out necessary research and prepare this report on Marketing Plan of an Agro-based MBA program. The submission date of the report is 27 May 2002.

2. Problem

Feasibility has been studied about introduction of an Agro-based MBA program and the response is found highly positive. Our group is given the task of formulating a suitable marketing plan for the Agro-based MBA program through detail marketing research.

1.3 Research Objectives

1.3.1 Broad Objective

The research was aimed to:

➢ Find out the demand of Agro-based MBA program in the market and

➢ Find out necessary information to prepare a detail marketing plan of the program.

1 Specific Objectives

The specific objectives of the research were to find out following information:

o Whether the general MBAs are capable of performing their jobs in agro-based industries or not.

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