...skills and knowledge, in the field of Pharma marketing, in a manner which will lead to the successful growth of the organization. ------------------------------------------------- EDUCATIONAL BACKGROUND Qualification | Year of Passing | Institute/University | Result | PGP (Pharma Marketing) MBA (Marketing) | 2011 | Stevens B-School with affiliation to Pondicherry University | Pursuing | BBA | 2009 | GLS IBM, Gujarat University | 69% | HSC | 2006 | M B Patel High School | 74% | SSC | 2004 | M B Patel High School | 74% | ------------------------------------------------- WORK EXPERIENCE Torrent Power (24 months) Back office Executive Responsibilities: * Attend customers * Handling cash counters and help desk * Registration of the complaints * Sorting out problems and queries by allocating the work among respected departments * Taking care task time line and tracking follow up. ------------------------------------------------- PROJECTS UNDERTAKEN PGP Dissertation: (8th February, 2011 to 10th April, 2011) Name of the project: PGP dissertation project report on FILGRASTIM molecule. Description: During the PGP Dissertation project I am going to make strategy marketing plan of FILGRASTIM molecule. * Analyze the market scenario of the selected molecule. * Analyze the research and development happening in area of selected molecule. * To prepare Strategic marketing plan. Live Project: (25th October to 14th December...
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...Worldly Scholars Marketing Plan Shelley Barnett DeVry University Marketing Management MKTG-522-62102 Dr. Scott Eckert March 17, 2013 Worldly Scholars Marketing Plan Marketing Plan Outline 1.0 Executive Summary 2.0 Situation Analysis 2.1 Market Summary 2.2 SWOT Analysis 2.3 Competition 2.4 Product (Service) Offering 2.5 Keys to Success 2.6 Critical Issues 3.0 Marketing Strategy 3.1 Mission 3.2 Marketing Objectives 3.3 Financial Objectives 3.4 Target Markets 3.5 Positioning 3.6 Strategies 3.7 Marketing Mix 3.8 Marketing Research 4.0 Controls 4.1 Implementation 4.2 Marketing Organization 4.3 Contingency Planning 5.0 Conclusion Executive Summary Worldly Scholars to span across the U.S.; inspiring girls, boys, women, and men to find their passion, create a goal; use their motivation and drive to conquer their dreams and obtain their desires; to assist and touch the lives of others. Worldly Scholars is geared towards assisting students including; 8th graders with preparation for high school, high school students prepare for college, and college students prepare for the corporate world. We offer various services from mentoring programs tailored for each student which includes; searching for scholarships that match up with their background, searching for the right schools for their field of interest, researching and networking to seek the job/career and title of interest in their field related to their major...
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...Abrakadoodle Marketing Plan Table of Contents Executive Summary …………………………………………………………………….. Page 3 Environmental Analysis …………………………………………………………….. Page 4 SWOT Analysis …………………………………………………………………….. Page 8 Marketing Objectives …………………………………………………………….. Page 9 Marketing Strategies ……………………………………………………………..Page 10 Marketing Implementation ……………………………………………………………..Page 12 Evaluating & Control ……………………………………………………………………Page 14 EXECUTIVE SUMMARY Abrakadoodle offers full service visual art classes for kids, summer art camps, holiday art camps, art parties and art events that stimulate and educate to more than one million children in schools, community sites, and art studios for kids around the world. Abrakadoodle primarily targets middle-income professional families who are having their children participate in exciting activities that involve arts and crafts. The proposed marketing plan is designed to allow Abrakadoodle to focus on getting their name and professional services out into the Maryland area; specifically the area from Landover to Annapolis. Because of the unique experience of art creativity for kids, Abrakadoodle would like to be known for its excellent classes for kids, well-trained teachers and always allowing kids to have a blast. Expansive art lesson plans are unrivaled, exceeding national standards for visual arts education. Understanding the cost related to quality art education, Abrakadoodle...
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...Module Code: UGB 123 Module Title: Understanding Business Part 2 Title of Assignment : Task 1- Franchise Application Tutor’s Name : Mr. Gopakumar Name : Chai Jia Ching (149108296) Boo Sheue Peng (149106959) Tai Jing Ni (149107015) Cheah Wei Shan (149107222) Date of Submission : 24 April 2015 BA (HONS) BUSINESS AND MANAGEMENT ASSIGNMENT COVER SHEET Student Name: Chai Jia Ching Boo Sheue peng Tai Jing Ni Cheah Wei Shan | Module Leader: Mr. Gopakumar | Module: UGB123 – Understanding Business Part 2 | Assignment due date: 24th April 2015 | Assignment title/number: Task 1- Franchise Application | Submission Date: 24th April 2015 | Learning outcomes assessed: | Feedback | Marks | | | Points of commendation: | Points for development: | I confirm that in submitting this assignment that I have read, understood and adhered to the programme rules and procedures governing infringements of assessment...
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...CORNELL Prof. Michael Giebelhausen School of Hotel Administration Office: 607-255-8362 545 Statler Hall Cell: 217-689-1318 Ithaca, NY 14853-6902 E-mail: mdg234@cornell.edu HADM 2430: MARKETING MANAGEMENT FOR SERVICES Section 1: Mon Wed 11:40-12:55, 398 Statler Hall Section 2: Mon Wed 2:55-4:10, 196 Statler Hall Office Hours: Monday – Friday from 9:00 a.m. to 4:30 p.m., no appointment necessary Course Objectives / Outcomes The mission of this course is to provide you with an introduction to the business discipline of marketing (and services marketing in particular). Marketing, more than any other business activity, links companies to their customers. Even if you don’t pursue a career in marketing, it is useful for you to understand how marketing works. Upon successfully completing this course, you should be able to: 1) Speak the language – In your daily life, you have probably encountered many of the phenomena we will discuss in class. However, if you want to pursue a career in business, you need to be fluent in the terminology, frameworks, and models related to marketing and corporate social responsibility (see service learning project). 2) Apply the concepts learned in class – Knowing the terminology, framework, and models is important. It is more important, however, that you are able to combine and apply them across different contexts in order to make justifiable recommendations. 3) Critique current practice...
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...MARKETING PLAN SAIGON EATS RESTAURANT Table of Contents 1. Executive Summary 3 2. Situation Analysis 4 2.1 Market Summary 4 2.2 SWOT Analysis 4 2.2.1 Strengths 4 2.2.2 Weaknesses 5 2.2.3 Opportunities 5 2.2.4 Threats 5 2.3 Competition 5 2.4 Product Offering 5 2.5 Keys to Success 6 2.6 Critical Issues 6 3. Marketing Strategy 6 3.1 Mission 7 3.2 Marketing Objectives 7 3.3 Financial Objectives 7 3.4 Target Markets 8 3.5 Positioning 8 3.6 Strategies 8 3.7 Marketing Mix 8 3.8 Marketing Research 9 3.9 Marketing Communications 9 4. Financials 9 4.1 Break-Even Analysis 9 4.2 Sales Forecast 10 4.3 Expense Forecast 11 5. Controls 11 5.1 Implementation 11 5.2 Marketing Organization 12 5.3 Contingecy Planning 12 6. Appendix A………………………………………………………………………...13 1.0 Executive Summary Saigon Eats is an existing restaurant specializing in Vietnamese cuisine. The first location of Saigon Eats is in San Jose, California. This is marketing plan for Saigon Eats as the first Vietnamese restaurant located on the campus of UC Berkley in California. Our restaurant offers a large assortment of healthy tasty and not expensive food such as appetizers, hot dishes and deserts. SWOT analysis is a key factor of the strategic plan...
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...Executive Summary In today’s world we’ve been able to see an array of drastic changes take place within the past few years. Because of these changes we have seen an array of businesses plummet to the ground, some after years of success. The majority of these failed businesses have landed in path of demise because of their lack of environmental awareness, failed marketing attempts, as well as strategic planning. Nowadays, one of the industries that we have seen take a plunge is the Daycares Market& Early Childhood Education. The main reason that this industry is experiencing this plunge is because of the decreased numbers of governmental funding to help parents pay for the services as well as the lack quality of services. Another reason is due to the time frames that daycares are open is not parallel to the time-frames parents are working at the moment. Because of these reasons daycares are not seeing the growth or sustenance of revenue as they were years ago, parents are looking at other options of child care, and a lot of daycares have evolved into low quality standards. The National Bureau of Economic Research states how “it is critical to develop an understanding of the way the child care market operates and how it relates to quality. The issue is important because the average quality of center-based child care provided in the United States is thought to be mediocre, especially compared to the quality of care provided in other developed countries” (NBER, 2002). One well-known...
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...Rob Davis Marketing Plan Draft 1 Bes Kept Entertainment, LLC Joseph Corson Sunday May 13th, 2012 Table of Contents 1.0 Executive Summary Page 3 2.0 Situation Analysis Overview Page 4 2.1 Market Summary Pages 4-5 2.2 SWOT Analysis Page 6 2.3 Competition Pages 6-8 2.4 Product/Service Offering Page 8 2.5 Keys to Success Page 8 2.6 Critical issues Page 9 3.0 Marketing Strategy Page 9 3.1. Mission Page 10 3.2 Marketing Objectives Pages 10-12 3.3 Financial Objectives Pages 13-14 3.4 Target Markets Pages 14-15 3.5 Positioning Page 15 3.6 Pricing Strategies Pages 15-16 3.7 Marketing Attack Strategy Pages 16-18 3.8 Marketing Research Pages 18-19 4.0 Controls Page 20 4.1 Progress Milestones Page 20 4.2 Marketing Organization Page 21 4.3 Contingency Planning Pages 21-22 5.0 Conclusion Page 22 1.0 – Executive Summary Bes Kept Entertainment is a management and promotion company for music artists. This paper will be about the marketing plan for our artist Rob Davis. First, the target market will be addressed, and what Bes Kept Entertainment is, and what the plan will be to market Robert Davis. In the Market Summary, the target market will be addressed in detail, and key points about the market will be described. Next, a SWOT analysis will uncover the strengths, weaknesses, opportunities, and threats for marketing Rob Davis. The competition in the market will be addressed along with other companies that Bes...
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...India founded by former Amazon employees. India is only recently embracing internet retail shopping and Infibeam intends to increase market share and profitability by converting offline and current online shoppers to Infibeam users. Also, by expanding as first-mover in the western Indian state of Gujarat where Infibeam has just entered into an agreement with the government that will make it a first-mover there. Success is dependent on a marketing campaign that will meet all of these goals. Infibeam grew rapidly during its first three years in business, but it did so only by word-of-mouth advertising. Infibeam has never undertaken a marketing campaign of the magnitude needed to attain its current goals. Several models were used to analyze the environmental and competitive challenges facing Infibeam and multiple alternatives were identified. These alternatives vary in complexity and anticipated effectiveness. The recommendation that is most likely to allow Infibeam to meet all of its stated goals is a combination of fundraising, marketing and corporate restructuring. Implementation of the recommendations in this analysis will propel Infibeam into the top 5 e-retailers in India. Background Infibeam entered the online retail market in India during 2007 when 5 former Amazon employees joined together to create an Indian version of the giant retailer. It was initially conceived as an online marketplace for consumer goods which could be purchased and delivered within a...
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...Marketing Plan- Your T-Shirt! Every business must start at the bottom before they become successful. One of the first ways a business must work on becoming successful is coming up with a business plan. By preparing a business plan, a company will not only have an outline as to knowing who their target audience will be and what kind of funds will be needed for the business, but it will help the business keep track of the progress they made with the building of an empire. According to the journal entitled Starting a Business from Home, it discusses why it is important to have a business plan. The article states “As most businesses start without a business plan you could be forgiven for believing that preparing one is a luxury you can live without. Time is short and it surely more important to find some customers and get selling. Beguiling though this may sound the statistics is against you. According to research carried out at Cranfield School of Management, over 70 percent of the fastest-growing and most successful businesses started out with a written business plan.” (Barrow, 2008). This business entitled Your T-Shirt! A business plan must be created in order for the business to become successful. Your T-Shirt! Is a new business venture which allows people to design a t-shirt any way they would like. The customer can design the front and back of the shirt. Your T-Shirt! Not only provides the experience of designing your own shirt, but it also allows the customers...
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...Martial Arts Business Plan * Executive Summary * Company and Finance summary * Services Overview * Strategic Analysis * Marketing Executive Summary The purpose of this business plan is to raise $50,000 for our MWMA Martial Arts studio while satisfying expected finances and operations over the next three years. MWMA Martial Arts is an Orem based LLC that will provide many levels of martial arts training specifically focused on Tae Kwon Do and Hapkido as well as the sale of martial arts supplies to customers in the surrounding area. The Company was founded by Jim W. is 1990. 1.1 Services The MWMA Martial Arts school will provide its student instruction from white belt through black belt instruction in Tae Kwon Do and / or Hapkido. The studio anticipates having 200 or more students enrolled by the end of the second year. The studio will provide instruction for individuals three years and older. Classes will be held Monday – Friday, the schedule is subject to change as the studio grows in size. The MWMA Martial Arts studio will offer an after school program focusing on charter schools. Some additional income will be generated by the martial arts studio merchandise and apparel. 1.2 Financing Mr. W is NOT seeking any financing other than his personal input of cash to run this studio. 1.3 Mission Statement The MWMA Martial Arts studio’s mission is to become recognized as a traditional school and the best instruction...
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...APNAKAPDA.com | Business Plan | | | Aditya Aggarwal – 4 Nakul Makharia – 30 Niharika Sharma – 35 Pankul Kohli - 38 | | | | Table of Contents I. Executive Summary 3 Concept 6 II. Survey 8 III. Analysis 12 a) SWOT ANALYSIS 12 b) 7 P’s of Marketing 13 c) 5 Forces 17 IV. Competition Analysis 20 V. Marketing Plan 23 VI. Future plans 31 VII. Financials 32 Profit and Loss A/c 33 Balance Sheet 34 Ratios 35 Break Even Analysis 35 Cash Flow Statement 36 I. Executive Summary Company Genext Pvt. Ltd. We are a newly formed Mumbai based company with 4 promoters who hold equal stake in the company. The 4 promoters namely, Aditya Aggarwal (20), Nakul Makharia (21), Niharika Sharma (20) and Pankul Kohli (20) are graduates from NMIMS’ ASM SOC (BBA). We will be contributing Rs. 1 Lac each towards the equity of the company and will be drawing salaries. We are a youth oriented organization aiming at (what we call our main area of functionality) – Crowdsourcing. We intend to make our audience/customers a part of the process of deciding and forming the product that we will offer to them. It would be by our customers, for our customers. Crowdsourcing is a distributed problem solving model where problems or opportunities are broadcasted to a group whom we call our customers or audience of the community in the form of an open call. They then work on the problems or strategies to capitalize on the opportunities. The...
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...(2001). Customer equity. Boston, Mass.: Harvard Business School Press. Kapferer, J. (2008). The new strategic brand management. London: Kogan, pp.15. Coca-Cola Company. (2016). Product Safety and Quality, The Coca-Cola Sustainability Project [online] Available at<http://www.coca-colacompany.com/sustainabilityreport/me/product-safety-and-quality.html#section-safety-and-quality-in-every-serving >[Accessed 26 Mar. 2016]. Hoidas, A. (2011). Planned Obsolescence: 5 Products That Have It and What to Do About It. [online] Promotional Products Blog | Quality Logo Products (QLP). Available at<https://ww.qualitylogoproducts.com/blog/planned-obsolescence-5-products> [Accessed 26 Mar. 2016]. MBA Skool-Study.Learn.Share. (2016). Deceptive Packaging Definition | Marketing Dictionary | MBA Skool-Study.Learn.Share.. [online] Available at: http://www.mbaskool.com/business-concepts/marketing-and-strategy-terms/11912-deceptive-packaging.html [Accessed 26 Mar. 2016]. Jobber, D. and Fahy, J. (2009). Foundations of marketing. Maidenhead: McGraw-Hill Higher Education. Pp.143,157 Kotler, P. and Keller, K. (2009). Marketing management. Upper Saddle River, NJ [u.a.]: Pearson Prentice Hall, pp. 298-303 Lee, K. and Carter, S. (2009). Global marketing management. Oxford: Oxford University Press. Pp.292-295 McDonald, M. (2004). Marketing plans. Oxford: Elsevier. P 311, P447 Blois, K. (2000). The Oxford textbook of marketing. Oxford: Oxford University Press. Pp. 481-455 Ind...
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...Defining Marketing April E. Newsom University of Phoenix March 19, 2012 Introduction Good marketing is the key reason organizations are successful. This report will go over three definitions of marketing. The first will be my personal definition, and there will be two other sources for their definition of marketing. The next part will be the explanation of why marketing is important for organizational success. Finally the paper will give a few examples to explain the importance of marketing. Personal definition of marketing and definitions from two different sources for marketing My personal definition of marketing is the strategy an organization uses to sell their products. There is much involved in coming up with a marketing plan for organizations, such as the best form of advertising and how to present a product so the customers will want to purchase this product instead of someone else’s. First definition, according to one article from the electronic readings for this week, marketing includes the activities of all those engaged in the transfer of goods from producer to consumer, not only those who buy and sell directly, wholesale, and retail but also those who develop, warehouse, transport, insure, finance, or promote the product, or otherwise have a hand in the process of transfer (Marketing, 2008). Second definition, marketing is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing...
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...Business and marketing strategy fundamentals Course code Course title Business and marketing strategy fundamentals Type of course Compulsory Level of course Graduate Department in charge Graduate School Year of study 1st Semester Fall Number of credits 10 ECTS; 56 hours of class work, 210 hours of selfstudy; 2 hours of consultations Lecturer Benas Adomavičius & PhD. Neringa Ivanauskienė Date of the course XYZ Prerequisites Undergraduate diploma in social sciences Form of studies Friday/Saturday Language of instruction English/Lithuanian Course description Business and marketing strategy are critical components of business success since strategic issues and possibilities arise in all sectors. Important aspects are not only the company’s positioning in relation to its market, but also the technological development, the supply of labour, political developments in society and other factors relevant for how organizations manage their business. 1 2013 Fall semester To a large extend strategic work is about understanding these factors and reinterpreting them so that they become assets rather than restrictions. Business strategy and marketing management concepts and techniques are studied. The course serves as an opportunity to develop skills for environmental and market analysis, understanding of the major business and marketing strategy issues, formulating business and marketing strategies and tactics. Course aim Students are going to discover knowledge...
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