Running Head: Marketing Juice Plus+

Marketing Plan – Juice Plus+
December 11, 2011
Keller Graduate School of Management

1.0 Executive Summary
Juice Plus+ is the name brand of a varied line of whole food products that include capsules, gummies, and powdered shake mixes. It is the only product on the market that is backed by several clinical studies and endorsed by a host of medical doctors, athletes, and families across the world. Currently, Juice Plus+ is only available online and must be purchased through a distributor. Making the product available through retailers is going to give more exposure to the product line and increase demand. Juice Plus+ products will be the most sought after, available to anyone entering a fitness center or attending a special event in which we are participating. Juice Plus+ will have also established relationships with health food stores and will begin to sell some of its products through health food retailers. Customers who are trying to eat healthy and who have disposable income will find that Juice Plus+ products are an affordable way to help get the recommended daily allowances of fruits and vegetables in their diet. Educating the customer on the clinical research behind the product will ensure they understand that these are whole food products and not supplements, which will set us apart from the competition. The manufacturer has a solid reputation and great customer relations. They are a member of the Direct Selling Association and are accredited by the BBB with an A+ rating. The objective for the first year is to recruit 35% of the health club members as customers. Obtaining this percentage will net $105,771, for reinvestment. In the second year, the expectation is that the customer base will increase from 35% to 50% of members, which will net $215,391. Juice Plus+ will always have customer support