Marketing Plan on Real Estate

Marketing Plan on Real Estate

Marketing plan on real estate company ‘UNITECH’ |
Module – GMSI 579 |
MODULE LEADER: MR.ROHIT SINGH |
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GROUP MEMBERS:Ankur GuptaRuchika AgrawalRuhi SharmaSandeep SinghShreya Jindal |
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EXECUTIVE SUMMARY:
In any business environment where there is cut throat competition and where number of organisation are chasing the same dollars, volunteers and business sponsors, to stand out among the crowd is critical to success.
UNITECH Builder is one of the largest real estate Developer in India with around US$ 5 bn market capitalization. Turning many barren landscapes into landmarks UNITECH has an experience of 20 years in real estate development. It comes under the top 50 real estate companies in the world and boasts development such as South City, Nirvana Country, Cascade, The Close and many more remarkable developments are there. Reliance and commitment is the cornerstone of Unitech’s corporate philosophy and combined with an exceptional insight that how people aspire to live.
The first real estate company in India is Unitech which has achieved the ISO 9001-2000 certification for planning, Marketing and Construction of real estate in the National Capital Region. Unitech is committed to develop energy efficient green buildings and is also a registered member of the Indian Green Building Council.
A great experience in developing prestigious projects across India an Unraveled expertise makes the Untiech the niche of conceptualizing and delivering world class IT/ITes parks, commercial complexes, SEZ’s , schools, malls, hotels, integrated residential development and amusement parks.  
Today Unitech is one of the leading real Estate Developers in India. Established in 1972, and now a pan-India presence has been established but earlier Unitech was focussing more on National Capital Region (NCR and is one of the largest and the leading real estate developers in India.
The prestigious title of Super Brand by Super Brand India was awarded to...

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