...MINOR PROJECT REPORT ON “TO STUDY AND ANALYZE THE CONSUMER BUYING BEHAVIOR WHILE EATING OUT AT KFC AND TO STUDY THE MARKETING STRATEGIES OF KFC FROM THE PERSPECTIVE OF STRATEGIC MARKETING” PROJECT SUPERVISOR SUBMITTED BY:- Amity School Of Business (ASB) Sector 125, Noida, Uttar Pradesh Phones: 0120 244 5252 Website: www.amizone.net CERTIFICATE This is to certify that Mr.___________, Roll No.________, has completed his research project and has submitted this project report entitled “To study and analyze the consumer buying behavior while eating out at KFC and To study the marketing strategies of KFC from the perspective of Strategic Marketing” towards part fulfillment of the requirements for...
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...ANNEXURE-II Guidelines relating to Project Work (Report 50 marks + Viva-Voce 50 marks) for B.Com. Part III (Honours) Course: Paper 3.5 HA /HM / HT /HeB • Each of the students has to undertake a Project individually under the supervision of a teacher and to submit the same following the guidelines stated below. • Language of Project Report and Viva-Voce Examination may be English or Bengali. The Project Report must be typed and spirally bounded. • Failure to submit the Project Report or failure to appear at the Viva-voce Examination will be treated as “Absent” in the Examination. He /she has to submit the Project Report and appear at the Viva-Voce Examination in the subsequent years (within the time period as per University Rules). • No marks will be allotted on the Project Report unless a candidate appears at the Viva-Voce Examination. Similarly, no marks will be allotted on Viva-Voce Examination unless a candidate submits his/her Project Report. • Evaluation of the Project Work to be done jointly by one internal expert and one external expert with equal weightage, i.e., average marks of the internal and external experts will be allotted to the candidate. • A candidate has to qualify in the Project Work separately, obtaining a minimum marks of 40 (Project Report and Viva-Voce taken together) in paper 3.5. • Marking Scheme for Project Report and Viva-Voce Examination: Project Report (50 marks) Chapter 1: Introduction...
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...BUSN462 Senior Project 1: MILESTONE 1 REQUIREMENTS Milestone 1 requires a team presentation and a hard copy report as described below. Not following these instructions, or submitting after the due date (and time) will result in a lower grade. Milestone 1 PRESENTATIONS – Week 6 and 7 Each group will make a 12-15 minute presentation. Each person will be graded individually using the following criteria: (worth 100 points or 10% of course grade) • Time o At least 2 minutes person o Do not exceed the group time limit • Attire o Business casual - No jeans, sandals. o Guys must wear dress shirt (tie is optional) • Conversational tone o Good eye contact o No reading o Enthusiastic and clear • Content – See below. • Visual aids o Short bullets o No errors • Professionalism • Attendance of others' presentations For more details on grading criteria, please see the presentation evaluation sheet in Doc Sharing. Presentations will start at the beginning of class at 6:30 in Week 6. Please be ON TIME. Each group must have their PowerPoint slides on a USB Drive to use in the presentation. TWO HARD COPIES of the SLIDES must be turned by all teams at the start of the Week 6 class. SLIDE CONTENTS The following slides should be presented in the order indicated. Additional slides may be included as long as the presentation time limit is not exceeded. Slides 6 to 10 pertain only to teams doing a marketing plan. • Slide 1 - Team Introduction (Project Summary) • Slide...
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...MKTG 201– Principles of Marketing Spring 2014 Instructor | Shoaib Ul-Haq | Room No. | 4th floor, 440, SDSB Building | Office Hours | By appointment | Email | shoaib.haq@lums.edu.pk (the preferred method of contact) | Telephone Extension | 5226 | Secretary/TA | Secretary: Ms. Nabeela | TA Office Hours | | Course URL (if any) | LMS | Course Basics | Credit Hours | 4 | Lecture(s) | Nbr of Lec(s) Per Week | 2 | Duration | 1 hour 50 minutes each | Recitation/Lab (per week) | Nbr of Lec(s) Per Week | N/A | Duration | N/A | Tutorial (per week) | Nbr of Lec(s) Per Week | N/A | Duration | N/A | Course Distribution | Core | | Elective | Yes | Open for Student Category | Seniors, Juniors, Sophomores, Freshmen | Close for Student Category | | Course Description | Marketing helps in meeting the local and global challenges facing different organizations throughout the world. This course introduces, to the students, the fundamentals of marketing such as key concepts, theories, and applications along with emerging marketing trends which are an integral part of managing profitable customer relationships and are essential to any successful organization. The goal of every marketer is to create more value for both internal and external customers. This course will enhance students’ knowledge and problem solving abilities towards Marketing related issues using customer-centric approach. | Course Prerequisite(s) | None | Course...
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...sylabus Course: IP_357 Global Marketing Management System Online (GMSMO) International Business Program University of Economics, Prague October 12 – 15, 2011 Instructor: Dr. Basil J. Janavaras E-Mail: basilj@janavaras.com Web Sites http://www.gmmso3.com , http://www.janavaras.com Introduction This course utilizes web based software named GMMSO (Global Marketing Management System Online, http://www.gmmso3.com ) as the basis of instruction along with targeted lectures on international business strategic planning. GMMSO software is a global marketing/management research and strategic planning tool that will enable you to: • Conduct a company situation analysis in a global context • Identify countries with high market potential for the company’s product/service • Conduct and in-depth market/competitive analysis and select the best country market • Determine the best entry mode strategy and develop the marketing plan To this end, the course requires integration of knowledge from this and other courses and bridges the gap between theory and the real world of business. This module organizes learning around projects that involve students in problem-solving, decision making, and investigative activities. It provides students with the opportunity to work relatively autonomously and in groups culminating in the production of realistic reports that integrate managerial realism into the classroom. Users are provided with helpful tools such as step-by-step...
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...development using SSAS Tabular projects * PowerPivot development using Excel 2010 and Excel 2013 * ETL package development using SSIS 2012 * Creating and maintaining data warehouses using SQL Server 2012 * Proficient in SQL, DAX and MDX language * Basic knowledge of Power BI technologies * Basic knowledge of improvements in SQL Server 2014 * Good knowledge on HTML5,CSS3 and Java Script * Certifications: Querying Microsoft SQL Server 2012 (MCSD 70-461), Implementing a Data Warehouse with Microsoft SQL Server 2012 (MCSD 70-463) ,Programming in HTML5 with JavaScript and CSS3 (MCSD 70-480). Soft Skills: * Passionate about creating scalable, user-friendly, accessible web applications. * Good at analyzing marketing and customer data to create business intelligence solutions. * A keen communicator with excellent interpersonal skills & the ability to grasp new concepts & utilize them in a productive manner. * Exceptional leadership skills developed through taking on additional responsibility - Contributed to training sessions at team and company level (training entry level people in project domain) WORK EXPERIENCE: Software Development Engineer, MAQ Software, July 2012 – present (2.3 years) BOM Builder Project (2 months): * Involved in Analysis of requirements in BOM Builder project and developed complete BOM Builder data warehouse and BOM report complete queries. MI Reporting Project (2 years): * Working in a...
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...Appendix 1 Case study: Shanghai Disney Resort Joint ventured by Walt Disney Parks and Resorts and the Shanghai Government, the Shanghai Disney Resort has been started since 2009. The entire project is divided into two phases. The first phase is scheduled to be completed in December 2014. It includes a Magic Kingdom-style park, Shanghai Disneyland Park, and two themed hotels. The two phases cover a total of 963 acres of land, more than three times the size of the Hongkong Disneyland. The budget of the project amounts to US$ 4.5 billion. The Resort is built in a style similar to other Disney Resorts around the world. At the same time, special fascinations are designed to attract Chinese guests. Distinctive performance will be organised in particular Chinese festivals. After completion of the first phase, the Resort is expected to serve 12 million guests during the first six months. As expected, the guests will be local citizens and residents in the neighbouring provinces. Gradually, the Resort plans to attract customers from the entire nation, as well as tourists from countries in the vicinity, such as South Korea, Singapore, Malaysia and Taiwan. The management budgets at 40 million guests per year, until the completion of the second phase. The management anticipates a similar customer profile in the target market segment. That is, families with young children are the primary targets. Secondarily, the Resort aims at young couples, tourists, and youth...
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...The MRSI Code of Conduct The MRSI Code of Conduct BASIC PRINCIPLES Marketing and social research depend upon public confidence that the research is conducted honestly, objectively, without unwelcome intrusion and without disadvantage to informants, and that it is based upon the willing co-operation of the public. The general public and anyone else interested shall be entitled to complete assurance that every marketing research project is carried out strictly in accordance with this code, and that their rights of privacy are respected. In particular, members of the general public must be assured absolutely that personal and/or confidential information supplied during the course of a marketing research study will not be made available without their agreement to any individual or organisation, whether private or of ficial, outside the researcher's own organisation (as laid down in Section C), and that such information will not be used for any purpose other than marketing research. Research should also be conducted according to accepted principles of fair competition, as generally understood and accepted, and to high technical standards. Marketing and social researchers should always be prepared to make available the necessary information whereby the quality of their work and the validity of their findings can be adequately assessed. DEFINITIONS In this Code: a) The terms Marketing Research is defined as the systematic collection and objective recording, classification...
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...marketing 337 principles of marketing ------------------------------------------------- spring 2012 ------------------------------------------------- Class: MKT 337 04840 Time: TTH 8:00-9:15 am Location: GSB 5.142A Professor: Jae-Eun Namkoong E-mail: jae-eun.namkoong@phd.mccombs.utexas.edu Office: CBA 5.334J Office Hours: TTH 9:30-10:30 Textbook and Articles (Both are Required) * Marketing, 10th Edition; by Kerin, Hartley, Berkowitz, and Rudelius; published by Irwin/McGraw Hill (ISBN = 978-0-07-352993-6). Do not try to get by with the 9th edition. A copy of the 10th edition is on reserve in the Perry-Castañeda Library. There is also the e-Textbook option (http://www.coursesmart.com/). * Articles for class discussions are available on Blackboard: http://courses.utexas.edu. Course Objectives This course is designed to introduce business students to the fundamental aspects of marketing: how firms discover and translate customers’ needs and wants into strategies for providing products and services. For students majoring in marketing, this course is intended to provide you with a foundation on which to build subsequent marketing courses and work experience. For students majoring in other business disciplines, this course is intended to help you understand the objectives of marketers with whom you will interact professionally. For all students, the course is intended to enhance your appreciation of the different marketing activities that...
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...SECTION I PROMOTION CAMPAIGN GUIDELINES Objectives of the Project The general objectives of the project focus on providing an opportunity to design a comprehensive integrated marketing communications (IMC) plan, enabling you to achieve a keen awareness and understanding of the decisions, issues, and activities involved in developing such a plan. Specifically, the project is designed so you will: (1) achieve an understanding of the major elements comprising the marketing communications mix; (2) fully comprehend the meaning and relevance of integrated marketing communications; (3) appreciate the complexity of designing a complete IMC plan; (4) achieve a high proficiency in locating, understanding, and using information sources for marketing communications program design, execution, and measurement; and (5) enhance your ability to communicate logically and persuasively in spoken, written, and visual language. In short, the fundamental objective of the project is to learn how to create a first-rate integrated marketing communications plan. The IMC Plan An IMC plan is a blueprint of the complete marketing communications program for a brand. It is a formal document that evaluates the background of the brand and presents a set of guidelines and an action program for the advertising and promotions campaign. The planning model is shown in Chapter 1 in the text. The IMC plan for this project will be for the market specified by your instructor and will cover one calendar year. Formation...
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...GUIDELINES FOR: GROUP TERM PROJECT (Marketing Program) The purpose of the individual project is to apply the marketing concepts that are discussed in the class room. The main aim of the project is for your group to analyse the marketing programme of a company of your choice. It may be a situation introducing a new product or service into the marketplace or for an existing product. Your group will consist of three to five members. To complete the assignment your group must do the following: * Choose a Malaysian company first. * Write up a report on its Marketing Strategies and Programmes * Do a brief Market Research on Competition and Consumer Behaviour – You may create and administer a survey on the target customers or use the results of some other survey already conducted (ie. You can use primary or secondary data). You need to attach a summary of only your survey results and your interpretations as an appendix – (no need to attach the filled in questionnaires.) * Submit a report, which will include the Marketing Strategies and Programmes, Customer needs' assessment, target market analysis, and marketing mix considerations. This can be submitted during 5th Week The format of the project is flexible, but must include: 1. Introduction to the Company providing an overview or outline of the report with Organizational-level mission and objectives ( a page or two) 2. Current Market Segments Targeted and Marketing Positioning – describe the...
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...New I.T. Project CEO – Yes, succession planning. Project Manager – How so? President & CEO – I experienced professional growth in the company, and I suspect that others would like to grow in that same manner. I would have liked a defined career path and the ability to track my progress for meeting the requirements. Knowing where the openings are and what skills it takes to fill the positions would have made it much easier to advance. Project Manager – I understand. It seems the system tracks the answers in performance reviews as well as the training courses each employee completes. President & CEO – Yes, exactly. Those records would be entered into the system by the employee. Each employee could see progress in the system and plot a course. I know everyone does not want to be the president of the company and are content in the current role, but those that want to grow will stay with the company instead of leaving to grow elsewhere. Project Manager – I appreciate your time. Is there anything else you would like to share? President & CEO – Yes. We have had great success with the financial integration, and I expect a full six months more of savings than was originally calculated due to the time savings in the automatic calculations. The people time saved with calculation speed in the system was near to six months less time required for reaching the return on the investment point. The automatic calculations make the time a bit more in savings. Project Manager...
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...------------------------------------------------- P3 Produce corporate communications ------------------------------------------------- ------------------------------------------------- P4 Evaluate the external corporate communications of an existing product or service ------------------------------------------------- Scenario: You work in the marketing department at a theme park of your choice and you have been given a project to research and design a marketing campaign for the company. One part of your project requires you to communicate information relating to the project in a number of different formats; a verbal presentation about ideas for how to market the theme park/ new ride, a report on the success of previous marketing campaigns and a leaflet to advise staff on a new marketing campaign. Another part of the project requires you to team up with colleagues to pitch an idea for the marketing campaign of a new ride. You will make a number of corporate communications and pitch the idea to the board of directors against other teams. The competition to win the pitch is intense and if successful your team will win a bonus. P2 | Tasks1 – Verbal Presentation a) Research a recent marketing campaign of the organization. This could relate to an individual ride or the whole theme park. b) You must create a 5 minute verbal presentation on the topic to deliver to the shareholders of the...
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...Term Paper Report On Competitive Marketing Policies & Strategies Of Pharmaceutical Products in Bangladesh Submitted to Mr. Abdus Samad Chowdhury Senior Management Councilor Bangladesh Institute of Management Submitted By MD. MAHAFUZUR RAHMAN ID: 14MM028 Post Graduate Diploma In Marketing Management Date of Submission 21-12- 2014. Bangladesh Institute of Management Department of Marketing Management Letter of Transmittal December 21, 2014 Mr. Abdus Samad Chowdhury Bangladesh Institute of Management Subject: Request to accept my term paper report on competitive marketing policies & strategies of Pharmaceutical Products in Bangladesh. Dear Sir, I have given a topic on “Competitive Marketing Policies & Strategies of Pharmaceutical Products in Bangladesh” for writing a term paper for presentation, collection of primary data and secondary data. To do so, we sought the relevant information from books, newspaper and websites. We also went to many respondents who are closely related this entire process. I tried to collect all possible information and make this paper acceptable to all but there can be still existing mistake. So we like to request you to consider if any fault is found in this paper. Finally I would like to request you to accept our paper and permit us to present it before the panel of experts. Yours Sincerely Md. Mahafuzur Rahman Roll No : 14MM028 Post Graduate Diploma in Marketing Management. Bangladesh...
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...MG220 Marketing Management Group Term Project – Case Study on Marketing BBA2011 / Fall 2012 GUIDELINES (Page 1 of 2) Dated: Oct 5, 2012 Issued for: MG220 Marketing Management / BBA 2011 / Fall 2012 Prepared by: Muhammad Talha Salam, Asst Professor, FAST School of Management, Lahore Total Marks: 10.0% Selecting the Organization - Pakistani (preferably Lahore-based) - Having a formal marketing function - You may select the organization where you have any personal or professional references - If you need any help, please email your instructor Details of Deliverables Deliverable 1 2.0% – INTRODUCTION Give details about organization’s history, its key operations – INDUSTRY REVIEW: Industry in which the company operates, Competitors, Evolution of industry, Challenges to industry etc. – PRODUCTS/SERVICES BY THE ORGANIZATION Products/services/brands by the organization, details – MARKETING DEPARTMENT/FUNCTION How is the Marketing department managed organized in the organization? Who handles what responsibilities etc. • These are guiding points. You can choose your own style and structure but ensure that at the minimum these points are covered clearly. • Min. 2000 words report | Reference formally using Harvard style • Due: Mon/Tue, Oct 29/30, 2012 (as per your section’s class) Deliverable 2 2.0% – PROBLEM AREA/BEST PRACTICE You should identify a particular problem OR Best Practice which organization went through. It should be related to any area of Marketing. Briefly...
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