...Wells Fargo Group Marketing 304 Professor Kiesler 2:00 P.M. – 3:15 P.M. T/Th 9 May 2007 [pic][pic] Wells Fargo: Marketing Plan Kevin De Place Bill Ho Ryan Neal Diana Suranyi Kevin Yetter Executive Summary Our team constructed a marketing plan of the company Wells Fargo. The first half of the report covers the company background by finding information about it, its competition, and the environment to see how the company stands. The second half of the report deals with a new product, tax preparation, and how it will be implemented into Wells Fargo. When analyzing the company, we found that it is viewed as the largest bank in the United States by physical size. The company have “2000” child companies and their advertising style is very recognizable with the stagecoach theme. The biggest competition to Wells Fargo is Bank of America. There are many trends that are looked at that could affect the banking industry. Some trends include the environment, government policies, technology, and much more. These trends show how the industry should view what is going on in the market that could affect how consumer’s perceptions are changing in the market. After the trends were analyzed, our team analyzed the customers and put them into segments. These segments are relevant because of the different ways that consumers look at the bank industry. The segments were then used to make the target market...
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...Marketing Plan I MKT/421 May 5, 2014 Marketing Plan I McBride Financial Services is a mortgage company that offers low cost mortgage services. McBride Services is operating in five states, Idaho, Montana, Wyoming, North Dakota and South Dakota. As the world becomes technologically advanced McBride Financial Services is working hard to keep its competitive edge in the finance industry. Recently the company has decided to create an App for smart phones that will make applying for a loan easier and more convenient. The marketing research team, for the company is going to conduct the research needed to see if the need exists in the finance market. The research team will decide if creating the APP will benefit the company and be worth the financing that will be needed to get the return on investment. This APP will allow any customer interest in applying for a mortgage to enjoy a secure site from a mobile device. McBride Financial Services (MFS) goal is to be the preeminent provider of low cost mortgages using state of the art technology. Currently McBride’s Financial Services has an online mortgage application, and it is not complex. The turnaround time for an application is within one business day. MFS’s target markets are families, professionals, and retirees. Two of these potential customers has something in common, limited time. There is a skill to balancing the full schedule of a family, and finding the time for personal business as well as professional. Already...
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...Wells Fargo Group Marketing 304 Professor Kiesler 2:00 P.M. – 3:15 P.M. T/Th 9 May 2007 [pic][pic] Wells Fargo: Marketing Plan Kevin De Place Bill Ho Ryan Neal Diana Suranyi Kevin Yetter Executive Summary Our team constructed a marketing plan of the company Wells Fargo. The first half of the report covers the company background by finding information about it, its competition, and the environment to see how the company stands. The second half of the report deals with a new product, tax preparation, and how it will be implemented into Wells Fargo. When analyzing the company, we found that it is viewed as the largest bank in the United States by physical size. The company have “2000” child companies and their advertising style is very recognizable with the stagecoach theme. The biggest competition to Wells Fargo is Bank of America. There are many trends that are looked at that could affect the banking industry. Some trends include the environment, government policies, technology, and much more. These trends show how the industry should view what is going on in the market that could affect how consumer’s perceptions are changing in the market. After the trends were analyzed, our team analyzed the customers and put them into segments. These segments are relevant because of the different ways that consumers look at the bank industry. The segments were then used to make the target market...
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...Individual: McBride Marketing Paper Introduction McBride Financial Services is a start-up regional mortgage lender based in Boise, Idaho (Apollo Group Inc., 2011). Their financial services specialize in conventional, Federal Housing Administration (FHA), and Department of Veteran Affairs (VA) loans for home purchasing and refinancing (Apollo Group Inc., 2011). The company intends to expand its operations and enter into the states of Idaho, Montana, Wyoming, North Dakota and South Dakota. McBride Financial Services will offer low cost mortgage services using leading edge technology (Apollo Group Inc., 2011). McBride Financial’s goal is to achieve financial break-even in their first six months of business and plan to become a profitable company within their first year of business. McBride Financial will leverage technology to maximize efficiencies and minimize the cost for customers and businesses when applying for and obtaining mortgages. McBride Financial services plans to obtain high customer satisfaction rates, reduce costs, expand and improve work perfomance. To achieve these goals, the firm needs to focus on providing effective and efficient mortgage services which will increase their success in the market. To...
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...McBride Marketing Paper McBride Financial Services Marketing Plan Developing a market plan for McBride Financial Services is the purpose of this whole paper. This paper will include the type of market research McBride should do in order to get the best outcome in its marketing. The different types of media McBride should include in its marketing plan. The paper will also cover what target marketing they should use and also it will explain the reason why we chosen them as targets. It will also cover what was the thought process behind McBride to use the internet for some of their marketing. Marketing Research Marketing research is something that is used to determine how a service or product the public will accept with in the different statical data relating to the population and particular groups within it. A company may use the data collected to make sure that their service or product is targeting or will target the right audience. There are different types of market research that the McBride company can use in their marketing plan. I will start with the online market research that will have internet surveys and some online focus groups Online research is very easy for the public everywhere to participate in from their house taking away the need for them to go anywhere to participate. Internet surveys are easier to keep track of and make sure that the person fills them out correctly. This process also helps prevent any of the...
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...Week 4 - Individual Assignment McBride Financial BSA 310 Week 4 - Individual Assignment McBride Financial Introduction The following paper briefly describes a marketing plan for McBride Financial Services. Head quartered in Boise, Idaho, McBride Financial Services is a well-known and distinguished as a leading mortgage lender in the five state area of Idaho, Montana, Wyoming, North and South Dakota. McBride Financial also has plans to expand business operations in these states. Loan specialties include; FHA, VA, and conventional for financing and refinancing home purchases (McBride Financial Services, 2011). Research Marketing to Undertake Exploratory marketing research in the proposed expansion areas would help to gather a source of preliminary potential customer base information that will help define problems and suggest hypotheses to follow through with (Armstrong & Kotler, 2011). Marketing researchers need to have certain information about their clientele to make the most effective method in its customer appeal tactic. I would recommend an easy approach that is low cost. A direct mailing package is sure to reach a large number of individuals in an established method of communications that delivers messages by a governmental department. The U.S. Postal Service regularly transports and delivers mail to all people in any given location. The cost of mailing a survey package is low. The population size of the audience is vast. These factors allow for the company to...
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...Table of Contents Introduction............................................................................................................................ 7 Welcome to the Wedding Planner's Handbook!....................................................................................7 How to Use This Guide........................................................................................................................ 7 What is a Wedding Planner?................................................................................................................. 8 Chapter 1: A Day in the Life of a Wedding Planner............................................................... 9 What a Typical Weekday Looks Like.................................................................................................... 9 What a Typical Saturday Looks Like.................................................................................................. 10 Take a Break!.......................................................................................................................................11 Should You Be a Wedding Planner?....................................................................................................12 Organization Skills.............................................................................................................................. 12 People Skills......................................................................................
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...product to be somewhat higher or lower than the average. By inserting relevant data, one can see whether or not their local economy spends more or less than the national average on a certain product or service. A score below 100 indicates that there is less spending than average, while a score above 100 indicates spending higher than the national average. 2. The Spending Potential Index can be a valuable asset to marketing managers in the sense that it indicates the products and services that the people of a certain geographical region desire the most. For example, a marketing manager for a retirement plan company could use the SPI to find an area to find potential customers. Boulder has an SPI of 150 in this specific industry, which is considered to be extremely high. If there is an opportunity for this marketing manager to expand into Boulder, he/she would likely be able to find many clients, as the Boulder population clearly has a tendency to spend more on retirement plans. The city of Fairplay, on the other hand, has an SPI of 91 for the retirement plan industry. Fairplay might not be an ideal location to begin business, as the population spends less on retirement planning than the national average. 3. One apparent difference between Fort Collins and Boulder is their population size. Fort Collins is a larger city, spread out over...
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...The Fall of Affordable Dream Homes How well can someone know the reasons for failure of a business? In my case, intimately. I partnered with my husband Dave for five years as a general contractor in our business Affordable Dream Homes. We became a statistic, one of the fifty-five percent of businesses that fail before their fifth anniversary (Hatten, 2009, p. 17). In the years that have passed since our business failed, I’ve mulled over why and have wrestled with what we could have done differently. Businesses fail for many reasons. Our case was classic. We failed in the long run first and foremost due to poor management. We also lacked capital, expert advice, marketing know-how, and we were pricing our product incorrectly. Off to a Great Start We started the business with great prospects, however. My husband Dave and I had dreamed of opening our own business for over ten years. Both of us craved the independence afforded us of working for ourselves, but between the two of us, we didn’t possess much in the way of small business management experience. I worked as an accounting and administrative clerk. Dave had a degree in construction management. He had managed a Winchell’s donut shop for two and a half years fresh out of college and then worked in residential construction as a construction manager and finish carpenter for five years. We became homebuilders in March of 1992. Our goal was to build beautiful, affordable new homes for clients and we named our...
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...Customer-Based Expansion Prepared for: B.Smith, CIO Prepared by: R.C. Murphy, IT Marketing Executive May 20, 2013 Proposal number: 626-4357 Objective McBride Financial Services is a mortgage lender that provides loans for home purchasing and refinancing. McBride Financial Services has a mission to be the the most distinguished and reliable provider of low cost mortgage services. Their mission statement holds truth and validity with the assistance of an outspoken and proven marketing plan. McBride Financial Services is on its way to becoming the preeminent provider for low cost mortgage services. Initiating a marketing plan, McBride Financial Services will be able to expand their operations, offer new products, and continue to grow as a company. Market Research McBride will perform both internal and external market research to produce the best financial and clientele gain. Internally, the company will determine what their current financial standing consist of. This would also include deciding where to take risk and what their goals should be based upon. The first external market research approach that needs to be taken is to create a few online surveys and questionnaires to determine what the real want and need is in this market. The company needs to take some time to create a Facebook page if they don’t have one already. in addition to Facebook, McBride Financial Services needs to utilize every form of potential customer feedback possible through...
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...2011 Business Plan B.O.S.S. Brewers – Brew On Site Specialists Retail Brewers Supply Company GM600 – Capstone Instructor – Rich Ottum June 18. 2011 Management Team Charles, Mills, Todd Powell DeAdria Walton, Julie Weglewski Daniel Zimbardi B.O.S.S. BREWERS BUSINESS PLAN Table of Contents June 18, 2011 Executive Summary................................................................................................................. 4 Overview............................................................................................................................. 4 Vision and Mission .............................................................................................................. 4 Marketing P lan .................................................................................................................... 4 Operations Plan ................................................................................................................... 4 Financial Plan ...................................................................................................................... 5 Marketing P lan ........................................................................................................................ 8 Marketing Opportunity ........................................................................................................ 8 Service Description.........................................................................................
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...Marketing Plan - McBride Financial Services INTRODUCTION A new start-up organization named McBride Financial Services is a mortgage lending company based in Boise, Idaho. The organization specializes in a number of types of loans used for purchasing and refinancing homes. McBride Financial Services intends on serving communities with loans in five states, namely Idaho, Montana, Wyoming, North Dakota, and South Dakota. In order to target their regional market, the organization has budgeted $50,000 for initial promotions, and a subsequent $5,000 per month to continue supporting their marketing efforts. The current marketing strategy uses several avenues to promote the business, including local TV advertising, newspapers, brochures to be handed out at airports and tourist attractions, radio promotion, and through local realty companies. However, the currently proposed marking plan does not suffice to succeed in reaching their market. This essay explores additional methods should be explored to market the services that McBride Financial Services provides. MARKET RESEARCH AND MEDIA Although McBride Financial Services has identified several effective traditional marketing tools as part of their promotional campaign, their use of TV, radio, newspapers, etc., fails to capture feedback from their markets. This prevents them from their ability to ascertain the efficacy of their rather standard approach to reach their target audience, and provides no statistical information on which...
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...Marketing plan for McBride Financial Services Introduction McBride Financial is one of the exceptional vendors of the mortgage with low interest rate by the state of art technology. They are focusing on their current business by entering in the five states Idaho, Montana, Wyoming, North Dakota and South Dakota. McBride is trying to sustain their standard in the FHA, VA and conservative loans for refinancing and buying homes. Moreover, in the first year of operations the firm needs to be rewarding and also plans to accomplish financial break even within the six months of commencing. McBride decided to make available high customers’ satisfaction, reduce the cost and expand the work performance. Now to achieve these goals, firm needs to concentrate to provide entire, effective and efficient mortgage services to increase their goodwill in the market. In this paper we explain the marketing plan that company needed, will identify the market research, types of media and target market for the McBride Company. Market Research would undertake McBride will consider different ways and techniques to attract customers which are the good way to know the needs and expectations of the customers. “This is a challenge for the McBride financial services to recognize the culture of the market but this helps the firm to expand a customer portfolio and database of the clients” (Sagor, 2005). The best marketing research is the descriptive research for the firm due to the decline of operating...
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...Company History 7 Business and Industry Profile 8 Business Strategy 9 Marketing Strategy 10 Competitor Analysis 12 Owner and Officers’ Resumes 13 Other Staff 14 Potential Problems and Solutions 15 Loan Proposal 16 Executive Summary Clean Sweep Realty Services is a Michigan based real estate company that will offer quality renovated real estate properties located in Macomb County. Clean Sweep properties will offer the following company standards in each of its investments: quality tested materials, stylish design updates, energy efficient utilities, and service guarantee for up to one year after the purchase of the home. Sales for Clean Sweep Realty Services are projected to be over $750,000 the first year and will continue to grow to over $1.8 million dollars by the end of the second year. Clean Sweep Realty Services will target two consumer segments within Macomb County. These markets consist of the employed middle class population looking to escape the renting environment and the employed upper middle class population needing to downsize their home in the face of economic struggle. While there is a lot of competition on the market, Clean Sweep Realty Services believes it can fill a niche in the market by providing high quality renovated properties in lieu of run down houses in despair due to foreclosure or excessive habitation. Through careful budgeting of marketing expenditures, Clean Sweep Realty Services will reach their target by promoting...
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...Calgary Funeral Services Cooperative Business Plan DRAFT AUGUST 8, 2011 Contents 1.0 BACKGROUND INFORMATION 1 1.1 Executive Summary 1 1.2 Comparative Cooperative Model 2 1.3 Feasibility Study and Background Research 3 2.0 Business Description 5 2.1 Corporate Structure 5 2.2 Business Objectives 7 2.3 Market Assessment 7 2.4 Products & Services 8 2.5 Location 10 2.6 Human Resources 11 2.7 Regulatory Issues 12 3.0 MARKETING STRATEGY 13 3.1 Pricing Strategy 15 3.2 Customer Service 16 4.0 FINANCIAL PLAN 17 4.1 Capitalization Strategy 17 4.2 Sales & Income Projections 18 4.3 Critical Factors 19 1.0 BACKGROUND INFORMATION 1.1 Executive Summary The Calgary Cooperative Funeral Service seeks to create a cooperative enterprise to provide funeral services that are modestly priced and environmentally friendly within the Calgary market. Based on an initial membership the founding organizations - cooperatives in Calgary, Calgary Legions, Churches and individual Calgarians, with a combined member share/loan offering and bank loan for a combined total of $525,000, this business plan calls for the enterprise to reach positive cash flow toward the end of the 3rd year of operation. The business model seeks to establish funeral/crematoria services which is centrally located and would service the members of the founding organizations as well as the funeral needs...
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