...THE NATURAL MYSTIC The Natural Mystic’s Marketing Plan Phelicia Alert Keller Graduate School of Business Marketing Management – MM522 Professor Glen Forbes 1.0 Executive Summary Several major trends are driving the growth of wellness as an industry. These trends not only directly impact the spa industry and its customers, but also are opening new opportunities for spas to play a leading role in a paradigm shift toward more proactive ways of taking care of ourselves (Pilzer). According to economist Paul Zane Pilzer, the wellness industry is new and is currently a $500 billion worth industry. Pilzer also predicted that 10 million millionaires will emerge from the wellness industry in the next 3 to 5 years (Pilzer 2001). The Natural Mystic’s marketing plan seeks to generate revenue from a target market of primarily customers over fifty years old called the Baby Boomers. Through its wellness center, The Natural Mystic will provide unique solution – orient programs geared towards a market segment of serenity and holistic wellness seekers. Boomers represent the most progressive group in terms of making the connection between good health and appearance. As a result, Boomers represent the prime target for “beauty from within” messages. 75 % of Baby Boomers believe the best years are ahead of them. In this vein, they are looking for solutions that cater to concerns like lack of energy, physical health, memory and emotional health (Nolen 2011). It may seem that Boomers...
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...| Wellness in the Workplace | 11-24-2013 | Table of Contents Executive Summary 4 DEFINING WELLNESS 5 Employee wellness 5 WELLNESS IN THE WORKPLACE 6 How wellness impacts employees and employers 6 Organizations with wellness plans 7 Implementation of a wellness plan 8 Recommendations for a Marketing Agency 8 CONCLUSION 10 Works Cited 11 Executive Summary In this report you will learn about wellness in the workplace. The Government of Canada says that Canadians are becoming less well each year, this has resulted in more missed time at work and more money being spent by employers. This report will inform employers on the current wellness programs within other organizations, and how to implement their own wellness plan using some beginner strategies. If implemented correctly, these changes could impact the lives of their employees greatly. The health of Canadians is deteriorating at an alarming rate. 52.5% of Canadians are considered overweight or obese, only 53.9% of Canadians consider themselves physically active. Nova Scotia is the only province that reports a higher percentage of residents with diabetes than the national average, at 8.6% (The Government of Canada, 2013). Health related diseases are on the rise, as are insurance rates to compensate. It’s not just the physical health of Canadians that is deteriorating, it’s also our mental health. The number of Canadians suffering from depression, anxiety, and post-traumatic stress disorder...
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...Unit no-BSBMKG510B E-MARKETING PLAN AND COMMUNICATIONS ASSESSMENT TASK – 1 [pic] Table of contents • Summary • Objectives and purpose • Meet objective of bounce fitness business plan • Value proposition • E-marketing tools and their costs • Meeting Strategic needs • Action plan schedule and budget estimates, monitoring and evaluation • Ethical Legal Requirement • References Summary Bounce fitness is organisation who is related to the innovative wellness programmes and strategies which is organised for the people, so that they would be able to keep them fit and become healthy. Bounce fitness began in 2001 in cairns, Queensland. After that they expand their business and open their centres in Brisbane, Sydney and Melbourne as well. In addition to organise fitness facilities, they basically work on creation and implementation to the wellness programmes. They make more and more customers and increases their sales every quarter. Normally, they try to increase their sales 10% every year. Also they try to provide they long term wellness programs to the customers with the flexible class timings. Current scenario of the organisation At present company has no of centres all around the Australia with so many of health and wellness programs. Marketing is the important part...
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...Bounce Fitness Corporate Marketing Plan Executive Summary Bounce Fitness will serve the corporations in the city centres of Brisbane, Sydney and Melbourne, helping them to become more productive, while lowering their overall costs with innovative wellness programs and strategies. Bounce Fitness is based on two simple facts: 1. Healthy employees are more productive than chronically ill employees. 2. It costs less to prevent injuries or illnesses than to treat them after they occur. Traditional endeavours to corporate health care are quite reactive. Corporations wait until after staff has been ill or injured, and then pay for the necessary treatments. The Bounce Fitness approach, emphasises prevention and good health promotion, and is much more proactive. At Bounce Fitness, we tie worker productivity directly to the health care issue. We believe that traditional approaches to the current health care crisis are misdirected. Bounce Fitness contends that by helping employees change their behaviour patterns and choose healthier lifestyles, the health care costs to corporations will be considerably reduced through increased staff productivity, reduced absenteeism and turnover, reduced worker’s compensation claims and a healthier, motivated staff. Current economic and demographic changes will make health care issues worse. The environmental factors and the local competitive situation is a clear message to Bounce Fitness. The time is right for a Bounce Fitness initiative...
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...Integrated Marketing Plan Keller Graduate School of Management-Online MM522 Tarshica Lewis January 2011 Integrated Marketing Plan Table of Contents Executive Summary 3 Product Description/ Situation Analysis 5 Target Market 9 Competitors and Substitutes 10 Pricing 12 Channel of Distribution 15 Marketing Promotions/Communications 16 Advertising 17 Direct Marketing 18 Sales Promotions 19 Public Relations 20 Promotion Budget 20 References 21 Executive Summary An effective Integrated Marketing Communications Plan addresses problems marketing can solve and outlines objectives and strategies in order to implement tactics to accomplish the company’s goals. This IMC plan will focus on key issue for Whole Body N’ Mind. Some of the objectives that will be discussed are acquiring customers and increasing market share. Whole Body N’ Mind is a service that will be dedicated to providing individuals with a luxurious and inviting atmosphere to relax, treat and pamper the Mind, Body and Soul. Whole Body N’ Mind mission statement is: To provide high quality service and products at exceptional prices to Consumers who want to indulge in the finer things in life and, to provide un-paralleled service and support to ensure customer satisfaction. Whole Body N’ Mind will not only be a relaxation and wellness center, but also an educational force...
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...Statement Providing innovative and inclusive strategies that gauge employee desires and needs can be a critical factor in employee access to programs. Ensuring that employees have a clear understanding of program offerings can increase employee productivity, decrease employer health related costs and loss of outputs while increasing the knowledge and buy in of employees. If employees have limited understanding of benefit programs and the programs themselves are obsolete to employee needs and current trends, the sponsoring organization is wasting financial resources and contributing to the potential decrease in employee productivity due to unmet health and wellness related needs. Martocchio (2014), discusses the responsibilities of benefit professionals as providing assistance to employees surrounding education on the various options of benefit programs as well as their need for expertise in designing and administering benefits programs. He further discusses the importance of benefit professionals remaining current on trends and innovative approaches to practices and development of benefit programs. The text additionally states that many employees have minimal understanding of the wordage and regulations attached to the components of the benefits packages. Traditional approaches to developing and marketing health and wellness benefit programs in the organizational culture can prove to be financially costly to employers and unbeneficial to employees. Traditional approaches have...
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...Executive Summary This marketing plan is a means for Elite Fitness to refocus its identity as differentiated from competitors in its local market. The primary goal for Elite Fitness is help achieve a healthy community by focusing on lifestyle fitness. This will involve rebranding, refocusing activities, and redeveloping many marketing materials in the coming 12 months. Follow up and careful examination of results over the next three years will determine whether this marketing direction is having the desired effect. Company Overview Elite Fitness strives to be a one-stop shop for all of your health and fitness goals located in the growing city of Grain Valley, Missouri. Here we don’t just believe that health and fitness is about “losing weight” or eating well. Being fit and healthy means that your body and mind are working together to become the best “you.” And that’s what we specialize in at Elite Fitness. All of the services we offer provide the opportunity to improve any individual’s level of fitness, feel better and ultimately, be healthy. At Elite, our customers are not just a number, they’re family. * Inspire the community to take a step in a healthier direction by hosting monthly themed “fun runs” with an extra prize if a participant completes all 12 races. Each fun run will include educational resources for things such as training, stretching, and nutrition. * Hire an on-staff chiropractor. In order achieve our dream of becoming a “one-stop-shop” for all...
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...Health Services Strategic Marketing HSA 505 2016 An orthopedic group practice has decided to develop a pediatric sports medicine program. Describe at least three potential markets for this new service. There are many marketing decisions one make in their effort to build an effective program, but should always include Ability, Availability, and Price. Ability refers to skill, but also a special focus in the practice. Availability is the amount of time one has to invest in the practice and of course cost, this is contingent on the cost of service and supplies and salary one wants to receive, all three are critical to making marketing decisions. One segment of marketing is through private practice, the goal is develop enough patient-to-patient clients to ensure a profitable practice. Another marketing approach is small group practice marketing, this segment has partnerships that develop with physicians, using referral counter parts, contracts, and staff privileges at multiple hospitals and these develop into specialty orthopedic group practices. Academic practices is the focus of reaching a broad spectrum of patients through the use of radio, television, government contract, and managed care organizations, revenue may come from teaching in academic settings and consulting. The challenges to a successful practice can be escalated by overhead cost and of course liability concerns, but the over-all goal is to improve a successful practice over time by defining specific practice...
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...choose? 11 Place 12 How will the product be manufactured? (For services, describe where the service will first develop.) 12 What type of channel system will you use, and why? What types of stores will the product be sold in? 13 Why would you decide to sell the product in certain stores and not in others? 13 Promotion 14 What will your IMC strategy be? Describe each component you plan on using. 14 SWOT analysis 15 Executive Summary Wellness Solutions is preparing to launch a new interactive devise that will provide assistance to those who are concerned about their health. Our product offers cutting-edge technology to keep track of the body’s caloric intake with the use of an implantable microchip embedded in the body. With the assistance from intricately designed software the microchip W.A.S.P® records daily calorie intake in great detail and will show vital nutritional deficits or overindulgences to the individual person the devise is linked to. This is new technology and is able to function in ways that are unimaginable and never been done before. The primary marketing objective is to achieve U.S. sales of 250,000 microchips within the first operational year. The primary financial objectives are obtain a first year revenue of ten million keeping first year losses under 2 million, ultimately to...
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...Corporate Health & Wellness Programs By Kerrie Ann Frey High insurance claims rates, rising healthcare premiums, increased absenteeism. One way corporations are tackling these issues is through wellness programs that encourage healthy habits and preventative care in its employees. “We were doing online assessments, giving an incentive to do that assessment, but we knew that we needed to get the employees more engaged,” explained Franck Labiche, Human Resources Director at Laitram. Headquartered in Harahan, Laitram is global manufacturing company with four operating divisions. With nearly 2000 employees worldwide, Laitram offers its employees a corporate wellness program designed to complement the company’s already existing health plan....
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...on building base model medical group practice as groundwork to expand referral base. NVMC reinvested money in their new strategy plan instead updating and developing new facilities. While RMC strategy plan was focused on independent physicians attracted by the high tech authority provided by RMC. At that time RMC signed contract with Riviera County to acquire and close the old County Hospital, which stopped the county from selling the hospital to different investor, and the same time boost RMC’s census. Significant number of old County Hospital was uninsured and underinsured population, which created risk of changing demographics. Administration had concluded that the profit of additional volume would prevail demographics change over the next years. In this particular case, there is one major problem and all other problems seemed to have stemmed off this one. Unfortunately administration miscalculated profits and undervalued effects and pace of patient demographics changes. First immediate outcome of the contract was increase in number of emergency room patients. Initially build for capacity 40,000 visits each year, new patient demographics population added extra 15,000 visits. At that point ED was overcrowded and insured patients become unhappy with new clientele, which consist mainly of uninsured patients, or patients covered by Medicaid program. Second problem connected to the contract was dissatisfaction of medical staff. Mandy doctors...
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...benefits and compensations many, companies are turning to a more feasible way to take care of health and wellness issues. It is becoming more practical and cost efficient to incorporate a health and wellness program into the company practice. The extent of how much a program is applied depends greatly on how much a company can and is willing to spend, and how committed they are to help the individual employee have a healthy lifestyle. With a program properly put into practice, both the employee and the employer will see immense benefits. Implementing a Health and Wellness program can be simple for employers who are wishing to reduce health care costs and decrease absenteeism. This can be done by encouraging everyone one involved to show support and commitment to the new services being offered. The best way for companies to introduce such programs is to offer options such as workshops for employees to experience specific ways to live healthier quick meetings during office or lunch hours to learn new tactics and be reminded of previous ones special staff to assist in everyday office lifestyle The different ways to efficiently introduce the advantages of healthy living will have to be determined by each company depending on the cost of implementing it. Putting a health and wellness program will benefit any company by Lowering insurance costs with a simple plan introduction Providing feedback to employees about all aspects of the company?s human resources and...
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...1. Executive Summary NextGen Fitness will serve North Philadelphia area school age children, helping them to become more productive, while lowering their overall health risk with innovative wellness programs and strategies. Our business is based on two simple facts: 1. Healthy school age children are more productive than chronically ill and overweight children. 2. It costs less to prevent injuries or illnesses than to treat them after they occur. At NextGen Fitness, we tie learning ability and productivity directly to the health care issue. We believe that traditional approaches to the current fitness and health care crisis are misdirected or nonexistent in most urban neighborhoods. These traditional efforts are what we call reactive--that is, they minimally address fitness levels then when illness or injury occurs, public assistance and basic health aide is provided as both solution and treatment. Our approach, which emphasizes prevention and good health promotion, is much more proactive. By helping school age youth change their behavior patterns and choose more healthy and active lifestyles, NextGen will lower parent’s health care expenditures and subsidies provided by healthcare organizations, while raising academic productivity. Health care expenditures will decrease due to reduced medical insurance premiums, reduced risk of obesity, reduced physical injuries and removal from prescription drugs that currently address these issues. 2. Situational Analysis ...
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... | |Owners | | |Shareholders | | What is the company’s mission and vision? | WellPoint's mission is to improve the lives of the people we serve and the health of our communities. (“WellPoint”, 2005-2012) | |WellPoint will transform our industry, becoming the most valued health plan through a new generation of consumer-friendly products that | |put individuals back in control of their health and financial future. (“WellPoint”, 2005-2012) | Company goals List at least one company goal that can be accomplished through an operational plan:...
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...RUNNING HEAD: AETNA MARKETING STRATEGY 1 “Aetna Marketing Strategy” Tara Brown Professor Charmaine Rhames HSA 305-Health Services Marketing April 29, 2013 This research was conducted and studied by Professor Rhames. AETNA MARKETING STRATEGY 2 Abstract This paper describes the health care system and the role of marketing. It analyzes the competitive environment of a health services organization. It identifies a course of action which allow strategic marketing success. It outlines its strategy on Aetna to determine the utilization of its products and services. The marketing strategy and the strategy for Aetna is outlined. The recommendation process is to list at least three separate ways in shaping the buying decisions of its customers. AETNA MARKETING STRATEGY 3 In 1850, Aetna Insurance Company formed an Annuity Fund to sell life insurance. The Annuity department detached from Aetna Insurance...
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