Marketing Industry ASSK Group Assignment

Khoo Kelvin– 1204458 Le Nicky – 0912901 Mani Steven - 1212758 Peng Chia-Yen – 1202578 Sinato Alexandre – 1214422

Table of Contents

1.0 Introduction 3

2.0 Online Marketing 4

2.1 Online/Internet Marketing 4
2.2 What Sort of Person Would Choose Marketing as a Career? 4
2.3 Skills as an Online Marketer 4
2.4 Sectors of Online Marketing 4
2.5 Specialists within Internet Marketing 4
2.6 Lifestyle Description of Working as an Online Marketer 5

3.0 Ecommerce Marketing 6

3.1 Introduction 6
3.2 Personality 6
3.3 Skills.…………………………………………………………………………………………………………………………………………………………………6
3.4 Specialist 6
3.5 Ratings of the career 6

4.0 Hospitality Marketing 7

4.1 Introduction: 7
4.2 Personality 7
4.3 Skills: 7
4.4 3 industry sectors that a marketing professional work in: 7
4.5 Customer services: 8
4.6 Benefits and un-benefits of working as a marketer: 8

5.0 Real Estate Marketing 9

5.1 Introduction 9
5.2 Skills…………………………………………………………………………… 9
5.3 Successful marketing tools 9

6.0 Sports Marketing 10

6.1 A sports marketer works for 10
6.2 A rich area (brands values) 10
6.3 Major tasks 10
6.4 Specific challenges 10

7.0 Conclusion and recommendations 11

7.1 Conclusion 11

8.0 References 12

1.0 Introduction

1.0 Introduction This report discusses some important marketing areas and several of their particularities. The research done in the last week’s shows few common points between the chosen areas and what is important for the marketer understands and knows to performance very well in these specific areas.

The following document discusses these five marketing segments: e-commerce, online, property, food (restaurants)