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Marketing Plan Template

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Marketing Plan Template Summary of marketing plan (Goals of the marketing plan, how it supports your overall business plan; objectives--support the goals, action steps and daily activities to implement the plan.): Product Overview (brief description of compost product, marketing goals, such as sales goals):

Customer Analysis - Target Market – Who are our customers? We will be selling primarily to: ● Direct market retail customers
● Garden centers/other retailers
● Nurseries/Silviculture
● Erosion control
● Agricultural applications
● Sod production
● Turf grass
● Public Works
● Construction sites
● Top soil producers
● Golf courses
● Greenhouse growers
● Landscapers/lawn care
● Other: We will be targeting customers by:
Product line:
Geographic area (which areas? Distance from operation?):
Demographics (e.g., Home ownership? Other?)
Psycographic (local, farm produced):
Sales (Target sales of___):
Other?:
Needs/Preferences of customers: Competition Analysis – Who are our competitors? Company Contact Information
Types of products/ Characteristics
How Packaged
Service/delivery options
Price range

Market forecast (market needs analysis)—how competitive is the market? What are the market and industry trends?:

Situation Analysis: Utilize the SWOT analysis to list your company’s strengths, weaknesses, opportunities, and threats (location, resources, reputation, services, personnel, product, competition, etc):
Strengths
Weaknesses
Opportunities
Threats

Factors that may affect our business
Economic factors (growth, industry health, economic trends, taxes, etc.): Regulatory and Legal Factors: Environmental Factors: Product Describe the product:

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