Marketing Plan

Marketing Plan

Table of Content
Contents
  * Executive Summery………………………………………………………….2
  * Introduction of Samsung………………………………………………..……3
  * Competitive strengths of Samsung………………………………..………….5
  * Future success of Samsung’s Performance…………………………….10
      5.1 Would Samsung bring it to the same level as Wal-Mart?..........…10
      5.2 Capability to attain the target as designed………………………..12
        5.3.1 Financial highlights in 2011…………………………………..… 12
        5.3.2 Chinese threat on Samsung………………………………….......12
        5.3.3 Five Forces Analysis for Samsung……………………………….13
      5.3 Key Values of Samsung……………………………………….…14
      5.4 Emerging markets are key to future success for Samsung............16
      5.5 Conclusion……………………………………………………….16
  * Recommendation……………………………………………………………..17
  * References……………………………………………………………...…….17

  * Executive Summery
The purpose of this assignment is to present a study of Samsung’s competitive strengths to expand its business globally and make an initial proposal that Samsung pursue opportunities in around the world to bring it to the same level as Walmart.
With the rising economic of scales and rapid development of Asian economic, it seems people living status been rise up. Even with Samsung makes it in to untouched market entrance. These opportunities show promise for improved returns for Samsung market potential.
This report mainly focus on two key elements
  * Samsung’s competitive strength
  * The ability to bring Samsung to the same level as Walmart.  

  * Introduction of Samsung
Samsung is known globally for its electronic products and it is one of the successful brands in the electronicindustry. It is an established company almost all around the world.Samsung Electronics is a South Korean multinational electronics and information technology companyheadquartered in Samsung Town, Seoul. It is the flagship subsidiary of the Samsung Group. With assemblyplants and sales networks in 61...

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