Premium Essay

Marketing Plan for Trojan Vibrations

In:

Submitted By jamespage77
Words 3444
Pages 14
Marketing Plan for TROJAN VIBRATIONS
By
EXCELF

Table of Contents 1. Executive Summary 2. Background 3. Objective 4. Methodology 5. Environmental Analysis
5.1 Macroenvironment
5.2 Microenvironment 6. SWOT Analysis 7. Marketing Mix Strategy
7.1 Product
7.2 Price
7.3 Promotion 8. Limitation 9. Conclusion 10. References 11. Appendixes

1. Executive Summary
Today’s market for sex toys are becoming more and more popular. However, as one of the biggest international cities in the world, Hong Kong still hasn’t affected by the trends since it is an Asian city with a cultural atmosphere that is not so open to those kinds of product. Therefore, we considered this situation as a great opportunity for introducing and promoting Trojan Vibrations product to Hong Kong customers and open this huge market.
Our target customer ranges from 18 to 60, each and every individual has a need for sexuality and this is the fact that nobody can deny. So basically we focus on every customer who has this special and natural need.
Briefly introducing, Trojan Vibrations are a series of different kinds of vibrators (sex toys) that are designed for the body and skin, to stimulate the nerves for a relaxing and pleasurable feeling.

2. Background
Trojan is a brand name of condoms, sexual lubricants, sex toys manufactured by the Church & Dwight Company. According to the marketing survey, 70.5 percent of condoms purchased in United States drugstores are Trojan brand. Trojan brand has a history of 99 years. With such a long history, Trojan has been the No.1 condom brand constantly for this 90 years and gained great reputation for making good quality condoms.
Several years ago, Trojan first introduced a product line of sex toys, which is Trojan Vibrations. As the biggest condom brand in the US, Trojan Vibrations is considered as the

Similar Documents

Premium Essay

Marketing Plan

...Progress Report Group Name: EXCELF Before address our progress report, we want to discuss the reason why we had to withdraw our initial marketing project plan for Taobao. Here are 2 basic reasons: 1. Based on our survey and further research on Hong Kong people’s attitude towards online shopping, we found out that the traditional off-line shopping malls and supermarkets are still people’s first choice due to many deeply ingrained consumer habits and behaviors. Therefore, it will be super tough for us to further conduct our project. 2. After our meetings on October, we thought the concept of Taobao and online shopping had been very mature after the long-time development and their promotion. As a result, making Taobao more popular will not be interesting and creative since they’ve already had their complete and better marketing plan. And the reasons we switch our direction to a relatively smaller, fresher and more potential vibrator market can be seen in our Project Briefing. Project Name: Promotion of TROJAN VIBRATIONS Project Team Member: Carla, Cathy, Cinwell, Dicky, Rachel, Sheng (Leader), Theo Part 1. Group Meeting History (after Project Briefing): Meeting # | Date | Brief Meeting Content | 1 | Sep. 18th | Make team list and member introduction hardcopy in a creative way. | 2 | Oct. 8th | Discuss and analyze the survey about our initial project. Withdraw our initial project and brainstorm new project.Decide to switch from Taobao to vibrators.Make further...

Words: 739 - Pages: 3

Free Essay

Army Fitness and Wellness

...ACKNOWLEDGEMENT First of all, we would like to thank the Lord for giving us the strength we need in making our feasibility study. We will forever be reminded and eternally grateful of His kind and caring heart. Secondly, we would like to thank our dear parents who supported us along the way, for giving us the encouragement to go on. To our friends who had helped us, by giving assistance and suggestions, thank you. To those people we weren’t able to mention, who in their own way had helped us in making this feasibility study a success, thank you so much. Table of Contents Content Page no. Project Summary …………………………………………….. Market Study …………………………………………….. Technical Study ……………………………………….……. Financial Study …………………………………………….. Management Study ………….…………………………………. Socio-Economic Study ………….………………………………….. Accounting System …..………………………………………… Appendix …..………………………………………… List of Figure/Tables ……………….……………………………. Curriculum Vitae …………………………………………….. PROJECT SUMMARY PROJECT SUMMARY Fitness There are thousands of people in Baguio City specifically men, who actually hit the gym to exercise and maintain their physical fitness. With the number of people consciously aware that they need to flex and stretch their muscles regularly, investing and starting a fitness business was considered...

Words: 11621 - Pages: 47

Premium Essay

Damsel

...2014-2015 Undergraduate Academic Calendar and Course Catalogue Published June 2014 The information contained within this document was accurate at the time of publication indicated above and is subject to change. Please consult your faculty or the Registrar’s office if you require clarification regarding the contents of this document. Note: Program map information located in the faculty sections of this document are relevant to students beginning their studies in 2014-2015, students commencing their UOIT studies during a different academic year should consult their faculty to ensure they are following the correct program map. i Message from President Tim McTiernan I am delighted to welcome you to the University of Ontario Institute of Technology (UOIT), one of Canada’s most modern and dynamic university communities. We are a university that lives by three words: challenge, innovate and connect. You have chosen a university known for how it helps students meet the challenges of the future. We have created a leading-edge, technology-enriched learning environment. We have invested in state-of-the-art research and teaching facilities. We have developed industry-ready programs that align with the university’s visionary research portfolio. UOIT is known for its innovative approaches to learning. In many cases, our undergraduate and graduate students are working alongside their professors on research projects and gaining valuable hands-on learning, which we believe is integral...

Words: 195394 - Pages: 782

Premium Essay

Beacuse I Have to

...State of North Carolina Statewide Information Security Manual Prepared by the Enterprise Security and Risk Management Office Publication Date: April 20, 2012 INTRODUCTION FOR STATEWIDE INFORMATION SECURITY MANUAL ...... 1 GUIDANCE FOR AGENCIES .............................................................................. 1 CHAPTER 1 – CLASSIFYING INFORMATION AND DATA ................................ 2 CHAPTER 2 – CONTROLLING ACCESS TO INFORMATION AND SYSTEMS. 7 CHAPTER 3 – PROCESSING INFORMATION AND DOCUMENTS ................. 32 CHAPTER 4 – PURCHASING AND MAINTAINING COMMERCIAL SOFTWARE ..................................................................................................... 107 CHAPTER 5 – SECURING HARDWARE, PERIPHERALS AND OTHER EQUIPMENT .................................................................................................... 122 CHAPTER 6 – COMBATING CYBER CRIME ................................................. 146 CHAPTER 7 – CONTROLLING E-COMMERCE INFORMATION SECURITY 153 CHAPTER 9 – DEALING WITH PREMISES RELATED CONSIDERATIONS . 173 CHAPTER 10 – ADDRESSING PERSONNEL ISSUES RELATING TO SECURITY ........................................................................................................ 185 CHAPTER 11 – DELIVERING TRAINING AND STAFF AWARENESS .......... 192 CHAPTER 12 – COMPLYING WITH LEGAL AND POLICY REQUIREMENTS ......................................................................................................................

Words: 65255 - Pages: 262

Free Essay

Ethical Hacking

...This page was intentionally left blank This page was intentionally left blank Hands-On Ethical Hacking and Network Defense Second Edition Michael T. Simpson, Kent Backman, and James E. Corley ———————————————————————— Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it. This is an electronic version of the print textbook. Due to electronic rights restrictions, some third party content may be suppressed. Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. The publisher reserves the right to remove content from this title at any time if subsequent rights restrictions require it. For valuable information on pricing, previous editions, changes to current editions, and alternate formats, please visit www.cengage.com/highered to search by ISBN#, author, title, or keyword for materials in your areas of interest. Copyright 2010 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated...

Words: 185373 - Pages: 742

Free Essay

Ebusiness

...Introduction to E-business To Debbie and Richard Introduction to E-business Management and strategy Colin Combe AMSTERDAM  BOSTON  HEIDELBERG  LONDON  NEW YORK PARIS  SAN DIEGO  SAN FRANCISCO  SINGAPORE  SYDNEY Butterworth-Heinemann is an imprint of Elsevier   OXFORD TOKYO Butterworth-Heinemann is an imprint of Elsevier Linacre House, Jordan Hill, Oxford OX2 8DP 30 Corporate Drive, Suite 400, Burlington, MA 01803 First edition 2006 Copyright ß 2006, Elsevier Ltd. All rights reserved No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the publisher Permissions may be sought directly from Elsevier’s Science & Technology Rights Department in Oxford, UK: phone: (þ44) (0) 1865 843830; fax: (þ44) (0) 1865 853333; email: permissions@elsevier.com. Alternatively you can submit your request online by visiting the Elsevier website at http://www.elsevier.com/locate/ permissions, and selecting Obtaining permission to use Elsevier material British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Library of Congress Cataloguing in Publication Data Control Number: 2005938727 ISBN–13: 978-0-7506-6731-9 ISBN–10: 0-7506-6731-1 For information on all Butterworth-Heinemann publications visit our website at http:/ /books.elsevier.com Printed and bound in...

Words: 142464 - Pages: 570

Premium Essay

Management Information Systems

...Course Technology’s Management Information Systems Instructor and Student Resources Introduction to IS/MIS Principles of Information Systems, Eighth Edition • Stair, Reynolds Fundamentals of Information Systems, Fourth Edition • Stair, Reynolds Management Information Systems, Sixth Edition • Oz Information Technology in Theory • Aksoy, DeNardis Office Applications in Business Problem-Solving Cases in Microsoft Access & Excel, Sixth Annual Edition • Brady, Monk Succeeding in Business Applications with Microsoft Office 2007 • Bast, Gross, Akaiwa, Flynn, et.al Succeeding in Business with Microsoft Office Excel 2007 • Gross, Akaiwa, Nordquist Succeeding in Business with Microsoft Office Access 2007 • Bast, Cygman, Flynn, Tidwell Databases Database Systems, Eighth Edition • Rob, Coronel Concepts of Database Management, Sixth Edition • Pratt, Adamski Data Modeling and Database Design • Umanath, Scamell A Guide to SQL, Seventh Edition • Pratt A Guide to MySQL • Pratt, Last Guide to Oracle 10g • Morrison, Morrison, Conrad Oracle 10g Titles Oracle9i Titles Enterprise Resource Planning Concepts in Enterprise Resource Planning, Third Edition • Monk, Wagner Data Communications Data Communications and Computer Networks: A Business User’s Approach, Fourth Edition • White Systems Analysis and Design Systems Analysis and Design in a Changing World, Fifth Edition • Satzinger, Jackson, Burd Object-Oriented Analysis and Design with the Unified Process • Satzinger, Jackson, Burd Systems Analysis and...

Words: 223685 - Pages: 895

Premium Essay

Computer

...Chapter 1 Structure and Functions of a Computer "Hardware: the parts of a computer that can be kicked." ~ Jeff Pesis After completing this chapter, you will be able to: 1. Explain the importance of computer literacy. 2. Define the term computer. 3. Identify the components of a computer. 4. Compare the uses of various types of: input devices, output devices, and storage devices. 5. Describe categories of computers and their uses. Structure and Functions of a Computer 1 1.0 Introduction A computer is an electronic machine designed for the storage and processing of data. The machinery is called hardware, and this highly sophisticated equipment needs equally sophisticated programs (called software) to become a working computer system. Modern society has come to depend very heavily on the use of computer systems. Banks, businesses, government departments, industries, shops, people at home and school all rely on computer to play a vital role in their daily activities. These activities are centered on information. In business, the computer system has been used a lot and replaced filing cabinets as means of storing information, and clerical workers as a means of processing it. By storing and processing information on a computer system, these businesses can function more quickly and efficiently, because information can be found and collated much faster. Discovery Learning: A computer was also called a data processor. Why? 1.1 Major Parts and Functions A Computer is...

Words: 47755 - Pages: 192

Premium Essay

Student

...Do The Deep Information Computer Technology Author Musisi Boney 2013 EDITION Authored by Musisi Boney; +256788489095 2 Table of contents Topics Page Introduction To Computer …………………………………………………….. 5 History & Evolution Of Computers ………………………………………….... 7 Computer Generation …………………………………………………………. 11 Computers Today ……………………………………………………………... 15 Computer Classification ………………………………………………………. 19 Computer System ……………………………………………………………... 25 Computer Hardware ………………………………………………………….. 27 - Input devices/hardware .………………………………………………..27 - Output devices/ hardware..…………………………………….…….....39 - Storage hardware /devices ……………………………………………..49 - Processing devices/hardware …………………………………………..63 - Communication devices/hardware…………………………………….. Computer Software …………………………………………….……………...69 - Utility program …………………………………………………………70 - Operating system ……………………………………………….………72 - Programming languages ………………………………………………78 - Terminologies Used in Software ………………..……………….…....80 Powering A Computer ……………………………………………….………..83 Uninterrupted Power Supply……………………………………………….....85 Computer Configuration…………...…………………………….……………87 Computer Viruses ……………………………………………….……………89 Communication ………………………………………………………………95 Internet ………………………………………………………………………113 Web Design …………………………………………………………………121 Computer Ethics …………………………………………………….………125 Computer Crimes …………………………………………………….……..129 Authored by Musisi Boney; +256788489095 3 Authored by Musisi Boney; +256788489095 4 A COMPUTER ...

Words: 30445 - Pages: 122

Premium Essay

Risk Management

...Butterworth-Heinemann is an imprint of Elsevier Linacre House, Jordan Hill, Oxford OX2 8DP, UK 30 Corporate Drive, Suite 400, Burlington, MA 01803, USA First edition 2009 Copyright © 2009 Elsevier Ltd. All rights reserved No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without the prior written permission of the publisher Permissions may be sought directly from Elsevier’s Science & Technology Rights Department in Oxford, UK: phone (144) (0) 1865 843830; fax (144) (0) 1865 853333; email: permissions@elsevier.com. Alternatively you can submit your request online by visiting the Elsevier web site at http://elsevier.com/locate/permissions, and selecting Obtaining permission to use Elsevier material Notice No responsibility is assumed by the publisher for any injury and/or damage to persons or property as a matter of products liability, negligence or otherwise, or from any use or operation of any methods, products, instructions or ideas contained in the material herein. Because of rapid advances in the medical sciences, in particular, independent verification of diagnoses and drug dosages should be made. British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library Library of Congress Cataloguing in Publication Data A catalog record for this book is available from the Library of Congress ISBN–13:...

Words: 89973 - Pages: 360

Free Essay

The Game - Neil Strauss

...ALSO BY NEIL STRAUSS The Long Hard Road Out of Hell WITH MARILYN MANSON The Dirt WITH MOTLEY CRUE How to Make Love Like a Porn Star WITH JENNA JAMESON Don't Try This at Home WITH DAVE NAVARRO THE GAME PENETRATING THE SECRET SOCIETY OF PICKUP ARTISTS Neil Strauss Regan Books An Imprint of Harper Collins Publishers Cover silhouettes are from the following fonts :Darrian's Sexy Silhouettes by © Darrian (http://westwood.fortunecity.com/cerruti/445/), Subeve by © Sub Communications (http://www.subtitude.com),NorpIcons 1 and Norp Icons 2 by © DJ Monkeyboy (http://www.djmonkeyboy.com). "The Randall Knife": Words and Music by Guy Clark © 1983 EMI APRIL MUSIC INC. and GSC MUSIC. All Rights Controlled and Administered by EMI APRIL MUSIC INC. All Rights Reserved. International Copyright Secured. Used by Permission. In order to protect the identity of some women and members of the community, the names and identifying characteristics of a small number of incidental characters in this book have been changed, and three minor characters are composites. THE GAME COPYRIGHT © 200 5 BY N E I L STRAUSS. All rights reserved. Printed in the United States of America. No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles and reviews. For information, address HarperCollins Publishers Inc., 10 East 53rd Street, New York, NY 10022. HarperCollins...

Words: 151995 - Pages: 608

Free Essay

Ielts

...22000 ESSENTIAL WORDS FOR IELTS AND TOEFL Cũng có 1 chút kinh nghiệm về kỳ thi IELTS, nên hôm nay chia sẻ cùng mọi người.  Muốn đạt điểm cao ở kỳ thi IELTS, có 1 điểm rất quan trọng mà Bear nghĩ ai cũng biết: LUYỆN TẬP THƯỜNG XUYÊN.  Tuy nhiên, cũng có 1 điểm cực kỳ quan trọng mà đa số thường không chú trọng lắm. Đó là phần từ vựng dạng ACADEMIC (học thuật). Nên để đạt điểm cao trong kỳ thi IELTS, ôn luyện từ trong quyển 22.000 từ THI TOEFL/IELTS của Harold Levine là cực kỳ cần thiết. Mỗi ngày chỉ cần học 3 từ, thì lượng từ vựng của bạn sẽ tăng đáng kể.  Số từ vựng này giúp bạn trong cả 4 phần thi LISTENING / SPEAKING / READING / WRITING.  Ví dụ: Nếu bạn dùng từ: SIMULTANEOUSLY thay cho từ AT THE SAME TIME, hay PORTABLE thay cho từ EASY TO CARRY hay MITIGATE thay cho từ LESSEN … trong phần WRITING và SPEAKING thì điểm của bạn sẽ cao chót vót không ngờ luôn đấy. Chưa kể, nhất là trong phần READING, những từ trong quyển sách này xuất hiện nhiều lắm, và cả LISTENING nữa chứ.  Sự lợi hại của quyển sách này, chắc chắn chỉ khi nào học rồi, bạn mới thấy rõ.  Quyển này (nhà xuất bản TPHCM) đã hết bán rồi. Nên nếu bạn nào cần phôtô thì liên lạc Uyên Uyên: UyenUyen@englishtime.us  Tuy nhiên mỗi tuần Bear vẫn sẽ post lên đây 20 từ trong quyển sách đó, để nếu bạn nào ở xa, vẫn có thể học được.  Đương nhiên mỗi người có 1 cách học riêng và trí nhớ khác nhau. Có người nhìn qua là nhớ liền, có người nhìn hoài vẫn không nhớ, nên Bear suggest...

Words: 78840 - Pages: 316

Free Essay

Kiki

...THE B L A C K SWAN The HIGHLY I mpact IM of the PROBABLE Nassim Nicholas Taleb U.S.A. $26.95 Canada $34.95 is a highly improbable event with three principal characteristics: It is unpre­ dictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The astonishing success of Google was a black swan; so was 9 / 1 1 . For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives. A BLACK SWAN Why do we not acknowledge the phenomenon of black swans until after they occur? Part of the answer, according to Taleb, is that humans are hardwired to learn specifics when they should be focused on generalities. We concentrate on things we already know and time and time again fail to take into consideration what we don't know. We are, therefore, unable to truly estimate oppor­ tunities, too vulnerable to the impulse to simplify, narrate, and categorize, and not open enough to rewarding those who can imagine the "impossible." For years, Taleb has studied how we fool our­ selves into thinking we know more than we actually do. We restrict our thinking to the irrelevant and inconsequential, while large events continue to surprise us and shape our world. Now, in this reve­ latory book, Taleb explains everything we know about what we don't know. He offers...

Words: 158140 - Pages: 633

Free Essay

Green

...No. Nama Perguruan Tinggi AKADEMI AKUNTANSI PGRI JEMBER Nama Pengusul Sisda Rizqi Rindang Sari Program Kegiatan Judul Kegiatan 1 PKMK KUE TART CAENIS ( CANTIK, ENAK DAN EKONOMIS) BERBAHAN DASAR TAPE 2 AKADEMI FARMASI KEBANGSAAN Nensi MAKASSAR AKADEMI KEBIDANAN CITRA MEDIKA SURAKARTA AKADEMI KEBIDANAN GIRI SATRIA HUSADA AKADEMI KEPERAWATAN KERTA CENDIKA SIDOARJO AKADEMI KEPERAWATAN KERTA CENDIKA SIDOARJO AKADEMI KEPERAWATAN KERTA CENDIKA SIDOARJO Putri Purnamasari PKMK LILIN SEHAT AROMA KURINDU PANCAKE GARCINIA MANGOSTANA ( PANCAKE KULIT MANGGIS ) 3 PKMK 4 Latifah Sulistyowati PKMK Pemanfaatan Potensi Jambu Mete secara Terpadu dan Pengolahannya sebagai Abon Karmelin (Karamel Bromelin) : Pelunak Aneka Jenis Daging Dari Limbah Nanas Yang Ramah Lingkungan, Higienis Dan Praktis PUDING“BALECI”( KERES) MAKANAN BERSERATANTI ASAM URAT 5 Achmad PKMK Zainunddin Zulfi 6 Dian Kartika Sari PKMK 7 Radita Sandia PKMK Selonot Sehat (S2) Diit untuk Penderita Diabetes 8 AKADEMI PEREKAM Agustina MEDIK & INFO KES Wulandari CITRA MEDIKA AKADEMI PEREKAM MEDIK & INFO KES Anton Sulistya CITRA MEDIKA AKADEMI PEREKAM Eka Mariyana MEDIK & INFO KES Safitri CITRA MEDIKA AKADEMI PEREKAM MEDIK & INFO KES Ferlina Hastuti CITRA MEDIKA AKADEMI PEREKAM Nindita Rin MEDIK & INFO KES Prasetyo D CITRA MEDIKA AKADEMI PEREKAM MEDIK & INFO KES Sri Rahayu CITRA MEDIKA AKADEMI PERIKANAN YOGYAKARTA PKMK Kasubi Wingko Kaya Akan Karbohidrat...

Words: 159309 - Pages: 638

Free Essay

The Satanic Verses

...Copyright Salman Rushdie, 1988 All rights reserved VIKING Published by the Penguin Group Viking Penguin Inc., 40 West 23rd Street, New York, New York 10010, U.S.A. Penguin Books Ltd, 27 Wrights Lane, London W8 5TZ, England Penguin Books Australia Ltd. Ringwood, Victoria, Australia Penguin Books Canada Ltd, 2801 John Street, Markham, Ontario, Canada L3R 1B4 Penguin Books (N.Z.) Ltd, 182-190, Wairau Road, Auckland ro, New Zealand Penguin Books Ltd, Registered Offices: Harmondsworth, Middlesex, England Published in 1989 by Viking Penguin Inc. For Marianne Contents I The Angel Gibreel II Mahound III Ellowen Deeowen IV Ayesha V A City Visible but Unseen VI Return to Jahilia VII The Angel Azraeel VIII The Parting of the Arabian Seas IX A Wonderful Lamp Satan, being thus confined to a vagabond, wandering, unsettled condition, is without any certain abode; for though he has, in consequence of his angelic nature, a kind of empire in the liquid waste or air, yet this is certainly part of his punishment, that he is . . . without any fixed place, or space, allowed him to rest the sole of his foot upon. Daniel Defoe, _The History of the Devil_ I The Angel Gibreel "To be born again," sang Gibreel Farishta tumbling from the heavens, "first you have to die. Hoji! Hoji! To land upon the bosomy earth, first one needs to fly. Tat-taa! Taka-thun! How to ever smile again, if first you won't cry? How to win the darling's love, mister, without a sigh? Baba, if you want to get born again...

Words: 195828 - Pages: 784